Purple Innovation Ownership | Who Owns Purple Innovation?


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Purple Innovation Ownership Summary


Purple Innovation is owned by 76.35% institutional investors, and 23.65% retail investors. Fidelity Growth Compy Commingled Pl O is the top mutual fund, with 3.67% of its assets in Purple Innovation shares.

PRPL Ownership Benchmark


TypeName% Inst% Insiders% Retail
StockPurple Innovation76.35%-23.65%
SectorConsumer Cyclical Stocks 57.49%-42.51%
IndustryFurnishings, Fixtures & Appliances Stocks 54.89%-45.11%

Institutional Shareholders


Institutional Ownership Trends


DateHoldingsChange %SharesChange %OwnershipChange %Increased PositionChange %Decreased PositionChange %
Jun 30, 20248811.39%80,945,906-0.49%761.24%4025.00%23-8.00%
Mar 31, 202479-11.24%81,343,783-1.23%781.28%32-5.88%25-7.41%
Dec 31, 202389-13.59%82,353,332-12.78%780.97%3436.00%27-35.71%
Sep 30, 2023103-10.43%94,420,035-3.52%890.91%25-61.54%4240.00%
Jun 30, 2023115-0.86%97,866,6260.71%991.02%65-1.52%3030.43%

Top Mutual Funds Shareholders


HolderShares% HoldingChange
Fidelity Growth Compy Commingled Pl O3.96M3.67%-
Fidelity Growth Compy Commingled Pl S3.64M3.38%-315.90K
Wasatch Micro Cap2.78M2.58%556.04K
Vanguard Total Stock Mkt Idx Inv1.65M1.53%-
iShares Russell 2000 ETF1.40M1.30%-3.15K
Fidelity Growth Company K6999.60K0.93%-93.02K
Vanguard Institutional Extnd Mkt Idx Tr873.13K0.81%-
Fidelity Growth Company Fund621.04K0.58%-238.78K
iShares Russell 2000 Value ETF587.18K0.55%-
Fidelity Small Cap Index583.40K0.54%-1.97K

Recent Insider Transactions


DateNameRoleActivityValue
Jun 28, 2024DeMartini Robert Chief Executive OfficerBuy$143.15K
Jun 26, 2024DeMartini Robert Chief Executive OfficerBuy$50.28K
Jun 27, 2024DeMartini Robert Chief Executive OfficerBuy$10.22K
Mar 22, 2024Ulrich George Turner Principal Accounting OfficerBuy$6.06K
Jan 23, 2024Coliseum Capital Management, LLC Buy$20.16M

Insider Transactions Trends


DateBuySell
2024 Q4--
2024 Q23-
2024 Q12-
2023 Q4--
2023 Q31-

PRPL Ownership FAQ


Who Owns Purple Innovation?

Purple Innovation shareholders are primarily institutional investors at 76.35%, followed by 0% insiders and 0% retail investors. The average institutional ownership in Purple Innovation's industry, Furnishings, Fixtures & Appliances Stocks , is 54.89%, which Purple Innovation exceeds.

Does Blackrock own Purple Innovation?

BlackRock is not among the top 10 institutional shareholders of Purple Innovation.

Who is the top mutual fund holder of Purple Innovation shares?

Fidelity Growth Compy Commingled Pl O is the top mutual fund holder of Purple Innovation shares, with 3.67% of its total shares outstanding invested in 3.96M Purple Innovation shares.

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