Direct Digital Ownership | Who Owns Direct Digital?
Direct Digital Ownership Summary
Direct Digital is owned by 7.37% institutional investors, 11.87% insiders, and 80.77% retail investors. Vanguard group is the largest institutional shareholder, holding 3.64% of DRCT shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 0.52% of its assets in Direct Digital shares.
DRCT Ownership Benchmark
| Type | Name | % Inst | % Insiders | % Retail |
|---|---|---|---|---|
| Stock | Direct Digital | 7.37% | 11.87% | 80.77% |
| Sector | Communication Services Stocks | 31.68% | 14.81% | 53.51% |
| Industry | Advertising Stocks | 32.52% | 12.08% | 55.40% |
Institutional Shareholders
Top Institutional Shareholders by Total Shares
| Holder | Shares | % Holding | Value |
|---|---|---|---|
| Vanguard group | 137.97K | 3.64% | $219.38K |
| Geode capital management | 34.52K | 0.91% | $54.90K |
| Ubs group | 21.95K | 0.58% | $34.91K |
| Blackrock funding, inc. /de | 16.30K | 0.43% | $25.92K |
| State street | 10.07K | 0.27% | $16.00K |
| Tower research capital llc (trc) | 2.51K | 0.07% | $3.99K |
| Steward partners investment advisory | 1.70K | 0.04% | $2.70K |
| Mai capital management | 72.00 | 0.00% | $115.00 |
| Wells fargo & company/mn | - | - | - |
| Ameriprise financial | - | - | - |
Top Institutional Shareholders by % of Total Assets
| Holder | Shares | % Assets | Value |
|---|---|---|---|
| Tower research capital llc (trc) | 2.51K | 0.00% | $3.99K |
| Steward partners investment advisory | 1.70K | - | $2.70K |
| Ameriprise financial | - | - | - |
| Mai capital management | 72.00 | - | $115.00 |
| State street | 10.07K | - | $16.00K |
| Ubs group | 21.95K | - | $34.91K |
| Wells fargo & company/mn | - | - | - |
| Cresset asset management | - | - | - |
| Vanguard group | 137.97K | - | $219.38K |
| Geode capital management | 34.52K | - | $54.90K |
Top Buyers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Ubs group | 21.95K | - | 21.89K |
| Tower research capital llc (trc) | 2.51K | 0.00% | 366.00 |
| Mai capital management | 72.00 | - | 72.00 |
| Blackrock funding, inc. /de | 16.30K | - | 55.00 |
| Geode capital management | 34.52K | - | 12.00 |
Top Sellers
| Holder | Shares | % Assets | Change |
|---|---|---|---|
| Ameriprise financial | - | - | -38.26K |
| Cresset asset management | - | - | -20.16K |
| Wells fargo & company/mn | - | - | -1.00 |
| Steward partners investment advisory | 1.70K | - | - |
| State street | 10.07K | - | - |
New Positions
| Holder | Shares | % Assets | Change | Value |
|---|---|---|---|---|
| Mai capital management | 72.00 | - | 72.00 | $115.00 |
Sold Out
| Holder | Change |
|---|---|
| Wells fargo & company/mn | -1.00 |
| Cresset asset management | -20.16K |
| Ameriprise financial | -38.26K |
Institutional Ownership Trends
| Date | Holdings | Change % | Shares | Change % | Ownership | Change % | Increased Position | Change % | Decreased Position | Change % |
|---|---|---|---|---|---|---|---|---|---|---|
| Dec 31, 2024 | 12 | - | 279,364 | 2.95% | 7 | 13.45% | 8 | 166.67% | 1 | -80.00% |
| Sep 30, 2024 | 12 | -7.69% | 271,364 | -11.75% | 7 | 159.94% | 3 | -50.00% | 5 | 25.00% |
| Jun 30, 2024 | 13 | -56.67% | 307,506 | -41.82% | 2 | 15.74% | 6 | -62.50% | 4 | -55.56% |
| Mar 31, 2024 | 30 | 20.00% | 528,561 | -7.96% | 3 | 24.65% | 16 | -20.00% | 9 | 800.00% |
| Dec 31, 2023 | 25 | 78.57% | 574,256 | 75.60% | 3 | 79.04% | 20 | 185.71% | 1 | -66.67% |
Top Mutual Funds Shareholders
| Holder | Shares | % Holding | Change |
|---|---|---|---|
| Vanguard Total Stock Mkt Idx Inv | 90.85K | 0.52% | - |
| Vanguard Institutional Extnd Mkt Idx Tr | 45.66K | 0.26% | - |
| Fidelity Extended Market Index | 17.34K | 0.10% | -110.00 |
| iShares Micro-Cap ETF | 7.86K | 0.04% | - |
| BlackRock Extended Equity Market K | 6.19K | 0.04% | -3.00 |
| Extended Equity Market Fund K | 6.13K | 0.03% | 19.00 |
| Fidelity Total Market Index | 5.55K | 0.03% | - |
| Fidelity Series Total Market Index | 4.03K | 0.02% | - |
| NT Ext Equity Mkt Idx Fd - NL | 3.20K | 0.02% | - |
| Spartan Total Market Index Pool E | 3.14K | 0.02% | - |
Recent Insider Transactions
| Date | Name | Role | Activity | Value |
|---|---|---|---|---|
| Mar 27, 2025 | SMITH W KEITH | President | Sell | $9.51K |
| Mar 26, 2025 | SMITH W KEITH | President | Sell | $16.04K |
| Mar 25, 2025 | SMITH W KEITH | President | Sell | $5.85K |
| Mar 25, 2025 | Walker Mark D | Chairman and CEO | Sell | $5.86K |
| Mar 26, 2025 | Walker Mark D | Chairman and CEO | Sell | $15.43K |
Insider Transactions Trends
| Date | Buy | Sell |
|---|---|---|
| 2025 Q1 | - | 26 |
| 2024 Q4 | - | 21 |
| 2024 Q3 | - | - |
| 2024 Q2 | - | 5 |
| 2024 Q1 | - | - |
DRCT Ownership FAQ
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