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Harley-Davidson Ownership | Who Owns Harley-Davidson?

OverviewForecastRevenueFinancialsChartTranscripts

Harley-Davidson Ownership Summary

Harley-Davidson is owned by 88.79% institutional investors, 0.98% insiders, and 10.23% retail investors. Vanguard group is the largest institutional shareholder, holding 9.73% of HOG shares. Pacer US Cash Cows 100 ETF is the top mutual fund, with 4.28% of its assets in Harley-Davidson shares.

HOG Ownership Benchmark

TypeName% Inst% Insiders% Retail
StockHarley-Davidson88.79%0.98%10.23%
SectorConsumer Cyclical Stocks 59.80%12.55%27.65%
IndustryRecreational Vehicle (RV) Stocks61.18%11.08%27.73%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Vanguard group13.24M9.73%$443.98M
H partners management11.60M8.52%$389.06M
Blackrock10.94M8.04%$367.05M
Fmr8.58M6.30%$287.65M
Beutel, goodman7.66M5.63%$257.00M
Boston partners6.44M4.73%$215.98M
Dimensional fund advisors lp6.25M4.59%$209.58M
Pacer advisors5.47M4.20%$164.75M
Lsv asset management5.71M4.19%$191.37M
State street3.84M2.82%$128.65M

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
H partners management11.60M50.73%$389.06M
Pragma gestao de patrimonio400.00K7.12%$13.42M
Kiltearn partners llp491.21K2.00%$16.48M
Banco btg pactual248.78K1.48%$9.47M
Beutel, goodman7.66M1.37%$257.00M
Jupiter asset management3.62M1.15%$121.46M
Tcm advisors33.40K0.98%$1.12M
Clark estates inc/ny91.75K0.58%$3.08M
Twelve points wealth management51.72K0.45%$1.56M
Lsv asset management5.71M0.42%$191.37M

Top Buyers

HolderShares% AssetsChange
Pacer advisors5.47M0.36%1.29M
Norges bank1.10M0.01%1.10M
Lsv asset management5.71M0.42%842.41K
Dimensional fund advisors lp6.25M0.05%708.26K
American century companies2.26M0.05%678.09K

Top Sellers

HolderShares% AssetsChange
Jupiter asset management3.62M1.15%-1.51M
Morgan stanley2.04M0.01%-492.19K
Balyasny asset management---490.88K
Bridgewater associates, lp118.77K0.02%-425.49K
J. goldman & co lp---413.76K

New Positions

HolderShares% AssetsChangeValue
Norges bank1.10M0.01%1.10M$36.78M
Brandywine global investment management521.16K0.13%521.16K$17.48M
Banco btg pactual248.78K1.48%248.78K$9.47M
Corebridge financial154.81K0.03%154.81K$5.19M
Trexquant investment lp97.24K0.05%97.24K$3.26M

Sold Out

HolderChange
Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main-1.00
Private wealth management group-2.00
Rakuten securities-2.00
Prairieview partners-5.00
Tfo-tdc-9.00

Institutional Ownership Trends

DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Sep 30, 20244412.08%115,502,6820.59%881.25%1904.97%1312.34%
Jun 30, 2024428-3.17%114,800,0591.25%841.22%1790.56%127-4.51%
Mar 31, 2024442-1.78%113,388,249-2.42%831.25%1781.71%133-10.14%
Dec 31, 20234502.27%116,201,1593.11%811.29%1752.34%1482.07%
Sep 30, 2023440-3.72%112,696,156-4.23%791.18%1710.59%145-7.64%

Top Mutual Funds Shareholders

HolderShares% HoldingChange
Pacer US Cash Cows 100 ETF5.45M4.28%-
iShares Core S&P Mid-Cap ETF3.73M2.93%12.32K
Vanguard Total Stock Mkt Idx Inv3.55M2.79%-128.76K
JHancock Disciplined Value Mid Cap I3.05M2.39%51.60K
Avantis US Small Cap Value ETF3.03M2.38%1.41K
Vanguard Small Cap Index2.92M2.29%-69.92K
Fidelity Low-Priced Stock2.43M1.91%-22.85K
Vanguard Small Cap Value Index Inv1.94M1.52%-84.20K
DFA US Small Cap Value I1.92M1.51%34.97K
Beutel Goodman American Equity Class D1.75M1.38%-

Recent Insider Transactions

DateNameRoleActivityValue
Oct 30, 2024Sylvester Maryrose-Sell$137.97K
Aug 01, 2023Masood Rafeh-Buy$50.00K
Feb 06, 2023Root Jonathan R SVP - HDFSISell$112.32K
Sep 02, 2022ZEITZ JOCHEN President and CEOBuy$1.00M
Aug 09, 2022Masood Rafeh Buy$50.06K

Insider Transactions Trends

DateBuySell
2025 Q1--
2024 Q2--
2024 Q1--
2023 Q4--
2023 Q31-

HOG Ownership FAQ

Who Owns Harley-Davidson?

Harley-Davidson shareholders are primarily institutional investors at 88.79%, followed by 0.98% insiders and 10.23% retail investors. The average institutional ownership in Harley-Davidson's industry, Recreational Vehicle (RV) Stocks, is 61.18%, which Harley-Davidson exceeds.

Who owns the most shares of Harley-Davidson?

Harley-Davidson’s largest shareholders are Vanguard group (13.24M shares, 9.73%), H partners management (11.6M shares, 8.52%), and Blackrock (10.94M shares, 8.04%). Together, they hold 26.29% of Harley-Davidson’s total shares outstanding.

Does Blackrock own Harley-Davidson?

Yes, BlackRock owns 8.04% of Harley-Davidson, totaling 10.94M shares as of Jun 2024. This represents 0.01% of BlackRock's total assets, with a market value of 367.05M$. In the last quarter, BlackRock decreased its holdings by -315K shares, a -2.80% change.

Who is Harley-Davidson’s biggest shareholder by percentage of total assets invested?

H partners management is Harley-Davidson’s biggest shareholder by percentage of total assets invested, with 50.73% of its assets in 11.6M Harley-Davidson shares, valued at 389.06M$.

Who is the top mutual fund holder of Harley-Davidson shares?

Pacer US Cash Cows 100 ETF is the top mutual fund holder of Harley-Davidson shares, with 4.28% of its total shares outstanding invested in 5.45M Harley-Davidson shares.

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