Purple Innovation Ownership | Who Owns Purple Innovation?
Purple Innovation Ownership Summary
Purple Innovation is owned by 11.56% institutional investors, 4.42% insiders, and 84.03% retail investors. Coliseum capital management is the largest institutional shareholder, holding 43.58% of PRPL shares. Fidelity Growth Compy Commingled Pl O is the top mutual fund, with 3.67% of its assets in Purple Innovation shares.
PRPL Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Purple Innovation | 11.56% | 4.42% | 84.03% |
| Sector | Consumer Cyclical Stocks | 48.44% | 13.23% | 38.33% |
| Industry | Furnishings, Fixtures & Appliances Stocks | 42.26% | 13.51% | 44.23% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Coliseum capital management | 46.86M | 43.58% | $36.55M |
| No street gp lp | 4.90M | 4.56% | $3.83M |
| Blackrock funding, inc. /de | 4.25M | 3.96% | $3.32M |
| Blackrock | 4.02M | 3.79% | $4.18M |
| Fmr | 3.64M | 3.39% | $2.84M |
| Vanguard group | 2.97M | 2.76% | $2.32M |
| Stratos wealth partners | 2.82M | 2.66% | $2.93M |
| Wasatch advisors lp | 2.80M | 2.60% | $2.18M |
| Geode capital management | 1.35M | 1.25% | $1.05M |
| State street | 1.19M | 1.12% | $1.24M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Coliseum capital management | 46.86M | 3.01% | $36.55M |
| No street gp lp | 4.90M | 0.25% | $3.83M |
| Stratos wealth partners | 2.82M | 0.05% | $2.93M |
| Dynamic advisor solutions | 901.18K | 0.03% | $702.92M |
| Invenomic capital management lp | 795.18K | 0.03% | $620.24K |
| B.o.s.s. retirement advisors | 100.00K | 0.02% | $78.00K |
| Crumly & associates | 81.76K | 0.02% | $63.77K |
| Divisadero street capital management, lp | 138.60K | 0.01% | $108.11K |
| Wasatch advisors lp | 2.80M | 0.01% | $2.18M |
| Platform technology partners | 35.00K | 0.01% | $27.30K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Invenomic capital management lp | 795.18K | 0.03% | 795.18K |
| Jpmorgan chase | 608.14K | - | 581.00K |
| Ubs group | 347.46K | 0.00% | 320.61K |
| Dynamic advisor solutions | 901.18K | 0.03% | 194.40K |
| Truist financial | 629.03K | 0.00% | 154.03K |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| No street gp lp | 4.90M | 0.25% | -1.65M |
| Fmr | 3.64M | 0.00% | -1.62M |
| Mizuho securities usa | - | - | -734.61K |
| Citadel advisors | - | - | -145.81K |
| Millennium management | - | - | -132.59K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Invenomic capital management lp | 795.18K | 0.03% | 795.18K | $620.24K |
| B.o.s.s. retirement advisors | 100.00K | 0.02% | 100.00K | $78.00K |
| Townsquare capital | 93.67K | 0.00% | 93.67K | $73.06K |
| Jacobs levy equity management | 56.97K | 0.00% | 56.97K | $59.25K |
| Ameriprise financial | 18.77K | - | 18.77K | $19.52K |
Sold Out
| Holder | Change |
|---|---|
| Nelson, van denburg & campbell wealth management group | -14.00 |
| Farther finance advisors | -50.00 |
| Capital performance advisors llp | -136.00 |
| Abel hall | -10.26K |
| Qube research | -11.33K |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | 41 | -54.95% | 12,423,834 | -84.58% | 11 | 0.21% | 22 | -43.59% | 3 | -85.71% |
| Sep 30, 2024 | 90 | 2.27% | 80,585,003 | -0.45% | 74 | 1.29% | 38 | -5.00% | 21 | -8.70% |
| Jun 30, 2024 | 88 | 11.39% | 80,945,906 | -0.49% | 76 | 1.24% | 40 | 25.00% | 23 | -8.00% |
| Mar 31, 2024 | 79 | -11.24% | 81,343,783 | -1.23% | 78 | 1.28% | 32 | -5.88% | 25 | -7.41% |
| Dec 31, 2023 | 89 | -13.59% | 82,353,332 | -12.78% | 78 | 0.97% | 34 | 36.00% | 27 | -35.71% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Fidelity Growth Compy Commingled Pl O | 3.96M | 3.67% | - |
| Fidelity Growth Compy Commingled Pl S | 3.01M | 2.80% | 626.00 |
| Wasatch Micro Cap | 2.78M | 2.59% | - |
| Vanguard Total Stock Mkt Idx Inv | 1.65M | 1.53% | - |
| Vanguard US Total Market Shares ETF | 1.65M | 1.53% | - |
| iShares Russell 2000 ETF | 1.43M | 1.33% | -12.38K |
| Vanguard Institutional Extnd Mkt Idx Tr | 873.13K | 0.81% | - |
| Invenomic Institutional | 613.42K | 0.57% | 613.42K |
| Fidelity Small Cap Index | 571.97K | 0.53% | -10.71K |
| iShares Russell 2000 Value ETF | 565.34K | 0.53% | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Jun 28, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $143.15K |
| Jun 26, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $50.28K |
| Jun 27, 2024 | DeMartini Robert | Chief Executive Officer | Buy | $10.22K |
| Mar 22, 2024 | Ulrich George Turner | Principal Accounting Officer | Buy | $6.06K |
| Jan 23, 2024 | Coliseum Capital Management, LLC | Buy | $20.16M |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q1 | - | - |
| 2024 Q4 | - | - |
| 2024 Q2 | 3 | - |
| 2024 Q1 | 2 | - |
| 2023 Q4 | - | - |
PRPL Ownership FAQ
Try Tickergate Pro Free
Customize Everything. 100% Flexibility. Fast and Easy to Use (No code or Excel Needed)
Customize your own personal stocks lists, views and charts
Choose from hundreds of fields, up to 15 years of history
Conduct deep comparison analysis
Discover trending investment themes
Find your next best investment
Research stocks using tools