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36Kr (KRKR) Revenue & Revenue Breakdown

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36Kr Revenue Highlights

Latest Revenue (Y)

$340.19M

Latest Revenue (Q)

$103.33M

Main Segment (Y)

Online advertising services

36Kr Revenue by Period

36Kr Revenue by Year

DateRevenueChange
2023-12-31$340.19M5.48%
2022-12-31$322.50M1.81%
2021-12-31$316.78M-18.10%
2020-12-31$386.76M-41.01%
2019-12-31$655.61M119.20%
2018-12-31$299.09M148.20%
2017-12-31$120.51M-

36Kr generated $340.19M in revenue during NA 2022, up 5.48% compared to the previous quarter, and up 113.74% compared to the same period a year ago.

36Kr Revenue by Quarter

DateRevenueChange
2023-12-31$103.33M6.56%
2023-09-30$96.97M14.94%
2023-06-30$84.36M51.94%
2023-03-31$55.52M-42.51%
2022-12-31$96.58M2.08%
2022-09-30$94.61M15.79%
2022-06-30$81.71M64.71%
2022-03-31$49.61M-57.34%
2021-12-31$116.29M36.99%
2021-09-30$84.89M17.79%
2021-06-30$72.06M65.51%
2021-03-31$43.54M-64.15%
2020-12-31$121.45M-1.63%
2020-09-30$123.46M61.04%
2020-06-30$76.66M17.58%
2020-03-31$65.20M-79.80%
2019-12-31$322.81M146.56%
2019-09-30$130.92M10.88%
2019-06-30$118.07M40.89%
2019-03-31$83.80M-41.96%
2018-12-31$144.38M75.47%
2018-09-30$82.28M-

36Kr generated $103.33M in revenue during Q4 2022, up 6.56% compared to the previous quarter, and up 109.22% compared to the same period a year ago.

36Kr Revenue Breakdown

36Kr Revenue Breakdown by Product

Annual Revenue by Product

Product/ServiceDec 23Dec 22Dec 21Dec 20Dec 19
Advertisement agent services$769.00K$7.33M$3.70M--
Subscription services$34.19M$28.24M$28.02M--
Online advertising services$238.70M$221.62M$214.72M--
Integrated marketing$3.17M$6.64M$1.34M--
Institutional investor subscription services$26.42M$27.09M$25.49M--
Individual subscription services$7.62M$719.00K$2.44M--
Enterprise value-added services$67.30M$72.64M$74.03M--
Enterprise subscription services$150.00K$423.00K$94.00K--
Consulting$40.58M$43.20M$36.87M--
Offline events--$32.13M--
Advertising---$172.81M$283.43M
Subscription Services---$20.74M$52.71M
Offline Events Services---$26.99M$53.86M
Integrated Marketing Services---$133.60M$250.34M
Institutional Investor Subscription Services---$16.04M$20.04M
Individual Subscription Services---$4.34M$30.59M
Enterprise Value Added Services---$193.21M$319.47M
Enterprise Subscription Services---$361.00K$2.08M
Consulting Services---$32.62M$15.26M

36Kr's latest annual revenue breakdown by segment (product or service), as of Dec 23: Online advertising services (56.98%), Enterprise value-added services (16.07%), Consulting (9.69%), Subscription services (8.16%), Institutional investor subscription services (6.31%), Individual subscription services (1.82%), Integrated marketing (0.76%), Advertisement agent services (0.18%), and Enterprise subscription services (0.04%).

36Kr Peer Comparison by Revenue

TickerCompanyLast Year RevenueLast Quarter Revenue
QHQuhuo$3.70B-
HUIZHuize$1.20B$310.31M
YJYunji$640.21M$127.86M
KRKR36Kr$340.19M$103.33M
DUOFangdd Network Group$284.96M$65.73M
MOGUMOGU$232.08M-

KRKR Revenue FAQ

What is 36Kr’s yearly revenue?

36Kr's yearly revenue for 2022 was $340.18M, representing an increase of 5.48% compared to 2021. The company's yearly revenue for 2021 was $322.5M, representing an increase of 1.81% compared to 2020. KRKR's yearly revenue for 2020 was $316.78M, representing a decrease of -18.10% compared to 2019.

What is 36Kr’s quarterly revenue?

36Kr's quarterly revenue for Q4 2022 was $103.33M, a 6.56% increase from the previous quarter (Q3 2022), and a 7.00% increase year-over-year (Q4 2021). The company's quarterly revenue for Q3 2022 was $96.97M, a 14.94% increase from the previous quarter (Q2 2022), and a 2.49% increase year-over-year (Q3 2021). KRKR's quarterly revenue for Q2 2022 was $84.36M, a 51.94% increase from the previous quarter (Q1 2023), and a 3.25% increase year-over-year (Q2 2021).

What is 36Kr’s revenue growth rate?

36Kr's revenue growth rate for the last 3 years (2020-2022) was 7.39%, and for the last 5 years (2018-2022) was -48.11%.

What are 36Kr’s revenue streams?

36Kr's revenue streams in c 23 are Advertisement agent services, Subscription services, Online advertising services, Integrated marketing, Institutional investor subscription services, Individual subscription services, Enterprise value-added services, Enterprise subscription services, and Consulting. Advertisement agent services generated $769K in revenue, accounting 0.18% of the company's total revenue, down -89.50% year-over-year. Subscription services generated $34.19M in revenue, accounting 8.16% of the company's total revenue, up 21.07% year-over-year. Online advertising services generated $238.7M in revenue, accounting 56.98% of the company's total revenue, up 7.71% year-over-year. Integrated marketing generated $3.17M in revenue, accounting 0.76% of the company's total revenue, down -52.24% year-over-year. Institutional investor subscription services generated $26.42M in revenue, accounting 6.31% of the company's total revenue, down -2.50% year-over-year. Individual subscription services generated $7.62M in revenue, accounting 1.82% of the company's total revenue, up 959.81% year-over-year. Enterprise value-added services generated $67.3M in revenue, accounting 16.07% of the company's total revenue, down -7.36% year-over-year. Enterprise subscription services generated $150K in revenue, accounting 0.04% of the company's total revenue, down -64.54% year-over-year. Consulting generated $40.58M in revenue, accounting 9.69% of the company's total revenue, down -6.06% year-over-year.

What is 36Kr’s main source of revenue?

For the fiscal year ending Dec 23, the largest source of revenue of 36Kr was Online advertising services. This segment made a revenue of $238.7M, representing 56.98% of the company's total revenue.