Harley-Davidson Ownership | Who Owns Harley-Davidson?

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Harley-Davidson Ownership Summary

Harley-Davidson is owned by 60.12% institutional investors, 1.49% insiders, and 38.38% retail investors. Vanguard group is the largest institutional shareholder, holding 9.79% of HOG shares. Pacer US Cash Cows 100 ETF is the top mutual fund, with 4.38% of its assets in Harley-Davidson shares.

HOG Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Harley-Davidson	60.12%	1.49%	38.38%
Sector	Consumer Cyclical Stocks	48.44%	13.23%	38.33%
Industry	Recreational Vehicle (RV) Stocks	52.07%	10.98%	36.95%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	12.73M	9.79%	$383.52M
H partners management	11.30M	8.69%	$340.47M
Blackrock funding, inc. /de	10.65M	8.19%	$320.94M
Blackrock	10.94M	8.04%	$367.05M
Fmr	7.68M	5.91%	$231.55M
Beutel, goodman	7.56M	5.81%	$227.82M
Dimensional fund advisors lp	6.84M	5.25%	$205.94M
Boston partners	6.44M	4.73%	$215.98M
Lsv asset management	5.50M	4.23%	$165.67M
Pacer advisors	5.47M	4.20%	$164.75M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
H partners management	11.30M	52.81%	$340.47M
Kiltearn partners llp	309.72K	1.54%	$9.33M
Beutel, goodman	7.56M	1.24%	$227.82M
Donald smith	1.67M	1.20%	$50.37M
Mork capital management	50.00K	0.99%	$1.51M
Banco btg pactual	100.00K	0.69%	$2.94M
Hussman strategic advisors	63.00K	0.56%	$1.90M
Twelve points wealth management	51.72K	0.45%	$1.56M
Clark estates inc/ny	75.77K	0.44%	$2.28M
Lsv asset management	5.50M	0.38%	$165.67M

Top Buyers

Holder	Shares	% Assets	Change
Donald smith	1.67M	1.20%	1.67M
Ubs group	1.84M	0.01%	1.67M
Pacer advisors	5.47M	0.36%	1.29M
Raymond james financial	624.04K	0.01%	624.04K
Citigroup	493.04K	0.01%	447.25K

Top Sellers

Holder	Shares	% Assets	Change
Jupiter asset management	210.65K	0.06%	-2.18M
Arrowstreet capital, limited partnership	46.56K	0.00%	-1.10M
Fmr	7.68M	0.01%	-710.69K
Millennium management	-	-	-654.64K
Qube research	70.15K	0.00%	-557.04K

New Positions

Holder	Shares	% Assets	Change	Value
Donald smith	1.67M	1.20%	1.67M	$50.37M
Raymond james financial	624.04K	0.01%	624.04K	$18.80M
Norges bank	365.42K	0.00%	365.42K	$11.01M
Redwood investment management	122.33K	0.36%	122.33K	$3.69M
Natixis	121.98K	0.02%	121.98K	$3.68M

Sold Out

Holder	Change
Private wealth management group	-2.00
Rakuten securities	-2.00
Prairieview partners	-5.00
Tfo-tdc	-9.00
Claris advisors, llc / mo /	-9.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2024	298	-33.18%	78,203,319	-32.38%	60	0.76%	101	-47.40%	121	-9.02%
Sep 30, 2024	441	2.08%	115,502,682	0.59%	88	1.25%	190	4.97%	131	2.34%
Jun 30, 2024	428	-3.17%	114,800,059	1.25%	84	1.22%	179	0.56%	127	-4.51%
Mar 31, 2024	442	-1.78%	113,388,249	-2.42%	83	1.25%	178	1.71%	133	-10.14%
Dec 31, 2023	450	2.27%	116,201,159	3.11%	81	1.29%	175	2.34%	148	2.07%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Pacer US Cash Cows 100 ETF	5.46M	4.38%	8.06K
Vanguard US Total Market Shares ETF	3.82M	3.08%	3.06K
iShares Core S&P Mid-Cap ETF	3.74M	3.02%	1.22K
Vanguard Total Stock Mkt Idx Inv	3.58M	2.87%	20.81K
Avantis US Small Cap Value ETF	3.35M	2.71%	2.46K
JHancock Disciplined Value Mid Cap I	2.99M	2.41%	8.28K
Vanguard Small Cap Index	2.93M	2.35%	2.42K
Fidelity Low-Priced Stock	2.38M	1.92%	-
Vanguard Small Cap Value Index Inv	1.93M	1.55%	-6.50K
DFA US Small Cap Value I	1.85M	1.50%	-70.47K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Feb 13, 2025	Mansfield Luke Christopher	Chief Commercial Officer	Sell	$88.26K
Oct 30, 2024	Sylvester Maryrose	-	Sell	$137.97K
Aug 01, 2023	Masood Rafeh	-	Buy	$50.00K
Feb 06, 2023	Root Jonathan R	SVP - HDFSI	Sell	$112.32K
Sep 02, 2022	ZEITZ JOCHEN	President and CEO	Buy	$1.00M

Insider Transactions Trends

Date	Buy	Sell
2025 Q1	-	-
2024 Q2	-	-
2024 Q1	-	-
2023 Q4	-	-
2023 Q3	1	-

HOG Ownership FAQ

Who Owns Harley-Davidson?

Harley-Davidson shareholders are primarily institutional investors at 60.12%, followed by 1.49% insiders and 38.39% retail investors. The average institutional ownership in Harley-Davidson's industry, Recreational Vehicle (RV) Stocks, is 52.07%, which Harley-Davidson exceeds.

Who owns the most shares of Harley-Davidson?

Harley-Davidson’s largest shareholders are Vanguard group (12.73M shares, 9.79%), H partners management (11.3M shares, 8.69%), and Blackrock funding, inc. /de (10.65M shares, 8.19%). Together, they hold 26.66% of Harley-Davidson’s total shares outstanding.

Does Blackrock own Harley-Davidson?

Yes, BlackRock owns 8.04% of Harley-Davidson, totaling 10.94M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 367.05M$. In the last quarter, BlackRock decreased its holdings by -315K shares, a -2.80% change.

Who is Harley-Davidson’s biggest shareholder by percentage of total assets invested?

H partners management is Harley-Davidson’s biggest shareholder by percentage of total assets invested, with 52.81% of its assets in 11.3M Harley-Davidson shares, valued at 340.47M$.

Who is the top mutual fund holder of Harley-Davidson shares?

Pacer US Cash Cows 100 ETF is the top mutual fund holder of Harley-Davidson shares, with 4.38% of its total shares outstanding invested in 5.46M Harley-Davidson shares.

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