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Harley-Davidson (HOG) Stock Forecast, Price Target & Predictions

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HOG Stock Forecast

Harley-Davidson (HOG) stock forecast, based on 32 Wall Street analysts, predicts a 12-month average price target of $42.00, with a high of $42.00 and a low of $42.00. This represents a 86.58% increase from the last price of $22.51.

$20 $25 $30 $35 $40 $45 High: $42 Avg: $42 Low: $42 Last Closed Price: $22.51

HOG Stock Rating

Harley-Davidson stock's rating consensus is Hold, based on 32 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 8 Buy (25.00%), 23 Hold (71.88%), 1 Sell (3.12%), and 0 Strong Sell (0.00%).

Hold
Total 32 1 23 8 Strong Sell Sell Hold Buy Strong Buy

HOG Price Target Upside V Benchmarks

TypeNameUpside
StockHarley-Davidson86.58%
SectorConsumer Cyclical Stocks 29.57%
IndustryRecreational Vehicle (RV) Stocks82.92%

Price Target Trends

1M3M12M
# Anlaysts--6
Avg Price Target--$41.67
Last Closing Price$22.51$22.51$22.51
Upside/Downside--85.12%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Apr, 251410--15
Mar, 251410--15
Feb, 251411--16
Jan, 252411--17
Dec, 242410--16
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Oct 18, 2024Bill SeleskyArgus Research$42.00$36.4115.35%86.58%
Sep 18, 2024James HardimanCitigroup$39.00$38.840.41%73.26%
Aug 23, 2024Robin FarleyUBS$40.00$38.085.04%77.70%
Apr 29, 2024Jim CorridoreArgus Research$40.00$34.7515.11%77.70%
Apr 23, 2024Megan AlexanderMorgan Stanley$50.00$38.9928.24%122.12%
Apr 22, 2024Robin FarleyUBS$39.00$38.990.03%73.26%
Apr 11, 2024Brandon RolleD.A. Davidson$49.00$41.3418.53%117.68%
Apr 03, 2024Gerrick JohnsonBMO Capital$50.00$43.0916.04%122.12%
Mar 15, 2023Anna GlaessgenJefferies$39.00$39.37-0.94%73.26%
Feb 06, 2023D.A. Davidson$47.00$50.49-6.91%108.80%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Oct 14, 2024CitigroupNeutralNeutralhold
Sep 19, 2024UBSNeutralNeutralhold
Sep 18, 2024CitigroupNeutralNeutralhold
Aug 23, 2024CitigroupUnderperformUnderperformhold
Aug 23, 2024UBSNeutralNeutralhold
Jul 02, 2024Morgan StanleyBuyBuyhold
Jun 12, 2024CitigroupNeutralNeutralhold
Apr 22, 2024UBSNeutralNeutralhold
Apr 15, 2024CitigroupNeutralNeutralhold
Apr 03, 2024BMO CapitalOutperformOutperformhold

Financial Forecast

EPS Forecast

$0 $1 $2 $3 $4 $5 $6 Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$0.01$4.23$5.01$4.96$3.46---
Avg Forecast$1.40$3.87$4.72$4.68$3.65$3.98$4.54$4.86
High Forecast$1.46$4.04$4.89$4.82$3.85$4.25$5.10$5.07
Low Forecast$1.31$3.61$4.45$4.52$3.55$3.28$4.11$4.66
Surprise %-99.29%9.30%6.14%5.98%-5.21%---

Revenue Forecast

$1B $2B $3B $4B $5B $6B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$4.05B$5.34B$5.76B$5.84B$1.15B---
Avg Forecast$3.57B$4.39B$4.92B$4.94B$4.17B$4.33B$4.56B$4.78B
High Forecast$3.68B$4.54B$5.05B$4.95B$4.18B$4.42B$4.64B$4.84B
Low Forecast$3.38B$4.17B$4.70B$4.92B$4.16B$4.22B$4.47B$4.73B
Surprise %13.71%21.45%17.05%18.25%-72.29%---

Net Income Forecast

$-3B $-2B $-1B $-400M $300M $1B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$1.30M$650.02M$741.41M$706.59M$455.36M---
Avg Forecast$-1.75B$500.50M$517.34M$706.59M$537.15M$521.58M$668.28M$705.84M
High Forecast$-1.30B$600.60M$620.81M$847.90M$558.93M$616.77M$740.62M$735.07M
Low Forecast$-2.20B$400.40M$413.87M$565.27M$515.37M$476.40M$595.94M$676.60M
Surprise %-100.07%29.88%43.31%--15.23%---

HOG Forecast FAQ

Is Harley-Davidson stock a buy?

Harley-Davidson stock has a consensus rating of Hold, based on 32 Wall Street analysts. The rating breakdown includes 0 Strong Buy, 8 Buy, 23 Hold, 1 Sell, and 0 Strong Sell, reflecting a consensus that Harley-Davidson is a neutral investment for most analysts.

What is Harley-Davidson's price target?

Harley-Davidson's price target, set by 32 Wall Street analysts, averages $42 over the next 12 months. The price target range spans from $42 at the low end to $42 at the high end, suggesting a potential 86.58% change from the previous closing price of $22.51.

How does Harley-Davidson stock forecast compare to its benchmarks?

Harley-Davidson's stock forecast shows a 86.58% upside, outperforming the average forecast for the consumer cyclical stocks sector (29.57%) and outperforming the recreational vehicle (rv) stocks industry (82.92%).

What is the breakdown of analyst ratings for Harley-Davidson over the past three months?

  • April 2025: 6.67% Strong Buy, 26.67% Buy, 66.67% Hold, 0% Sell, 0% Strong Sell.
  • March 2025: 6.67% Strong Buy, 26.67% Buy, 66.67% Hold, 0% Sell, 0% Strong Sell.
  • February 2025: 6.25% Strong Buy, 25.00% Buy, 68.75% Hold, 0% Sell, 0% Strong Sell.

What is Harley-Davidson’s EPS forecast?

Harley-Davidson's average annual EPS forecast for its fiscal year ending in December 2025 is $3.98, marking a 15.03% increase from the reported $3.46 in 2024. Estimates for the following years are $4.54 in 2026, and $4.86 in 2027.

What is Harley-Davidson’s revenue forecast?

Harley-Davidson's average annual revenue forecast for its fiscal year ending in December 2025 is $4.33B, reflecting a 275.21% increase from the reported $1.15B in 2024. The forecast for 2026 is $4.56B, and $4.78B for 2027.

What is Harley-Davidson’s net income forecast?

Harley-Davidson's net income forecast for the fiscal year ending in December 2025 stands at $521.58M, representing an 14.54% increase from the reported $455.36M in 2024. Projections indicate $668.28M in 2026, and $705.84M in 2027.