Honest Ownership | Who Owns Honest?
Honest Ownership Summary
Honest is owned by 37.16% institutional investors, 14.01% insiders, and 48.83% retail investors. Blackrock funding, inc. /de is the largest institutional shareholder, holding 6.24% of HNST shares. Strategic Advisers Small-Mid Cap is the top mutual fund, with 4.24% of its assets in Honest shares.
HNST Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Honest | 37.16% | 14.01% | 48.83% |
| Sector | Consumer Cyclical Stocks | 48.44% | 13.23% | 38.33% |
| Industry | Specialty Retail Stocks | 43.48% | 11.88% | 44.64% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Blackrock funding, inc. /de | 6.28M | 6.24% | $43.51M |
| Portolan capital management | 5.36M | 5.32% | $37.14M |
| Blackrock | 4.98M | 5.17% | $14.53M |
| Vanguard group | 5.15M | 5.11% | $35.67M |
| Divisadero street capital management, lp | 3.42M | 3.40% | $23.71M |
| Arrowmark colorado | 2.55M | 2.53% | $17.66M |
| D. e. shaw | 2.40M | 2.38% | $16.62M |
| Renaissance | 2.37M | 2.36% | $16.44M |
| Acadian asset management | 2.20M | 2.18% | $15.22M |
| Nuveen asset management | 2.05M | 2.03% | $14.18M |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Divisadero street capital management, lp | 3.42M | 2.77% | $23.71M |
| Portolan capital management | 5.36M | 2.50% | $37.14M |
| Green alpha advisors | 279.35K | 1.55% | $1.94M |
| Pathway capital management, lp | 185.67K | 1.28% | $1.29M |
| Nia impact advisors | 276.22K | 0.62% | $1.91M |
| Options solutions | 174.97K | 0.53% | $1.21M |
| Manatuck hill partners | 145.12K | 0.41% | $1.01M |
| Echo wealth management | 75.30K | 0.36% | $521.79K |
| Hussman strategic advisors | 147.00K | 0.30% | $1.02M |
| Arrowmark colorado | 2.55M | 0.24% | $17.66M |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Blackrock | 4.98M | 0.00% | 3.92M |
| Divisadero street capital management, lp | 3.42M | 2.77% | 3.42M |
| D. e. shaw | 2.40M | 0.01% | 2.05M |
| Victory capital management | 1.55M | 0.01% | 1.39M |
| Vanguard group | 5.15M | 0.00% | 1.05M |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Catterton management company | - | - | -9.35M |
| Portolan capital management | 5.36M | 2.50% | -2.31M |
| Marshall wace, llp | - | - | -1.47M |
| Ameriprise financial | 1.12M | 0.00% | -891.80K |
| Arrowmark colorado | 2.55M | 0.24% | -615.42K |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Divisadero street capital management, lp | 3.42M | 2.77% | 3.42M | $23.71M |
| Tudor investment corp et al | 602.55K | 0.02% | 602.55K | $4.18M |
| Trexquant investment lp | 358.61K | 0.03% | 358.61K | $2.49M |
| Nia impact advisors | 276.22K | 0.62% | 276.22K | $1.91M |
| Canada pension plan investment board | 253.10K | 0.00% | 253.10K | $1.75M |
Sold Out
| Holder | Change |
|---|---|
| Wr wealth planners | -55.00 |
| Householder group estate & retirement specialist | -70.00 |
| Opal wealth advisors | -100.00 |
| Lindbrook capital | -112.00 |
| Federation des caisses desjardins du quebec | -200.00 |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | 120 | -19.46% | 37,415,202 | -37.54% | 37 | 1.05% | 86 | -8.51% | 21 | -30.00% |
| Sep 30, 2024 | 147 | 10.53% | 59,837,053 | 9.60% | 59 | 1.85% | 92 | 46.03% | 30 | -36.17% |
| Jun 30, 2024 | 133 | 2.31% | 54,596,742 | 7.59% | 56 | 1.97% | 63 | -29.21% | 47 | 135.00% |
| Mar 31, 2024 | 130 | 38.30% | 50,746,342 | 17.28% | 53 | 2.60% | 89 | 74.51% | 20 | 11.11% |
| Dec 31, 2023 | 94 | 18.99% | 43,269,367 | -15.31% | 45 | 1.54% | 51 | 70.00% | 18 | 5.88% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Strategic Advisers Small-Mid Cap | 4.25M | 4.24% | 318.23K |
| Strategic Advisers U.S. Total Stock{mg} | 3.77M | 3.77% | -177.50K |
| Vanguard Total Stock Mkt Idx Inv | 2.89M | 2.65% | - |
| Meridian Contrarian Legacy | 2.55M | 2.52% | -615.42K |
| Strategic Advisers U.S. Total Stock | 2.36M | 2.16% | -138.68K |
| iShares Russell 2000 ETF | 2.16M | 1.98% | -18.70K |
| Vanguard US Total Market Shares ETF | 2.02M | 1.86% | - |
| Bridge Builder Small/Mid Cap Growth | 1.60M | 1.47% | 322.01K |
| CREF Stock R1 | 1.28M | 1.18% | 203.80K |
| CREF Stock R3 | 1.28M | 1.18% | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Mar 12, 2025 | Winchell Stephen | Chief Innovation Officer | Sell | $99.60K |
| Mar 11, 2025 | Mayle Jonathan | SVP, Customer Sales | Sell | $182.53K |
| Mar 07, 2025 | Mayle Jonathan | SVP, Customer Sales | Sell | $72.01K |
| Mar 07, 2025 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | $87.19K |
| Mar 07, 2025 | Vernon Carla | Chief Executive Officer | Sell | $948.01K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q1 | - | 10 |
| 2024 Q4 | - | 16 |
| 2024 Q3 | - | 9 |
| 2024 Q2 | - | 8 |
| 2024 Q1 | - | 6 |
HNST Ownership FAQ
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