36Kr (KRKR) Revenue & Revenue Breakdown
36Kr Revenue Highlights
Latest Revenue (Y)
$340.19M
Latest Revenue (Q)
$103.33M
Main Segment (Y)
Online advertising services
36Kr Revenue by Period
36Kr Revenue by Year
| Date | Revenue | Change |
|---|---|---|
| 2023-12-31 | $340.19M | 5.48% |
| 2022-12-31 | $322.50M | 1.81% |
| 2021-12-31 | $316.78M | -18.10% |
| 2020-12-31 | $386.76M | -41.01% |
| 2019-12-31 | $655.61M | 119.20% |
| 2018-12-31 | $299.09M | 148.20% |
| 2017-12-31 | $120.51M | - |
36Kr generated $340.19M in revenue during NA 2022, up 5.48% compared to the previous quarter, and up 113.74% compared to the same period a year ago.
36Kr Revenue by Quarter
| Date | Revenue | Change |
|---|---|---|
| 2023-12-31 | $103.33M | 6.56% |
| 2023-09-30 | $96.97M | 14.94% |
| 2023-06-30 | $84.36M | 51.94% |
| 2023-03-31 | $55.52M | -42.51% |
| 2022-12-31 | $96.58M | 2.08% |
| 2022-09-30 | $94.61M | 15.79% |
| 2022-06-30 | $81.71M | 64.71% |
| 2022-03-31 | $49.61M | -57.34% |
| 2021-12-31 | $116.29M | 36.99% |
| 2021-09-30 | $84.89M | 17.79% |
| 2021-06-30 | $72.06M | 65.51% |
| 2021-03-31 | $43.54M | -64.15% |
| 2020-12-31 | $121.45M | -1.63% |
| 2020-09-30 | $123.46M | 61.04% |
| 2020-06-30 | $76.66M | 17.58% |
| 2020-03-31 | $65.20M | -79.80% |
| 2019-12-31 | $322.81M | 146.56% |
| 2019-09-30 | $130.92M | 10.88% |
| 2019-06-30 | $118.07M | 40.89% |
| 2019-03-31 | $83.80M | -41.96% |
| 2018-12-31 | $144.38M | 75.47% |
| 2018-09-30 | $82.28M | - |
36Kr generated $103.33M in revenue during Q4 2022, up 6.56% compared to the previous quarter, and up 109.22% compared to the same period a year ago.
36Kr Revenue Breakdown
36Kr Revenue Breakdown by Product
Annual Revenue by Product
| Product/Service | Dec 23 | Dec 22 | Dec 21 | Dec 20 | Dec 19 |
|---|---|---|---|---|---|
| Advertisement agent services | $769.00K | $7.33M | $3.70M | - | - |
| Subscription services | $34.19M | $28.24M | $28.02M | - | - |
| Online advertising services | $238.70M | $221.62M | $214.72M | - | - |
| Integrated marketing | $3.17M | $6.64M | $1.34M | - | - |
| Institutional investor subscription services | $26.42M | $27.09M | $25.49M | - | - |
| Individual subscription services | $7.62M | $719.00K | $2.44M | - | - |
| Enterprise value-added services | $67.30M | $72.64M | $74.03M | - | - |
| Enterprise subscription services | $150.00K | $423.00K | $94.00K | - | - |
| Consulting | $40.58M | $43.20M | $36.87M | - | - |
| Offline events | - | - | $32.13M | - | - |
| Advertising | - | - | - | $172.81M | $283.43M |
| Subscription Services | - | - | - | $20.74M | $52.71M |
| Offline Events Services | - | - | - | $26.99M | $53.86M |
| Integrated Marketing Services | - | - | - | $133.60M | $250.34M |
| Institutional Investor Subscription Services | - | - | - | $16.04M | $20.04M |
| Individual Subscription Services | - | - | - | $4.34M | $30.59M |
| Enterprise Value Added Services | - | - | - | $193.21M | $319.47M |
| Enterprise Subscription Services | - | - | - | $361.00K | $2.08M |
| Consulting Services | - | - | - | $32.62M | $15.26M |
36Kr's latest annual revenue breakdown by segment (product or service), as of Dec 23: Online advertising services (56.98%), Enterprise value-added services (16.07%), Consulting (9.69%), Subscription services (8.16%), Institutional investor subscription services (6.31%), Individual subscription services (1.82%), Integrated marketing (0.76%), Advertisement agent services (0.18%), and Enterprise subscription services (0.04%).
KRKR Revenue FAQ
What is 36Kr’s yearly revenue?
36Kr's yearly revenue for 2022 was $340.18M, representing an increase of 5.48% compared to 2021. The company's yearly revenue for 2021 was $322.5M, representing an increase of 1.81% compared to 2020. KRKR's yearly revenue for 2020 was $316.78M, representing a decrease of -18.10% compared to 2019.
What is 36Kr’s quarterly revenue?
36Kr's quarterly revenue for Q4 2022 was $103.33M, a 6.56% increase from the previous quarter (Q3 2022), and a 7.00% increase year-over-year (Q4 2021). The company's quarterly revenue for Q3 2022 was $96.97M, a 14.94% increase from the previous quarter (Q2 2022), and a 2.49% increase year-over-year (Q3 2021). KRKR's quarterly revenue for Q2 2022 was $84.36M, a 51.94% increase from the previous quarter (Q1 2023), and a 3.25% increase year-over-year (Q2 2021).
What is 36Kr’s revenue growth rate?
36Kr's revenue growth rate for the last 3 years (2020-2022) was 7.39%, and for the last 5 years (2018-2022) was -48.11%.
What are 36Kr’s revenue streams?
36Kr's revenue streams in c 23 are Advertisement agent services, Subscription services, Online advertising services, Integrated marketing, Institutional investor subscription services, Individual subscription services, Enterprise value-added services, Enterprise subscription services, and Consulting. Advertisement agent services generated $769K in revenue, accounting 0.18% of the company's total revenue, down -89.50% year-over-year. Subscription services generated $34.19M in revenue, accounting 8.16% of the company's total revenue, up 21.07% year-over-year. Online advertising services generated $238.7M in revenue, accounting 56.98% of the company's total revenue, up 7.71% year-over-year. Integrated marketing generated $3.17M in revenue, accounting 0.76% of the company's total revenue, down -52.24% year-over-year. Institutional investor subscription services generated $26.42M in revenue, accounting 6.31% of the company's total revenue, down -2.50% year-over-year. Individual subscription services generated $7.62M in revenue, accounting 1.82% of the company's total revenue, up 959.81% year-over-year. Enterprise value-added services generated $67.3M in revenue, accounting 16.07% of the company's total revenue, down -7.36% year-over-year. Enterprise subscription services generated $150K in revenue, accounting 0.04% of the company's total revenue, down -64.54% year-over-year. Consulting generated $40.58M in revenue, accounting 9.69% of the company's total revenue, down -6.06% year-over-year.
What is 36Kr’s main source of revenue?
For the fiscal year ending Dec 23, the largest source of revenue of 36Kr was Online advertising services. This segment made a revenue of $238.7M, representing 56.98% of the company's total revenue.