Harley-Davidson (HOG) Revenue & Revenue Breakdown

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Harley-Davidson Revenue Highlights

Latest Revenue (Y)

$5.84B

Latest Revenue (Q)

$-3.35B

Main Segment (Y)

Motorcycles and Related Products

Harley-Davidson Revenue by Period

Harley-Davidson Revenue by Year

Date	Revenue	Change
2023-12-31	$5.84B	1.41%
2022-12-31	$5.76B	7.85%
2021-12-31	$5.34B	31.62%
2020-12-31	$4.05B	-24.38%
2019-12-31	$5.36B	-6.21%
2018-12-31	$5.72B	1.23%
2017-12-31	$5.65B	-5.82%
2016-12-31	$6.00B	0.02%
2015-12-31	$6.00B	-3.74%
2014-12-31	$6.23B	5.57%
2013-12-31	$5.90B	5.72%
2012-12-31	$5.58B	19.70%
2011-12-31	$4.66B	11.63%
2010-12-31	$4.18B	-2.58%
2009-12-31	$4.29B	-23.37%
2008-12-31	$5.59B	-2.31%
2007-12-31	$5.73B	-7.42%
2006-12-31	$6.19B	15.79%
2005-12-31	$5.34B	6.52%
2004-12-31	$5.02B	8.45%
2003-12-31	$4.62B	13.04%
2002-12-31	$4.09B	21.63%
2001-12-31	$3.36B	15.73%
2000-12-31	$2.91B	18.49%
1999-12-31	$2.45B	18.84%
1998-12-31	$2.06B	17.11%
1997-12-31	$1.76B	15.11%
1996-12-31	$1.53B	13.38%
1995-12-31	$1.35B	-12.41%
1994-12-31	$1.54B	26.65%
1993-12-31	$1.22B	-

Harley-Davidson generated $5.84B in revenue during NA 2023, up 1.41% compared to the previous quarter, and up 102.09% compared to the same period a year ago.

Harley-Davidson Revenue by Quarter

Date	Revenue	Change
2024-09-30	$-3.35B	-306.84%
2024-06-30	$1.62B	-6.40%
2024-03-31	$1.73B	64.22%
2023-12-31	$1.05B	-32.01%
2023-09-30	$1.55B	7.16%
2023-06-30	$1.45B	-19.19%
2023-03-31	$1.79B	56.59%
2022-12-31	$1.14B	-30.71%
2022-09-25	$1.65B	12.22%
2022-06-26	$1.47B	-1.75%
2022-03-27	$1.50B	47.10%
2021-12-31	$1.02B	-25.55%
2021-09-26	$1.37B	-10.88%
2021-06-27	$1.53B	7.70%
2021-03-28	$1.42B	96.15%
2020-12-31	$725.22M	-37.79%
2020-09-27	$1.17B	34.73%
2020-06-28	$865.23M	-33.35%
2020-03-29	$1.30B	21.07%
2019-12-31	$1.07B	-15.74%
2019-09-29	$1.27B	-22.06%
2019-06-30	$1.63B	17.93%
2019-03-31	$1.38B	20.82%
2018-12-31	$1.15B	-12.91%
2018-09-30	$1.32B	-23.21%
2018-07-01	$1.71B	11.10%
2018-04-01	$1.54B	25.49%
2017-12-31	$1.23B	6.75%
2017-09-24	$1.15B	-34.78%
2017-06-25	$1.77B	17.53%
2017-03-26	$1.50B	35.24%
2016-12-31	$1.11B	-12.88%
2016-09-25	$1.27B	-31.50%
2016-06-26	$1.86B	6.35%
2016-03-27	$1.75B	48.22%
2015-12-31	$1.18B	-10.38%
2015-09-27	$1.32B	-27.79%
2015-06-28	$1.82B	9.05%
2015-03-29	$1.67B	39.39%
2014-12-31	$1.20B	-7.79%
2014-09-28	$1.30B	-34.94%
2014-06-29	$2.00B	15.91%
2014-03-30	$1.73B	44.97%
2013-12-31	$1.19B	-11.39%
2013-09-29	$1.34B	-25.11%
2013-06-30	$1.79B	14.20%
2013-03-31	$1.57B	34.19%
2012-12-31	$1.17B	-6.35%
2012-09-30	$1.25B	-27.71%
2012-07-01	$1.73B	20.98%
2012-04-01	$1.43B	20.76%
2011-12-31	$1.18B	-15.27%
2011-09-25	$1.40B	-7.20%
2011-06-26	$1.51B	22.91%
2011-03-27	$1.22B	13.06%
2010-12-31	$1.08B	-14.01%
2010-09-26	$1.26B	-3.73%
2010-06-27	$1.31B	8.42%
2010-03-28	$1.21B	-0.75%
2009-12-31	$1.22B	8.48%
2009-09-27	$1.12B	-2.81%
2009-06-28	$1.15B	-10.62%
2009-03-29	$1.29B	-0.15%
2008-12-31	$1.29B	-9.15%
2008-09-28	$1.42B	-9.52%
2008-06-29	$1.57B	20.38%
2008-03-30	$1.31B	-5.77%
2007-12-31	$1.39B	-

Harley-Davidson generated $-3.35B in revenue during Q3 2024, up -306.84% compared to the previous quarter, and up -231.65% compared to the same period a year ago.

Harley-Davidson Revenue Breakdown

Harley-Davidson Revenue Breakdown by Product

Annual Revenue by Product

Product/Service	Dec 23	Dec 22	Dec 21	Dec 20	Dec 19
Financial Service	$955.81M	$820.63M	$796.07M	$790.32M	$789.11M
Motorcycles and Related Products	$4.89B	$4.93B	$4.54B	$3.26B	$4.57B
Interest income, financial services	-	-	$671.71M	$682.52M	$678.21M
Other income, financial services	-	-	$124.36M	$107.81M	$110.31M
Apparel	-	-	$228.11M	-	-
License	-	-	$37.79M	$29.75M	$35.92M
Motorcycles	-	-	$3.48B	$2.35B	$3.54B
Parts & Accessories	-	-	$741.80M	$659.63M	$713.40M
Product and Service, Other	-	-	$55.15M	$38.20M	$47.53M
General Merchandise	-	-	-	$186.07M	$237.57M
Securitization and servicing fee	-	-	-	-	$599.00K

Harley-Davidson's latest annual revenue breakdown by segment (product or service), as of Dec 23: Motorcycles and Related Products (83.65%), and Financial Service (16.35%).

Quarterly Revenue by Product

Product/Service	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Sep 18	Jul 18	Apr 18
Apparel	$69.83M	$77.33M	$51.41M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Other income, financial services	$32.35M	$33.91M	$30.28M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Interest income, financial services	$179.26M	$168.71M	$161.73M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Motorcycles	$1.13B	$940.05M	$1.06B	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Licensing	$10.66M	$11.78M	$6.50M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Product and Service, Other	$21.91M	$22.78M	$20.63M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Parts & Accessories	$201.00M	$214.54M	$165.53M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Financial Service	-	-	$192.01M	$200.42M	$194.26M	$195.95M	$198.20M	$203.58M	$198.62M	$188.74M	-	-	-	-	-	-	-	-
Motorcycles and Related Products	-	-	-	$816.01M	$1.17B	$1.34B	$1.24B	$530.96M	$969.40M	$670.90M	$1.10B	$874.10M	$-4.37M	$1.12B	$1.53B	$1.36B	-	-
Financial Services	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$191.72M	$188.10M	$178.17M

Harley-Davidson's latest quarterly revenue breakdown by segment (product or service), as of Sep 22: Motorcycles (68.76%), Parts & Accessories (12.19%), Interest income, financial services (10.87%), Apparel (4.24%), Other income, financial services (1.96%), Product and Service, Other (1.33%), and Licensing (0.65%).

Harley-Davidson Revenue Breakdown by Country

Quarterly Revenue by Country

Country	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Sep 18	Jul 18	Apr 18
Parts & Accessories	$201.00M	$214.54M	$165.53M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Interest income, financial services	$179.26M	$168.71M	$161.73M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Motorcycles	$1.13B	$940.05M	$1.06B	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Licensing	$10.66M	$11.78M	$6.50M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Apparel	$69.83M	$77.33M	$51.41M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Other income, financial services	$32.35M	$33.91M	$30.28M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Product and Service, Other	$21.91M	$22.78M	$20.63M	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-
Financial Service	-	-	$192.01M	$200.42M	$194.26M	$195.95M	$198.20M	$203.58M	$198.62M	$188.74M	-	-	-	-	-	-	-	-
Motorcycles and Related Products	-	-	-	$816.01M	$1.17B	$1.34B	$1.24B	$530.96M	$969.40M	$670.90M	$1.10B	$874.10M	$-4.37M	$1.12B	$1.53B	$1.36B	-	-
Financial Services	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$191.72M	$188.10M	$178.17M

Harley-Davidson's latest quarterly revenue breakdown by geography, as of Sep 22: Motorcycles (68.76%), Parts & Accessories (12.19%), Interest income, financial services (10.87%), Apparel (4.24%), Other income, financial services (1.96%), Product and Service, Other (1.33%), and Licensing (0.65%).

HOG Revenue FAQ

What is Harley-Davidson’s yearly revenue?

Harley-Davidson's yearly revenue for 2023 was $5.84B, representing an increase of 1.41% compared to 2022. The company's yearly revenue for 2022 was $5.76B, representing an increase of 7.85% compared to 2021. HOG's yearly revenue for 2021 was $5.34B, representing an increase of 31.62% compared to 2020.

What is Harley-Davidson’s quarterly revenue?

Harley-Davidson's quarterly revenue for Q3 2024 was $-3.348B, a -306.84% decrease from the previous quarter (Q2 2024), and a -316.16% decrease year-over-year (Q3 2023). The company's quarterly revenue for Q2 2024 was $1.62B, a -6.40% decrease from the previous quarter (Q1 2024), and a 11.99% increase year-over-year (Q2 2023). HOG's quarterly revenue for Q1 2024 was $1.73B, a 64.22% increase from the previous quarter (Q4 2023), and a -3.30% decrease year-over-year (Q1 2023).

What is Harley-Davidson’s revenue growth rate?

Harley-Davidson's revenue growth rate for the last 3 years (2021-2023) was 9.37%, and for the last 5 years (2019-2023) was 8.85%.

What are Harley-Davidson’s revenue streams?

Harley-Davidson's revenue streams in c 23 are Financial Service, and Motorcycles and Related Products. Financial Service generated $955.81M in revenue, accounting 16.35% of the company's total revenue, up 16.47% year-over-year. Motorcycles and Related Products generated $4.89B in revenue, accounting 83.65% of the company's total revenue, down -0.87% year-over-year.

What is Harley-Davidson’s main source of revenue?

For the fiscal year ending Dec 23, the largest source of revenue of Harley-Davidson was Motorcycles and Related Products. This segment made a revenue of $4.89B, representing 83.65% of the company's total revenue.