Salesforce Ownership | Who Owns Salesforce?

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Salesforce Ownership Summary

Salesforce is owned by 79.89% institutional investors, 3.02% insiders, and 17.09% retail investors. Vanguard group is the largest institutional shareholder, holding 8.99% of CRM shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 3.03% of its assets in Salesforce shares.

CRM Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Salesforce	79.89%	3.02%	17.09%
Sector	Technology Stocks	44.47%	12.07%	43.46%
Idea	Artificial Intelligence Stocks List	52.49%	5.27%	42.25%
Idea	ChatGPT Stocks List	49.41%	4.81%	45.78%
Idea	SaaS Stocks List	57.10%	6.98%	35.92%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	86.53M	8.99%	$28.93B
Blackrock funding, inc. /de	76.69M	7.96%	$25.64B
Blackrock	74.58M	7.69%	$19.17B
State street	48.95M	5.08%	$16.38B
Capital research global investors	24.12M	2.50%	$8.06B
Fmr	23.20M	2.41%	$7.76B
Geode capital management	19.96M	2.07%	$6.66B
Morgan stanley	19.45M	2.01%	$5.00B
Jpmorgan chase	19.25M	2.00%	$6.44B
Capital investors	16.64M	1.73%	$5.56B

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Atomvest	87.30K	40.55%	$29.19M
Valueact	2.90M	22.08%	$969.06M
Darlington partners capital management, lp	1.03M	12.83%	$343.31M
Catalytic wealth ria	213.06K	12.52%	$71.23M
Tairen capital	213.50K	10.49%	$71.38M
Long path partners lp	90.12K	9.76%	$30.13M
Fernbridge capital management lp	531.08K	9.31%	$177.56M
Tencore partners, lp	48.51K	8.00%	$16.22M
Veritas asset management llp	2.43M	7.58%	$813.33M
Monolith management	42.00K	7.13%	$14.04M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	10.77M	0.47%	10.77M
Jpmorgan chase	19.25M	0.48%	4.56M
Dz bank ag deutsche zentral genossenschafts bank, frankfurt am main	4.26M	1.44%	3.84M
Raymond james financial	3.51M	0.44%	3.51M
Blackrock funding, inc. /de	76.69M	0.52%	3.13M

Top Sellers

Holder	Shares	% Assets	Change
T. rowe price investment management	1.44M	0.30%	-3.94M
Harris associates l p	1.33M	0.59%	-3.70M
Gqg partners	-	-	-3.02M
Capital world investors	8.99M	0.46%	-2.95M
Fmr	23.20M	0.46%	-2.95M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	10.77M	0.47%	10.77M	$3.60B
Raymond james financial	3.51M	0.44%	3.51M	$1.17B
Demars financial group	655.84K	0.06%	655.84K	$1.96M
Holocene advisors, lp	624.87K	0.67%	624.87K	$208.91M
Leigh baldwin	424.58K	0.37%	424.58K	$424.58M

Sold Out

Holder	Change
Scarborough advisors	-3.00
Thomas j. herzfeld advisors	-5.00
Dagco	-7.00
Financial synergies wealth advisors	-9.00
Mendota financial group	-9.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2024	3,030	11.03%	769,337,588	2.29%	79	1.31%	1,645	22.85%	986	-1.10%
Sep 30, 2024	2,692	-0.11%	751,388,893	-2.67%	77	1.22%	1,326	-5.56%	978	2.41%
Jun 30, 2024	2,657	-6.15%	769,970,281	-0.23%	79	1.26%	1,385	-0.86%	941	-8.02%
Mar 31, 2024	2,831	6.39%	771,730,924	-1.07%	79	1.24%	1,397	-1.27%	1,023	13.67%
Dec 31, 2023	2,661	12.80%	780,056,490	2.52%	80	1.31%	1,415	31.26%	900	2.27%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	29.16M	3.03%	10.31K
Vanguard Total Stock Mkt Idx Inv	28.65M	2.98%	99.20K
Vanguard Institutional 500 Index Trust	26.51M	2.76%	180.14K
Fidelity 500 Index	11.97M	1.25%	53.32K
SPDR® S&P 500 ETF	11.90M	1.24%	-164.72K
American Funds Growth Fund of Amer A	11.74M	1.23%	-1.94M
Capital Group Growth Fnd of Amer Comp	11.74M	1.23%	-1.94M
iShares Core S&P 500 ETF	11.68M	1.21%	33.84K
SPDR® S&P 500® ETF Trust	11.59M	1.21%	-60.70K
SPDR® S&P 500® ETF	11.46M	1.19%	-192.20K

Recent Insider Transactions

Date	Name	Role	Activity	Value
Apr 03, 2025	MUNOZ OSCAR	-	Buy	$998.77K
Mar 26, 2025	SCHMAIER R DAVID	Pres. & Chief Product Officer	Sell	$514.69K
Mar 24, 2025	Harris Parker	Co-Founder and CTO, Slack	Sell	$118.67K
Mar 24, 2025	Harris Parker	Co-Founder and CTO, Slack	Sell	$87.08K
Mar 24, 2025	Harris Parker	Co-Founder and CTO, Slack	Sell	$725.68K

Insider Transactions Trends

Date	Buy	Sell
2025 Q2	1	-
2025 Q1	1	39
2024 Q4	-	94
2024 Q3	-	93
2024 Q2	2	413

CRM Ownership FAQ

Who owns the most shares of Salesforce?

Salesforce’s largest shareholders are Vanguard group (86.53M shares, 8.99%), Blackrock funding, inc. /de (76.69M shares, 7.96%), and Blackrock (74.58M shares, 7.69%). Together, they hold 24.64% of Salesforce’s total shares outstanding.

Does Blackrock own Salesforce?

Yes, BlackRock owns 7.69% of Salesforce, totaling 74.58M shares as of Jun 2024. This represents 0.43% of BlackRock's total assets, with a market value of 19.17B$. In the last quarter, BlackRock increased its holdings by 2.11M shares, a 2.91% change.

Who is Salesforce’s biggest shareholder by percentage of total assets invested?

Atomvest is Salesforce’s biggest shareholder by percentage of total assets invested, with 40.55% of its assets in 87.3K Salesforce shares, valued at 29.19M$.

Who is the top mutual fund holder of Salesforce shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Salesforce shares, with 3.03% of its total shares outstanding invested in 29.16M Salesforce shares.

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