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Zhihu (ZH) Revenue & Revenue Breakdown

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Zhihu Revenue Highlights

Latest Revenue (Y)

$4.20B

Latest Revenue (Q)

$960.86M

Main Segment (Y)

Paid membership service

Zhihu Revenue by Period

Zhihu Revenue by Year

DateRevenueChange
2023-12-31$4.20B16.48%
2022-12-31$3.60B21.82%
2021-12-31$2.96B118.85%
2020-12-31$1.35B101.67%
2019-12-31$670.51M-

Zhihu generated $4.20B in revenue during NA 2023, up 16.48% compared to the previous quarter, and up 0.00% compared to the same period a year ago.

Zhihu Revenue by Quarter

DateRevenueChange
2024-03-31$960.86M-15.59%
2023-12-31$1.14B11.36%
2023-09-30$1.02B-2.11%
2023-06-30$1.04B5.03%
2023-03-31$994.22M-10.75%
2022-12-31$1.11B22.18%
2022-09-30$911.71M9.05%
2022-06-30$836.02M12.48%
2022-03-31$743.23M-27.08%
2021-12-31$1.02B23.77%
2021-09-30$823.47M29.00%
2021-06-30$638.35M33.47%
2021-03-31$478.29M-7.99%
2020-12-31$519.81M35.78%
2020-09-30$382.84M46.46%
2020-06-30$261.39M38.92%
2020-03-31$188.16M-

Zhihu generated $960.86M in revenue during Q1 2024, up -15.59% compared to the previous quarter, and up 86.26% compared to the same period a year ago.

Zhihu Revenue Breakdown

Zhihu Revenue Breakdown by Product

Annual Revenue by Product

Product/ServiceDec 23Dec 22Dec 21
Paid membership service$1.83B$1.23B$668.51M
Other Revenue$153.75M$169.37M$155.94M
Marketing services$1.65B--
Advertising service-$926.30M$1.16B
Content-commerce solutions-$1.03B$973.99M

Zhihu's latest annual revenue breakdown by segment (product or service), as of Dec 23: Paid membership service (50.27%), Marketing services (45.50%), and Other Revenue (4.23%).

Zhihu Peer Comparison by Revenue

TickerCompanyLast Year RevenueLast Quarter Revenue
BIDUBaidu$134.60B$31.51B
TMETencent Music Entertainment Group$27.75B$6.77B
MOMOHello Group$12.00B$2.56B
DOYUDouYu$5.53B$1.04B
ZHZhihu$4.20B$960.86M
YYJOYY$2.27B$564.56M
LTRPALiberty TripAdvisor$1.79B$497.00M
WBWeibo$1.76B$395.50M
YELPYelp$1.34B$360.34M
CMCMCheetah Mobile$669.50M$190.29M
MAXMediaAlpha$388.15M$259.13M
SCORcomScore$371.34M$88.48M
IZEAIZEA Worldwide$36.21M$8.83M
ONFOOnfolio$5.24M$2.01M
ASSTAsset Entities$277.04K$202.92K

ZH Revenue FAQ

What is Zhihu’s yearly revenue?

Zhihu's yearly revenue for 2023 was $4.2B, representing an increase of 16.48% compared to 2022. The company's yearly revenue for 2022 was $3.6B, representing an increase of 21.82% compared to 2021. ZH's yearly revenue for 2021 was $2.96B, representing an increase of 118.85% compared to 2020.

What is Zhihu’s quarterly revenue?

Zhihu's quarterly revenue for Q1 2024 was $960.86M, a -15.59% decrease from the previous quarter (Q4 2023), and a -3.36% decrease year-over-year (Q1 2023). The company's quarterly revenue for Q4 2023 was $1.14B, a 11.36% increase from the previous quarter (Q3 2023), and a 2.18% increase year-over-year (Q4 2022). ZH's quarterly revenue for Q3 2023 was $1.02B, a -2.11% decrease from the previous quarter (Q2 2023), and a 12.11% increase year-over-year (Q3 2022).

What is Zhihu’s revenue growth rate?

Zhihu's revenue growth rate for the last 3 years (2021-2023) was 41.89%, and for the last 5 years (2019-2023) was 526.22%.

What are Zhihu’s revenue streams?

Zhihu's revenue streams in c 23 are Paid membership service, Other Revenue, and Marketing services. Paid membership service generated $1.83B in revenue, accounting 50.27% of the company's total revenue, up 48.40% year-over-year. Other Revenue generated $153.76M in revenue, accounting 4.23% of the company's total revenue, down -9.22% year-over-year. Marketing services generated $1.65B in revenue, accounting 45.50% of the company's total revenue

What is Zhihu’s main source of revenue?

For the fiscal year ending Dec 23, the largest source of revenue of Zhihu was Paid membership service. This segment made a revenue of $1.83B, representing 50.27% of the company's total revenue.