ServiceNow Ownership | Who Owns ServiceNow?

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ServiceNow Ownership Summary

ServiceNow is owned by 89.80% institutional investors, 0.18% insiders, and 10.01% retail investors. Vanguard group is the largest institutional shareholder, holding 9.16% of NOW shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 3.13% of its assets in ServiceNow shares.

NOW Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	ServiceNow	89.80%	0.18%	10.01%
Sector	Technology Stocks	54.50%	11.36%	34.13%
Idea	Artificial Intelligence Stocks List	63.05%	5.08%	31.87%
Idea	SaaS Stocks List	70.86%	6.75%	22.39%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	18.79M	9.16%	$14.78B
Blackrock	17.06M	8.32%	$13.42B
State street	8.85M	4.32%	$6.96B
Price t rowe associates inc /md/	7.71M	3.76%	$6.07B
Morgan stanley	6.91M	3.37%	$5.43B
Jpmorgan chase	5.39M	2.63%	$4.24B
Fmr	5.10M	2.49%	$4.01B
Geode capital management	4.13M	2.02%	$3.24B
Capital investors	3.45M	1.68%	$2.72B
Franklin resources	3.05M	1.49%	$2.40B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Atomvest	27.80K	35.24%	$21.87M
Kps global asset management uk	89.50K	20.94%	$70.41M
Scge management	988.00K	15.19%	$777.23M
Praesidium investment management company	90.68K	13.56%	$71.33M
Cdam (uk)	107.20K	12.59%	$84.33M
Twenty acre capital lp	9.71K	10.28%	$11.07M
Hyperion asset management	313.68K	10.18%	$246.76M
Lakehouse capital pty	17.83K	9.83%	$14.03M
Barrier capital management	12.29K	9.44%	$9.67M
Clio asset management	12.26K	7.53%	$9.65M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	2.30M	0.27%	2.30M
Blackrock	17.06M	0.30%	914.18K
Ubs asset management americas	2.45M	0.55%	903.04K
Wellington management group llp	2.55M	0.36%	623.67K
Amundi	1.35M	0.41%	462.63K

Top Sellers

Holder	Shares	% Assets	Change
Gqg partners	-	-	-1.16M
Capital research global investors	2.12M	0.37%	-827.55K
Massachusetts financial services co /ma/	1.45M	0.35%	-698.44K
Price t rowe associates inc /md/	7.71M	0.73%	-680.16K
Global assets advisory	-	-	-528.64K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	2.30M	0.27%	2.30M	$1.81B
Manning & napier advisors	214.18K	1.90%	214.18K	$168.49M
Vaughan nelson investment management	160.06K	1.16%	160.06K	$125.92M
Mirae asset global etfs	110.28K	0.21%	110.28K	$86.62M
Corebridge financial	58.57K	0.25%	58.57K	$46.08M

Sold Out

Holder	Change
Piscataqua savings bank	-1.00
Delos wealth advisors	-1.00
Bangor savings bank	-1.00
Financial gravity asset management	-2.00
Perkins coie trust	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2024	1,981	2.54%	185,134,713	2.74%	89	1.17%	965	-5.21%	685	16.50%
Jun 30, 2024	1,910	1.33%	180,098,752	1.61%	87	1.16%	1,005	6.01%	582	-7.32%
Mar 31, 2024	1,885	4.26%	177,240,969	-0.84%	86	1.13%	948	0.96%	628	5.72%
Dec 31, 2023	1,808	11.95%	178,748,235	1.99%	87	1.19%	939	23.39%	594	5.13%
Sep 30, 2023	1,615	4.26%	175,257,565	-2.15%	85	1.10%	761	-4.52%	565	14.84%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard Total Stock Mkt Idx Inv	6.46M	3.13%	-19.38K
Vanguard Institutional 500 Index Trust	5.58M	2.70%	40.38K
SPDR® S&P 500® ETF Trust	2.58M	1.25%	19.36K
Fidelity 500 Index	2.55M	1.23%	17.30K
iShares Core S&P 500 ETF	2.42M	1.17%	1.69K
Vanguard Growth Index Investor	2.10M	1.02%	-11.13K
JPMorgan Large Cap Growth I	2.04M	0.99%	-
Capital Group Growth Fnd of Amer Comp	1.86M	0.90%	-216.84K
American Funds Growth Fund of Amer A	1.86M	0.90%	-216.84K
UBS Tax-Opt Digital Transformation theme	1.81M	0.88%	1.81M

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jan 16, 2025	Canney Jacqueline P	Chief People Officer	Sell	$481.64K
Nov 29, 2024	Chamberlain Paul Edward	-	Sell	$314.38K
Nov 25, 2024	Tzitzon Nicholas	Chief Strat & Corp Affairs Ofc	Sell	$333.22K
Nov 25, 2024	Sands Anita M	-	Sell	$2.37M
Nov 19, 2024	McDermott William R	Chairman & CEO	Sell	$12.27M

Insider Transactions Trends

Date	Buy	Sell
2024 Q4	-	33
2024 Q3	-	16
2024 Q2	-	9
2024 Q1	-	32
2023 Q4	-	27

NOW Ownership FAQ

Who owns the most shares of ServiceNow?

ServiceNow’s largest shareholders are Vanguard group (18.79M shares, 9.16%), Blackrock (17.06M shares, 8.32%), and State street (8.85M shares, 4.32%). Together, they hold 21.79% of ServiceNow’s total shares outstanding.

Does Blackrock own ServiceNow?

Yes, BlackRock owns 8.32% of ServiceNow, totaling 17.06M shares as of Jun 2024. This represents 0.30% of BlackRock's total assets, with a market value of 13.42B$. In the last quarter, BlackRock increased its holdings by 914.18K shares, a 5.66% change.

Who is ServiceNow’s biggest shareholder by percentage of total assets invested?

Atomvest is ServiceNow’s biggest shareholder by percentage of total assets invested, with 35.24% of its assets in 27.8K ServiceNow shares, valued at 21.87M$.

Who is the top mutual fund holder of ServiceNow shares?

Vanguard Total Stock Mkt Idx Inv is the top mutual fund holder of ServiceNow shares, with 3.13% of its total shares outstanding invested in 6.46M ServiceNow shares.

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