​

TrueCar (TRUE) Revenue & Revenue Breakdown

OverviewForecastOwnershipFinancialsChartTranscripts

TrueCar Revenue Highlights

Latest Revenue (Y)

$175.60M

Latest Revenue (Q)

$46.54M

Main Segment (Y)

Dealer Revenue

Main Geography (Y)

Colombia

TrueCar Revenue by Period

TrueCar Revenue by Year

DateRevenueChange
2024-12-31$175.60M10.64%
2023-12-31$158.71M-1.74%
2022-12-31$161.52M-30.29%
2021-12-31$231.70M-16.86%
2020-12-31$278.68M-21.25%
2019-12-31$353.88M0.09%
2018-12-31$353.57M9.41%
2017-12-31$323.15M16.45%
2016-12-31$277.51M6.80%
2015-12-31$259.84M25.74%
2014-12-31$206.65M54.26%
2013-12-31$133.96M67.68%
2012-12-31$79.89M4.66%
2011-12-31$76.33M-

TrueCar generated $175.60M in revenue during NA 2024, up 10.64% compared to the previous quarter, and up 49.62% compared to the same period a year ago.

TrueCar Revenue by Quarter

DateRevenueChange
2024-09-30$46.54M11.36%
2024-06-30$41.80M1.81%
2024-03-31$41.05M-0.57%
2023-12-31$41.29M0.34%
2023-09-30$41.15M4.72%
2023-06-30$39.29M6.25%
2023-03-31$36.98M0.86%
2022-12-31$36.66M-6.11%
2022-09-30$39.05M-7.62%
2022-06-30$42.27M-2.89%
2022-03-31$43.53M-5.08%
2021-12-31$45.86M-16.56%
2021-09-30$54.97M-16.42%
2021-06-30$65.77M1.02%
2021-03-31$65.11M1.79%
2020-12-31$63.96M-17.20%
2020-09-30$77.25M23.23%
2020-06-30$62.69M-24.95%
2020-03-31$83.53M-6.85%
2019-12-31$89.67M-0.98%
2019-09-30$90.56M2.82%
2019-06-30$88.08M2.91%
2019-03-31$85.58M-6.03%
2018-12-31$91.07M-2.68%
2018-09-30$93.59M6.53%
2018-06-30$87.85M8.38%
2018-03-31$81.06M-2.49%
2017-12-31$83.13M0.84%
2017-09-30$82.44M0.76%
2017-06-30$81.82M8.00%
2017-03-31$75.76M2.26%
2016-12-31$74.08M-1.41%
2016-09-30$75.14M13.12%
2016-06-30$66.43M7.38%
2016-03-31$61.86M-2.72%
2015-12-31$63.59M-12.18%
2015-09-30$72.41M10.90%
2015-06-30$65.29M11.51%
2015-03-31$58.55M5.56%
2014-12-31$55.47M-2.26%
2014-09-30$56.75M12.38%
2014-06-30$50.50M14.95%
2014-03-31$43.93M9.43%
2013-12-31$40.15M6.92%
2013-09-30$37.55M20.25%
2013-06-30$31.22M24.68%
2013-03-31$25.04M17.34%
2012-12-31$21.34M4.43%
2012-09-30$20.44M-

TrueCar generated $46.54M in revenue during Q3 2024, up 11.36% compared to the previous quarter, and up 118.45% compared to the same period a year ago.

TrueCar Revenue Breakdown

TrueCar Revenue Breakdown by Product

Annual Revenue by Product

Product/ServiceDec 24Dec 23Dec 22Dec 21Dec 20
OEM Incentive Revenue$16.90M$14.96M$4.39M$8.68M$16.83M
Dealer Revenue$157.93M$143.24M$156.49M$222.00M$252.93M
Other Revenue$772.00K$509.00K$649.00K$1.02M$8.92M

TrueCar's latest annual revenue breakdown by segment (product or service), as of Dec 24: Dealer Revenue (89.94%), OEM Incentive Revenue (9.62%), and Other Revenue (0.44%).

Quarterly Revenue by Product

Product/ServiceDec 24Sep 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20Jun 20Mar 20Dec 19
Dealer Revenue$79.93M$41.96M$36.05M$35.69M$36.07M$35.65M$35.83M$35.77M$37.72M$40.70M$42.29M$44.31M$52.97M$62.67M$62.06M-----
Other Revenue$419.00K$211.00K$142.00K$133.00K$134.00K$132.00K$110.00K$115.00K$141.00K$174.00K$219.00K$179.00K$264.00K$328.00K$251.00K-----
OEM Incentive Revenue$7.66M$4.38M$4.86M$5.47M$4.94M$3.51M$1.04M$777.00K$1.19M$1.40M$1.03M$1.38M$1.74M$2.77M$2.80M$2.72M$5.82M$4.77M$3.52M$3.84M
Forecasts Consulting And Other Service Offering----------------$3.20M$7.87M$6.21M$4.92M
Auto Buying Program Revenue----------------$68.23M$50.05M$73.80M$80.90M

TrueCar's latest quarterly revenue breakdown by segment (product or service), as of Dec 24: Dealer Revenue (90.82%), OEM Incentive Revenue (8.70%), and Other Revenue (0.48%).

TrueCar Revenue Breakdown by Country

Annual Revenue by Country

CountryDec 22Dec 21Dec 20Dec 19Dec 18
Colombia$11.20T$9.42T---
Peru$942.37B$1.03T---
C--$8.28T$8.71T$3.07T
P--$863.61B$445.35B$1.53T
G----$1.27T
Other Countries----$2.60T

TrueCar's latest annual revenue breakdown by geography, as of Dec 22: Colombia (92.24%), and Peru (7.76%).

TrueCar Peer Comparison by Revenue

TickerCompanyLast Year RevenueLast Quarter Revenue
OBOutbrain$889.88M$224.18M
THRYThryv$824.16M$179.85M
SEATVivid Seats$775.59M$198.32M
CMCMCheetah Mobile$669.50M$190.29M
SCORcomScore$356.05M$88.48M
KRKR36Kr$340.19M$103.33M
TRUETrueCar$175.60M$46.54M
TCTuanChe$162.37M$35.11M
MATHMetalpha Technology$16.76M-
LCFYLocafy$5.38M$937.48K

TRUE Revenue FAQ

What is TrueCar’s yearly revenue?

TrueCar's yearly revenue for 2024 was $175.6M, representing an increase of 10.64% compared to 2023. The company's yearly revenue for 2023 was $158.71M, representing a decrease of -1.74% compared to 2022. TRUE's yearly revenue for 2022 was $161.52M, representing a decrease of -30.29% compared to 2021.

What is TrueCar’s quarterly revenue?

TrueCar's quarterly revenue for Q3 2024 was $46.54M, a 11.36% increase from the previous quarter (Q2 2024), and a 13.12% increase year-over-year (Q3 2023). The company's quarterly revenue for Q2 2024 was $41.8M, a 1.81% increase from the previous quarter (Q1 2024), and a 6.37% increase year-over-year (Q2 2023). TRUE's quarterly revenue for Q1 2024 was $41.05M, a -0.57% decrease from the previous quarter (Q4 2023), and a 11.01% increase year-over-year (Q1 2023).

What is TrueCar’s revenue growth rate?

TrueCar's revenue growth rate for the last 3 years (2022-2024) was 8.71%, and for the last 5 years (2020-2024) was -36.99%.

What are TrueCar’s revenue streams?

TrueCar's revenue streams in c 24 are OEM Incentive Revenue, Dealer Revenue, and Other Revenue. OEM Incentive Revenue generated $16.9M in revenue, accounting 9.62% of the company's total revenue, up 12.96% year-over-year. Dealer Revenue generated $157.93M in revenue, accounting 89.94% of the company's total revenue, up 10.26% year-over-year. Other Revenue generated $772K in revenue, accounting 0.44% of the company's total revenue, up 51.67% year-over-year.

What is TrueCar’s main source of revenue?

For the fiscal year ending Dec 24, the largest source of revenue of TrueCar was Dealer Revenue. This segment made a revenue of $157.93M, representing 89.94% of the company's total revenue.