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Harley-Davidson (HOG) Stock Forecast, Price Target & Predictions

OverviewRevenueOwnershipFinancialsChartTranscripts

HOG Stock Forecast

Harley-Davidson (HOG) stock forecast, based on 13 Wall Street analysts, predicts a 12-month average price target of $40.33, with a high of $42.00 and a low of $39.00. This represents a 52.77% increase from the last price of $26.40.

$25 $29 $33 $37 $41 $45 High: $42 Avg: $40.33 Low: $39 Last Closed Price: $26.4

HOG Stock Rating

Harley-Davidson stock's rating consensus is Hold, based on 13 Wall Street analysts. The breakdown includes 0 Strong Buy (0.00%), 4 Buy (30.77%), 7 Hold (53.85%), 2 Sell (15.38%), and 0 Strong Sell (0.00%).

Hold
Total 13 0 2 7 4 Strong Sell Sell Hold Buy Strong Buy

HOG Price Target Upside V Benchmarks

TypeNameUpside
StockHarley-Davidson52.77%
SectorConsumer Cyclical Stocks 4.51%
IndustryRecreational Vehicle (RV) Stocks47.28%

Price Target Trends

1M3M12M
# Anlaysts--8
Avg Price Target--$43.63
Last Closing Price$26.40$26.40$26.40
Upside/Downside--65.27%
Ratings Trends
DateStrong BuyBuyHoldSellStrong SellTotal
Feb, 251411--16
Jan, 252411--17
Dec, 242410--16
Nov, 2424161-23
Oct, 2445161-26
Analyst Price Target Forecasts
DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Oct 18, 2024Bill SeleskyArgus Research$42.00$36.4115.35%59.09%
Sep 18, 2024James HardimanCitigroup$39.00$38.840.41%47.73%
Aug 23, 2024Robin FarleyUBS$40.00$38.085.04%51.52%
Apr 29, 2024Jim CorridoreArgus Research$40.00$34.7515.11%51.52%
Apr 23, 2024Megan AlexanderMorgan Stanley$50.00$38.9928.24%89.39%
Apr 22, 2024Robin FarleyUBS$39.00$38.990.03%47.73%
Apr 11, 2024Brandon RolleD.A. Davidson$49.00$41.3418.53%85.61%
Apr 03, 2024Gerrick JohnsonBMO Capital$50.00$43.0916.04%89.39%
Mar 15, 2023Anna GlaessgenJefferies$39.00$39.37-0.94%47.73%
Feb 06, 2023D.A. Davidson$47.00$50.49-6.91%78.03%
Analyst Rating Forecasts
DateCompanyPrevious RatingNew RatingRating Change
Oct 14, 2024CitigroupNeutralNeutralhold
Sep 19, 2024UBSNeutralNeutralhold
Sep 18, 2024CitigroupNeutralNeutralhold
Aug 23, 2024CitigroupUnderperformUnderperformhold
Aug 23, 2024UBSNeutralNeutralhold
Jul 02, 2024Morgan StanleyBuyBuyhold
Jun 12, 2024CitigroupNeutralNeutralhold
Apr 22, 2024UBSNeutralNeutralhold
Apr 15, 2024CitigroupNeutralNeutralhold
Apr 03, 2024BMO CapitalOutperformOutperformhold

Financial Forecast

EPS Forecast

$0 $1 $2 $3 $4 $5 $6 Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$0.01$4.23$5.01$4.87----
Avg Forecast$1.40$3.87$4.72$4.68$3.65$3.98$4.54$4.86
High Forecast$1.31$3.61$4.45$4.52$3.55$3.28$4.11$4.66
Low Forecast$1.46$4.04$4.89$4.82$3.85$4.25$5.10$5.07
Surprise %-99.29%9.30%6.14%4.06%----

Revenue Forecast

$3B $4B $4B $5B $5B $6B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$4.05B$5.34B$5.76B$5.84B----
Avg Forecast$3.57B$4.39B$4.92B$4.94B$4.17B$4.33B$4.56B$4.78B
High Forecast$3.38B$4.17B$4.70B$4.92B$4.16B$4.22B$4.47B$4.73B
Low Forecast$3.68B$4.54B$5.05B$4.95B$4.18B$4.42B$4.64B$4.84B
Surprise %13.71%21.45%17.05%18.25%----

Net Income Forecast

$-3B $-2B $-1B $-400M $300M $1B Dec 20 Dec 21 Dec 22 Dec 23 Dec 24 Dec 25 Dec 26 Dec 27
Dec 20Dec 21Dec 22Dec 23Dec 24Dec 25Dec 26Dec 27
Reported$1.30M$650.02M$741.41M$706.59M----
Avg Forecast$-1.75B$500.50M$517.34M$706.59M$537.15M$521.58M$668.28M$705.84M
High Forecast$-2.20B$400.40M$413.87M$565.27M$515.37M$476.40M$595.94M$676.60M
Low Forecast$-1.30B$600.60M$620.81M$847.90M$558.93M$616.77M$740.62M$735.07M
Surprise %-100.07%29.88%43.31%-----

HOG Forecast FAQ

Is Harley-Davidson stock a buy?

Harley-Davidson stock has a consensus rating of Hold, based on 13 Wall Street analysts. The rating breakdown includes 0 Strong Buy, 4 Buy, 7 Hold, 2 Sell, and 0 Strong Sell, reflecting a consensus that Harley-Davidson is a neutral investment for most analysts.

What is Harley-Davidson's price target?

Harley-Davidson's price target, set by 13 Wall Street analysts, averages $40.33 over the next 12 months. The price target range spans from $39 at the low end to $42 at the high end, suggesting a potential 52.77% change from the previous closing price of $26.4.

How does Harley-Davidson stock forecast compare to its benchmarks?

Harley-Davidson's stock forecast shows a 52.77% upside, outperforming the average forecast for the consumer cyclical stocks sector (4.51%) and outperforming the recreational vehicle (rv) stocks industry (47.28%).

What is the breakdown of analyst ratings for Harley-Davidson over the past three months?

  • February 2025: 6.25% Strong Buy, 25.00% Buy, 68.75% Hold, 0% Sell, 0% Strong Sell.
  • January 2025: 11.76% Strong Buy, 23.53% Buy, 64.71% Hold, 0% Sell, 0% Strong Sell.
  • December 2024: 12.50% Strong Buy, 25.00% Buy, 62.50% Hold, 0% Sell, 0% Strong Sell.

What is Harley-Davidson’s EPS forecast?

Harley-Davidson's average annual EPS forecast for its fiscal year ending in December is $3.65 for 2024, a -25.05% decrease from the reported $4.87 in 2023. The prediction for 2025 is $3.98, $4.54 for 2026, and $4.86 for 2027.

What is Harley-Davidson’s revenue forecast?

Harley-Davidson's average annual revenue forecast for its fiscal year ending in December is $4.17B for 2024, a -28.59% decrease from the reported $5.84B in 2023. The forecast for 2025 is $4.33B, $4.56B for 2026, and $4.78B for 2027.

What is Harley-Davidson’s net income forecast?

For its fiscal year ending in December, Harley-Davidson's average annual net income forecast is $537.15M for 2024, reflecting a -23.98% decrease from the reported $706.59M in 2023. The projection for 2025 is $521.58M, $668.28M for 2026, and $705.84M for 2027.