Harley-Davidson (HOG) Stock Forecast, Price Target & Predictions
HOG Stock Forecast
Harley-Davidson stock forecast is as follows: an average price target of $47.00 (represents a 21.01% upside from HOG’s last price of $38.84) and a rating consensus of 'Hold', based on 12 wall street analysts offering a 1-year stock forecast.
HOG Price Target
The average price target for Harley-Davidson (HOG) is $47.00 based on 1-year price targets from 12 Wall Street analysts in the past 3 months, with a price target range of $57.00 to $39.00. This represents a potential 21.01% upside from HOG's last price of $38.84.
HOG Analyst Ratings
According to 12 Wall Street analysts, Harley-Davidson's rating consensus is 'Hold'. The analyst rating breakdown for HOG stock is 0 'Strong Buy' (0.00%), 4 'Buy' (33.33%), 6 'Hold' (50.00%), 2 'Sell' (16.67%), and 0 'Strong Sell' (0.00%).
Harley-Davidson Price Target by Analyst
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Aug 23, 2024 | Robin Farley | UBS | $40.00 | $38.08 | 5.04% | 2.99% |
| Apr 29, 2024 | Jim Corridore | Argus Research | $40.00 | $34.75 | 15.11% | 2.99% |
| Apr 23, 2024 | Megan Alexander | Morgan Stanley | $50.00 | $38.99 | 28.24% | 28.73% |
| Apr 22, 2024 | Robin Farley | UBS | $39.00 | $38.99 | 0.03% | 0.41% |
| Apr 11, 2024 | Brandon Rolle | D.A. Davidson | $49.00 | $41.34 | 18.53% | 26.16% |
| Apr 03, 2024 | Gerrick Johnson | BMO Capital | $50.00 | $43.09 | 16.04% | 28.73% |
| Mar 15, 2023 | Anna Glaessgen | Jefferies | $39.00 | $39.37 | -0.94% | 0.41% |
| Feb 06, 2023 | - | D.A. Davidson | $47.00 | $50.49 | -6.91% | 21.01% |
| Feb 06, 2023 | - | Citigroup | $52.00 | $50.73 | 2.51% | 33.88% |
| Dec 22, 2022 | - | D.A. Davidson | $44.00 | $41.26 | 6.64% | 13.29% |
The latest Harley-Davidson stock forecast, released on Aug 23, 2024 by Robin Farley from UBS, set a price target of $40.00, which represents a 5.04% increase from the stock price at the time of the forecast ($38.08), and a 2.99% increase from HOG last price ($38.84).
Harley-Davidson Price Target by Period
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | 1 | 1 | 6 |
| Avg Price Target | $40.00 | $40.00 | $44.67 |
| Last Closing Price | $38.84 | $38.84 | $38.84 |
| Upside/Downside | 2.99% | 2.99% | 15.01% |
In the current month, the average price target of Harley-Davidson stock is $40.00, according to 1 Wall Street analyst offering twelve months forecast. The average price target represents a 2.99% increase as opposed to Harley-Davidson's last price of $38.84. This month's average price target is down 0.00% compared to last quarter, and down -10.45% compared to last year.
Analyst Ratings Upgrades/Downgrades
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Aug 23, 2024 | Citigroup | Underperform | Underperform | Hold |
| Aug 23, 2024 | UBS | Neutral | Neutral | Hold |
| Jul 02, 2024 | Morgan Stanley | Buy | Buy | Hold |
| Jun 12, 2024 | Citigroup | Neutral | Neutral | Hold |
| Apr 22, 2024 | UBS | Neutral | Neutral | Hold |
| Apr 15, 2024 | Citigroup | Neutral | Neutral | Hold |
| Apr 03, 2024 | BMO Capital | Outperform | Outperform | Hold |
| Oct 10, 2023 | Citigroup | Neutral | Neutral | Hold |
| Jul 21, 2023 | Wells Fargo | - | Equal-Weight | Downgrade |
| Jul 21, 2023 | BTIG | - | Buy | Upgrade |
Harley-Davidson's last stock rating was published by Citigroup on Aug 23, 2024. The company gave HOG a "Underperform" rating, the same as its previous rate.
Harley-Davidson Financial Forecast
Harley-Davidson Revenue Forecast
| Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jul 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | - | - | - | - | - | - | - | - | - | - | - | - | - | $1.55B | $1.45B | $1.79B | $1.14B | $1.65B | - | $1.50B | $1.02B | $1.37B | $1.53B | $1.42B | $725.22M | $1.17B | $865.23M | $1.30B | $1.07B | $1.27B |
| Avg Forecast | $807.01M | $1.31B | $1.21B | $1.57B | $709.17M | $1.09B | $1.38B | $1.48B | $690.34M | $999.46M | $1.29B | $1.35B | $878.17M | $1.36B | $1.32B | $1.36B | $917.81M | $1.36B | $1.22B | $1.31B | $668.58M | $1.14B | $1.39B | $1.26B | $772.94M | $844.16M | $760.64M | $1.04B | $922.43M | $1.04B |
| High Forecast | $882.19M | $1.43B | $1.32B | $1.71B | $775.22M | $1.19B | $1.50B | $1.62B | $754.64M | $1.05B | $1.41B | $1.48B | $895.72M | $1.42B | $1.44B | $1.48B | $1.00B | $1.48B | $1.22B | $1.46B | $742.87M | $1.27B | $1.55B | $1.40B | $858.83M | $937.98M | $845.17M | $1.16B | $1.02B | $1.15B |
| Low Forecast | $763.24M | $1.23B | $1.14B | $1.48B | $670.70M | $1.03B | $1.30B | $1.40B | $652.89M | $978.43M | $1.22B | $1.28B | $859.12M | $1.29B | $1.25B | $1.28B | $868.02M | $1.28B | $1.22B | $1.18B | $603.59M | $1.03B | $1.26B | $1.14B | $697.81M | $762.11M | $686.71M | $939.26M | $832.77M | $936.64M |
| # Analysts | 3 | 3 | 4 | 5 | 4 | 5 | 2 | 2 | 3 | 7 | 3 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 4 | 4 | 5 | 5 | 5 | 8 | 5 | 5 | 10 | 7 | 4 | 4 |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.14% | 1.10% | 1.32% | 1.24% | 1.22% | - | 1.14% | 1.52% | 1.20% | 1.10% | 1.13% | 0.94% | 1.38% | 1.14% | 1.25% | 1.16% | 1.23% |
Harley-Davidson's average Quarter revenue forecast for Dec 23 based on 4 analysts is $878.17M, with a low forecast of $859.12M, and a high forecast of $895.72M. HOG's average Quarter revenue forecast represents a -43.31% decrease compared to the company's last Quarter revenue of $1.55B (Sep 23).
Harley-Davidson EBITDA Forecast
| Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jul 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 3 | 3 | 4 | 5 | 4 | 5 | 2 | 2 | 3 | 7 | 3 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 4 | 4 | 5 | 5 | 5 | 8 | 5 | 5 | 10 | 7 | 4 | 4 |
| EBITDA | - | - | - | - | - | - | - | - | - | - | - | - | - | $236.10M | $228.56M | $369.61M | $3.40M | $338.72M | - | $288.98M | $56.01M | $246.43M | $324.88M | $388.07M | $-71.80M | $185.31M | $-62.16M | $149.75M | $79.38M | $174.27M |
| Avg Forecast | $103.39M | $167.21M | $154.41M | $200.58M | $90.86M | $139.05M | $176.21M | $189.39M | $88.45M | $128.05M | $164.71M | $347.16M | $112.51M | $173.70M | $168.77M | $315.60M | $117.59M | $149.09M | $156.44M | $337.54M | $12.00M | $135.54M | $294.66M | $265.10M | $-442.38M | $285.91M | $-951.03M | $146.34M | $79.38M | $164.21M |
| High Forecast | $113.03M | $182.79M | $168.79M | $219.27M | $99.32M | $152.00M | $192.62M | $207.03M | $96.68M | $134.39M | $180.06M | $416.59M | $114.76M | $181.55M | $184.49M | $378.72M | $128.54M | $178.91M | $156.44M | $405.05M | $14.40M | $162.64M | $353.59M | $318.12M | $-353.90M | $343.10M | $-760.83M | $175.61M | $95.26M | $197.06M |
| Low Forecast | $97.79M | $158.14M | $146.03M | $189.70M | $85.93M | $131.51M | $166.65M | $179.12M | $83.65M | $125.36M | $155.78M | $277.73M | $110.07M | $165.78M | $159.62M | $252.48M | $111.21M | $119.27M | $156.44M | $270.03M | $9.60M | $108.43M | $235.73M | $212.08M | $-530.86M | $228.73M | $-1.14B | $117.08M | $63.50M | $131.37M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.36% | 1.35% | 1.17% | 0.03% | 2.27% | - | 0.86% | 4.67% | 1.82% | 1.10% | 1.46% | 0.16% | 0.65% | 0.07% | 1.02% | 1.00% | 1.06% |
4 analysts predict HOG's average Quarter EBITDA for Dec 23 to be $112.51M, with a high of $114.76M and a low of $110.07M. This is -52.35% lower than Harley-Davidson's previous annual EBITDA (Sep 23) of $236.10M.
Harley-Davidson Net Income Forecast
| Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jul 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 3 | 3 | 4 | 5 | 4 | 5 | 2 | 2 | 3 | 7 | 3 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 4 | 4 | 5 | 5 | 5 | 8 | 5 | 5 | 10 | 7 | 4 | 4 |
| Net Income | - | - | - | - | - | - | - | - | - | - | - | - | - | $198.65M | $178.04M | $304.09M | $41.87M | $261.19M | - | $222.50M | $21.57M | $162.97M | $206.34M | $259.14M | $-96.40M | $120.22M | $-92.22M | $69.69M | $13.50M | $86.56M |
| Avg Forecast | $24.46M | $184.59M | $163.77M | $273.82M | $10.51M | $154.23M | $220.39M | $243.41M | $-3.10M | $121.13M | $188.37M | $228.84M | $5.07M | $181.77M | $166.43M | $208.04M | $9.45M | $98.60M | $146.64M | $222.50M | $46.69M | $89.64M | $187.15M | $177.03M | $-593.96M | $185.48M | $-1.41B | $68.11M | $13.50M | $81.57M |
| High Forecast | $27.42M | $206.94M | $183.61M | $306.98M | $11.78M | $172.90M | $247.07M | $272.88M | $-2.88M | $137.70M | $211.19M | $274.61M | $29.18M | $203.16M | $186.59M | $249.65M | $10.60M | $118.32M | $146.64M | $267.00M | $56.03M | $107.56M | $224.57M | $212.43M | $-475.17M | $222.58M | $-1.13B | $81.73M | $16.20M | $97.88M |
| Low Forecast | $22.74M | $171.57M | $152.22M | $254.51M | $9.76M | $143.35M | $204.84M | $226.24M | $-3.47M | $103.28M | $175.09M | $183.07M | $-17.76M | $144.35M | $154.70M | $166.43M | $8.79M | $78.88M | $146.64M | $178.00M | $37.35M | $71.71M | $149.72M | $141.62M | $-712.75M | $148.38M | $-1.69B | $54.49M | $10.80M | $65.26M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.09% | 1.07% | 1.46% | 4.43% | 2.65% | - | 1.00% | 0.46% | 1.82% | 1.10% | 1.46% | 0.16% | 0.65% | 0.07% | 1.02% | 1.00% | 1.06% |
Harley-Davidson's average Quarter net income forecast for Dec 23 is $5.07M, with a range of $-17.76M to $29.18M. HOG's average Quarter net income forecast represents a -97.45% decrease compared to the company's last Quarter net income of $198.65M (Sep 23).
Harley-Davidson SG&A Forecast
| Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jul 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 3 | 3 | 4 | 5 | 4 | 5 | 2 | 2 | 3 | 7 | 3 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 4 | 4 | 5 | 5 | 5 | 8 | 5 | 5 | 10 | 7 | 4 | 4 |
| SG&A | - | - | - | - | - | - | - | - | - | - | - | - | - | $261.87M | $252.18M | $247.10M | $306.79M | $232.54M | - | $204.89M | $300.51M | $254.31M | $261.51M | $231.84M | $316.57M | $231.72M | $224.37M | $277.97M | $313.78M | $309.03M |
| Avg Forecast | $145.84M | $235.86M | $217.79M | $282.93M | $128.16M | $196.13M | $248.54M | $267.14M | $124.75M | $180.62M | $232.33M | $246.45M | $158.70M | $245.00M | $238.06M | $224.05M | $165.86M | $153.86M | $220.66M | $239.63M | $561.51M | $139.87M | $237.18M | $158.38M | $139.68M | $357.51M | $137.46M | $271.65M | $313.78M | $291.20M |
| High Forecast | $159.42M | $257.83M | $238.08M | $309.28M | $140.09M | $214.40M | $271.69M | $292.02M | $136.38M | $189.56M | $253.97M | $295.75M | $161.87M | $256.08M | $260.23M | $268.86M | $181.31M | $184.63M | $220.66M | $287.55M | $673.82M | $167.85M | $284.62M | $190.05M | $155.20M | $429.01M | $152.74M | $325.98M | $376.54M | $349.44M |
| Low Forecast | $137.93M | $223.06M | $205.98M | $267.58M | $121.21M | $185.49M | $235.06M | $252.65M | $117.99M | $176.82M | $219.73M | $197.16M | $155.26M | $233.83M | $225.14M | $179.24M | $156.87M | $123.09M | $220.66M | $191.70M | $449.21M | $111.90M | $189.75M | $126.70M | $126.10M | $286.01M | $124.10M | $217.32M | $251.03M | $232.96M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.07% | 1.06% | 1.10% | 1.85% | 1.51% | - | 0.86% | 0.54% | 1.82% | 1.10% | 1.46% | 2.27% | 0.65% | 1.63% | 1.02% | 1.00% | 1.06% |
Harley-Davidson's average Quarter SG&A projection for Dec 23 is $158.70M, based on 4 Wall Street analysts, with a range of $155.26M to $161.87M. The forecast indicates a -39.40% fall compared to HOG last annual SG&A of $261.87M (Sep 23).
Harley-Davidson EPS Forecast
| Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jul 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 3 | 3 | 4 | 5 | 4 | 5 | 2 | 2 | 3 | 7 | 3 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 4 | 4 | 5 | 5 | 5 | 8 | 5 | 5 | 10 | 7 | 4 | 4 |
| EPS | - | - | - | - | - | - | - | - | - | - | - | - | - | $1.40 | $1.24 | $2.08 | $0.29 | $1.79 | - | $1.46 | $0.14 | $1.06 | $1.34 | $1.69 | $-0.63 | $0.78 | $-0.60 | $0.46 | $0.09 | $0.55 |
| Avg Forecast | $0.18 | $1.38 | $1.22 | $2.04 | $0.08 | $1.15 | $1.64 | $1.81 | $-0.02 | $0.90 | $1.40 | $1.51 | $0.04 | $1.36 | $1.24 | $1.39 | $0.07 | $1.40 | $1.07 | $1.45 | $-0.34 | $0.77 | $1.21 | $0.90 | $0.21 | $0.28 | $0.11 | $0.58 | $0.24 | $0.66 |
| High Forecast | $0.20 | $1.54 | $1.37 | $2.29 | $0.09 | $1.29 | $1.84 | $2.03 | $-0.02 | $1.03 | $1.57 | $1.69 | $0.22 | $1.51 | $1.39 | $1.56 | $0.08 | $1.57 | $1.07 | $1.66 | $-0.30 | $0.89 | $1.38 | $1.03 | $0.24 | $0.32 | $0.13 | $0.66 | $0.27 | $0.76 |
| Low Forecast | $0.17 | $1.28 | $1.14 | $1.90 | $0.07 | $1.07 | $1.53 | $1.69 | $-0.03 | $0.77 | $1.31 | $1.40 | $-0.13 | $1.08 | $1.15 | $1.29 | $0.07 | $1.30 | $1.07 | $1.27 | $-0.39 | $0.68 | $1.06 | $0.79 | $0.18 | $0.24 | $0.10 | $0.51 | $0.21 | $0.58 |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.03% | 1.00% | 1.49% | 4.11% | 1.28% | - | 1.00% | -0.41% | 1.37% | 1.11% | 1.88% | -2.98% | 2.83% | -5.46% | 0.79% | 0.38% | 0.83% |
According to 4 Wall Street analysts, Harley-Davidson's projected average Quarter EPS for Dec 23 is $0.04, with a low estimate of $-0.13 and a high estimate of $0.22. This represents a -97.30% decrease compared to HOG previous annual EPS of $1.40 (Sep 23).
HOG Forecast FAQ
Is Harley-Davidson a good buy?
No, according to 12 Wall Street analysts, Harley-Davidson (HOG) is considered a 'Hold'. The rating consensus is based on 0 'Strong Buy' and 4 'Buy' recommendations, accounting for 33.33% of HOG's total ratings.
What is HOG's price target?
Harley-Davidson (HOG) average price target is $47 with a range of $39 to $57, implying a 21.01% from its last price of $38.84. The data is based on 12 Wall Street analysts who provided a twelve-month price target estimate in the last three months.
Will Harley-Davidson stock go up soon?
According to Wall Street analysts' prediction for HOG stock, the company can go up by 21.01% (from the last price of $38.84 to the average price target of $47), up by 46.76% based on the highest stock price target, and up by 0.41% based on the lowest stock price target.
Can Harley-Davidson stock reach $60?
HOG's average twelve months analyst stock price target of $47 does not support the claim that Harley-Davidson can reach $60 in the near future.
What is Harley-Davidson's current price target trend?
1 Wall Street analyst forecast a $40 price target for Harley-Davidson (HOG) this month, up 2.99% from its last price of $38.84. Compared to the last 3 and 12 months, the average price target increased by 2.99% and increased by 15.01%, respectively.
What are Harley-Davidson's analysts' financial forecasts?
Harley-Davidson's analysts financial forecasts for the fiscal year (Dec 2025) are as follows: average revenue is $4.65B (high $5.08B, low $4.4B), average EBITDA is $595.51M (high $650.98M, low $563.2M), average net income is $628.52M (high $704.63M, low $584.2M), average SG&A $839.97M (high $918.21M, low $794.41M), and average EPS is $4.69 (high $5.25, low $4.36). HOG's analysts financial forecasts for the fiscal year (Dec 2026) are as follows: average revenue is $4.88B (high $5.34B, low $4.62B), average EBITDA is $625.6M (high $683.87M, low $591.66M), average net income is $646.65M (high $724.95M, low $601.05M), average SG&A $882.41M (high $964.61M, low $834.55M), and average EPS is $4.82 (high $5.41, low $4.48).
Did the HOG's actual financial results beat the analysts' financial forecasts?
Based on Harley-Davidson's last annual report (Dec 2022), the company's revenue was $5.76B, beating the average analysts forecast of $4.81B by 19.72%. Apple's EBITDA was $908.19M, beating the average prediction of $760.66M by 19.40%. The company's net income was $741.41M, beating the average estimation of $477.19M by 55.37%. Apple's SG&A was $939.55M, beating the average forecast of $780M by 20.45%. Lastly, the company's EPS was $5.01, beating the average prediction of $3.99 by 25.50%. In terms of the last quarterly report (Sep 2023), Harley-Davidson's revenue was $1.55B, beating the average analysts' forecast of $1.36B by 14.26%. The company's EBITDA was $236.1M, beating the average prediction of $173.7M by 35.93%. Harley-Davidson's net income was $198.65M, beating the average estimation of $181.77M by 9.28%. The company's SG&A was $261.87M, beating the average forecast of $245M by 6.89%. Lastly, the company's EPS was $1.4, beating the average prediction of $1.36 by 3.29%