Harley-Davidson (HOG) Revenue & Revenue Breakdown
Harley-Davidson Revenue Highlights
Latest Revenue (Y)
$5.84B
Latest Revenue (Q)
$1.62B
Main Segment (Y)
Motorcycles and Related Products
Harley-Davidson Revenue by Period
Harley-Davidson Revenue by Year
| Date | Revenue | Change |
|---|---|---|
| 2023-12-31 | $5.84B | 1.41% |
| 2022-12-31 | $5.76B | 7.85% |
| 2021-12-31 | $5.34B | 31.62% |
| 2020-12-31 | $4.05B | -24.38% |
| 2019-12-31 | $5.36B | -6.21% |
| 2018-12-31 | $5.72B | 1.23% |
| 2017-12-31 | $5.65B | -5.82% |
| 2016-12-31 | $6.00B | 0.02% |
| 2015-12-31 | $6.00B | -3.74% |
| 2014-12-31 | $6.23B | 5.57% |
| 2013-12-31 | $5.90B | 5.72% |
| 2012-12-31 | $5.58B | 19.70% |
| 2011-12-31 | $4.66B | 11.63% |
| 2010-12-31 | $4.18B | -2.58% |
| 2009-12-31 | $4.29B | -23.37% |
| 2008-12-31 | $5.59B | -2.31% |
| 2007-12-31 | $5.73B | -7.42% |
| 2006-12-31 | $6.19B | 15.79% |
| 2005-12-31 | $5.34B | 6.52% |
| 2004-12-31 | $5.02B | 8.45% |
| 2003-12-31 | $4.62B | 13.04% |
| 2002-12-31 | $4.09B | 21.63% |
| 2001-12-31 | $3.36B | 15.73% |
| 2000-12-31 | $2.91B | 18.49% |
| 1999-12-31 | $2.45B | 18.84% |
| 1998-12-31 | $2.06B | 17.11% |
| 1997-12-31 | $1.76B | 15.11% |
| 1996-12-31 | $1.53B | 13.38% |
| 1995-12-31 | $1.35B | -12.41% |
| 1994-12-31 | $1.54B | 26.65% |
| 1993-12-31 | $1.22B | - |
Harley-Davidson generated $5.84B in revenue during NA 2023, up 1.41% compared to the previous quarter, and up 102.09% compared to the same period a year ago.
Harley-Davidson Revenue by Quarter
| Date | Revenue | Change |
|---|---|---|
| 2024-06-30 | $1.62B | -6.40% |
| 2024-03-31 | $1.73B | 64.22% |
| 2023-12-31 | $1.05B | -32.01% |
| 2023-09-30 | $1.55B | 7.16% |
| 2023-06-30 | $1.45B | -19.19% |
| 2023-03-31 | $1.79B | 56.59% |
| 2022-12-31 | $1.14B | -30.71% |
| 2022-09-25 | $1.65B | 12.22% |
| 2022-06-26 | $1.47B | -1.75% |
| 2022-03-27 | $1.50B | 47.10% |
| 2021-12-31 | $1.02B | -25.55% |
| 2021-09-26 | $1.37B | -10.88% |
| 2021-06-27 | $1.53B | 7.70% |
| 2021-03-28 | $1.42B | 96.15% |
| 2020-12-31 | $725.22M | -37.79% |
| 2020-09-27 | $1.17B | 34.73% |
| 2020-06-28 | $865.23M | -33.35% |
| 2020-03-29 | $1.30B | 21.07% |
| 2019-12-31 | $1.07B | -15.74% |
| 2019-09-29 | $1.27B | -22.06% |
| 2019-06-30 | $1.63B | 17.93% |
| 2019-03-31 | $1.38B | 20.82% |
| 2018-12-31 | $1.15B | -12.91% |
| 2018-09-30 | $1.32B | -23.21% |
| 2018-07-01 | $1.71B | 11.10% |
| 2018-04-01 | $1.54B | 25.49% |
| 2017-12-31 | $1.23B | 6.75% |
| 2017-09-24 | $1.15B | -34.78% |
| 2017-06-25 | $1.77B | 17.53% |
| 2017-03-26 | $1.50B | 35.24% |
| 2016-12-31 | $1.11B | -12.88% |
| 2016-09-25 | $1.27B | -31.50% |
| 2016-06-26 | $1.86B | 6.35% |
| 2016-03-27 | $1.75B | 48.22% |
| 2015-12-31 | $1.18B | -10.38% |
| 2015-09-27 | $1.32B | -27.79% |
| 2015-06-28 | $1.82B | 9.05% |
| 2015-03-29 | $1.67B | 39.39% |
| 2014-12-31 | $1.20B | -7.79% |
| 2014-09-28 | $1.30B | -34.94% |
| 2014-06-29 | $2.00B | 15.91% |
| 2014-03-30 | $1.73B | 44.97% |
| 2013-12-31 | $1.19B | -11.39% |
| 2013-09-29 | $1.34B | -25.11% |
| 2013-06-30 | $1.79B | 14.20% |
| 2013-03-31 | $1.57B | 34.19% |
| 2012-12-31 | $1.17B | -6.35% |
| 2012-09-30 | $1.25B | -27.71% |
| 2012-07-01 | $1.73B | 20.98% |
| 2012-04-01 | $1.43B | 20.76% |
| 2011-12-31 | $1.18B | -15.27% |
| 2011-09-25 | $1.40B | -7.20% |
| 2011-06-26 | $1.51B | 22.91% |
| 2011-03-27 | $1.22B | 13.06% |
| 2010-12-31 | $1.08B | -14.01% |
| 2010-09-26 | $1.26B | -3.73% |
| 2010-06-27 | $1.31B | 8.42% |
| 2010-03-28 | $1.21B | -0.75% |
| 2009-12-31 | $1.22B | 8.48% |
| 2009-09-27 | $1.12B | -2.81% |
| 2009-06-28 | $1.15B | -10.62% |
| 2009-03-29 | $1.29B | -0.15% |
| 2008-12-31 | $1.29B | -9.15% |
| 2008-09-28 | $1.42B | -9.52% |
| 2008-06-29 | $1.57B | 20.38% |
| 2008-03-30 | $1.31B | -5.77% |
| 2007-12-31 | $1.39B | - |
Harley-Davidson generated $1.62B in revenue during Q2 2024, up -6.40% compared to the previous quarter, and up 90.51% compared to the same period a year ago.
Harley-Davidson Revenue Breakdown
Harley-Davidson Revenue Breakdown by Product
Annual Revenue by Product
| Product/Service | Dec 23 | Dec 22 | Dec 21 | Dec 20 | Dec 19 |
|---|---|---|---|---|---|
| Financial Service | $955.81M | $820.63M | $796.07M | $790.32M | $789.11M |
| Motorcycles and Related Products | $4.89B | $4.93B | $4.54B | $3.26B | $4.57B |
| Interest income, financial services | - | - | $671.71M | $682.52M | $678.21M |
| Other income, financial services | - | - | $124.36M | $107.81M | $110.31M |
| Apparel | - | - | $228.11M | - | - |
| License | - | - | $37.79M | $29.75M | $35.92M |
| Motorcycles | - | - | $3.48B | $2.35B | $3.54B |
| Parts & Accessories | - | - | $741.80M | $659.63M | $713.40M |
| Product and Service, Other | - | - | $55.15M | $38.20M | $47.53M |
| General Merchandise | - | - | - | $186.07M | $237.57M |
| Securitization and servicing fee | - | - | - | - | $599.00K |
Harley-Davidson's latest annual revenue breakdown by segment (product or service), as of Dec 23: Motorcycles and Related Products (83.65%), and Financial Service (16.35%).
Quarterly Revenue by Product
| Product/Service | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Sep 18 | Jul 18 | Apr 18 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apparel | $69.83M | $77.33M | $51.41M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other income, financial services | $32.35M | $33.91M | $30.28M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Interest income, financial services | $179.26M | $168.71M | $161.73M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Motorcycles | $1.13B | $940.05M | $1.06B | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Licensing | $10.66M | $11.78M | $6.50M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Product and Service, Other | $21.91M | $22.78M | $20.63M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Parts & Accessories | $201.00M | $214.54M | $165.53M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Financial Service | - | - | $192.01M | $200.42M | $194.26M | $195.95M | $198.20M | $203.58M | $198.62M | $188.74M | - | - | - | - | - | - | - | - |
| Motorcycles and Related Products | - | - | - | $816.01M | $1.17B | $1.34B | $1.24B | $530.96M | $969.40M | $670.90M | $1.10B | $874.10M | $-4.37M | $1.12B | $1.53B | $1.36B | - | - |
| Financial Services | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $191.72M | $188.10M | $178.17M |
Harley-Davidson's latest quarterly revenue breakdown by segment (product or service), as of Sep 22: Motorcycles (68.76%), Parts & Accessories (12.19%), Interest income, financial services (10.87%), Apparel (4.24%), Other income, financial services (1.96%), Product and Service, Other (1.33%), and Licensing (0.65%).
Harley-Davidson Revenue Breakdown by Country
Quarterly Revenue by Country
| Country | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Sep 18 | Jul 18 | Apr 18 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Parts & Accessories | $201.00M | $214.54M | $165.53M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Interest income, financial services | $179.26M | $168.71M | $161.73M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Motorcycles | $1.13B | $940.05M | $1.06B | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Licensing | $10.66M | $11.78M | $6.50M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Apparel | $69.83M | $77.33M | $51.41M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other income, financial services | $32.35M | $33.91M | $30.28M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Product and Service, Other | $21.91M | $22.78M | $20.63M | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Financial Service | - | - | $192.01M | $200.42M | $194.26M | $195.95M | $198.20M | $203.58M | $198.62M | $188.74M | - | - | - | - | - | - | - | - |
| Motorcycles and Related Products | - | - | - | $816.01M | $1.17B | $1.34B | $1.24B | $530.96M | $969.40M | $670.90M | $1.10B | $874.10M | $-4.37M | $1.12B | $1.53B | $1.36B | - | - |
| Financial Services | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | $191.72M | $188.10M | $178.17M |
Harley-Davidson's latest quarterly revenue breakdown by geography, as of Sep 22: Motorcycles (68.76%), Parts & Accessories (12.19%), Interest income, financial services (10.87%), Apparel (4.24%), Other income, financial services (1.96%), Product and Service, Other (1.33%), and Licensing (0.65%).
HOG Revenue FAQ
What is Harley-Davidson’s yearly revenue?
Harley-Davidson's yearly revenue for 2023 was $5.84B, representing an increase of 1.41% compared to 2022. The company's yearly revenue for 2022 was $5.76B, representing an increase of 7.85% compared to 2021. HOG's yearly revenue for 2021 was $5.34B, representing an increase of 31.62% compared to 2020.
What is Harley-Davidson’s quarterly revenue?
Harley-Davidson's quarterly revenue for Q2 2024 was $1.62B, a -6.40% decrease from the previous quarter (Q1 2024), and a 11.99% increase year-over-year (Q2 2023). The company's quarterly revenue for Q1 2024 was $1.73B, a 64.22% increase from the previous quarter (Q4 2023), and a -3.30% decrease year-over-year (Q1 2023). HOG's quarterly revenue for Q4 2023 was $1.05B, a -32.01% decrease from the previous quarter (Q3 2023), and a -7.80% decrease year-over-year (Q4 2022).
What is Harley-Davidson’s revenue growth rate?
Harley-Davidson's revenue growth rate for the last 3 years (2021-2023) was 9.37%, and for the last 5 years (2019-2023) was 8.85%.
What are Harley-Davidson’s revenue streams?
Harley-Davidson's revenue streams in c 23 are Financial Service, and Motorcycles and Related Products. Financial Service generated $955.81M in revenue, accounting 16.35% of the company's total revenue, up 16.47% year-over-year. Motorcycles and Related Products generated $4.89B in revenue, accounting 83.65% of the company's total revenue, down -0.87% year-over-year.
What is Harley-Davidson’s main source of revenue?
For the fiscal year ending Dec 23, the largest source of revenue of Harley-Davidson was Motorcycles and Related Products. This segment made a revenue of $4.89B, representing 83.65% of the company's total revenue.