Apple (AAPL) Revenue & Revenue Breakdown


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Apple Revenue Highlights


Latest Revenue (Y)

$391.04B

Latest Revenue (Q)

$85.78B

Main Segment (Y)

iPhone

Main Geography (Y)

Americas Segment

Apple Revenue by Period


Apple Revenue by Year

DateRevenueChange
2024-09-28$391.04B2.02%
2023-09-30$383.29B-2.80%
2022-09-24$394.33B7.79%
2021-09-25$365.82B33.26%
2020-09-26$274.51B5.51%
2019-09-28$260.17B-2.04%
2018-09-29$265.60B15.86%
2017-09-30$229.23B6.30%
2016-09-24$215.64B-7.73%
2015-09-26$233.72B27.86%
2014-09-27$182.79B6.95%
2013-09-28$170.91B9.20%
2012-09-29$156.51B44.58%
2011-09-24$108.25B65.96%
2010-09-25$65.22B78.52%
2009-09-26$36.54B12.49%
2008-09-27$32.48B35.30%
2007-09-29$24.01B24.29%
2006-09-30$19.32B38.65%
2005-09-24$13.93B68.27%
2004-09-25$8.28B33.38%
2003-09-27$6.21B8.10%
2002-09-28$5.74B7.07%
2001-09-29$5.36B-32.82%
2000-09-30$7.98B30.14%
1999-09-25$6.13B3.25%
1998-09-25$5.94B-16.10%
1997-09-26$7.08B-27.99%
1996-09-27$9.83B-11.11%
1995-09-29$11.06B20.39%
1994-09-30$9.19B15.19%
1993-09-30$7.98B-

Apple generated $391.04B in revenue during NA 2024, up 2.02% compared to the previous quarter, and up 150.30% compared to the same period a year ago.

Apple Revenue by Quarter

DateRevenueChange
2024-06-29$85.78B-5.48%
2024-03-30$90.75B-24.10%
2023-12-30$119.58B33.61%
2023-09-30$89.50B9.41%
2023-07-01$81.80B-13.75%
2023-04-01$94.84B-19.05%
2022-12-31$117.15B29.96%
2022-09-24$90.15B8.66%
2022-06-25$82.96B-14.72%
2022-03-31$97.28B-21.52%
2021-12-31$123.94B48.69%
2021-09-30$83.36B2.37%
2021-06-30$81.43B-9.10%
2021-03-31$89.58B-19.61%
2020-12-31$111.44B72.24%
2020-09-30$64.70B8.40%
2020-06-30$59.69B2.35%
2020-03-31$58.31B-36.49%
2019-12-31$91.82B43.38%
2019-09-30$64.04B19.01%
2019-06-30$53.81B-7.25%
2019-03-31$58.02B-31.19%
2018-12-31$84.31B34.04%
2018-09-30$62.90B18.09%
2018-06-30$53.27B-12.88%
2018-03-31$61.14B-30.76%
2017-12-31$88.29B67.92%
2017-09-30$52.58B15.79%
2017-06-30$45.41B-14.16%
2017-03-31$52.90B-32.49%
2016-12-31$78.35B67.23%
2016-09-30$46.85B10.61%
2016-06-25$42.36B-16.22%
2016-03-26$50.56B-33.37%
2015-12-26$75.87B47.32%
2015-09-26$51.50B3.82%
2015-06-27$49.60B-14.49%
2015-03-28$58.01B-22.24%
2014-12-27$74.60B77.10%
2014-09-27$42.12B12.53%
2014-06-28$37.43B-18.00%
2014-03-29$45.65B-20.75%
2013-12-28$57.59B53.70%
2013-09-28$37.47B6.08%
2013-06-29$35.32B-18.99%
2013-03-30$43.60B-20.01%
2012-12-29$54.51B51.57%
2012-09-29$35.97B2.69%
2012-06-30$35.02B-10.62%
2012-03-31$39.19B-15.43%
2011-12-31$46.33B63.89%
2011-09-24$28.27B-1.05%
2011-06-25$28.57B15.83%
2011-03-26$24.67B-7.76%
2010-12-25$26.74B31.45%
2010-09-25$20.34B29.57%
2010-06-26$15.70B16.30%
2010-03-27$13.50B-13.93%
2009-12-26$15.68B58.90%
2009-09-26$9.87B18.39%
2009-06-27$8.34B2.13%
2009-03-28$8.16B-19.71%
2008-12-27$10.17B28.78%
2008-09-27$7.89B5.77%
2008-06-28$7.46B-0.64%
2008-03-29$7.51B-

Apple generated $85.78B in revenue during Q3 2024, up -5.48% compared to the previous quarter, and up 90.45% compared to the same period a year ago.

Apple Revenue Breakdown


Apple Revenue Breakdown by Product

Annual Revenue by Product

Product/ServiceSep 24Sep 23Sep 22Sep 21Sep 20
Mac$29.98B$29.36B$40.18B$35.19B$28.62B
iPhone$201.18B$200.58B$205.49B$191.97B$137.78B
iPad$26.69B$28.30B$29.29B$31.86B$23.72B
Wearables, Home and Accessories$37.01B$39.84B$41.24B$38.37B$30.62B
Service$96.17B$85.20B$78.13B$68.42B$53.77B

Apple's latest annual revenue breakdown by segment (product or service), as of Sep 24: iPhone (51.45%), Service (24.59%), Wearables, Home and Accessories (9.46%), Mac (7.67%), and iPad (6.83%).

Quarterly Revenue by Product

Product/ServiceSep 24Jun 24Mar 24Dec 23Sep 23Jul 23Apr 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20Jun 20Mar 20Dec 19
Mac$7.74B$7.01B$7.45B$7.78B$7.61B$6.84B$7.17B$7.74B$11.51B$7.38B$10.44B$10.85B$9.18B$8.23B$9.10B$8.68B$9.03B$7.08B$5.35B$7.16B
iPhone$46.22B$39.30B$45.96B$69.70B$43.80B$39.67B$51.33B$65.78B$42.63B$40.66B$50.57B$71.63B$38.87B$39.57B$47.94B$65.60B$26.44B$26.42B$28.96B$55.96B
iPad$6.95B$7.16B$5.56B$7.02B$6.44B$5.79B$6.67B$9.40B$7.17B$7.22B$7.65B$7.25B$8.25B$7.37B$7.81B$8.44B$6.80B$6.58B$4.37B$5.98B
Wearables, Home and Accessories$9.04B$8.10B$7.91B$11.95B$9.32B$8.28B$8.76B$13.48B$9.65B$8.08B$8.81B$14.70B$8.79B$8.78B$7.84B$12.97B$7.88B$6.45B$6.28B$10.01B
Service$24.97B$24.21B$23.87B$23.12B$22.31B$21.21B$20.91B$20.77B$19.19B$19.60B$19.82B$19.52B$18.28B$17.49B$16.90B$15.76B$14.55B$13.16B$13.35B$12.71B

Apple's latest quarterly revenue breakdown by segment (product or service), as of Sep 24: iPhone (48.69%), Service (26.31%), Wearables, Home and Accessories (9.52%), Mac (8.16%), and iPad (7.32%).

Apple Revenue Breakdown by Country

Annual Revenue by Country

CountrySep 24Sep 23Sep 22Sep 21Sep 20
Americas Segment$167.04B$162.56B$169.66B--
Japan Segment$25.05B$24.26B$25.98B--
Greater China Segment$66.95B$72.56B$74.20B--
Europe Segment$101.33B$94.29B$95.12B--
Rest of Asia Pacific Segment-$29.61B$29.38B--
CHINA--$74.20B$68.37B$40.31B
Other Countries--$172.27B$163.65B$125.01B
UNITED STATES--$147.86B$133.80B$109.20B

Apple's latest annual revenue breakdown by geography, as of Sep 24: Americas Segment (46.35%), Europe Segment (28.12%), Greater China Segment (18.58%), and Japan Segment (6.95%).

Quarterly Revenue by Country

CountrySep 24Jun 24Mar 24Dec 23Sep 23Jul 23Apr 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20Jun 20Mar 20Dec 19
Americas Segment$41.66B$37.68B$37.27B$50.43B$40.12B$35.38B$37.78B$49.28B$39.81B$37.47B$40.88B$51.50B$36.82B$35.87B$34.31B$46.31B$30.70B$27.02B$25.47B$41.37B
Greater China Segment$15.03B$14.73B$16.37B$20.82B$15.08B$15.76B$17.81B$23.91B$15.47B$14.60B$18.34B$25.78B$14.56B$14.76B$17.73B$21.31B$7.95B$9.33B$9.46B$13.58B
Japan Segment$5.93B$5.10B$6.26B$7.77B$5.50B$4.82B$7.18B$6.75B$5.70B$5.45B$7.72B$7.11B$5.99B$6.46B$7.74B$8.29B$5.02B$4.97B$5.21B$6.22B
Europe Segment$24.92B$21.88B$24.12B$30.40B$22.46B$20.20B$23.95B$27.68B$22.80B$19.29B$23.29B$29.75B$20.79B$18.94B$22.26B$27.31B$16.90B$14.17B$14.29B$23.27B
Rest of Asia Pacific Segment--$6.72B$10.16B$6.33B$5.63B$8.12B$9.54B$6.37B$6.15B$7.04B$9.81B$5.19B$5.39B$7.54B$8.22B$4.13B$4.20B$3.88B$7.38B

Apple's latest quarterly revenue breakdown by geography, as of Sep 24: Americas Segment (47.59%), Europe Segment (28.47%), Greater China Segment (17.17%), and Japan Segment (6.77%).

Apple Peer Comparison by Revenue


TickerCompanyLast Year RevenueLast Quarter Revenue
LPLLG Display$21.33T$5.25T
SONYSony Group$13.02T$3.48T
AAPLApple$391.04B$85.78B
VZIOVIZIO$1.68B$353.90M
SONOSonos$1.66B$397.15M
GPROGoPro$1.01B$186.22M
UEICUniversal Electronics$420.46M$90.45M
HEARTurtle Beach$258.12M$76.48M
MICSSinging Machine Company$38.93M$100.00
VUZIVuzix$12.13M$1.09M
WLDSWearable Devices$82.00K$70.00K
KOSSKoss-$3.20M

AAPL Revenue FAQ


Apple's yearly revenue for 2024 was $391.04B, representing an increase of 2.02% compared to 2023. The company's yearly revenue for 2023 was $383.28B, representing a decrease of -2.80% compared to 2022. AAPL's yearly revenue for 2022 was $394.33B, representing an increase of 7.79% compared to 2021.

Apple's quarterly revenue for Q3 2024 was $85.78B, a -5.48% decrease from the previous quarter (Q2 2024), and a 4.87% increase year-over-year (Q3 2023). The company's quarterly revenue for Q2 2024 was $90.75B, a -24.10% decrease from the previous quarter (Q1 2024), and a -4.31% decrease year-over-year (Q2 2023). AAPL's quarterly revenue for Q1 2024 was $119.58B, a 33.61% increase from the previous quarter (Q4 2023), and a 2.07% increase year-over-year (Q1 2023).

Apple's revenue growth rate for the last 3 years (2022-2024) was -0.84%, and for the last 5 years (2020-2024) was 42.45%.

Apple's revenue streams in p 24 are Mac, iPhone, iPad, Wearables, Home and Accessories, and Service. Mac generated $29.98B in revenue, accounting 7.67% of the company's total revenue, up 2.14% year-over-year. iPhone generated $201.18B in revenue, accounting 51.45% of the company's total revenue, up 0.30% year-over-year. iPad generated $26.69B in revenue, accounting 6.83% of the company's total revenue, down -5.67% year-over-year. Wearables, Home and Accessories generated $37B in revenue, accounting 9.46% of the company's total revenue, down -7.13% year-over-year. Service generated $96.17B in revenue, accounting 24.59% of the company's total revenue, up 12.87% year-over-year.

For the fiscal year ending Sep 24, the largest source of revenue of Apple was iPhone. This segment made a revenue of $201.18B, representing 51.45% of the company's total revenue.