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Purple Innovation Ownership | Who Owns Purple Innovation?

OverviewForecastRevenueFinancialsChartTranscripts

Purple Innovation Ownership Summary

Purple Innovation is owned by 74.96% institutional investors, 4.45% insiders, and 20.60% retail investors. Coliseum capital management is the largest institutional shareholder, holding 44.19% of PRPL shares. Fidelity Growth Compy Commingled Pl O is the top mutual fund, with 3.67% of its assets in Purple Innovation shares.

PRPL Ownership Benchmark

TypeName% Inst% Insiders% Retail
StockPurple Innovation74.96%4.45%20.60%
SectorConsumer Cyclical Stocks 59.80%12.55%27.65%
IndustryFurnishings, Fixtures & Appliances Stocks 56.77%12.34%30.89%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

HolderShares% HoldingValue
Coliseum capital management46.86M44.19%$48.73M
No street gp lp7.74M7.30%$8.05M
Fmr5.93M5.59%$6.16M
Blackrock4.02M3.79%$4.18M
Vanguard group2.91M2.75%$3.03M
Stratos wealth partners2.82M2.66%$2.93M
Wasatch advisors lp2.24M2.11%$2.33M
Geode capital management1.33M1.25%$1.38M
State street1.19M1.12%$1.24M
Dynamic advisor solutions901.18K0.84%$702.92M

Top Institutional Shareholders by % of Total Assets

HolderShares% AssetsValue
Coliseum capital management46.86M4.34%$48.73M
No street gp lp7.74M0.49%$8.05M
Stratos wealth partners2.82M0.05%$2.93M
Dynamic advisor solutions901.18K0.03%$702.92M
Divisadero street capital management, lp138.60K0.02%$144.15K
B.o.s.s. retirement advisors100.00K0.02%$78.00K
Crumly & associates66.76K0.02%$69.43K
Wasatch advisors lp2.24M0.01%$2.33M
Platform technology partners35.00K0.01%$27.30K
Andina capital management11.65K0.01%$9.09K

Top Buyers

HolderShares% AssetsChange
Dynamic advisor solutions901.18K0.03%194.40K
Divisadero street capital management, lp138.60K0.02%138.60K
Goldman sachs group166.21K-101.69K
B.o.s.s. retirement advisors100.00K0.02%100.00K
Geode capital management1.33M0.00%77.33K

Top Sellers

HolderShares% AssetsChange
No street gp lp7.74M0.49%-257.86K
Truist financial530.00K0.00%-190.60K
Xtx topco66.67K0.01%-157.92K
Citadel advisors---145.81K
Millennium management---132.59K

New Positions

HolderShares% AssetsChangeValue
Divisadero street capital management, lp138.60K0.02%138.60K$144.15K
B.o.s.s. retirement advisors100.00K0.02%100.00K$78.00K
Jacobs levy equity management56.97K0.00%56.97K$59.25K
Corebridge financial30.59K0.00%30.59K$31.82K
Mirae asset global etfs27.66K0.00%27.66K$28.77K

Sold Out

HolderChange
Nelson, van denburg & campbell wealth management group-14.00
Farther finance advisors-50.00
Abel hall-10.26K
Qube research-11.33K
Manufacturers life insurance company, the-16.35K

Institutional Ownership Trends

DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Sep 30, 2024902.27%80,585,003-0.45%741.29%38-5.00%21-8.70%
Jun 30, 20248811.39%80,945,906-0.49%761.24%4025.00%23-8.00%
Mar 31, 202479-11.24%81,343,783-1.23%781.28%32-5.88%25-7.41%
Dec 31, 202389-13.59%82,353,332-12.78%780.97%3436.00%27-35.71%
Sep 30, 2023103-10.43%94,420,035-3.52%890.91%25-61.54%4240.00%

Top Mutual Funds Shareholders

HolderShares% HoldingChange
Fidelity Growth Compy Commingled Pl O3.96M3.67%-
Fidelity Growth Compy Commingled Pl S3.13M2.91%-210.49K
Wasatch Micro Cap2.78M2.58%556.04K
Vanguard Total Stock Mkt Idx Inv1.65M1.53%-
iShares Russell 2000 ETF1.46M1.36%-5.63K
Vanguard Institutional Extnd Mkt Idx Tr873.13K0.81%-
Fidelity Growth Company K6838.15K0.78%-52.43K
iShares Russell 2000 Value ETF585.23K0.54%-16.38K
Fidelity Small Cap Index582.68K0.54%-417.00
State St Russell Sm/Mid Cp® Indx NL Cl C337.73K0.31%-11.40K

Recent Insider Transactions

DateNameRoleActivityValue
Jun 28, 2024DeMartini Robert Chief Executive OfficerBuy$143.15K
Jun 26, 2024DeMartini Robert Chief Executive OfficerBuy$50.28K
Jun 27, 2024DeMartini Robert Chief Executive OfficerBuy$10.22K
Mar 22, 2024Ulrich George Turner Principal Accounting OfficerBuy$6.06K
Jan 23, 2024Coliseum Capital Management, LLC Buy$20.16M

Insider Transactions Trends

DateBuySell
2024 Q4--
2024 Q23-
2024 Q12-
2023 Q4--
2023 Q31-

PRPL Ownership FAQ

Who Owns Purple Innovation?

Purple Innovation shareholders are primarily institutional investors at 74.96%, followed by 4.45% insiders and 20.59% retail investors. The average institutional ownership in Purple Innovation's industry, Furnishings, Fixtures & Appliances Stocks , is 56.77%, which Purple Innovation exceeds.

Who owns the most shares of Purple Innovation?

Purple Innovation’s largest shareholders are Coliseum capital management (46.86M shares, 44.19%), No street gp lp (7.74M shares, 7.30%), and Fmr (5.93M shares, 5.59%). Together, they hold 57.09% of Purple Innovation’s total shares outstanding.

Does Blackrock own Purple Innovation?

Yes, BlackRock owns 3.79% of Purple Innovation, totaling 4.02M shares as of Jun 2024. This represents 0.00% of BlackRock's total assets, with a market value of 4.18M$. In the last quarter, BlackRock increased its holdings by 32.84K shares, a 0.82% change.

Who is Purple Innovation’s biggest shareholder by percentage of total assets invested?

Coliseum capital management is Purple Innovation’s biggest shareholder by percentage of total assets invested, with 4.34% of its assets in 46.86M Purple Innovation shares, valued at 48.73M$.

Who is the top mutual fund holder of Purple Innovation shares?

Fidelity Growth Compy Commingled Pl O is the top mutual fund holder of Purple Innovation shares, with 3.67% of its total shares outstanding invested in 3.96M Purple Innovation shares.

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