Harley-Davidson Ownership | Who Owns Harley-Davidson?

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Harley-Davidson Ownership Summary

Harley-Davidson is owned by 88.79% institutional investors, 0.98% insiders, and 10.23% retail investors. Vanguard group is the largest institutional shareholder, holding 9.73% of HOG shares. Pacer US Cash Cows 100 ETF is the top mutual fund, with 3.18% of its assets in Harley-Davidson shares.

HOG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Harley-Davidson	88.79%	0.98%	10.23%
Sector	Consumer Cyclical Stocks	56.74%	12.13%	31.13%
Industry	Recreational Vehicle (RV) Stocks	54.14%	12.45%	33.41%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	13.24M	9.73%	$443.98M
H partners management	11.60M	8.52%	$389.06M
Blackrock	10.94M	8.04%	$367.05M
Fmr	8.58M	6.30%	$287.65M
Beutel, goodman	7.66M	5.63%	$257.00M
Boston partners	6.44M	4.73%	$215.98M
Dimensional fund advisors lp	6.25M	4.59%	$209.58M
Lsv asset management	5.71M	4.19%	$191.37M
State street	3.84M	2.82%	$128.65M
Jupiter asset management	3.62M	2.66%	$121.46M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
H partners management	11.60M	50.73%	$389.06M
Pragma gestao de patrimonio	400.00K	7.12%	$13.42M
Kiltearn partners llp	491.21K	2.00%	$16.48M
Banco btg pactual	248.78K	1.48%	$9.47M
Beutel, goodman	7.66M	1.37%	$257.00M
Jupiter asset management	3.62M	1.15%	$121.46M
Tcm advisors	33.40K	0.98%	$1.12M
Clark estates inc/ny	91.75K	0.58%	$3.08M
Lsv asset management	5.71M	0.42%	$191.37M
Twelve points wealth management	34.96K	0.41%	$1.17M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	1.10M	0.01%	1.10M
Lsv asset management	5.71M	0.42%	842.41K
Dimensional fund advisors lp	6.25M	0.05%	708.26K
American century companies	2.26M	0.05%	678.09K
Brandywine global investment management	521.16K	0.13%	521.16K

Top Sellers

Holder	Shares	% Assets	Change
Jupiter asset management	3.62M	1.15%	-1.51M
Morgan stanley	2.04M	0.01%	-492.19K
Balyasny asset management	-	-	-490.88K
Bridgewater associates, lp	118.77K	0.02%	-425.49K
J. goldman & co lp	-	-	-413.76K

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	1.10M	0.01%	1.10M	$36.78M
Brandywine global investment management	521.16K	0.13%	521.16K	$17.48M
Banco btg pactual	248.78K	1.48%	248.78K	$9.47M
Corebridge financial	154.81K	0.03%	154.81K	$5.19M
Trexquant investment lp	97.24K	0.05%	97.24K	$3.26M

Sold Out

Holder	Change
Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main	-1.00
Rakuten securities	-2.00
Prairieview partners	-5.00
Legend financial advisors	-6.00
Tfo-tdc	-9.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2024	441	2.08%	115,502,682	0.59%	88	1.25%	190	4.97%	131	2.34%
Jun 30, 2024	428	-3.17%	114,800,059	1.25%	84	1.22%	179	0.56%	127	-4.51%
Mar 31, 2024	442	-1.78%	113,388,249	-2.42%	83	1.25%	178	1.71%	133	-10.14%
Dec 31, 2023	450	2.27%	116,201,159	3.11%	81	1.29%	175	2.34%	148	2.07%
Sep 30, 2023	440	-3.72%	112,696,156	-4.23%	79	1.18%	171	0.59%	145	-7.64%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Pacer US Cash Cows 100 ETF	4.18M	3.18%	-2.38K
Vanguard Total Stock Mkt Idx Inv	3.80M	2.98%	-15.78K
iShares Core S&P Mid-Cap ETF	3.73M	2.93%	2.02K
JHancock Disciplined Value Mid Cap I	3.72M	2.92%	-
Vanguard Small Cap Index	2.97M	2.33%	5.80K
Avantis US Small Cap Value ETF	2.73M	2.15%	-
Fidelity Low-Priced Stock	2.46M	1.87%	-1.17K
Vanguard Small Cap Value Index Inv	2.01M	1.58%	-692.00
DFA US Small Cap Value I	1.81M	1.38%	29.07K
Brown Advisory BeutelGoodmanLg-CpValInst	1.73M	1.36%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
Oct 30, 2024	Sylvester Maryrose	-	Sell	$137.97K
Aug 01, 2023	Masood Rafeh	-	Buy	$50.00K
Feb 06, 2023	Root Jonathan R	SVP - HDFSI	Sell	$112.32K
Sep 02, 2022	ZEITZ JOCHEN	President and CEO	Buy	$1.00M
Aug 09, 2022	Masood Rafeh		Buy	$50.06K

Insider Transactions Trends

Date	Buy	Sell
2025 Q1	-	-
2024 Q2	-	-
2024 Q1	-	-
2023 Q4	-	-
2023 Q3	1	-

HOG Ownership FAQ

Who Owns Harley-Davidson?

Harley-Davidson shareholders are primarily institutional investors at 88.79%, followed by 0.98% insiders and 10.23% retail investors. The average institutional ownership in Harley-Davidson's industry, Recreational Vehicle (RV) Stocks, is 54.14%, which Harley-Davidson exceeds.

Who owns the most shares of Harley-Davidson?

Harley-Davidson’s largest shareholders are Vanguard group (13.24M shares, 9.73%), H partners management (11.6M shares, 8.52%), and Blackrock (10.94M shares, 8.04%). Together, they hold 26.29% of Harley-Davidson’s total shares outstanding.

Does Blackrock own Harley-Davidson?

Yes, BlackRock owns 8.04% of Harley-Davidson, totaling 10.94M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 367.05M$. In the last quarter, BlackRock decreased its holdings by -315K shares, a -2.80% change.

Who is Harley-Davidson’s biggest shareholder by percentage of total assets invested?

H partners management is Harley-Davidson’s biggest shareholder by percentage of total assets invested, with 50.73% of its assets in 11.6M Harley-Davidson shares, valued at 389.06M$.

Who is the top mutual fund holder of Harley-Davidson shares?

Pacer US Cash Cows 100 ETF is the top mutual fund holder of Harley-Davidson shares, with 3.18% of its total shares outstanding invested in 4.18M Harley-Davidson shares.

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