Purple Innovation Ownership 2024 | Who Owns Purple Innovation Now?
Institutional Ownership
5.86%
Insider Ownership
4.44%
Retail Ownership
89.70%
Institutional Holders
32.00
Purple Innovation Institutional Shareholders
Institutional Shareholders by % of Total Shares
| Name | % Total Shares | % Total Assets | Current Shares | Change Amount | Change % | Market Value | Date |
|---|---|---|---|---|---|---|---|
| COLISEUM CAPITAL MANAGEMENT, LLC | 44.19% | 4.34% | 46,855,291 | - | - | 48,729,503 | Jun 30, 2024 |
| NO STREET GP LP | 7.30% | 0.49% | 7,742,138 | -257,862 | -3.22% | 8,051,824 | Jun 30, 2024 |
| FMR LLC | 5.59% | 0.00% | 5,926,648 | 1,158 | 0.02% | 6,163,713 | Jun 30, 2024 |
| BLACKROCK INC. | 3.79% | 0.00% | 4,018,991 | 32,839 | 0.82% | 4,179,749 | Jun 30, 2024 |
| VANGUARD GROUP INC | 2.75% | 0.00% | 2,914,788 | 10,989 | 0.38% | 3,031,380 | Jun 30, 2024 |
| STRATOS WEALTH PARTNERS, LTD. | 2.66% | 0.05% | 2,821,479 | -165 | -0.01% | 2,934,338 | Jun 30, 2024 |
| WASATCH ADVISORS LP | 2.11% | 0.01% | 2,239,702 | -11,532 | -0.51% | 2,329,290 | Jun 30, 2024 |
| GEODE CAPITAL MANAGEMENT, LLC | 1.25% | 0.00% | 1,330,040 | 77,334 | 6.17% | 1,383,393 | Jun 30, 2024 |
| STATE STREET CORP | 1.12% | 0.00% | 1,190,816 | -30,357 | -2.49% | 1,238,449,000 | Jun 30, 2024 |
| DYNAMIC ADVISOR SOLUTIONS LLC | 0.69% | 0.02% | 726,778 | -25,000 | -3.33% | 755,849 | Jun 30, 2024 |
| CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 0.42% | 0.00% | 441,571 | 2,127 | 0.48% | 459,234 | Jun 30, 2024 |
| NORTHERN TRUST CORP | 0.41% | 0.00% | 436,819 | -9,965 | -2.23% | 454,292,000 | Jun 30, 2024 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | 0.28% | 0.01% | 295,000 | - | - | 306,800 | Jun 30, 2024 |
| INVESCO LTD. | 0.27% | 0.00% | 288,651 | 30,820 | 11.95% | 300,197 | Jun 30, 2024 |
| NUVEEN ASSET MANAGEMENT, LLC | 0.22% | 0.00% | 228,036 | -795 | -0.35% | 237,158 | Jun 30, 2024 |
| MORGAN STANLEY | 0.20% | - | 209,765 | -5,738 | -2.66% | 218,155 | Jun 30, 2024 |
| DIMENSIONAL FUND ADVISORS LP | 0.17% | - | 177,022 | -17,106 | -8.81% | 184,102 | Jun 30, 2024 |
| BANK OF NEW YORK MELLON CORP | 0.16% | - | 174,347 | 6,240 | 3.71% | 181,321 | Jun 30, 2024 |
| GOLDMAN SACHS GROUP INC | 0.16% | - | 166,207 | 101,690 | 157.62% | 172,856 | Jun 30, 2024 |
| TUDOR INVESTMENT CORP ET AL | 0.14% | 0.00% | 150,649 | -3,429 | -2.23% | 156,675 | Jun 30, 2024 |
Purple Innovation's largest institutional shareholder is COLISEUM CAPITAL MANAGEMENT, LLC, holding 44.19% of the company's total share outstanding, currently valued at $48.73M. The top 10 institutional shareholders own together 71.46% of the company.
Institutional Shareholders by % of Total Assets
| Name | % Total Shares | % Total Assets | Current Shares | Change Amount | Change % | Market Value | Date |
|---|---|---|---|---|---|---|---|
| COLISEUM CAPITAL MANAGEMENT, LLC | 44.19% | 4.34% | 46,855,291 | - | - | 48,729,503 | Jun 30, 2024 |
| NO STREET GP LP | 7.30% | 0.49% | 7,742,138 | -257,862 | -3.22% | 8,051,824 | Jun 30, 2024 |
| STRATOS WEALTH PARTNERS, LTD. | 2.66% | 0.05% | 2,821,479 | -165 | -0.01% | 2,934,338 | Jun 30, 2024 |
| STERLING INVESTMENT COUNSEL, LLC | 0.08% | 0.03% | 80,682 | - | - | 83,909 | Jun 30, 2024 |
| DYNAMIC ADVISOR SOLUTIONS LLC | 0.69% | 0.02% | 726,778 | -25,000 | -3.33% | 755,849 | Jun 30, 2024 |
| DIVISADERO STREET CAPITAL MANAGEMENT, LP | 0.13% | 0.02% | 138,605 | 138,605 | 100.00% | 144,149 | Jun 30, 2024 |
| CRUMLY & ASSOCIATES INC. | 0.06% | 0.02% | 66,763 | 17,500 | 35.52% | 69,434 | Jun 30, 2024 |
| COVESTOR LTD | 0.02% | 0.01% | 18,844 | 18,844 | 100.00% | 20,000 | Jun 30, 2024 |
| PLATFORM TECHNOLOGY PARTNERS | 0.03% | 0.01% | 35,000 | 35,000 | 100.00% | 36,400 | Jun 30, 2024 |
| WASATCH ADVISORS LP | 2.11% | 0.01% | 2,239,702 | -11,532 | -0.51% | 2,329,290 | Jun 30, 2024 |
| FULL SAIL CAPITAL, LLC | 0.11% | 0.01% | 116,030 | - | - | 120,671 | Jun 30, 2024 |
| FRONT STREET CAPITAL MANAGEMENT, INC. | 0.04% | 0.01% | 39,427 | - | - | 41,000 | Jun 30, 2024 |
| BRIDGEWAY CAPITAL MANAGEMENT, LLC | 0.28% | 0.01% | 295,000 | - | - | 306,800 | Jun 30, 2024 |
| PATRIOT FINANCIAL GROUP INSURANCE AGENCY, LLC | 0.04% | 0.01% | 41,027 | 41,027 | 100.00% | 42,668 | Jun 30, 2024 |
| XTX TOPCO LTD | 0.06% | 0.01% | 66,671 | -157,920 | -70.31% | 69,338 | Jun 30, 2024 |
| 0.03% | 0.00% | 33,082 | 33,082 | 100.00% | 39,037 | Jun 30, 2024 | |
| FOCUSED WEALTH MANAGEMENT, INC | 0.03% | 0.00% | 30,000 | - | - | 31,200 | Jun 30, 2024 |
| VIRTU FINANCIAL LLC | 0.05% | 0.00% | 51,139 | -13,009 | -20.28% | 53,000 | Jun 30, 2024 |
| QUADRANT CAPITAL GROUP LLC | 0.03% | 0.00% | 31,250 | - | - | 32,500 | Jun 30, 2024 |
| KESLER, NORMAN & WRIDE, LLC | 0.01% | 0.00% | 10,027 | - | - | 10,428 | Jun 30, 2024 |
The largest Purple Innovation shareholder by % of total assets is COLISEUM CAPITAL MANAGEMENT, LLC. The company owns 46.86M shares of Purple Innovation (PRPL), representing 4.34% of its total assets.
Institutional Buyers
| Name | % Total Shares | % Total Assets | Current Shares | Change Amount | Change % | Market Value | Date |
|---|---|---|---|---|---|---|---|
| DIVISADERO STREET CAPITAL MANAGEMENT, LP | 0.13% | 0.02% | 138,605 | 138,605 | 100.00% | 144,149 | Jun 30, 2024 |
| GOLDMAN SACHS GROUP INC | 0.16% | - | 166,207 | 101,690 | 157.62% | 172,856 | Jun 30, 2024 |
| GEODE CAPITAL MANAGEMENT, LLC | 1.25% | 0.00% | 1,330,040 | 77,334 | 6.17% | 1,383,393 | Jun 30, 2024 |
| SQUAREPOINT OPS LLC | 0.07% | 0.00% | 71,321 | 71,321 | 100.00% | 74,174 | Jun 30, 2024 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 0.05% | 0.00% | 56,971 | 56,971 | 100.00% | 59,250 | Jun 30, 2024 |
| RENAISSANCE TECHNOLOGIES LLC | 0.07% | 0.00% | 71,226 | 54,116 | 316.28% | 74,075 | Jun 30, 2024 |
| PATRIOT FINANCIAL GROUP INSURANCE AGENCY, LLC | 0.04% | 0.01% | 41,027 | 41,027 | 100.00% | 42,668 | Jun 30, 2024 |
| PLATFORM TECHNOLOGY PARTNERS | 0.03% | 0.01% | 35,000 | 35,000 | 100.00% | 36,400 | Jun 30, 2024 |
| 0.03% | 0.00% | 33,082 | 33,082 | 100.00% | 39,037 | Jun 30, 2024 | |
| BLACKROCK INC. | 3.79% | 0.00% | 4,018,991 | 32,839 | 0.82% | 4,179,749 | Jun 30, 2024 |
| INVESCO LTD. | 0.27% | 0.00% | 288,651 | 30,820 | 11.95% | 300,197 | Jun 30, 2024 |
| COREBRIDGE FINANCIAL, INC. | 0.03% | 0.00% | 30,592 | 30,592 | 100.00% | 31,816 | Jun 30, 2024 |
| MIRAE ASSET GLOBAL ETFS HOLDINGS LTD. | 0.03% | 0.00% | 27,659 | 27,659 | 100.00% | 28,765 | Jun 30, 2024 |
| ALLIANCEBERNSTEIN L.P. | 0.06% | - | 64,870 | 22,770 | 54.09% | 67,465 | Jun 30, 2024 |
| COVESTOR LTD | 0.02% | 0.01% | 18,844 | 18,844 | 100.00% | 20,000 | Jun 30, 2024 |
| AMERIPRISE FINANCIAL INC | 0.02% | - | 18,771 | 18,771 | 100.00% | 19,522 | Jun 30, 2024 |
| CRUMLY & ASSOCIATES INC. | 0.06% | 0.02% | 66,763 | 17,500 | 35.52% | 69,434 | Jun 30, 2024 |
| TOWER RESEARCH CAPITAL LLC (TRC) | 0.02% | 0.00% | 19,280 | 16,038 | 494.69% | 20,051 | Jun 30, 2024 |
| PROSHARE ADVISORS LLC | 0.01% | - | 14,688 | 14,688 | 100.00% | 15,276 | Jun 30, 2024 |
| VICTORY CAPITAL MANAGEMENT INC | 0.01% | - | 13,328 | 13,328 | 100.00% | 13,861 | Jun 30, 2024 |
As of Jun 30 2024, Purple Innovation's largest institutional buyer is DIVISADERO STREET CAPITAL MANAGEMENT, LP. The company purchased 138.60K stocks of PRPL, valued at $144.15K.
Institutional Sellers
| Name | % Total Shares | % Total Assets | Current Shares | Change Amount | Change % | Market Value | Date |
|---|---|---|---|---|---|---|---|
| NO STREET GP LP | 7.30% | 0.49% | 7,742,138 | -257,862 | -3.22% | 8,051,824 | Jun 30, 2024 |
| XTX TOPCO LTD | 0.06% | 0.01% | 66,671 | -157,920 | -70.31% | 69,338 | Jun 30, 2024 |
| MILLENNIUM MANAGEMENT LLC | - | - | - | -132,594 | -100.00% | - | Jun 30, 2024 |
| GROUP ONE TRADING, L.P. | 0.09% | 0.00% | 95,380 | -78,291 | -45.08% | 99,195,000 | Jun 30, 2024 |
| ADVISOR GROUP HOLDINGS, INC. | 0.01% | - | 13,745 | -31,872 | -69.87% | 14,294 | Jun 30, 2024 |
| STATE STREET CORP | 1.12% | 0.00% | 1,190,816 | -30,357 | -2.49% | 1,238,449,000 | Jun 30, 2024 |
| AMERICAN INTERNATIONAL GROUP, INC. | - | - | - | -27,021 | -100.00% | - | Jun 30, 2024 |
| DYNAMIC ADVISOR SOLUTIONS LLC | 0.69% | 0.02% | 726,778 | -25,000 | -3.33% | 755,849 | Jun 30, 2024 |
| SG AMERICAS SECURITIES, LLC | - | - | - | -19,179 | -100.00% | - | Jun 30, 2024 |
| BARCLAYS PLC | 0.02% | - | 19,528 | -18,545 | -48.71% | 20,000 | Jun 30, 2024 |
| VOYA INVESTMENT MANAGEMENT LLC | - | - | - | -17,476 | -100.00% | - | Jun 30, 2024 |
| DIMENSIONAL FUND ADVISORS LP | 0.17% | - | 177,022 | -17,106 | -8.81% | 184,102 | Jun 30, 2024 |
| BNP PARIBAS ARBITRAGE, SNC | 0.01% | - | 10,212 | -16,667 | -62.01% | 10,620 | Jun 30, 2024 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE | - | - | - | -16,348 | -100.00% | - | Jun 30, 2024 |
| UBS GROUP AG | 0.04% | - | 45,753 | -14,495 | -24.06% | 47,583 | Jun 30, 2024 |
| VIRTU FINANCIAL LLC | 0.05% | 0.00% | 51,139 | -13,009 | -20.28% | 53,000 | Jun 30, 2024 |
| WASATCH ADVISORS LP | 2.11% | 0.01% | 2,239,702 | -11,532 | -0.51% | 2,329,290 | Jun 30, 2024 |
| NORTHERN TRUST CORP | 0.41% | 0.00% | 436,819 | -9,965 | -2.23% | 454,292,000 | Jun 30, 2024 |
| MORGAN STANLEY | 0.20% | - | 209,765 | -5,738 | -2.66% | 218,155 | Jun 30, 2024 |
| DEUTSCHE BANK AG\ | 0.02% | - | 18,238 | -4,672 | -20.39% | 18,968 | Jun 30, 2024 |
As of Jun 30 2024, Purple Innovation's biggest institutional seller is NO STREET GP LP. The company sold -0.26M shares of PRPL, valued at $8.05M.
Institutional New positions
| Name | % Total Shares | % Total Assets | Current Shares | Change Amount | Change % | Market Value | Date |
|---|---|---|---|---|---|---|---|
| DIVISADERO STREET CAPITAL MANAGEMENT, LP | 0.13% | 0.02% | 138,605 | 138,605 | 100.00% | 144,149 | Jun 30, 2024 |
| JACOBS LEVY EQUITY MANAGEMENT, INC | 0.05% | 0.00% | 56,971 | 56,971 | 100.00% | 59,250 | Jun 30, 2024 |
| PATRIOT FINANCIAL GROUP INSURANCE AGENCY, LLC | 0.04% | 0.01% | 41,027 | 41,027 | 100.00% | 42,668 | Jun 30, 2024 |
| PLATFORM TECHNOLOGY PARTNERS | 0.03% | 0.01% | 35,000 | 35,000 | 100.00% | 36,400 | Jun 30, 2024 |
| 0.03% | 0.00% | 33,082 | 33,082 | 100.00% | 39,037 | Jun 30, 2024 | |
| COREBRIDGE FINANCIAL, INC. | 0.03% | 0.00% | 30,592 | 30,592 | 100.00% | 31,816 | Jun 30, 2024 |
| MIRAE ASSET GLOBAL ETFS HOLDINGS LTD. | 0.03% | 0.00% | 27,659 | 27,659 | 100.00% | 28,765 | Jun 30, 2024 |
| COVESTOR LTD | 0.02% | 0.01% | 18,844 | 18,844 | 100.00% | 20,000 | Jun 30, 2024 |
| AMERIPRISE FINANCIAL INC | 0.02% | - | 18,771 | 18,771 | 100.00% | 19,522 | Jun 30, 2024 |
| PROSHARE ADVISORS LLC | 0.01% | - | 14,688 | 14,688 | 100.00% | 15,276 | Jun 30, 2024 |
| VICTORY CAPITAL MANAGEMENT INC | 0.01% | - | 13,328 | 13,328 | 100.00% | 13,861 | Jun 30, 2024 |
| PUBLIC EMPLOYEES RETIREMENT SYSTEM OF OHIO | 0.01% | 0.00% | 13,200 | 13,200 | 100.00% | 13,728 | Jun 30, 2024 |
| GLOBAL RETIREMENT PARTNERS, LLC | 0.00% | 0.00% | 5,103 | 5,103 | 100.00% | 5,307 | Jun 30, 2024 |
| RUSSELL INVESTMENTS GROUP, LTD. | 0.00% | - | 4,684 | 4,684 | 100.00% | 4,871 | Jun 30, 2024 |
| SRS CAPITAL ADVISORS, INC. | 0.00% | 0.00% | 1,441 | 1,441 | 100.00% | 1,499 | Jun 30, 2024 |
| NISA INVESTMENT ADVISORS, LLC | - | - | 20 | 20 | 100.00% | 21 | Jun 30, 2024 |
Purple Innovation's largest new institutional shareholder by number of shares is DIVISADERO STREET CAPITAL MANAGEMENT, LP, purchased 138.60K shares, valued at $144.15K, as of undefined.
Institutional Sold Out
| Name | % Total Shares | % Total Assets | Current Shares | Change Amount | Change % | Market Value | Date |
|---|---|---|---|---|---|---|---|
| MILLENNIUM MANAGEMENT LLC | - | - | - | -132,594 | -100.00% | - | Jun 30, 2024 |
| AMERICAN INTERNATIONAL GROUP, INC. | - | - | - | -27,021 | -100.00% | - | Jun 30, 2024 |
| SG AMERICAS SECURITIES, LLC | - | - | - | -19,179 | -100.00% | - | Jun 30, 2024 |
| VOYA INVESTMENT MANAGEMENT LLC | - | - | - | -17,476 | -100.00% | - | Jun 30, 2024 |
| MANUFACTURERS LIFE INSURANCE COMPANY, THE | - | - | - | -16,348 | -100.00% | - | Jun 30, 2024 |
| FARTHER FINANCE ADVISORS, LLC | - | - | - | -50 | -100.00% | - | Jun 30, 2024 |
| NELSON, VAN DENBURG & CAMPBELL WEALTH MANAGEMENT GROUP, LLC | - | - | - | -14 | -100.00% | - | Jun 30, 2024 |
Purple Innovation's largest sold out institutional shareholder by shares sold is MILLENNIUM MANAGEMENT LLC, sold -0.13M shares, valued at -, as of undefined.
Purple Innovation Mutual Fund Holders
| Name | % Total Assets | Total Shares | Change Amount | Change % | Date |
|---|---|---|---|---|---|
| Manager Directed Portfolios | 4.34% | 711,575 | - | - | Jan 31, 2024 |
| SCHRODER GLOBAL SERIES TRUST | 2.96% | 6,040 | - | - | Jan 31, 2021 |
| Emles Trust | 0.92% | 101,310 | -10,329 | -9.25% | Sep 30, 2022 |
| MERIDIAN FUND INC | 0.59% | 1,389,847 | - | - | Mar 28, 2024 |
| Federated Hermes MDT Series | 0.53% | 1,297,252 | - | - | Jan 31, 2024 |
| LORD ABBETT RESEARCH FUND INC | 0.26% | 252,847 | - | - | Feb 29, 2024 |
| SPARROW FUNDS | 0.25% | 875 | - | - | Feb 29, 2024 |
| WASATCH FUNDS TRUST | 0.24% | 2,237,468 | 43,825 | 2.00% | Mar 31, 2024 |
| LORD ABBETT SECURITIES TRUST | 0.19% | 918,188 | - | - | Jan 31, 2024 |
| ROYCE VALUE TRUST, INC. | 0.17% | 136,792 | - | - | Mar 31, 2024 |
| VANGUARD EXPLORER FUND | 0.16% | 2,013,377 | - | - | Jan 31, 2024 |
| ALLSPRING VARIABLE TRUST | 0.14% | 83,928 | - | - | Mar 31, 2024 |
| BRIDGEWAY FUNDS INC | 0.12% | 295,000 | -25,000 | -7.81% | Mar 28, 2024 |
| Morgan Creek Global Equity Long/Short Institutional Fund | 0.10% | 1,988 | - | - | Mar 31, 2024 |
| SCHWARTZ INVESTMENT TRUST | 0.10% | 600,000 | - | - | Mar 31, 2024 |
| BUFFALO FUNDS | 0.10% | 636,060 | - | - | Mar 31, 2024 |
| Vericimetry Funds | 0.09% | 7,890 | - | - | Mar 31, 2024 |
| VANGUARD VALLEY FORGE FUNDS | 0.09% | 45,093 | - | - | Mar 31, 2024 |
| FIDELITY MT VERNON STREET TRUST | 0.07% | 1,961,888 | -2,745,845 | -58.33% | Feb 29, 2024 |
| BARON INVESTMENT FUNDS TRUST (f/k/a BARON ASSET FUND) | 0.06% | 389,907 | - | - | Mar 31, 2024 |
| Collaborative Investment Series Trust | 0.05% | 7,514 | - | - | Mar 31, 2024 |
| Starboard Investment Trust | 0.04% | 25,400 | - | - | Feb 29, 2024 |
| VICTORY PORTFOLIOS | 0.04% | 1,272,200 | - | - | Mar 31, 2024 |
| Federated Hermes Equity Funds | 0.03% | 650,800 | - | - | Jan 31, 2024 |
| PRUDENTIAL JENNISON BLEND FUND, INC. | 0.03% | 19,865 | - | - | Feb 29, 2024 |
| VARIABLE INSURANCE PRODUCTS FUND III | 0.03% | 246,010 | - | - | Mar 31, 2024 |
| FORUM FUNDS II | 0.03% | 29,625 | - | - | Jan 31, 2024 |
| STATE STREET INSTITUTIONAL FUNDS | 0.03% | 22,411 | - | - | Mar 31, 2024 |
| SMALLCAP WORLD FUND INC | 0.03% | 1,950,000 | - | - | Mar 31, 2024 |
| PUTNAM INVESTMENT FUNDS | 0.02% | 113,506 | - | - | Jan 31, 2024 |
| FIDELITY SECURITIES FUND | 0.02% | 2,073,883 | - | - | Jan 31, 2024 |
| DRIEHAUS MUTUAL FUNDS | 0.02% | 199,615 | - | - | Mar 28, 2024 |
| LEGG MASON PARTNERS INVESTMENT TRUST | 0.02% | 999,550 | - | - | Mar 28, 2024 |
| Amplify ETF Trust | 0.02% | 528,211 | - | - | Mar 31, 2024 |
| ROYCE MICRO-CAP TRUST, INC. | 0.02% | 8,500 | - | - | Mar 31, 2024 |
| JANUS INVESTMENT FUND | 0.02% | 5,261,797 | - | - | Dec 31, 2023 |
| FRANKLIN VALUE INVESTORS TRUST | 0.02% | 61,900 | - | - | Jan 31, 2024 |
| LEGG MASON PARTNERS VARIABLE EQUITY TRUST | 0.02% | 62,300 | - | - | Dec 29, 2023 |
| FIRST TRUST EXCHANGE-TRADED ALPHADEX FUND | 0.01% | 57,765 | - | - | Jan 31, 2024 |
| QUANTITATIVE MASTER SERIES LLC | 0.01% | 91,301 | - | - | Mar 31, 2024 |
| BNY Mellon Strategic Funds, Inc. | 0.01% | 33,319 | - | - | Mar 31, 2024 |
| ROYCE FUND | 0.01% | 94,000 | - | - | Mar 31, 2024 |
| VARIABLE INSURANCE PRODUCTS FUND IV | 0.01% | 34,400 | - | - | Mar 31, 2024 |
| DEUTSCHE DWS INVESTMENTS VIT FUNDS | 0.01% | 7,384 | - | - | Mar 31, 2024 |
| FIDELITY ADVISOR SERIES I | 0.01% | 1,965,412 | - | - | Feb 29, 2024 |
| FIDELITY ADVISOR SERIES VII | 0.01% | 76,941 | - | - | Jan 31, 2024 |
| FIDELITY CONTRAFUND | 0.01% | 519,010 | - | - | Mar 31, 2024 |
| Fidelity Central Investment Portfolios LLC | 0.01% | 402,525 | - | - | Feb 29, 2024 |
| VARIABLE INSURANCE PRODUCTS FUND | 0.01% | 138,200 | - | - | Mar 31, 2024 |
| TIAA SEPARATE ACCOUNT VA 1 | 0.01% | 1,386 | - | - | Mar 31, 2024 |
| VANGUARD INDEX FUNDS | 0.01% | 2,519,017 | -873,128 | -25.74% | Mar 31, 2024 |
| Columbia Funds Variable Series Trust II | 0.00% | 149,847 | - | - | Mar 31, 2024 |
| FIDELITY COMMONWEALTH TRUST | 0.00% | 14,396 | - | - | Feb 29, 2024 |
| VANGUARD VARIABLE INSURANCE FUNDS | 0.00% | 223,807 | - | - | Mar 31, 2024 |
| Capitol Series Trust | 0.00% | 41,860 | - | - | Jan 31, 2024 |
| SCHWAB CAPITAL TRUST | 0.00% | 154,646 | - | - | Jan 31, 2024 |
| CARILLON SERIES TRUST | 0.00% | 159,412 | - | - | Mar 31, 2024 |
| FIDELITY CONCORD STREET TRUST | 0.00% | 548,063 | 13,951 | 2.61% | Feb 29, 2024 |
| Brinker Capital Destinations Trust | 0.00% | 149,869 | - | - | Feb 29, 2024 |
| GPS Funds I | 0.00% | 12,799 | - | - | Mar 31, 2024 |
| Ivy Variable Insurance Portfolios | 0.00% | 47,792 | - | - | Mar 28, 2024 |
| Listed Funds Trust | 0.00% | 9,646 | - | - | Mar 31, 2024 |
| Calvert Variable Products, Inc. | 0.00% | 4,415 | - | - | Mar 31, 2024 |
| RBB FUND, INC. | 0.00% | 133,002 | - | - | Feb 29, 2024 |
| Managed Portfolio Series | 0.00% | 28,920 | - | - | Jan 31, 2024 |
| VANGUARD INSTITUTIONAL INDEX FUNDS | 0.00% | 37,652 | - | - | Mar 31, 2024 |
| Securian Funds Trust | 0.00% | 12,244 | - | - | Mar 31, 2024 |
| Meeder Funds | 0.00% | 5,713 | - | - | Mar 31, 2024 |
| PUTNAM VARIABLE TRUST | 0.00% | 41,387 | - | - | Mar 31, 2024 |
| PRINCIPAL VARIABLE CONTRACTS FUNDS INC | 0.00% | 40,434 | - | - | Mar 31, 2024 |
| FIDELITY COVINGTON TRUST | 0.00% | 16,802 | - | - | Jan 31, 2024 |
| INVESCO EXCHANGE-TRADED FUND TRUST | 0.00% | 74,674 | 72 | 0.10% | Jan 31, 2024 |
| CALAMOS INVESTMENT TRUST/IL | 0.00% | 84,828 | - | - | Jan 31, 2024 |
| GOLDMAN SACHS VARIABLE INSURANCE TRUST | 0.00% | 3,297 | - | - | Mar 31, 2024 |
| STATE STREET VARIABLE INSURANCE SERIES FUNDS INC | 0.00% | 3,199 | - | - | Mar 31, 2024 |
| VALIC Co II | 0.00% | 19,500 | -6,600 | -25.29% | Feb 28, 2021 |
| Voya VARIABLE PORTFOLIOS INC | 0.00% | 17,476 | -8,121 | -31.73% | Mar 31, 2024 |
| MFS VARIABLE INSURANCE TRUST III | 0.00% | 8,715 | - | - | Mar 31, 2024 |
| JPMORGAN INSURANCE TRUST | 0.00% | 6,700 | - | - | Mar 31, 2023 |
| SCHWAB STRATEGIC TRUST | 0.00% | 254,129 | -23,922 | -8.60% | Feb 29, 2024 |
| Series Portfolios Trust | 0.00% | 2,529 | - | - | Jan 31, 2024 |
| SunAmerica Specialty Series | 0.00% | 183 | - | - | Apr 30, 2021 |
| ALLIANZ VARIABLE INSURANCE PRODUCTS TRUST | 0.00% | 17,438 | - | - | Dec 31, 2023 |
| TIAA-CREF LIFE FUNDS | 0.00% | 795 | - | - | Mar 31, 2024 |
| STATE STREET INSTITUTIONAL INVESTMENT TRUST | 0.00% | 18,696 | - | - | Mar 31, 2024 |
| ADVISORS' INNER CIRCLE FUND | 0.00% | 6,323 | - | - | Jan 31, 2024 |
| SEASONS SERIES TRUST | 0.00% | 6,350 | - | - | Mar 31, 2024 |
| AMERICAN CENTURY ETF TRUST | 0.00% | 29,454 | - | - | Feb 29, 2024 |
| VARIABLE INSURANCE PRODUCTS FUND II | 0.00% | 3,101 | - | - | Mar 31, 2024 |
| Dunham Funds | 0.00% | 16,604 | - | - | Jan 31, 2024 |
| North Square Investments Trust | 0.00% | 2,090 | - | - | Jan 31, 2024 |
| NORTHERN FUNDS | 0.00% | 28,009 | 6,320 | 29.14% | Mar 28, 2024 |
| Voya INVESTORS TRUST | 0.00% | 10,500 | - | - | Mar 31, 2024 |
| FIDELITY SELECT PORTFOLIOS | 0.00% | 11,753 | - | - | Feb 29, 2024 |
| Victory Portfolios II | 0.00% | 9,260 | - | - | Mar 31, 2024 |
| PRUDENTIAL SERIES FUND | 0.00% | 10,753 | - | - | Mar 28, 2024 |
| T. Rowe Price Index Trust, Inc. | 0.00% | 3,083 | - | - | Mar 31, 2024 |
| Invesco Exchange-Traded Self-Indexed Fund Trust | 0.00% | 27,749 | - | - | Feb 29, 2024 |
| iSHARES TRUST | 0.00% | 2,010,349 | -198,292 | -8.98% | Mar 31, 2024 |
| VANGUARD SCOTTSDALE FUNDS | 0.00% | 241,147 | 26,199 | 12.19% | Feb 29, 2024 |
Purple Innovation's largest mutual fund holder by % of total assets is "Manager Directed Portfolios", owning 711.58K shares, compromising 4.34% of its total assets.
Purple Innovation Institutional Ownership Trends
Institutional Holdings Trend
| Date | Holdings | Change % |
|---|---|---|
| 30 Jun, 24 | 32 | -59.49% |
| 31 Mar, 24 | 79 | -10.23% |
| 31 Dec, 23 | 88 | -13.73% |
| 30 Sep, 23 | 102 | -10.53% |
| 30 Jun, 23 | 114 | -0.87% |
| 31 Mar, 23 | 115 | -8.73% |
| 31 Dec, 22 | 126 | 8.62% |
| 30 Sep, 22 | 116 | 0.87% |
| 30 Jun, 22 | 115 | -19.01% |
| 31 Mar, 22 | 142 | -2.07% |
| 31 Dec, 21 | 145 | -1.36% |
| 30 Sep, 21 | 147 | -16.00% |
| 30 Jun, 21 | 175 | 1.74% |
| 31 Mar, 21 | 172 | -4.44% |
| 31 Dec, 20 | 180 | 9.76% |
| 30 Sep, 20 | 164 | 32.26% |
| 30 Jun, 20 | 124 | 63.16% |
| 31 Mar, 20 | 76 | 24.59% |
| 31 Dec, 19 | 61 | 69.44% |
| 30 Sep, 19 | 36 | 28.57% |
| 30 Jun, 19 | 28 | -3.45% |
| 31 Mar, 19 | 29 | 7.41% |
| 31 Dec, 18 | 27 | -15.63% |
| 30 Sep, 18 | 32 | 10.34% |
| 30 Jun, 18 | 29 | 141.67% |
| 31 Mar, 18 | 12 | 1100.00% |
| 31 Dec, 17 | 1 | - |
As of 30 Jun 24, 32 institutions are holding Purple Innovation's shares, representing a decrease of -59.49% compared to the previous quarter.
Shares Outstanding Trend
| Date | Shares Outstanding | Change % |
|---|---|---|
| 30 Jun, 24 | 6,210,420 | -92.37% |
| 31 Mar, 24 | 81,343,783 | -1.23% |
| 31 Dec, 23 | 82,352,832 | -12.78% |
| 30 Sep, 23 | 94,419,535 | -3.52% |
| 30 Jun, 23 | 97,866,126 | 0.71% |
| 31 Mar, 23 | 97,177,789 | 17.52% |
| 31 Dec, 22 | 82,691,179 | -2.27% |
| 30 Sep, 22 | 84,609,582 | -9.45% |
| 30 Jun, 22 | 93,440,580 | 2.26% |
| 31 Mar, 22 | 91,378,868 | 21.79% |
| 31 Dec, 21 | 75,028,302 | 5.98% |
| 30 Sep, 21 | 70,796,113 | 7.30% |
| 30 Jun, 21 | 65,981,375 | 0.43% |
| 31 Mar, 21 | 65,697,930 | 5.46% |
| 31 Dec, 20 | 62,294,967 | 12.66% |
| 30 Sep, 20 | 55,294,935 | 59.23% |
| 30 Jun, 20 | 34,726,308 | 67.49% |
| 31 Mar, 20 | 20,732,764 | 20.51% |
| 31 Dec, 19 | 17,204,675 | 143.99% |
| 30 Sep, 19 | 7,051,301 | 3.98% |
| 30 Jun, 19 | 6,781,274 | -1.45% |
| 31 Mar, 19 | 6,881,052 | -1.63% |
| 31 Dec, 18 | 6,994,747 | 0.50% |
| 30 Sep, 18 | 6,960,203 | 1.98% |
| 30 Jun, 18 | 6,824,838 | 13.13% |
| 31 Mar, 18 | 6,032,539 | 3180.53% |
| 31 Dec, 17 | 183,889 | - |
Purple Innovation (PRPL) has 6.21M shares outstanding as of 30 Jun 24, down -92.37% compared to the previous quarter.
Institutional Ownership Trend
| Date | Ownership % | Change % |
|---|---|---|
| 30 Jun, 24 | 5.86% | 0.10% |
| 31 Mar, 24 | 78.52% | 1.28% |
| 31 Dec, 23 | 78.19% | 0.97% |
| 30 Sep, 23 | 89.86% | 0.91% |
| 30 Jun, 23 | 99.45% | 1.02% |
| 31 Mar, 23 | 98.75% | 0.97% |
| 31 Dec, 22 | 101.12% | 1.04% |
| 30 Sep, 22 | 98.77% | 0.77% |
| 30 Jun, 22 | 112.98% | 0.61% |
| 31 Mar, 22 | 136.27% | 1.05% |
| 31 Dec, 21 | 113.80% | 1.00% |
| 30 Sep, 21 | 106.73% | 1.08% |
| 30 Jun, 21 | 99.55% | 0.96% |
| 31 Mar, 21 | 101.71% | 0.40% |
| 31 Dec, 20 | 158.84% | 1.02% |
| 30 Sep, 20 | 124.92% | 0.89% |
| 30 Jun, 20 | 118.61% | 1.42% |
| 31 Mar, 20 | 91.43% | 0.63% |
| 31 Dec, 19 | 120.80% | 1.89% |
| 30 Sep, 19 | 79.87% | 1.24% |
| 30 Jun, 19 | 80.19% | 1.21% |
| 31 Mar, 19 | 81.56% | 1.18% |
| 31 Dec, 18 | 83.09% | 1.22% |
| 30 Sep, 18 | 82.50% | 1.25% |
| 30 Jun, 18 | 81.15% | 1.57% |
| 31 Mar, 18 | 71.91% | 523.60% |
| 31 Dec, 17 | 3.71% | - |
As of 30 Jun 24, Purple Innovation is held by 5.86% institutional shareholders, representing a 0.10% growth compared to 31 Mar 24.
Institutional Increased Positions Trend
| Date | Increased Positions | Change % |
|---|---|---|
| 30 Jun, 24 | 16 | -50.00% |
| 31 Mar, 24 | 32 | -5.88% |
| 31 Dec, 23 | 34 | 36.00% |
| 30 Sep, 23 | 25 | -61.54% |
| 30 Jun, 23 | 65 | -1.52% |
| 31 Mar, 23 | 66 | -4.35% |
| 31 Dec, 22 | 69 | 35.29% |
| 30 Sep, 22 | 51 | -1.92% |
| 30 Jun, 22 | 52 | -35.00% |
| 31 Mar, 22 | 80 | -3.61% |
| 31 Dec, 21 | 83 | 3.75% |
| 30 Sep, 21 | 80 | -31.03% |
| 30 Jun, 21 | 116 | 38.10% |
| 31 Mar, 21 | 84 | -4.55% |
| 31 Dec, 20 | 88 | -22.81% |
| 30 Sep, 20 | 114 | 14.00% |
| 30 Jun, 20 | 100 | 92.31% |
| 31 Mar, 20 | 52 | 4.00% |
| 31 Dec, 19 | 50 | 194.12% |
| 30 Sep, 19 | 17 | 70.00% |
| 30 Jun, 19 | 10 | 66.67% |
| 31 Mar, 19 | 6 | -33.33% |
| 31 Dec, 18 | 9 | -50.00% |
| 30 Sep, 18 | 18 | -33.33% |
| 30 Jun, 18 | 27 | 125.00% |
| 31 Mar, 18 | 12 | 1100.00% |
| 31 Dec, 17 | 1 | - |
16 institutional shareholders have increased their position in PRPL stock as of 30 Jun 24 compared to 32 in the previous quarter (a -50.00% decrease).
Institutional Reduced Positions Trend
| Date | Reduced Positions | Change % |
|---|---|---|
| 30 Jun, 24 | 6 | -76.00% |
| 31 Mar, 24 | 25 | -7.41% |
| 31 Dec, 23 | 27 | -35.71% |
| 30 Sep, 23 | 42 | 40.00% |
| 30 Jun, 23 | 30 | 30.43% |
| 31 Mar, 23 | 23 | -20.69% |
| 31 Dec, 22 | 29 | -29.27% |
| 30 Sep, 22 | 41 | - |
| 30 Jun, 22 | 41 | 7.89% |
| 31 Mar, 22 | 38 | 5.56% |
| 31 Dec, 21 | 36 | 12.50% |
| 30 Sep, 21 | 32 | -8.57% |
| 30 Jun, 21 | 35 | -41.67% |
| 31 Mar, 21 | 60 | -4.76% |
| 31 Dec, 20 | 63 | 142.31% |
| 30 Sep, 20 | 26 | 100.00% |
| 30 Jun, 20 | 13 | -23.53% |
| 31 Mar, 20 | 17 | 466.67% |
| 31 Dec, 19 | 3 | -75.00% |
| 30 Sep, 19 | 12 | -7.69% |
| 30 Jun, 19 | 13 | -13.33% |
| 31 Mar, 19 | 15 | 50.00% |
| 31 Dec, 18 | 10 | 233.33% |
| 30 Sep, 18 | 3 | 50.00% |
| 30 Jun, 18 | 2 | - |
| 31 Mar, 18 | - | - |
| 31 Dec, 17 | - | - |
6 institutional shareholders have reduced their position in PRPL stock as of 30 Jun 24 compared to 25 in the previous quarter (a -76.00% decrease).
All Institutional Ownership Trend Data
| Date | Holdings | Change % | Shares Outstanding | Change % | Ownership % | Change % | Increased Positions | Change % | Reduced Positions | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| 30 Jun, 24 | 32 | -59.49% | 6,210,420 | -92.37% | 5.86% | 0.10% | 16 | -50.00% | 6 | -76.00% |
| 31 Mar, 24 | 79 | -10.23% | 81,343,783 | -1.23% | 78.52% | 1.28% | 32 | -5.88% | 25 | -7.41% |
| 31 Dec, 23 | 88 | -13.73% | 82,352,832 | -12.78% | 78.19% | 0.97% | 34 | 36.00% | 27 | -35.71% |
| 30 Sep, 23 | 102 | -10.53% | 94,419,535 | -3.52% | 89.86% | 0.91% | 25 | -61.54% | 42 | 40.00% |
| 30 Jun, 23 | 114 | -0.87% | 97,866,126 | 0.71% | 99.45% | 1.02% | 65 | -1.52% | 30 | 30.43% |
| 31 Mar, 23 | 115 | -8.73% | 97,177,789 | 17.52% | 98.75% | 0.97% | 66 | -4.35% | 23 | -20.69% |
| 31 Dec, 22 | 126 | 8.62% | 82,691,179 | -2.27% | 101.12% | 1.04% | 69 | 35.29% | 29 | -29.27% |
| 30 Sep, 22 | 116 | 0.87% | 84,609,582 | -9.45% | 98.77% | 0.77% | 51 | -1.92% | 41 | - |
| 30 Jun, 22 | 115 | -19.01% | 93,440,580 | 2.26% | 112.98% | 0.61% | 52 | -35.00% | 41 | 7.89% |
| 31 Mar, 22 | 142 | -2.07% | 91,378,868 | 21.79% | 136.27% | 1.05% | 80 | -3.61% | 38 | 5.56% |
| 31 Dec, 21 | 145 | -1.36% | 75,028,302 | 5.98% | 113.80% | 1.00% | 83 | 3.75% | 36 | 12.50% |
| 30 Sep, 21 | 147 | -16.00% | 70,796,113 | 7.30% | 106.73% | 1.08% | 80 | -31.03% | 32 | -8.57% |
| 30 Jun, 21 | 175 | 1.74% | 65,981,375 | 0.43% | 99.55% | 0.96% | 116 | 38.10% | 35 | -41.67% |
| 31 Mar, 21 | 172 | -4.44% | 65,697,930 | 5.46% | 101.71% | 0.40% | 84 | -4.55% | 60 | -4.76% |
| 31 Dec, 20 | 180 | 9.76% | 62,294,967 | 12.66% | 158.84% | 1.02% | 88 | -22.81% | 63 | 142.31% |
| 30 Sep, 20 | 164 | 32.26% | 55,294,935 | 59.23% | 124.92% | 0.89% | 114 | 14.00% | 26 | 100.00% |
| 30 Jun, 20 | 124 | 63.16% | 34,726,308 | 67.49% | 118.61% | 1.42% | 100 | 92.31% | 13 | -23.53% |
| 31 Mar, 20 | 76 | 24.59% | 20,732,764 | 20.51% | 91.43% | 0.63% | 52 | 4.00% | 17 | 466.67% |
| 31 Dec, 19 | 61 | 69.44% | 17,204,675 | 143.99% | 120.80% | 1.89% | 50 | 194.12% | 3 | -75.00% |
| 30 Sep, 19 | 36 | 28.57% | 7,051,301 | 3.98% | 79.87% | 1.24% | 17 | 70.00% | 12 | -7.69% |
| 30 Jun, 19 | 28 | -3.45% | 6,781,274 | -1.45% | 80.19% | 1.21% | 10 | 66.67% | 13 | -13.33% |
| 31 Mar, 19 | 29 | 7.41% | 6,881,052 | -1.63% | 81.56% | 1.18% | 6 | -33.33% | 15 | 50.00% |
| 31 Dec, 18 | 27 | -15.63% | 6,994,747 | 0.50% | 83.09% | 1.22% | 9 | -50.00% | 10 | 233.33% |
| 30 Sep, 18 | 32 | 10.34% | 6,960,203 | 1.98% | 82.50% | 1.25% | 18 | -33.33% | 3 | 50.00% |
| 30 Jun, 18 | 29 | 141.67% | 6,824,838 | 13.13% | 81.15% | 1.57% | 27 | 125.00% | 2 | - |
| 31 Mar, 18 | 12 | 1100.00% | 6,032,539 | 3180.53% | 71.91% | 523.60% | 12 | 1100.00% | - | - |
| 31 Dec, 17 | 1 | - | 183,889 | - | 3.71% | - | 1 | - | - | - |
Purple Innovation Insider Shareholders Trades
Open Market Insider Trades
Open Market Insider Buys
Insider Sells
All Insider Owners Trades
The last insider sell of Purple Innovation's stock was made by HAYNOR ERIC SCOTT on Jun 07 2024, selling 12,572 shares at - per share (valued at -). The last insider buy of PRPL was made by DeMartini Robert on Jun 28 2024, buying 138,834 shares at $1.03 per share (worth $143.15K).
Purple Innovation Insider Ownership Trends
All Insider Trades Trend
| Date | Buy | Sell | Buy/Sell Ratio |
|---|---|---|---|
| Q2 2024 | 14 | 2 | 700.00% |
| Q1 2024 | 19 | 20 | 95.00% |
| Q4 2023 | 2 | 1 | 200.00% |
| Q3 2023 | 1 | - | - |
| Q2 2023 | 33 | 14 | 235.71% |
| Q1 2023 | 11 | 6 | 183.33% |
| Q4 2022 | 5 | 1 | 500.00% |
| Q3 2022 | 7 | 3 | 233.33% |
| Q2 2022 | 40 | 3 | 1333.33% |
| Q1 2022 | 23 | 9 | 255.56% |
| Q4 2021 | 13 | - | - |
| Q3 2021 | 7 | 4 | 175.00% |
| Q2 2021 | 11 | 7 | 157.14% |
| Q1 2021 | 3 | 6 | 50.00% |
| Q4 2020 | 14 | 13 | 107.69% |
| Q3 2020 | 11 | 40 | 27.50% |
| Q2 2020 | 20 | 12 | 166.67% |
| Q1 2020 | 12 | - | - |
| Q4 2019 | 11 | 17 | 64.71% |
| Q3 2019 | 8 | 6 | 133.33% |
14 total buy trades, and 2 total sell trades (buy/sell ratio of 7.00%) were made by Purple Innovation's insiders, as of Q2 2024.
Open Market Insider Trades Trend
| Date | Buy | Sell | Buy/Sell Ratio |
|---|---|---|---|
| Q2 2024 | 3 | - | - |
| Q1 2024 | 2 | - | - |
| Q4 2023 | - | - | - |
| Q3 2023 | 1 | - | - |
| Q2 2023 | 5 | - | - |
| Q1 2023 | 3 | - | - |
| Q4 2022 | - | - | - |
| Q3 2022 | 3 | - | - |
| Q2 2022 | 16 | - | - |
| Q1 2022 | 13 | - | - |
| Q4 2021 | 8 | - | - |
| Q3 2021 | - | - | - |
| Q2 2021 | - | 5 | - |
| Q1 2021 | 1 | 2 | 50.00% |
| Q4 2020 | - | 6 | - |
| Q3 2020 | - | 27 | - |
| Q2 2020 | - | 4 | - |
| Q1 2020 | 5 | - | - |
| Q4 2019 | - | 6 | - |
| Q3 2019 | 8 | - | - |
As of Q2 2024, Insider owners conducted 3 open market buy trades and 0 open market sell trades of Purple Innovation's stocks.
Purple Innovation Peer Ownership
| Ticker | Company |
|---|---|
| MBC | MasterBrand, Inc. |
| HBB | Hamilton Beach Brands Holding Company |
| LEG | Leggett & Platt, Incorporated |
| MHK | Mohawk Industries, Inc. |
| TPX | Tempur Sealy International, Inc. |
| BSET | Bassett Furniture Industries, Incorporated |
| SNBR | Sleep Number Corporation |
| LCUT | Lifetime Brands, Inc. |
| LZB | La-Z-Boy Incorporated |
| ETD | Ethan Allen Interiors Inc. |
| AMWD | American Woodmark Corporation |
PRPL Ownership FAQ
Who Owns Purple Innovation?
Purple Innovation is owned by institutional shareholders (5.86%), insiders (4.44%), and public (89.70%). The largest institutional shareholder of Purple Innovation is COLISEUM CAPITAL MANAGEMENT, LLC (44.19% of total shares) and the top mutual fund owner is Manager Directed Portfolios (4.34% of total shares).
Who are the major institutional shareholders of Purple Innovation?
Purple Innovation's major institutional shareholders are COLISEUM CAPITAL MANAGEMENT, LLC, NO STREET GP LP, FMR LLC, BLACKROCK INC., and VANGUARD GROUP INC. The top five shareholders own together 63.63% of the company's share outstanding.
How many Purple Innovation shareholders are there?
As of Jun 2024, there are 32 institutional shareholders of Purple Innovation.
What percentage of Purple Innovation is owned by COLISEUM CAPITAL MANAGEMENT, LLC?
COLISEUM CAPITAL MANAGEMENT, LLC owns 46.86M shares of Purple Innovation, representing 44.19% of the company's total shares outstanding, valued at $48.73M (as of Jun 2024).
What percentage of Purple Innovation is owned by NO STREET GP LP?
As of Jun 2024, NO STREET GP LP holds 7.74M shares of Purple Innovation (PRPL), compromising 7.30% of the company, valued at $8.05M.
What percentage of Purple Innovation is owned by FMR LLC?
FMR LLC is the third largest holder of Purple Innovation. The company owns 5.93M of the company's shares outstanding (worth $6.16M).