Harley-Davidson (HOG) Stock Forecast, Price Target & Predictions
HOG Stock Forecast
Harley-Davidson stock forecast is as follows: an average price target of $40.33 (represents a 31.15% upside from HOG’s last price of $30.75) and a rating consensus of 'Hold', based on 13 wall street analysts offering a 1-year stock forecast.
HOG Price Target
The average price target for Harley-Davidson (HOG) is $40.33 based on 1-year price targets from 13 Wall Street analysts in the past 3 months, with a price target range of $42.00 to $39.00. This represents a potential 31.15% upside from HOG's last price of $30.75.
HOG Analyst Ratings
According to 13 Wall Street analysts, Harley-Davidson's rating consensus is 'Hold'. The analyst rating breakdown for HOG stock is 0 'Strong Buy' (0.00%), 4 'Buy' (30.77%), 7 'Hold' (53.85%), 2 'Sell' (15.38%), and 0 'Strong Sell' (0.00%).
Harley-Davidson Price Target by Analyst
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Oct 18, 2024 | Bill Selesky | Argus Research | $42.00 | $36.41 | 15.35% | 36.59% |
| Sep 18, 2024 | James Hardiman | Citigroup | $39.00 | $38.84 | 0.41% | 26.83% |
| Aug 23, 2024 | Robin Farley | UBS | $40.00 | $38.08 | 5.04% | 30.08% |
| Apr 29, 2024 | Jim Corridore | Argus Research | $40.00 | $34.75 | 15.11% | 30.08% |
| Apr 23, 2024 | Megan Alexander | Morgan Stanley | $50.00 | $38.99 | 28.24% | 62.60% |
| Apr 22, 2024 | Robin Farley | UBS | $39.00 | $38.99 | 0.03% | 26.83% |
| Apr 11, 2024 | Brandon Rolle | D.A. Davidson | $49.00 | $41.34 | 18.53% | 59.35% |
| Apr 03, 2024 | Gerrick Johnson | BMO Capital | $50.00 | $43.09 | 16.04% | 62.60% |
| Mar 15, 2023 | Anna Glaessgen | Jefferies | $39.00 | $39.37 | -0.94% | 26.83% |
| Feb 06, 2023 | D.A. Davidson | $47.00 | $50.49 | -6.91% | 52.85% | |
| Feb 06, 2023 | Citigroup | $52.00 | $50.73 | 2.51% | 69.11% | |
| Dec 22, 2022 | D.A. Davidson | $44.00 | $41.26 | 6.64% | 43.09% | |
| Jul 14, 2022 | Morgan Stanley | $40.00 | $31.08 | 28.71% | 30.08% | |
| Jul 05, 2022 | Brandon Rolle | D.A. Davidson | $35.00 | $32.57 | 7.46% | 13.82% |
| Apr 28, 2022 | RBC Capital | $41.00 | $35.55 | 15.33% | 33.33% | |
| Apr 28, 2022 | BMO Capital | $57.00 | $35.70 | 59.66% | 85.37% | |
| May 14, 2021 | Brandon Rolle | Northcoast Research | $57.00 | $46.98 | 21.33% | 85.37% |
| Apr 26, 2021 | David Coleman | Argus Research | $54.00 | $47.50 | 13.68% | 75.61% |
| Apr 26, 2021 | Greg Badishkanian | Wolfe Research | $52.00 | $47.50 | 9.47% | 69.11% |
The latest Harley-Davidson stock forecast, released on Oct 18, 2024 by Bill Selesky from Argus Research, set a price target of $42.00, which represents a 15.35% increase from the stock price at the time of the forecast ($36.41), and a 36.59% increase from HOG last price ($30.75).
Harley-Davidson Price Target by Period
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | - | 2 | 8 |
| Avg Price Target | - | $40.50 | $43.63 |
| Last Closing Price | $30.75 | $30.75 | $30.75 |
| Upside/Downside | -100.00% | 31.71% | 41.89% |
In the current month, the average price target of Harley-Davidson stock is -, according to 0 Wall Street analyst offering twelve months forecast. The average price target represents a -100.00% decrease as opposed to Harley-Davidson's last price of $30.75. This month's average price target is down -100.00% compared to last quarter, and down -100.00% compared to last year.
Analyst Ratings Upgrades/Downgrades
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Oct 14, 2024 | Citigroup | Neutral | Neutral | Hold |
| Sep 19, 2024 | UBS | Neutral | Neutral | Hold |
| Sep 18, 2024 | Citigroup | Neutral | Neutral | Hold |
| Aug 23, 2024 | Citigroup | Underperform | Underperform | Hold |
| Aug 23, 2024 | UBS | Neutral | Neutral | Hold |
| Jul 02, 2024 | Morgan Stanley | Buy | Buy | Hold |
| Jun 12, 2024 | Citigroup | Neutral | Neutral | Hold |
| Apr 22, 2024 | UBS | Neutral | Neutral | Hold |
| Apr 15, 2024 | Citigroup | Neutral | Neutral | Hold |
| Apr 03, 2024 | BMO Capital | Outperform | Outperform | Hold |
| Oct 10, 2023 | Citigroup | Neutral | Neutral | Hold |
| Jul 21, 2023 | Deutsche Bank | Neutral | Downgrade | |
| Jul 21, 2023 | BTIG | Buy | Upgrade | |
| Jul 21, 2023 | Wolfe Research | Peer Perform | Upgrade | |
| Jul 21, 2023 | Piper Sandler | Neutral | Downgrade | |
| Jul 21, 2023 | Seaport Global | Sell | Downgrade | |
| Jul 21, 2023 | Wells Fargo | Equal-Weight | Downgrade | |
| Jul 21, 2023 | Oppenheimer | Perform | Downgrade | |
| Jul 21, 2023 | Evercore ISI | Underperform | Downgrade | |
| Jul 21, 2023 | Pivotal Research | Sell | Downgrade | |
| Apr 13, 2023 | Credit Suisse | Buy | Buy | Hold |
| Mar 22, 2023 | Morgan Stanley | Equal-Weight | Overweight | Upgrade |
| Mar 15, 2023 | Jefferies | Underperform | Hold | Upgrade |
| Feb 07, 2023 | Morgan Stanley | Equal-Weight | Equal-Weight | Hold |
| Feb 06, 2023 | Citigroup | Neutral | Neutral | Hold |
| Nov 15, 2022 | Jefferies | Underperform | Initialise | |
| Jul 14, 2022 | Morgan Stanley | Equal-Weight | Equal-Weight | Hold |
| Apr 28, 2022 | RBC Capital | Sector Perform | Sector Perform | Hold |
| Apr 28, 2022 | BMO Capital | Outperform | Outperform | Hold |
Harley-Davidson's last stock rating was published by Citigroup on Oct 14, 2024. The company gave HOG a "Neutral" rating, the same as its previous rate.
Harley-Davidson Financial Forecast
Harley-Davidson Revenue Forecast
| Dec 27 | Sep 27 | Jun 27 | Mar 27 | Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $1.55B | $1.45B | $1.79B | $1.14B | $1.65B | $1.47B | $1.50B | $1.02B | $1.37B | $1.53B | $1.42B | $725.22M | $1.17B |
| Avg Forecast | $807.01M | $1.31B | $1.21B | $1.57B | $673.80M | $1.14B | $1.41B | $1.42B | $574.03M | $1.01B | $1.30B | $1.37B | $462.34M | $969.79M | $1.29B | $1.35B | $878.17M | $1.36B | $1.32B | $1.36B | $917.81M | $1.36B | $1.22B | $1.31B | $668.58M | $1.14B | $1.39B | $1.26B | $772.94M | $844.16M |
| High Forecast | $855.64M | $1.38B | $1.28B | $1.66B | $714.40M | $1.21B | $1.50B | $1.50B | $608.62M | $1.07B | $1.38B | $1.38B | $471.16M | $998.59M | $1.29B | $1.35B | $895.72M | $1.42B | $1.40B | $1.44B | $973.12M | $1.36B | $1.22B | $1.31B | $668.58M | $1.14B | $1.39B | $1.26B | $772.94M | $844.16M |
| Low Forecast | $748.82M | $1.21B | $1.12B | $1.45B | $625.21M | $1.06B | $1.31B | $1.31B | $532.63M | $937.70M | $1.20B | $1.27B | $454.93M | $941.00M | $1.29B | $1.35B | $859.12M | $1.29B | $1.22B | $1.26B | $851.63M | $1.36B | $1.22B | $1.31B | $668.58M | $1.14B | $1.39B | $1.26B | $772.94M | $844.16M |
| # Analysts | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 7 | 3 | 2 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.14% | 1.10% | 1.32% | 1.24% | 1.22% | 1.20% | 1.14% | 1.52% | 1.20% | 1.10% | 1.13% | 0.94% | 1.38% |
Harley-Davidson's average Quarter revenue forecast for Dec 23 based on 4 analysts is $878.17M, with a low forecast of $859.12M, and a high forecast of $895.72M. HOG's average Quarter revenue forecast represents a -43.31% decrease compared to the company's last Quarter revenue of $1.55B (Sep 23).
Harley-Davidson EBITDA Forecast
| Dec 27 | Sep 27 | Jun 27 | Mar 27 | Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 7 | 3 | 2 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| EBITDA | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $236.10M | $228.56M | $369.61M | $3.40M | $338.72M | $277.09M | $288.98M | $56.01M | $246.43M | $324.88M | $388.07M | $-71.80M | $185.31M |
| Avg Forecast | $128.03M | $207.05M | $191.19M | $248.37M | $106.90M | $181.06M | $224.36M | $224.58M | $91.07M | $160.32M | $206.01M | $216.78M | $73.35M | $153.85M | $203.95M | $347.16M | $139.32M | $215.08M | $208.98M | $315.60M | $15.18M | $173.82M | $156.44M | $337.54M | $85.66M | $146.38M | $178.54M | $265.10M | $99.03M | $108.15M |
| High Forecast | $135.74M | $219.53M | $202.71M | $263.34M | $113.34M | $191.97M | $237.88M | $238.11M | $96.55M | $169.98M | $218.42M | $218.26M | $74.75M | $158.42M | $203.95M | $416.59M | $142.10M | $224.80M | $221.58M | $378.72M | $18.22M | $173.82M | $156.44M | $405.05M | $85.66M | $146.38M | $178.54M | $318.12M | $99.03M | $108.15M |
| Low Forecast | $118.80M | $192.12M | $177.41M | $230.46M | $99.19M | $168.01M | $208.18M | $208.38M | $84.50M | $148.76M | $191.15M | $201.15M | $72.17M | $149.28M | $203.95M | $277.73M | $136.30M | $205.27M | $193.91M | $252.48M | $12.15M | $173.82M | $156.44M | $270.03M | $85.66M | $146.38M | $178.54M | $212.08M | $99.03M | $108.15M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.10% | 1.09% | 1.17% | 0.22% | 1.95% | 1.77% | 0.86% | 0.65% | 1.68% | 1.82% | 1.46% | -0.73% | 1.71% |
4 analysts predict HOG's average Quarter EBITDA for Dec 23 to be $139.32M, with a high of $142.10M and a low of $136.30M. This is -40.99% lower than Harley-Davidson's previous annual EBITDA (Sep 23) of $236.10M.
Harley-Davidson Net Income Forecast
| Dec 27 | Sep 27 | Jun 27 | Mar 27 | Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 7 | 3 | 2 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| Net Income | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $198.65M | $178.04M | $304.09M | $41.87M | $261.19M | $215.85M | $222.50M | $21.57M | $162.97M | $206.34M | $259.14M | $-96.40M | $120.22M |
| Avg Forecast | $24.44M | $184.42M | $163.62M | $273.57M | $10.05M | $168.82M | $256.58M | $249.88M | $-8.42M | $147.84M | $204.26M | $202.95M | $-87.43M | $108.41M | $188.20M | $228.84M | $5.07M | $181.61M | $166.28M | $208.04M | $59.06M | $187.40M | $143.63M | $222.50M | $-46.16M | $103.75M | $162.15M | $177.03M | $28.39M | $36.91M |
| High Forecast | $26.35M | $198.86M | $176.44M | $295.00M | $10.84M | $182.05M | $276.68M | $269.46M | $-7.63M | $159.42M | $220.26M | $218.84M | $-61.33M | $116.90M | $192.38M | $274.61M | $29.15M | $202.97M | $169.55M | $249.65M | $70.87M | $195.83M | $149.24M | $267.00M | $-46.16M | $103.75M | $162.15M | $212.43M | $28.39M | $36.91M |
| Low Forecast | $22.15M | $167.13M | $148.28M | $247.92M | $9.11M | $152.99M | $232.53M | $226.46M | $-9.08M | $133.98M | $185.11M | $201.75M | $-101.78M | $98.25M | $184.02M | $183.07M | $-17.74M | $144.22M | $163.01M | $166.43M | $47.25M | $178.97M | $138.02M | $178.00M | $-46.16M | $103.75M | $162.15M | $141.62M | $28.39M | $36.91M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.09% | 1.07% | 1.46% | 0.71% | 1.39% | 1.50% | 1.00% | -0.47% | 1.57% | 1.27% | 1.46% | -3.40% | 3.26% |
Harley-Davidson's average Quarter net income forecast for Dec 23 is $5.07M, with a range of $-17.74M to $29.15M. HOG's average Quarter net income forecast represents a -97.45% decrease compared to the company's last Quarter net income of $198.65M (Sep 23).
Harley-Davidson SG&A Forecast
| Dec 27 | Sep 27 | Jun 27 | Mar 27 | Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 7 | 3 | 2 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| SG&A | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $261.87M | $252.18M | $247.10M | $306.79M | $232.54M | $195.33M | $204.89M | $300.51M | $254.31M | $261.51M | $231.84M | $316.57M | $231.72M |
| Avg Forecast | $145.27M | $234.94M | $216.95M | $281.83M | $121.29M | $205.45M | $254.58M | $254.83M | $103.33M | $181.92M | $233.76M | $245.98M | $83.23M | $174.58M | $231.43M | $246.45M | $158.08M | $244.05M | $237.13M | $224.05M | $710.32M | $245.18M | $220.66M | $239.63M | $120.82M | $206.47M | $251.84M | $158.38M | $139.68M | $152.55M |
| High Forecast | $154.03M | $249.10M | $230.02M | $298.81M | $128.60M | $217.83M | $269.92M | $270.18M | $109.56M | $192.88M | $247.85M | $247.66M | $84.82M | $179.76M | $231.43M | $295.75M | $161.24M | $255.09M | $251.42M | $268.86M | $852.38M | $245.18M | $220.66M | $287.55M | $120.82M | $206.47M | $251.84M | $190.05M | $139.68M | $152.55M |
| Low Forecast | $134.80M | $218.00M | $201.30M | $261.51M | $112.55M | $190.64M | $236.22M | $236.45M | $95.88M | $168.80M | $216.90M | $228.24M | $81.89M | $169.39M | $231.43M | $197.16M | $154.65M | $232.92M | $220.03M | $179.24M | $568.25M | $245.18M | $220.66M | $191.70M | $120.82M | $206.47M | $251.84M | $126.70M | $139.68M | $152.55M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.07% | 1.06% | 1.10% | 0.43% | 0.95% | 0.89% | 0.86% | 2.49% | 1.23% | 1.04% | 1.46% | 2.27% | 1.52% |
Harley-Davidson's average Quarter SG&A projection for Dec 23 is $158.08M, based on 4 Wall Street analysts, with a range of $154.65M to $161.24M. The forecast indicates a -39.63% fall compared to HOG last annual SG&A of $261.87M (Sep 23).
Harley-Davidson EPS Forecast
| Dec 27 | Sep 27 | Jun 27 | Mar 27 | Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 5 | 7 | 3 | 2 | 2 | 4 | 10 | 9 | 9 | 8 | 8 | 8 | 8 | 9 | 9 | 9 | 9 | 9 | 9 |
| EPS | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $1.40 | $1.24 | $2.08 | $0.29 | $1.79 | $1.47 | $1.46 | $0.14 | $1.06 | $1.34 | $1.69 | $-0.63 | $0.78 |
| Avg Forecast | $0.18 | $1.38 | $1.22 | $2.04 | $0.07 | $1.26 | $1.92 | $1.86 | $-0.06 | $1.10 | $1.52 | $1.51 | $-0.65 | $0.81 | $1.40 | $1.51 | $0.04 | $1.36 | $1.24 | $1.39 | $0.07 | $1.40 | $1.07 | $1.45 | $-0.34 | $0.77 | $1.21 | $0.90 | $0.21 | $0.28 |
| High Forecast | $0.20 | $1.48 | $1.32 | $2.20 | $0.08 | $1.36 | $2.07 | $2.01 | $-0.06 | $1.19 | $1.64 | $1.63 | $-0.46 | $0.87 | $1.44 | $1.54 | $0.22 | $1.51 | $1.27 | $1.41 | $0.08 | $1.46 | $1.11 | $1.47 | $-0.34 | $0.77 | $1.21 | $0.90 | $0.21 | $0.28 |
| Low Forecast | $0.17 | $1.25 | $1.11 | $1.85 | $0.07 | $1.14 | $1.74 | $1.69 | $-0.07 | $1.00 | $1.38 | $1.51 | $-0.76 | $0.73 | $1.37 | $1.47 | $-0.13 | $1.08 | $1.22 | $1.37 | $0.06 | $1.33 | $1.03 | $1.44 | $-0.34 | $0.77 | $1.21 | $0.90 | $0.21 | $0.28 |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.03% | 1.00% | 1.49% | 4.11% | 1.28% | 1.37% | 1.00% | -0.41% | 1.37% | 1.11% | 1.88% | -2.98% | 2.83% |
According to 4 Wall Street analysts, Harley-Davidson's projected average Quarter EPS for Dec 23 is $0.04, with a low estimate of $-0.13 and a high estimate of $0.22. This represents a -97.30% decrease compared to HOG previous annual EPS of $1.40 (Sep 23).