Baidu (BIDU) Revenue & Revenue Breakdown


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Baidu Revenue Highlights


Latest Revenue (Y)

$134.60B

Latest Revenue (Q)

$31.51B

Main Segment (Y)

Online Marketing Services

Baidu Revenue by Period


Baidu Revenue by Year

DateRevenueChange
2023-12-31$134.60B8.83%
2022-12-31$123.67B-0.66%
2021-12-31$124.49B16.27%
2020-12-31$107.07B-0.32%
2019-12-31$107.41B5.02%
2018-12-31$102.28B20.60%
2017-12-31$84.81B20.21%
2016-12-31$70.55B6.28%
2015-12-31$66.38B35.33%
2014-12-31$49.05B53.56%
2013-12-31$31.94B43.21%
2012-12-31$22.31B53.83%
2011-12-31$14.50B83.20%
2010-12-31$7.92B77.96%
2009-12-31$4.45B39.07%
2008-12-31$3.20B83.34%
2007-12-31$1.74B108.21%
2006-12-31$837.84M1965.12%
2005-12-31$40.57M-65.46%
2004-12-31$117.45M189.49%
2003-12-31$40.57M-

Baidu generated $134.60B in revenue during NA 2023, up 8.83% compared to the previous quarter, and up 131.60% compared to the same period a year ago.

Baidu Revenue by Quarter

DateRevenueChange
2024-03-31$31.51B-9.84%
2023-12-31$34.95B1.46%
2023-09-30$34.45B1.15%
2023-06-30$34.06B9.35%
2023-03-31$31.14B-5.84%
2022-12-31$33.08B1.65%
2022-09-30$32.54B9.76%
2022-06-30$29.65B4.35%
2022-03-31$28.41B-14.14%
2021-12-31$33.09B3.66%
2021-09-30$31.92B1.82%
2021-06-30$31.35B11.43%
2021-03-31$28.13B-7.03%
2020-12-31$30.26B7.19%
2020-09-30$28.23B8.44%
2020-06-30$26.03B15.48%
2020-03-31$22.55B-21.95%
2019-12-31$28.88B2.86%
2019-09-30$28.08B6.66%
2019-06-30$26.33B9.13%
2019-03-31$24.12B-11.30%
2018-12-31$27.20B-3.57%
2018-09-30$28.20B8.59%
2018-06-30$25.97B24.23%
2018-03-31$20.91B-11.25%
2017-12-31$23.56B0.29%
2017-09-30$23.49B12.53%
2017-06-30$20.87B23.58%
2017-03-31$16.89B-7.26%
2016-12-31$18.21B-0.22%
2016-09-30$18.25B-0.06%
2016-06-30$18.26B15.44%
2016-03-31$15.82B-15.39%
2015-12-31$18.70B1.72%
2015-09-30$18.38B10.91%
2015-06-30$16.58B30.26%
2015-03-31$12.72B-9.43%
2014-12-31$14.05B3.92%
2014-09-30$13.52B12.80%
2014-06-30$11.99B26.21%
2014-03-31$9.50B-0.28%
2013-12-31$9.52B7.10%
2013-09-30$8.89B17.60%
2013-06-30$7.56B26.68%
2013-03-31$5.97B-5.79%
2012-12-31$6.34B1.35%
2012-09-30$6.25B14.56%
2012-06-30$5.46B27.97%
2012-03-31$4.26B-4.70%
2011-12-31$4.47B7.15%
2011-09-30$4.18B22.27%
2011-06-30$3.42B40.18%
2011-03-31$2.44B100.00%
2010-09-30--100.00%
2010-06-30$1.91B47.95%
2010-03-31$1.29B11281.08%
2009-12-31$11.37M-99.11%
2009-09-30$1.28B16.51%
2009-06-30$1.10B35.37%
2009-03-31$810.71M-191.80%
2008-12-31$-883.08M-196.12%
2008-09-30$918.69M14.52%
2008-06-30$802.22M39.75%
2008-03-31$574.05M0.21%
2007-12-31$572.86M15.55%
2007-09-30$495.77M-

Baidu generated $31.51B in revenue during Q1 2024, up -9.84% compared to the previous quarter, and up 95.27% compared to the same period a year ago.

Baidu Revenue Breakdown


Baidu Revenue Breakdown by Product

Annual Revenue by Product

Product/ServiceDec 23Dec 22Dec 21Dec 20Dec 19
Online Marketing Services$81.20B$74.71B$80.69B$72.84B-
Product and Service, Other$53.40B$48.96B$43.80B$34.23B$29.32B
Online Marketing Service----$78.09B
Other Revenue IQIYI Content Distribution----$2.54B
Other Revenue IQIYI Membership Service----$14.41B
Other Revenue Others----$12.36B

Baidu's latest annual revenue breakdown by segment (product or service), as of Dec 23: Online Marketing Services (60.33%), and Product and Service, Other (39.67%).

Quarterly Revenue by Product

Product/ServiceDec 20Jun 20Dec 18
Product and Service, Other$17.59B$16.65B$6.00B
Other Revenue IQIYI Content Distribution-$1.46B$522.00M
Other Revenue IQIYI Membership Service-$8.67B$3.18B
Other Revenue Others-$6.51B-
Online Marketing Service-$31.93B$21.20B
Other Interest Income Earned from Provision of Financial Services---
Other Revenue Other--$2.29B

Baidu's latest quarterly revenue breakdown by segment (product or service), as of Dec 20: Product and Service, Other (100.00%).

Baidu Revenue Breakdown by Country

Quarterly Revenue by Country

CountryJun 20Dec 18
Product and Service, Other$16.65B$6.00B
Other Revenue Others$6.51B-
Other Revenue IQIYI Content Distribution$1.46B$522.00M
Online Marketing Service$31.93B$21.20B
Other Revenue IQIYI Membership Service$8.67B$3.18B
Other Revenue Other-$2.29B
Other Interest Income Earned from Provision of Financial Services--

Baidu's latest quarterly revenue breakdown by geography, as of Jun 20: Online Marketing Service (48.95%), Product and Service, Other (25.52%), Other Revenue IQIYI Membership Service (13.30%), Other Revenue Others (9.98%), and Other Revenue IQIYI Content Distribution (2.24%).

Baidu Peer Comparison by Revenue


TickerCompanyLast Year RevenueLast Quarter Revenue
GOOGAlphabet$307.39B$84.74B
METAMeta Platforms$134.90B$39.07B
BIDUBaidu$134.60B$31.51B
TMETencent Music Entertainment Group$27.75B$6.77B
SPOTSpotify$13.25B$3.64B
SNAPSnap$4.61B$1.24B
TWLOTwilio$4.15B$1.08B
PINSPinterest$3.06B$853.68M
WBWeibo$1.76B$395.50M
FVRRFiverr$361.38M$93.52M

BIDU Revenue FAQ


Baidu's yearly revenue for 2023 was $134.6B, representing an increase of 8.83% compared to 2022. The company's yearly revenue for 2022 was $123.68B, representing a decrease of -0.66% compared to 2021. BIDU's yearly revenue for 2021 was $124.49B, representing an increase of 16.27% compared to 2020.

Baidu's quarterly revenue for Q1 2024 was $31.51B, a -9.84% decrease from the previous quarter (Q4 2023), and a 1.18% increase year-over-year (Q1 2023). The company's quarterly revenue for Q4 2023 was $34.95B, a 1.46% increase from the previous quarter (Q3 2023), and a 5.67% increase year-over-year (Q4 2022). BIDU's quarterly revenue for Q3 2023 was $34.45B, a 1.15% increase from the previous quarter (Q2 2023), and a 5.86% increase year-over-year (Q3 2022).

Baidu's revenue growth rate for the last 3 years (2021-2023) was 8.12%, and for the last 5 years (2019-2023) was 25.31%.

Baidu's revenue streams in c 23 are Online Marketing Services, and Product and Service, Other. Online Marketing Services generated $81.2B in revenue, accounting 60.33% of the company's total revenue, up 8.69% year-over-year. Product and Service, Other generated $53.4B in revenue, accounting 39.67% of the company's total revenue, up 9.05% year-over-year.

For the fiscal year ending Dec 23, the largest source of revenue of Baidu was Online Marketing Services. This segment made a revenue of $81.2B, representing 60.33% of the company's total revenue.