Planet Fitness (PLNT) Revenue & Revenue Breakdown

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Planet Fitness Revenue Highlights

Latest Revenue (Y)

$1.18B

Latest Revenue (Q)

$292.25M

Main Segment (Y)

Franchise

Main Geography (Y)

Americas

Planet Fitness Revenue by Period

Planet Fitness Revenue by Year

Date	Revenue	Change
2024-12-31	$1.18B	10.30%
2023-12-31	$1.07B	14.36%
2022-12-31	$936.77M	59.58%
2021-12-31	$587.02M	44.37%
2020-12-31	$406.62M	-40.97%
2019-12-31	$688.80M	20.23%
2018-12-31	$572.90M	33.25%
2017-12-31	$429.94M	13.67%
2016-12-31	$378.24M	14.43%
2015-12-31	$330.54M	18.14%
2014-12-31	$279.78M	32.59%
2013-12-31	$211.01M	32.14%
2012-12-31	$159.69M	-

Planet Fitness generated $1.18B in revenue during NA 2024, up 10.30% compared to the previous quarter, and up 171.55% compared to the same period a year ago.

Planet Fitness Revenue by Quarter

Date	Revenue	Change
2024-09-30	$292.25M	-2.89%
2024-06-30	$300.94M	21.34%
2024-03-31	$248.02M	-13.00%
2023-12-31	$285.09M	2.71%
2023-09-30	$277.55M	-3.11%
2023-06-30	$286.46M	28.91%
2023-03-31	$222.22M	-20.99%
2022-12-31	$281.27M	15.09%
2022-09-30	$244.39M	8.89%
2022-06-30	$224.44M	20.23%
2022-03-31	$186.68M	1.65%
2021-12-31	$183.64M	19.05%
2021-09-30	$154.25M	12.39%
2021-06-30	$137.25M	22.68%
2021-03-31	$111.88M	-16.37%
2020-12-31	$133.77M	26.94%
2020-09-30	$105.38M	161.93%
2020-06-30	$40.23M	-68.38%
2020-03-31	$127.23M	-33.56%
2019-12-31	$191.51M	14.80%
2019-09-30	$166.81M	-8.17%
2019-06-30	$181.66M	22.07%
2019-03-31	$148.82M	-14.65%
2018-12-31	$174.36M	27.59%
2018-09-30	$136.66M	-2.77%
2018-06-30	$140.55M	15.84%
2018-03-31	$121.33M	-9.47%
2017-12-31	$134.03M	37.47%
2017-09-30	$97.50M	-9.15%
2017-06-30	$107.32M	17.80%
2017-03-31	$91.10M	-21.75%
2016-12-31	$116.42M	33.80%
2016-09-30	$87.01M	-4.88%
2016-06-30	$91.47M	9.75%
2016-03-31	$83.34M	-21.26%
2015-12-31	$105.84M	53.81%
2015-09-30	$68.82M	-12.84%
2015-06-30	$78.95M	2.64%
2015-03-31	$76.92M	-19.89%
2014-12-31	$96.02M	51.29%
2014-09-30	$63.47M	1.23%
2014-06-30	$62.70M	8.86%
2014-03-31	$57.59M	-

Planet Fitness generated $292.25M in revenue during Q3 2024, up -2.89% compared to the previous quarter, and up 102.02% compared to the same period a year ago.

Planet Fitness Revenue Breakdown

Planet Fitness Revenue Breakdown by Product

Annual Revenue by Product

Product/Service	Dec 24	Dec 22	Dec 21	Dec 20	Dec 19
Equipment Revenue	$256.12M	$251.52M	-	-	-
Advertising	$78.93M	$50.16M	-	-	-
Franchise	$344.32M	$223.14M	-	-	-
Corporate Owned Stores Segment	-	$379.39M	$167.22M	$117.14M	-
Franchise Segment	-	$4.07M	$2.84M	$1.42M	-
Equipment Segment	-	$1.91M	$1.63M	$515.00K	-
Corporate-Owned Stores	-	-	-	-	$159.70M
Commission Income	-	-	-	-	$4.29M

Planet Fitness's latest annual revenue breakdown by segment (product or service), as of Dec 24: Franchise (50.68%), Equipment Revenue (37.70%), and Advertising (11.62%).

Quarterly Revenue by Product

Product/Service	Dec 24	Sep 24	Jun 24	Mar 24	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19
Advertising	$19.48M	$19.54M	$20.11M	$19.79M	$17.58M	$18.00M	$16.80M	$14.58M	$14.59M	$13.97M	$13.86M	$13.02M	$11.61M	$12.54M	$4.74M	$9.23M	$13.17M	-	-	-
Franchise	$89.54M	$82.87M	$87.68M	$84.23M	$80.59M	$80.85M	$75.88M	$65.97M	$67.92M	$65.61M	$61.48M	$59.76M	$52.18M	$47.17M	$16.21M	$48.91M	$58.52M	-	-	-
Equipment Revenue	$105.12M	$61.70M	$67.69M	$21.62M	$66.14M	$73.86M	$23.66M	$62.31M	$40.45M	$30.43M	$34.97M	$23.82M	$9.94M	$17.34M	$9.81M	$28.19M	$77.00M	-	-	-
Corporate-Owned Stores	-	-	$125.47M	$122.38M	$113.25M	$113.76M	$105.88M	$101.33M	$101.45M	$76.16M	$43.90M	$40.58M	$37.88M	$28.29M	$9.42M	$40.52M	$41.22M	-	-	-
Equipment Segment	-	-	-	-	-	-	-	$1.32M	$670.00K	$422.00K	-	-	-	-	-	-	-	-	-	-
Corporate Owned Stores Segment	-	-	-	-	-	-	-	$100.45M	$44.86M	$38.92M	-	-	-	-	-	-	-	-	-	-
Franchise Segment	-	-	-	-	-	-	-	$1.70M	$1.10M	$691.00K	-	-	-	-	-	-	-	-	-	-
Commission Income	-	-	-	-	-	-	-	-	$193.00K	$41.00K	$503.00K	$39.00K	$70.00K	$272.00K	$48.00K	$45.00K	$390.00K	$1.61M	-	-

Planet Fitness's latest quarterly revenue breakdown by segment (product or service), as of Dec 24: Equipment Revenue (49.09%), Franchise (41.81%), and Advertising (9.10%).

Planet Fitness Revenue Breakdown by Country

Annual Revenue by Country

Country	Dec 24	Dec 18
Americas	$1.14B	-
Non-US	$40.10M	-
UNITED STATES	-	$219.51M

Planet Fitness's latest annual revenue breakdown by geography, as of Dec 24: Americas (96.61%), and Non-US (3.39%).

Quarterly Revenue by Country

Country	Mar 19	Dec 18	Sep 18	Jun 18	Mar 18
UNITED STATES	$64.40M	$55.28M	$53.53M	$57.25M	$53.45M

Planet Fitness's latest quarterly revenue breakdown by geography, as of Mar 19: UNITED STATES (100.00%).

Planet Fitness Peer Comparison by Revenue

Ticker	Company	Last Year Revenue	Last Quarter Revenue
GOLF	Acushnet	$2.46T	$620.50M
MAT	Mattel	$5.38B	$1.84B
HAS	Hasbro	$4.14B	$1.28B
LTH	Life Time Group	$2.62B	$693.20M
PLNT	Planet Fitness	$1.18B	$292.25M
FNKO	Funko	$1.05B	$292.76M
MSGE	Madison Square Garden Entertainment	$851.50M	$407.42M
JAKK	JAKKS Pacific	$691.04M	$321.61M
JOUT	Johnson Outdoors	$592.85M	-
XPOF	Xponential Fitness	$320.35M	$79.52M
FUN	Six Flags Entertainment	-	$571.62M

PLNT Revenue FAQ

What is Planet Fitness’s yearly revenue?

Planet Fitness's yearly revenue for 2024 was $1.18B, representing an increase of 10.30% compared to 2023. The company's yearly revenue for 2023 was $1.07B, representing an increase of 14.36% compared to 2022. PLNT's yearly revenue for 2022 was $936.77M, representing an increase of 59.58% compared to 2021.

What is Planet Fitness’s quarterly revenue?

Planet Fitness's quarterly revenue for Q3 2024 was $292.25M, a -2.89% decrease from the previous quarter (Q2 2024), and a 5.29% increase year-over-year (Q3 2023). The company's quarterly revenue for Q2 2024 was $300.94M, a 21.34% increase from the previous quarter (Q1 2024), and a 5.05% increase year-over-year (Q2 2023). PLNT's quarterly revenue for Q1 2024 was $248.02M, a -13.00% decrease from the previous quarter (Q4 2023), and a 11.61% increase year-over-year (Q1 2023).

What is Planet Fitness’s revenue growth rate?

Planet Fitness's revenue growth rate for the last 3 years (2022-2024) was 26.14%, and for the last 5 years (2020-2024) was 190.61%.

What are Planet Fitness’s revenue streams?

Planet Fitness's revenue streams in c 24 are Equipment Revenue, Advertising, and Franchise. Equipment Revenue generated $256.12M in revenue, accounting 37.70% of the company's total revenue, up 1.83% year-over-year. Advertising generated $78.93M in revenue, accounting 11.62% of the company's total revenue, up 57.37% year-over-year. Franchise generated $344.32M in revenue, accounting 50.68% of the company's total revenue, up 54.31% year-over-year.

What is Planet Fitness’s main source of revenue?

For the fiscal year ending Dec 24, the largest source of revenue of Planet Fitness was Franchise. This segment made a revenue of $344.32M, representing 50.68% of the company's total revenue.