ServiceNow Ownership | Who Owns ServiceNow?

Overview Forecast RevenueFinancials Chart Transcripts

ServiceNow Ownership Summary

ServiceNow is owned by 88.43% institutional investors, 0.37% insiders, and 11.20% retail investors. Vanguard group is the largest institutional shareholder, holding 9.31% of NOW shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.15% of its assets in ServiceNow shares.

NOW Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	ServiceNow	88.43%	0.37%	11.20%
Sector	Technology Stocks	44.47%	12.07%	43.46%
Idea	Artificial Intelligence Stocks List	52.49%	5.27%	42.25%
Idea	SaaS Stocks List	57.10%	6.98%	35.92%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	19.20M	9.31%	$20.35B
Blackrock funding, inc. /de	18.25M	8.85%	$19.35B
Blackrock	17.06M	8.32%	$13.42B
State street	8.85M	4.32%	$6.96B
Price t rowe associates inc /md/	7.96M	3.86%	$8.43B
Morgan stanley	6.91M	3.37%	$5.43B
Jpmorgan chase	6.40M	3.11%	$6.79B
Fmr	5.88M	2.85%	$6.23B
Geode capital management	4.31M	2.09%	$4.56B
Wellington management group llp	2.96M	1.43%	$3.13B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Atomvest	19.90K	29.31%	$21.10M
Scge management	988.00K	19.36%	$1.05B
Kps global asset management uk	89.50K	19.21%	$94.88M
Praesidium investment management company	84.15K	14.96%	$89.21M
Hyperion asset management	313.68K	10.18%	$246.76M
Cdam (uk)	60.30K	9.59%	$63.93M
Barrier capital management	11.04K	9.44%	$11.71M
Clio asset management	12.03K	9.41%	$12.76M
Ithaka group	43.60K	8.52%	$46.22M
Palo ds manager	17.04K	8.45%	$18.06B

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	2.46M	0.34%	2.46M
Blackrock funding, inc. /de	18.25M	0.39%	1.16M
Blackrock	17.06M	0.30%	914.18K
Proficio capital partners	666.82K	0.05%	666.38K
Alphinity investment management pty	643.76K	3.71%	643.76K

Top Sellers

Holder	Shares	% Assets	Change
Edgewood management	1.06M	3.22%	-1.32M
International assets investment management	1.34K	0.12%	-1.18M
Gqg partners	-	-	-1.16M
Capital investors	2.45M	0.49%	-895.64K
Polen capital management	1.63M	4.68%	-589.15K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	2.46M	0.34%	2.46M	$2.60B
Alphinity investment management pty	643.76K	3.71%	643.76K	$682.47M
Raymond james financial	371.53K	0.15%	371.53K	$393.87M
Coatue management	369.34K	1.32%	369.34K	$391.55M
Empirical asset management	206.22K	0.21%	206.22K	$624.57K

Sold Out

Holder	Change
Delos wealth advisors	-1.00
Bangor savings bank	-1.00
Piscataqua savings bank	-1.00
Claris advisors, llc / mo /	-1.00
Financial gravity asset management	-2.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2024	2,223	10.93%	182,158,737	0.89%	88	1.15%	1,120	14.99%	740	6.47%
Sep 30, 2024	1,981	2.54%	185,134,713	2.74%	89	1.17%	965	-5.21%	685	16.50%
Jun 30, 2024	1,910	1.33%	180,098,752	1.61%	87	1.16%	1,005	6.01%	582	-7.32%
Mar 31, 2024	1,885	4.26%	177,240,969	-0.84%	86	1.13%	948	0.96%	628	5.72%
Dec 31, 2023	1,808	11.95%	178,748,235	1.99%	87	1.19%	939	23.39%	594	5.13%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	6.53M	3.15%	37.79K
Vanguard Total Stock Mkt Idx Inv	6.50M	3.15%	22.72K
Vanguard Institutional 500 Index Trust	5.71M	2.77%	38.57K
Fidelity 500 Index	2.58M	1.25%	11.49K
SPDR® S&P 500 ETF	2.56M	1.24%	-37.51K
iShares Core S&P 500 ETF	2.51M	1.22%	7.26K
SPDR® S&P 500® ETF Trust	2.50M	1.21%	-13.07K
SPDR® S&P 500® ETF	2.47M	1.19%	-41.38K
JPMorgan Large Cap Growth I	2.14M	1.04%	107.62K
Vanguard Growth Index Investor	2.11M	1.02%	1.61K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Feb 27, 2025	Black Deborah	-	Sell	$54.73K
Feb 25, 2025	Tzitzon Nicholas	Vice Chairman	Sell	$2.72M
Feb 21, 2025	Mastantuono Gina	President and CFO	Sell	$4.29M
Feb 19, 2025	Smith Paul John	Pres., Global Cust.& Field Ops	Sell	$252.85K
Feb 19, 2025	Smith Paul John	Pres., Global Cust.& Field Ops	Sell	$124.10K

Insider Transactions Trends

Date	Buy	Sell
2025 Q1	-	66
2024 Q4	-	33
2024 Q3	-	16
2024 Q2	-	9
2024 Q1	-	32

NOW Ownership FAQ

Who owns the most shares of ServiceNow?

ServiceNow’s largest shareholders are Vanguard group (19.2M shares, 9.31%), Blackrock funding, inc. /de (18.25M shares, 8.85%), and Blackrock (17.06M shares, 8.32%). Together, they hold 26.48% of ServiceNow’s total shares outstanding.

Does Blackrock own ServiceNow?

Yes, BlackRock owns 8.32% of ServiceNow, totaling 17.06M shares as of Jun 2024. This represents 0.30% of BlackRock's total assets, with a market value of 13.42B$. In the last quarter, BlackRock increased its holdings by 914.18K shares, a 5.66% change.

Who is ServiceNow’s biggest shareholder by percentage of total assets invested?

Atomvest is ServiceNow’s biggest shareholder by percentage of total assets invested, with 29.31% of its assets in 19.9K ServiceNow shares, valued at 21.1M$.

Who is the top mutual fund holder of ServiceNow shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of ServiceNow shares, with 3.15% of its total shares outstanding invested in 6.53M ServiceNow shares.

Try Tickergate Pro Free

Customize Everything. 100% Flexibility. Fast and Easy to Use (No code or Excel Needed)

Customize your own personal stocks lists, views and charts
Choose from hundreds of fields, up to 15 years of history
Conduct deep comparison analysis

Discover trending investment themes
Find your next best investment
Research stocks using tools