Purple Innovation (PRPL) Stock Forecast, Price Target & Predictions
PRPL Stock Forecast
Purple Innovation stock forecast is as follows: an average price target of $2.87 (represents a 235.55% upside from PRPL’s last price of $0.86) and a rating consensus of 'Hold', based on 4 wall street analysts offering a 1-year stock forecast.
PRPL Price Target
The average price target for Purple Innovation (PRPL) is $2.87 based on 1-year price targets from 4 Wall Street analysts in the past 3 months, with a price target range of $6.00 to $1.10. This represents a potential 235.55% upside from PRPL's last price of $0.86.
PRPL Analyst Ratings
According to 4 Wall Street analysts, Purple Innovation's rating consensus is 'Hold'. The analyst rating breakdown for PRPL stock is 0 'Strong Buy' (0.00%), 1 'Buy' (25.00%), 3 'Hold' (75.00%), 0 'Sell' (0.00%), and 0 'Strong Sell' (0.00%).
Purple Innovation Price Target by Analyst
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Sep 04, 2024 | Seth Basham | Wedbush | $1.10 | $1.11 | -0.90% | 28.61% |
| Aug 06, 2024 | Jeremy Hamblin | Craig-Hallum | $1.50 | $1.19 | 26.06% | 75.38% |
| Aug 06, 2024 | Seth Basham | Wedbush | $1.75 | $1.18 | 48.31% | 104.61% |
| Mar 13, 2024 | Jeremy Hamblin | Craig-Hallum | $2.00 | $1.66 | 20.48% | 133.84% |
| Mar 02, 2022 | Matt Koranda | Roth Capital | $6.00 | $6.65 | -9.77% | 601.51% |
The latest Purple Innovation stock forecast, released on Sep 04, 2024 by Seth Basham from Wedbush, set a price target of $1.10, which represents a -0.90% decrease from the stock price at the time of the forecast ($1.11), and a 28.61% increase from PRPL last price ($0.86).
Purple Innovation Price Target by Period
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | - | 1 | 4 |
| Avg Price Target | - | $1.10 | $1.59 |
| Last Closing Price | $0.86 | $0.86 | $0.86 |
| Upside/Downside | -100.00% | 28.61% | 85.90% |
In the current month, the average price target of Purple Innovation stock is -, according to 0 Wall Street analyst offering twelve months forecast. The average price target represents a -100.00% decrease as opposed to Purple Innovation's last price of $0.86. This month's average price target is down -100.00% compared to last quarter, and down -100.00% compared to last year.
Analyst Ratings Upgrades/Downgrades
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Sep 04, 2024 | Wedbush | Outperform | Neutral | Downgrade |
| Aug 23, 2024 | KeyBanc | Overweight | Overweight | Hold |
| Aug 06, 2024 | Craig-Hallum | Hold | Hold | Hold |
| Aug 06, 2024 | Wedbush | Outperform | Outperform | Hold |
| Mar 13, 2024 | Wedbush | Outperform | Outperform | Hold |
| Mar 13, 2024 | Craig-Hallum | Hold | Hold | Hold |
| Mar 13, 2024 | Wedbush | Hold | Hold | Hold |
| Mar 13, 2024 | Craig-Hallum | Underperform | Underperform | Hold |
| Mar 21, 2023 | UBS | Neutral | Neutral | Hold |
| Nov 10, 2022 | Craig-Hallum | - | Buy | Upgrade |
Purple Innovation's last stock rating was published by Wedbush on Sep 04, 2024. The company Downgrade its PRPL rating from "Outperform" to "Neutral".
Purple Innovation Financial Forecast
Purple Innovation Revenue Forecast
| Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Mar 18 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | - | - | - | - | - | - | - | - | $145.94M | $140.00M | $120.87M | $109.37M | $145.12M | $143.28M | $144.11M | $143.18M | $186.43M | $170.78M | $182.59M | $186.43M | $173.89M | $187.11M | $165.10M | $122.38M | $124.30M | $117.41M | $103.00M | $83.65M | $60.98M |
| Avg Forecast | $136.78M | $126.74M | $121.38M | $117.50M | $130.65M | $126.63M | $126.45M | $122.14M | $145.57M | $158.53M | $130.36M | $104.80M | $143.48M | $139.14M | $155.79M | $129.26M | $178.88M | $198.33M | $181.67M | $175.40M | $196.22M | $175.37M | $175.88M | $106.97M | $119.02M | $105.29M | $94.90M | $71.20M | $121.60M |
| High Forecast | $140.64M | $130.31M | $124.80M | $120.86M | $132.55M | $126.63M | $127.19M | $122.14M | $148.58M | $158.53M | $134.03M | $107.76M | $147.53M | $139.14M | $155.79M | $129.26M | $178.88M | $198.33M | $181.67M | $175.40M | $196.22M | $175.37M | $175.88M | $106.97M | $119.02M | $105.29M | $94.90M | $71.20M | $145.92M |
| Low Forecast | $130.20M | $120.64M | $115.54M | $109.87M | $127.83M | $126.63M | $125.70M | $122.14M | $143.73M | $158.53M | $124.09M | $99.76M | $136.58M | $139.14M | $155.79M | $129.26M | $178.88M | $198.33M | $181.67M | $175.40M | $196.22M | $175.37M | $175.88M | $106.97M | $119.02M | $105.29M | $94.90M | $71.20M | $97.28M |
| # Analysts | 3 | 3 | 3 | 5 | 6 | 3 | 3 | 4 | 7 | 5 | 6 | 3 | 2 | 2 | 2 | 2 | 3 | 4 | 5 | 6 | 13 | 7 | 7 | 9 | 8 | 6 | 10 | 6 | 14 |
| Surprise % | - | - | - | - | - | - | - | - | 1.00% | 0.88% | 0.93% | 1.04% | 1.01% | 1.03% | 0.93% | 1.11% | 1.04% | 0.86% | 1.01% | 1.06% | 0.89% | 1.07% | 0.94% | 1.14% | 1.04% | 1.12% | 1.09% | 1.17% | 0.50% |
Purple Innovation's average Quarter revenue forecast for Mar 24 based on 4 analysts is $122.14M, with a low forecast of $122.14M, and a high forecast of $122.14M. PRPL's average Quarter revenue forecast represents a -16.30% decrease compared to the company's last Quarter revenue of $145.94M (Dec 23).
Purple Innovation EBITDA Forecast
| Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Mar 18 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 3 | 3 | 3 | 5 | 6 | 3 | 3 | 4 | 7 | 5 | 6 | 3 | 2 | 2 | 2 | 2 | 3 | 4 | 5 | 6 | 13 | 7 | 7 | 9 | 8 | 6 | 10 | 6 | 14 |
| EBITDA | - | - | - | - | - | - | - | - | $-16.20M | $-19.46M | $-37.28M | $-15.03M | $155.56M | $5.99M | $-8.48M | $-14.51M | $-19.90M | $2.50M | $3.98M | $27.59M | $-7.83M | $6.43M | $-33.95M | $11.72M | $-558.00K | $3.87M | $815.00K | $1.74M | $-270.00K |
| Avg Forecast | $5.08M | $4.71M | $4.51M | $4.37M | $4.86M | $4.71M | $4.70M | $4.54M | $5.41M | $5.89M | $4.84M | $3.89M | $5.33M | $5.17M | $5.79M | $-13.73M | $6.65M | $7.37M | $6.75M | $21.68M | $7.29M | $6.52M | $6.54M | $7.65M | $4.42M | $3.91M | $3.53M | $3.09M | $-364.50K |
| High Forecast | $5.23M | $4.84M | $4.64M | $4.49M | $4.93M | $4.71M | $4.73M | $4.54M | $5.52M | $5.89M | $4.98M | $4.00M | $5.48M | $5.17M | $5.79M | $-10.99M | $6.65M | $7.37M | $6.75M | $26.02M | $7.29M | $6.52M | $6.54M | $9.19M | $4.42M | $3.91M | $3.53M | $3.70M | $-291.60K |
| Low Forecast | $4.84M | $4.48M | $4.29M | $4.08M | $4.75M | $4.71M | $4.67M | $4.54M | $5.34M | $5.89M | $4.61M | $3.71M | $5.08M | $5.17M | $5.79M | $-16.48M | $6.65M | $7.37M | $6.75M | $17.34M | $7.29M | $6.52M | $6.54M | $6.12M | $4.42M | $3.91M | $3.53M | $2.47M | $-437.40K |
| Surprise % | - | - | - | - | - | - | - | - | -2.99% | -3.30% | -7.69% | -3.86% | 29.17% | 1.16% | -1.47% | 1.06% | -2.99% | 0.34% | 0.59% | 1.27% | -1.07% | 0.99% | -5.19% | 1.53% | -0.13% | 0.99% | 0.23% | 0.56% | 0.74% |
3 analysts predict PRPL's average Quarter EBITDA for Mar 23 to be $3.89M, with a high of $4.00M and a low of $3.71M. This is -97.50% lower than Purple Innovation's previous annual EBITDA (Dec 22) of $155.56M.
Purple Innovation Net Income Forecast
| Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Mar 18 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 3 | 3 | 3 | 5 | 6 | 3 | 3 | 4 | 7 | 5 | 6 | 3 | 2 | 2 | 2 | 2 | 3 | 4 | 5 | 6 | 13 | 7 | 7 | 9 | 8 | 6 | 10 | 6 | 14 |
| Net Income | - | - | - | - | - | - | - | - | $-18.33M | $-36.00M | $-37.51M | $-23.41M | $-70.17M | $2.28M | $-8.41M | $-13.63M | $-21.76M | $2.17M | $2.58M | $20.82M | $-2.13M | $-1.02M | $-1.98M | $8.84M | $-12.73M | $1.59M | $-1.34M | $-130.00K | $-1.43M |
| Avg Forecast | $-3.45M | $-7.05M | $-8.18M | $-10.25M | $-8.33M | $-10.92M | $-13.11M | $-17.30M | $-19.24M | $-2.64M | $-12.73M | $-13.65M | $-6.28M | $-7.30M | $-7.30M | $-17.75M | $-29.50M | $16.22M | $13.58M | $16.36M | $12.36M | $26.11M | $11.67M | $5.77M | $4.74M | $2.15M | $-29.09M | $-231.11K | $-1.93M |
| High Forecast | $-3.23M | $-6.61M | $-7.67M | $-7.18M | $-4.16M | $-10.24M | $-12.29M | $-16.21M | $-16.20M | $-2.47M | $-11.94M | $-12.80M | $-5.88M | $-7.30M | $-7.30M | $-14.20M | $-29.50M | $16.22M | $13.58M | $19.63M | $12.36M | $26.11M | $11.67M | $6.93M | $4.74M | $2.15M | $-29.09M | $-184.89K | $-1.54M |
| Low Forecast | $-3.57M | $-7.31M | $-8.48M | $-12.30M | $-12.49M | $-11.32M | $-13.59M | $-17.93M | $-22.28M | $-2.73M | $-13.20M | $-14.15M | $-6.51M | $-7.30M | $-7.30M | $-21.29M | $-29.50M | $16.22M | $13.58M | $13.09M | $12.36M | $26.11M | $11.67M | $4.62M | $4.74M | $2.15M | $-29.09M | $-277.33K | $-2.31M |
| Surprise % | - | - | - | - | - | - | - | - | 0.95% | 13.66% | 2.95% | 1.71% | 11.18% | -0.31% | 1.15% | 0.77% | 0.74% | 0.13% | 0.19% | 1.27% | -0.17% | -0.04% | -0.17% | 1.53% | -2.69% | 0.74% | 0.05% | 0.56% | 0.74% |
Purple Innovation's average Quarter net income forecast for Dec 22 is $-6.28M, with a range of $-6.51M to $-5.88M. PRPL's average Quarter net income forecast represents a -375.47% decrease compared to the company's last Quarter net income of $2.28M (Sep 22).
Purple Innovation SG&A Forecast
| Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Mar 18 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 3 | 3 | 3 | 5 | 6 | 3 | 3 | 4 | 7 | 5 | 6 | 3 | 2 | 2 | 2 | 2 | 3 | 4 | 5 | 6 | 13 | 7 | 7 | 9 | 8 | 6 | 10 | 6 | 14 |
| SG&A | - | - | - | - | - | - | - | - | $61.76M | $70.34M | $72.82M | $61.84M | $58.92M | $56.17M | $59.15M | $67.85M | $94.31M | $65.88M | $82.31M | $68.89M | $73.29M | $62.29M | $48.10M | $44.23M | $55.61M | $40.80M | $43.90M | $28.58M | $28.81M |
| Avg Forecast | $57.93M | $53.67M | $51.41M | $49.76M | $55.33M | $53.63M | $53.55M | $51.73M | $61.65M | $67.14M | $55.21M | $44.39M | $60.77M | $58.93M | $65.98M | $89.17M | $75.76M | $83.99M | $76.94M | $54.13M | $83.10M | $74.27M | $74.49M | $28.89M | $50.41M | $44.59M | $40.19M | $50.81M | $38.89M |
| High Forecast | $59.56M | $55.19M | $52.85M | $51.19M | $56.13M | $53.63M | $53.87M | $51.73M | $62.92M | $67.14M | $56.76M | $45.64M | $62.48M | $58.93M | $65.98M | $107.00M | $75.76M | $83.99M | $76.94M | $64.96M | $83.10M | $74.27M | $74.49M | $34.67M | $50.41M | $44.59M | $40.19M | $60.97M | $46.67M |
| Low Forecast | $55.14M | $51.09M | $48.93M | $46.53M | $54.14M | $53.63M | $53.24M | $51.73M | $60.87M | $67.14M | $52.55M | $42.25M | $57.84M | $58.93M | $65.98M | $71.34M | $75.76M | $83.99M | $76.94M | $43.30M | $83.10M | $74.27M | $74.49M | $23.11M | $50.41M | $44.59M | $40.19M | $40.65M | $31.11M |
| Surprise % | - | - | - | - | - | - | - | - | 1.00% | 1.05% | 1.32% | 1.39% | 0.97% | 0.95% | 0.90% | 0.76% | 1.24% | 0.78% | 1.07% | 1.27% | 0.88% | 0.84% | 0.65% | 1.53% | 1.10% | 0.91% | 1.09% | 0.56% | 0.74% |
Purple Innovation's average Quarter SG&A projection for Mar 24 is $51.73M, based on 4 Wall Street analysts, with a range of $51.73M to $51.73M. The forecast indicates a -16.25% fall compared to PRPL last annual SG&A of $61.76M (Dec 23).
Purple Innovation EPS Forecast
| Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Mar 18 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 3 | 3 | 3 | 5 | 6 | 3 | 3 | 4 | 7 | 5 | 6 | 3 | 2 | 2 | 2 | 2 | 3 | 4 | 5 | 6 | 13 | 7 | 7 | 9 | 8 | 6 | 10 | 6 | 14 |
| EPS | - | - | - | - | - | - | - | - | $-0.17 | $-0.34 | $-0.36 | $-0.24 | $-0.77 | $0.03 | $-0.10 | $-0.20 | $-0.33 | $0.03 | $0.04 | $0.32 | $-0.04 | $-1.97 | $-0.20 | $0.88 | $-0.89 | $-0.11 | $-0.75 | $-0.67 | $-0.25 |
| Avg Forecast | $-0.03 | $-0.07 | $-0.08 | $-0.10 | $-0.08 | $-0.10 | $-0.12 | $-0.16 | $-0.18 | $-0.02 | $-0.12 | $-0.13 | $-0.06 | $-0.07 | $-0.07 | $-0.35 | $-0.27 | $0.15 | $0.13 | $0.12 | $0.11 | $0.24 | $0.11 | $0.04 | $0.04 | $0.02 | $-0.27 | $-0.81 | $-0.05 |
| High Forecast | $-0.03 | $-0.06 | $-0.07 | $-0.07 | $-0.04 | $-0.10 | $-0.11 | $-0.15 | $-0.15 | $-0.02 | $-0.11 | $-0.12 | $-0.05 | $-0.07 | $-0.07 | $-0.35 | $-0.27 | $0.15 | $0.13 | $0.12 | $0.11 | $0.24 | $0.11 | $0.04 | $0.04 | $0.02 | $-0.27 | $-0.81 | $-0.04 |
| Low Forecast | $-0.03 | $-0.07 | $-0.08 | $-0.11 | $-0.12 | $-0.11 | $-0.13 | $-0.17 | $-0.21 | $-0.03 | $-0.12 | $-0.13 | $-0.06 | $-0.07 | $-0.07 | $-0.35 | $-0.27 | $0.15 | $0.13 | $0.12 | $0.11 | $0.24 | $0.11 | $0.04 | $0.04 | $0.02 | $-0.27 | $-0.81 | $-0.06 |
| Surprise % | - | - | - | - | - | - | - | - | 0.95% | 13.87% | 3.04% | 1.89% | 13.19% | -0.44% | 1.48% | 0.58% | 1.21% | 0.20% | 0.32% | 2.65% | -0.31% | -8.13% | -1.85% | 23.17% | -20.23% | -5.50% | 2.78% | 0.83% | 5.00% |
According to 2 Wall Street analysts, Purple Innovation's projected average Quarter EPS for Dec 22 is $-0.06, with a low estimate of $-0.06 and a high estimate of $-0.05. This represents a -294.57% decrease compared to PRPL previous annual EPS of $0.03 (Sep 22).
Purple Innovation Peer Comparison by Price Target
| Ticker | Company | Last Closing Price | Avg Price Target | Upside/Downside | Avg Rating |
|---|---|---|---|---|---|
| PRPL | Purple Innovation | $0.86 | $2.87 | 233.72% | Hold |
| LEG | Leggett & Platt | $11.87 | $22.33 | 88.12% | Hold |
| LCUT | Lifetime Brands | $5.82 | $10.25 | 76.12% | Buy |
| MBC | MasterBrand | $16.77 | $20.00 | 19.26% | Buy |
| ETD | Ethan Allen Interiors | $28.64 | $33.00 | 15.22% | Hold |
| MHK | Mohawk Industries | $141.82 | $161.36 | 13.78% | Hold |
| AMWD | American Woodmark | $100.49 | $96.75 | -3.72% | Buy |
| TPX | Tempur Sealy | $55.68 | $50.00 | -10.20% | Buy |
| SNBR | Sleep Number | $14.09 | $12.00 | -14.83% | Hold |