Zhihu (ZH) Revenue & Revenue Breakdown
Zhihu Revenue Highlights
Latest Revenue (Y)
$4.20B
Latest Revenue (Q)
$960.86M
Main Segment (Y)
Paid membership service
Zhihu Revenue by Period
Zhihu Revenue by Year
| Date | Revenue | Change |
|---|---|---|
| 2023-12-31 | $4.20B | 16.48% |
| 2022-12-31 | $3.60B | 21.82% |
| 2021-12-31 | $2.96B | 118.85% |
| 2020-12-31 | $1.35B | 101.67% |
| 2019-12-31 | $670.51M | - |
Zhihu generated $4.20B in revenue during NA 2023, up 16.48% compared to the previous quarter, and up 0.00% compared to the same period a year ago.
Zhihu Revenue by Quarter
| Date | Revenue | Change |
|---|---|---|
| 2024-03-31 | $960.86M | -15.59% |
| 2023-12-31 | $1.14B | 11.36% |
| 2023-09-30 | $1.02B | -2.11% |
| 2023-06-30 | $1.04B | 5.03% |
| 2023-03-31 | $994.22M | -10.75% |
| 2022-12-31 | $1.11B | 22.18% |
| 2022-09-30 | $911.71M | 9.05% |
| 2022-06-30 | $836.02M | 12.48% |
| 2022-03-31 | $743.23M | -27.08% |
| 2021-12-31 | $1.02B | 23.77% |
| 2021-09-30 | $823.47M | 29.00% |
| 2021-06-30 | $638.35M | 33.47% |
| 2021-03-31 | $478.29M | -7.99% |
| 2020-12-31 | $519.81M | 35.78% |
| 2020-09-30 | $382.84M | 46.46% |
| 2020-06-30 | $261.39M | 38.92% |
| 2020-03-31 | $188.16M | - |
Zhihu generated $960.86M in revenue during Q1 2024, up -15.59% compared to the previous quarter, and up 86.26% compared to the same period a year ago.
Zhihu Revenue Breakdown
Zhihu Revenue Breakdown by Product
Annual Revenue by Product
| Product/Service | Dec 23 | Dec 22 | Dec 21 |
|---|---|---|---|
| Paid membership service | $1.83B | $1.23B | $668.51M |
| Other Revenue | $153.75M | $169.37M | $155.94M |
| Marketing services | $1.65B | - | - |
| Advertising service | - | $926.30M | $1.16B |
| Content-commerce solutions | - | $1.03B | $973.99M |
Zhihu's latest annual revenue breakdown by segment (product or service), as of Dec 23: Paid membership service (50.27%), Marketing services (45.50%), and Other Revenue (4.23%).
Zhihu Peer Comparison by Revenue
| Ticker | Company | Last Year Revenue | Last Quarter Revenue |
|---|---|---|---|
| BIDU | Baidu | $134.60B | $31.51B |
| TME | Tencent Music Entertainment Group | $27.75B | $6.77B |
| MOMO | Hello Group | $12.00B | $2.56B |
| DOYU | DouYu | $5.53B | $1.04B |
| ZH | Zhihu | $4.20B | $960.86M |
| YY | JOYY | $2.27B | $564.56M |
| LTRPA | Liberty TripAdvisor | $1.79B | $497.00M |
| WB | $1.76B | $395.50M | |
| YELP | Yelp | $1.34B | $357.02M |
| CMCM | Cheetah Mobile | $669.50M | $190.29M |
| MAX | MediaAlpha | $388.15M | $178.27M |
| SCOR | comScore | $371.34M | $85.84M |
| IZEA | IZEA Worldwide | $36.21M | $9.09M |
| ONFO | Onfolio | $5.24M | $1.59M |
| ASST | Asset Entities | $277.04K | $92.97K |
ZH Revenue FAQ
What is Zhihu’s yearly revenue?
Zhihu's yearly revenue for 2023 was $4.2B, representing an increase of 16.48% compared to 2022. The company's yearly revenue for 2022 was $3.6B, representing an increase of 21.82% compared to 2021. ZH's yearly revenue for 2021 was $2.96B, representing an increase of 118.85% compared to 2020.
What is Zhihu’s quarterly revenue?
Zhihu's quarterly revenue for Q1 2024 was $960.86M, a -15.59% decrease from the previous quarter (Q4 2023), and a -3.36% decrease year-over-year (Q1 2023). The company's quarterly revenue for Q4 2023 was $1.14B, a 11.36% increase from the previous quarter (Q3 2023), and a 2.18% increase year-over-year (Q4 2022). ZH's quarterly revenue for Q3 2023 was $1.02B, a -2.11% decrease from the previous quarter (Q2 2023), and a 12.11% increase year-over-year (Q3 2022).
What is Zhihu’s revenue growth rate?
Zhihu's revenue growth rate for the last 3 years (2021-2023) was 41.89%, and for the last 5 years (2019-2023) was 526.22%.
What are Zhihu’s revenue streams?
Zhihu's revenue streams in c 23 are Paid membership service, Other Revenue, and Marketing services. Paid membership service generated $1.83B in revenue, accounting 50.27% of the company's total revenue, up 48.40% year-over-year. Other Revenue generated $153.76M in revenue, accounting 4.23% of the company's total revenue, down -9.22% year-over-year. Marketing services generated $1.65B in revenue, accounting 45.50% of the company's total revenue
What is Zhihu’s main source of revenue?
For the fiscal year ending Dec 23, the largest source of revenue of Zhihu was Paid membership service. This segment made a revenue of $1.83B, representing 50.27% of the company's total revenue.