Purple Innovation Ownership | Who Owns Purple Innovation?
Purple Innovation Ownership Summary
Purple Innovation is owned by 76.35% institutional investors, 4.45% insiders, and 19.21% retail investors. Coliseum capital management is the largest institutional shareholder, holding 44.19% of PRPL shares. Fidelity Growth Compy Commingled Pl O is the top mutual fund, with 3.67% of its assets in Purple Innovation shares.
PRPL Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Purple Innovation | 76.35% | 4.45% | 19.21% |
| Sector | Consumer Cyclical Stocks | 57.07% | 12.08% | 30.85% |
| Industry | Furnishings, Fixtures & Appliances Stocks | 55.09% | 11.93% | 32.98% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Coliseum capital management | 46.86M | 44.19% | $48.73M |
| No street gp lp | 7.74M | 7.30% | $8.05M |
| Fmr | 5.93M | 5.59% | $6.16M |
| Blackrock | 4.02M | 3.79% | $4.18M |
| Vanguard group | 2.91M | 2.75% | $3.03M |
| Stratos wealth partners | 2.82M | 2.66% | $2.93M |
| Wasatch advisors lp | 2.24M | 2.11% | $2.33M |
| Geode capital management | 1.33M | 1.25% | $1.38M |
| State street | 1.19M | 1.12% | $1.24M |
| Dynamic advisor solutions | 726.78K | 0.69% | $755.85K |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Coliseum capital management | 46.86M | 4.34% | $48.73M |
| No street gp lp | 7.74M | 0.49% | $8.05M |
| Stratos wealth partners | 2.82M | 0.05% | $2.93M |
| Sterling investment counsel | 80.68K | 0.03% | $83.91K |
| Dynamic advisor solutions | 726.78K | 0.02% | $755.85K |
| Divisadero street capital management, lp | 138.60K | 0.02% | $144.15K |
| Crumly & associates | 66.76K | 0.02% | $69.43K |
| Platform technology partners | 35.00K | 0.01% | $36.40K |
| Wasatch advisors lp | 2.24M | 0.01% | $2.33M |
| Bridgeway capital management | 295.00K | 0.01% | $306.80K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Divisadero street capital management, lp | 138.60K | 0.02% | 138.60K |
| Goldman sachs group | 166.21K | - | 101.69K |
| Geode capital management | 1.33M | 0.00% | 77.33K |
| Squarepoint ops | 71.32K | 0.00% | 71.32K |
| Jacobs levy equity management | 56.97K | 0.00% | 56.97K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| No street gp lp | 7.74M | 0.49% | -257.86K |
| Truist financial | 530.00K | 0.00% | -190.60K |
| Xtx topco | 66.67K | 0.01% | -157.92K |
| Citadel advisors | - | - | -145.81K |
| Millennium management | - | - | -132.59K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Divisadero street capital management, lp | 138.60K | 0.02% | 138.60K | $144.15K |
| Jacobs levy equity management | 56.97K | 0.00% | 56.97K | $59.25K |
| Patriot financial group insurance agency | 41.03K | 0.01% | 41.03K | $42.67K |
| Platform technology partners | 35.00K | 0.01% | 35.00K | $36.40K |
| Diversify wealth management | 33.08K | 0.00% | 33.08K | $39.04K |
Sold Out
| Holder | Change |
|---|---|
| Nelson, van denburg & campbell wealth management group | -14.00 |
| Farther finance advisors | -50.00 |
| Qube research | -11.33K |
| Manufacturers life insurance company, the | -16.35K |
| First manhattan co. llc. | -16.76K |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 30, 2024 | 88 | 11.39% | 80,945,906 | -0.49% | 76 | 1.24% | 40 | 25.00% | 23 | -8.00% |
| Mar 31, 2024 | 79 | -11.24% | 81,343,783 | -1.23% | 78 | 1.28% | 32 | -5.88% | 25 | -7.41% |
| Dec 31, 2023 | 89 | -13.59% | 82,353,332 | -12.78% | 78 | 0.97% | 34 | 36.00% | 27 | -35.71% |
| Sep 30, 2023 | 103 | -10.43% | 94,420,035 | -3.52% | 89 | 0.91% | 25 | -61.54% | 42 | 40.00% |
| Jun 30, 2023 | 115 | -0.86% | 97,866,626 | 0.71% | 99 | 1.02% | 65 | -1.52% | 30 | 30.43% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Fidelity Growth Compy Commingled Pl O | 3.96M | 3.67% | - |
| Fidelity Growth Compy Commingled Pl S | 3.64M | 3.38% | -315.90K |
| Wasatch Micro Cap | 2.78M | 2.58% | 556.04K |
| Vanguard Total Stock Mkt Idx Inv | 1.65M | 1.53% | - |
| iShares Russell 2000 ETF | 1.40M | 1.30% | -3.15K |
| Fidelity Growth Company K6 | 999.60K | 0.93% | -93.02K |
| Vanguard Institutional Extnd Mkt Idx Tr | 873.13K | 0.81% | - |
| Fidelity Growth Company Fund | 621.04K | 0.58% | -238.78K |
| iShares Russell 2000 Value ETF | 587.18K | 0.55% | - |
| Fidelity Small Cap Index | 583.40K | 0.54% | -1.97K |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Jun 28, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $143.15K |
| Jun 26, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $50.28K |
| Jun 27, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $10.22K |
| Mar 22, 2024 | Ulrich George Turner | Principal Accounting Officer | Buy | $6.06K |
| Jan 23, 2024 | Coliseum Capital Management, LLC | Buy | $20.16M |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2024 Q4 | - | - |
| 2024 Q2 | 3 | - |
| 2024 Q1 | 2 | - |
| 2023 Q4 | - | - |
| 2023 Q3 | 1 | - |
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