Harley-Davidson (HOG) Stock Forecast, Price Target & Predictions
HOG Stock Forecast
Harley-Davidson stock forecast is as follows: an average price target of $45.90 (represents a 41.27% upside from HOG’s last price of $32.49) and a rating consensus of 'Hold', based on 13 wall street analysts offering a 1-year stock forecast.
HOG Price Target
The average price target for Harley-Davidson (HOG) is $45.90 based on 1-year price targets from 13 Wall Street analysts in the past 3 months, with a price target range of $57.00 to $39.00. This represents a potential 41.27% upside from HOG's last price of $32.49.
HOG Analyst Ratings
According to 13 Wall Street analysts, Harley-Davidson's rating consensus is 'Hold'. The analyst rating breakdown for HOG stock is 0 'Strong Buy' (0.00%), 4 'Buy' (30.77%), 7 'Hold' (53.85%), 2 'Sell' (15.38%), and 0 'Strong Sell' (0.00%).
Harley-Davidson Price Target by Analyst
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Oct 18, 2024 | Bill Selesky | Argus Research | $42.00 | $36.41 | 15.35% | 29.27% |
| Sep 18, 2024 | James Hardiman | Citigroup | $39.00 | $38.84 | 0.41% | 20.04% |
| Aug 23, 2024 | Robin Farley | UBS | $40.00 | $38.08 | 5.04% | 23.11% |
| Apr 29, 2024 | Jim Corridore | Argus Research | $40.00 | $34.75 | 15.11% | 23.11% |
| Apr 23, 2024 | Megan Alexander | Morgan Stanley | $50.00 | $38.99 | 28.24% | 53.89% |
| Apr 22, 2024 | Robin Farley | UBS | $39.00 | $38.99 | 0.03% | 20.04% |
| Apr 11, 2024 | Brandon Rolle | D.A. Davidson | $49.00 | $41.34 | 18.53% | 50.82% |
| Apr 03, 2024 | Gerrick Johnson | BMO Capital | $50.00 | $43.09 | 16.04% | 53.89% |
| Mar 15, 2023 | Anna Glaessgen | Jefferies | $39.00 | $39.37 | -0.94% | 20.04% |
| Feb 06, 2023 | - | D.A. Davidson | $47.00 | $50.49 | -6.91% | 44.66% |
The latest Harley-Davidson stock forecast, released on Oct 18, 2024 by Bill Selesky from Argus Research, set a price target of $42.00, which represents a 15.35% increase from the stock price at the time of the forecast ($36.41), and a 29.27% increase from HOG last price ($32.49).
Harley-Davidson Price Target by Period
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | - | 3 | 8 |
| Avg Price Target | - | $40.33 | $43.63 |
| Last Closing Price | $32.49 | $32.49 | $32.49 |
| Upside/Downside | -100.00% | 24.13% | 34.29% |
In the current month, the average price target of Harley-Davidson stock is -, according to 0 Wall Street analyst offering twelve months forecast. The average price target represents a -100.00% decrease as opposed to Harley-Davidson's last price of $32.49. This month's average price target is down -100.00% compared to last quarter, and down -100.00% compared to last year.
Analyst Ratings Upgrades/Downgrades
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Oct 14, 2024 | Citigroup | Neutral | Neutral | Hold |
| Sep 19, 2024 | UBS | Neutral | Neutral | Hold |
| Sep 18, 2024 | Citigroup | Neutral | Neutral | Hold |
| Aug 23, 2024 | Citigroup | Underperform | Underperform | Hold |
| Aug 23, 2024 | UBS | Neutral | Neutral | Hold |
| Jul 02, 2024 | Morgan Stanley | Buy | Buy | Hold |
| Jun 12, 2024 | Citigroup | Neutral | Neutral | Hold |
| Apr 22, 2024 | UBS | Neutral | Neutral | Hold |
| Apr 15, 2024 | Citigroup | Neutral | Neutral | Hold |
| Apr 03, 2024 | BMO Capital | Outperform | Outperform | Hold |
Harley-Davidson's last stock rating was published by Citigroup on Oct 14, 2024. The company gave HOG a "Neutral" rating, the same as its previous rate.
Harley-Davidson Financial Forecast
Harley-Davidson Revenue Forecast
| Dec 27 | Sep 27 | Jun 27 | Mar 27 | Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $1.55B | $1.45B | $1.79B | $1.14B | $1.65B | $1.47B | $1.50B | $1.02B | $1.37B | $1.53B | $1.42B | $725.22M | $1.17B |
| Avg Forecast | $807.01M | $1.31B | $1.21B | $1.57B | $673.80M | $1.14B | $1.41B | $1.42B | $588.67M | $1.02B | $1.30B | $1.37B | $471.67M | $969.79M | $1.29B | $1.35B | $878.17M | $1.36B | $1.32B | $1.36B | $917.81M | $1.36B | $1.22B | $1.31B | $668.58M | $1.14B | $1.39B | $1.26B | $772.94M | $844.16M |
| High Forecast | $853.29M | $1.38B | $1.27B | $1.66B | $712.44M | $1.21B | $1.50B | $1.50B | $622.43M | $1.08B | $1.37B | $1.39B | $480.67M | $998.59M | $1.29B | $1.35B | $895.72M | $1.42B | $1.39B | $1.44B | $970.44M | $1.36B | $1.22B | $1.31B | $668.58M | $1.14B | $1.39B | $1.26B | $772.94M | $844.16M |
| Low Forecast | $750.62M | $1.21B | $1.12B | $1.46B | $626.72M | $1.06B | $1.32B | $1.32B | $547.53M | $948.97M | $1.21B | $1.35B | $464.12M | $941.00M | $1.29B | $1.35B | $859.12M | $1.29B | $1.23B | $1.26B | $853.67M | $1.36B | $1.22B | $1.31B | $668.58M | $1.14B | $1.39B | $1.26B | $772.94M | $844.16M |
| # Analysts | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 7 | 3 | 2 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.14% | 1.10% | 1.32% | 1.24% | 1.22% | 1.20% | 1.14% | 1.52% | 1.20% | 1.10% | 1.13% | 0.94% | 1.38% |
Harley-Davidson's average Quarter revenue forecast for Dec 23 based on 4 analysts is $878.17M, with a low forecast of $859.12M, and a high forecast of $895.72M. HOG's average Quarter revenue forecast represents a -43.31% decrease compared to the company's last Quarter revenue of $1.55B (Sep 23).
Harley-Davidson EBITDA Forecast
| Dec 27 | Sep 27 | Jun 27 | Mar 27 | Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 7 | 3 | 2 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| EBITDA | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $236.10M | $228.56M | $369.61M | $3.40M | $338.72M | $277.09M | $288.98M | $56.01M | $246.43M | $324.88M | $388.07M | $-71.80M | $185.31M |
| Avg Forecast | $126.86M | $205.16M | $189.45M | $246.11M | $105.92M | $179.41M | $222.31M | $222.53M | $92.54M | $160.38M | $204.36M | $215.43M | $74.15M | $152.45M | $202.09M | $347.16M | $138.05M | $213.12M | $207.08M | $315.60M | $15.18M | $173.82M | $156.44M | $337.54M | $85.66M | $146.38M | $178.54M | $265.10M | $99.03M | $108.15M |
| High Forecast | $134.14M | $216.93M | $200.31M | $260.22M | $111.99M | $189.70M | $235.06M | $235.29M | $97.84M | $169.58M | $216.08M | $218.34M | $75.56M | $156.98M | $202.09M | $416.59M | $140.81M | $222.75M | $218.95M | $378.72M | $18.22M | $173.82M | $156.44M | $405.05M | $85.66M | $146.38M | $178.54M | $318.12M | $99.03M | $108.15M |
| Low Forecast | $118.00M | $190.83M | $176.21M | $228.91M | $98.52M | $166.87M | $206.78M | $206.98M | $86.07M | $149.18M | $190.08M | $212.52M | $72.96M | $147.92M | $202.09M | $277.73M | $135.05M | $203.40M | $192.61M | $252.48M | $12.15M | $173.82M | $156.44M | $270.03M | $85.66M | $146.38M | $178.54M | $212.08M | $99.03M | $108.15M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.11% | 1.10% | 1.17% | 0.22% | 1.95% | 1.77% | 0.86% | 0.65% | 1.68% | 1.82% | 1.46% | -0.73% | 1.71% |
4 analysts predict HOG's average Quarter EBITDA for Dec 23 to be $138.05M, with a high of $140.81M and a low of $135.05M. This is -41.53% lower than Harley-Davidson's previous annual EBITDA (Sep 23) of $236.10M.
Harley-Davidson Net Income Forecast
| Dec 27 | Sep 27 | Jun 27 | Mar 27 | Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 7 | 3 | 2 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| Net Income | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $198.65M | $178.04M | $304.09M | $41.87M | $261.19M | $215.85M | $222.50M | $21.57M | $162.97M | $206.34M | $259.14M | $-96.40M | $120.22M |
| Avg Forecast | $24.44M | $184.42M | $163.62M | $273.57M | $10.05M | $168.82M | $256.58M | $249.88M | $-4.59M | $149.27M | $206.27M | $206.69M | $-83.03M | $108.41M | $188.20M | $228.84M | $5.07M | $181.61M | $166.28M | $208.04M | $59.06M | $187.40M | $143.63M | $222.50M | $-46.16M | $103.75M | $162.15M | $177.03M | $28.39M | $36.91M |
| High Forecast | $26.26M | $198.17M | $175.82M | $293.97M | $10.80M | $181.41M | $275.71M | $268.51M | $-4.18M | $160.40M | $221.64M | $209.09M | $-58.25M | $116.49M | $192.38M | $274.61M | $29.15M | $202.97M | $169.55M | $249.65M | $70.87M | $195.83M | $149.24M | $267.00M | $-46.16M | $103.75M | $162.15M | $212.43M | $28.39M | $36.91M |
| Low Forecast | $22.22M | $167.66M | $148.76M | $248.72M | $9.14M | $153.49M | $233.27M | $227.18M | $-4.94M | $135.71M | $187.53M | $203.08M | $-96.67M | $98.56M | $184.02M | $183.07M | $-17.74M | $144.22M | $163.01M | $166.43M | $47.25M | $178.97M | $138.02M | $178.00M | $-46.16M | $103.75M | $162.15M | $141.62M | $28.39M | $36.91M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.09% | 1.07% | 1.46% | 0.71% | 1.39% | 1.50% | 1.00% | -0.47% | 1.57% | 1.27% | 1.46% | -3.40% | 3.26% |
Harley-Davidson's average Quarter net income forecast for Dec 23 is $5.07M, with a range of $-17.74M to $29.15M. HOG's average Quarter net income forecast represents a -97.45% decrease compared to the company's last Quarter net income of $198.65M (Sep 23).
Harley-Davidson SG&A Forecast
| Dec 27 | Sep 27 | Jun 27 | Mar 27 | Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 7 | 3 | 2 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| SG&A | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $261.87M | $252.18M | $247.10M | $306.79M | $232.54M | $195.33M | $204.89M | $300.51M | $254.31M | $261.51M | $231.84M | $316.57M | $231.72M |
| Avg Forecast | $152.02M | $245.85M | $227.02M | $294.91M | $126.92M | $214.99M | $266.40M | $266.66M | $110.89M | $192.19M | $244.89M | $258.15M | $88.85M | $182.68M | $242.17M | $246.45M | $165.42M | $255.38M | $248.14M | $224.05M | $710.32M | $245.18M | $220.66M | $239.63M | $120.82M | $206.47M | $251.84M | $158.38M | $139.68M | $152.55M |
| High Forecast | $160.74M | $259.95M | $240.04M | $311.82M | $134.20M | $227.32M | $281.67M | $281.95M | $117.25M | $203.21M | $258.93M | $261.64M | $90.54M | $188.11M | $242.17M | $295.75M | $168.73M | $266.93M | $262.37M | $268.86M | $852.38M | $245.18M | $220.66M | $287.55M | $120.82M | $206.47M | $251.84M | $190.05M | $139.68M | $152.55M |
| Low Forecast | $141.40M | $228.67M | $211.15M | $274.30M | $118.06M | $199.97M | $247.78M | $248.02M | $103.14M | $178.76M | $227.78M | $254.67M | $87.43M | $177.26M | $242.17M | $197.16M | $161.83M | $243.74M | $230.80M | $179.24M | $568.25M | $245.18M | $220.66M | $191.70M | $120.82M | $206.47M | $251.84M | $126.70M | $139.68M | $152.55M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.03% | 1.02% | 1.10% | 0.43% | 0.95% | 0.89% | 0.86% | 2.49% | 1.23% | 1.04% | 1.46% | 2.27% | 1.52% |
Harley-Davidson's average Quarter SG&A projection for Dec 23 is $165.42M, based on 4 Wall Street analysts, with a range of $161.83M to $168.73M. The forecast indicates a -36.83% fall compared to HOG last annual SG&A of $261.87M (Sep 23).
Harley-Davidson EPS Forecast
| Dec 27 | Sep 27 | Jun 27 | Mar 27 | Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 7 | 3 | 2 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| EPS | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $1.40 | $1.24 | $2.08 | $0.29 | $1.79 | $1.47 | $1.46 | $0.14 | $1.06 | $1.34 | $1.69 | $-0.63 | $0.78 |
| Avg Forecast | $0.18 | $1.38 | $1.22 | $2.04 | $0.07 | $1.26 | $1.92 | $1.86 | $-0.03 | $1.11 | $1.54 | $1.54 | $-0.62 | $0.81 | $1.40 | $1.51 | $0.04 | $1.36 | $1.24 | $1.39 | $0.07 | $1.40 | $1.07 | $1.45 | $-0.34 | $0.77 | $1.21 | $0.90 | $0.21 | $0.28 |
| High Forecast | $0.20 | $1.48 | $1.31 | $2.19 | $0.08 | $1.35 | $2.06 | $2.00 | $-0.03 | $1.20 | $1.65 | $1.56 | $-0.43 | $0.87 | $1.44 | $1.54 | $0.22 | $1.51 | $1.27 | $1.41 | $0.08 | $1.46 | $1.11 | $1.47 | $-0.34 | $0.77 | $1.21 | $0.90 | $0.21 | $0.28 |
| Low Forecast | $0.17 | $1.25 | $1.11 | $1.86 | $0.07 | $1.15 | $1.74 | $1.70 | $-0.04 | $1.01 | $1.40 | $1.52 | $-0.72 | $0.74 | $1.37 | $1.47 | $-0.13 | $1.08 | $1.22 | $1.37 | $0.06 | $1.33 | $1.03 | $1.44 | $-0.34 | $0.77 | $1.21 | $0.90 | $0.21 | $0.28 |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.03% | 1.00% | 1.49% | 4.11% | 1.28% | 1.37% | 1.00% | -0.41% | 1.37% | 1.11% | 1.88% | -2.98% | 2.83% |
According to 4 Wall Street analysts, Harley-Davidson's projected average Quarter EPS for Dec 23 is $0.04, with a low estimate of $-0.13 and a high estimate of $0.22. This represents a -97.30% decrease compared to HOG previous annual EPS of $1.40 (Sep 23).