Apple (AAPL) Revenue & Revenue Breakdown
Apple Revenue Highlights
Latest Revenue (Y)
$383.29B
Latest Revenue (Q)
$85.78B
Main Segment (Y)
iPhone
Main Geography (Y)
Americas Segment
Apple Revenue by Period
Apple Revenue by Year
| Date | Revenue | Change |
|---|---|---|
| 2023-09-30 | $383.29B | -2.80% |
| 2022-09-24 | $394.33B | 7.79% |
| 2021-09-25 | $365.82B | 33.26% |
| 2020-09-26 | $274.51B | 5.51% |
| 2019-09-28 | $260.17B | -2.04% |
| 2018-09-29 | $265.60B | 15.86% |
| 2017-09-30 | $229.23B | 6.30% |
| 2016-09-24 | $215.64B | -7.73% |
| 2015-09-26 | $233.72B | 27.86% |
| 2014-09-27 | $182.79B | 6.95% |
| 2013-09-28 | $170.91B | 9.20% |
| 2012-09-29 | $156.51B | 44.58% |
| 2011-09-24 | $108.25B | 65.96% |
| 2010-09-25 | $65.22B | 78.52% |
| 2009-09-26 | $36.54B | 12.49% |
| 2008-09-27 | $32.48B | 35.30% |
| 2007-09-29 | $24.01B | 24.29% |
| 2006-09-30 | $19.32B | 38.65% |
| 2005-09-24 | $13.93B | 68.27% |
| 2004-09-25 | $8.28B | 33.38% |
| 2003-09-27 | $6.21B | 8.10% |
| 2002-09-28 | $5.74B | 7.07% |
| 2001-09-29 | $5.36B | -32.82% |
| 2000-09-30 | $7.98B | 30.14% |
| 1999-09-25 | $6.13B | 3.25% |
| 1998-09-25 | $5.94B | -16.10% |
| 1997-09-26 | $7.08B | -27.99% |
| 1996-09-27 | $9.83B | -11.11% |
| 1995-09-29 | $11.06B | 20.39% |
| 1994-09-30 | $9.19B | 15.19% |
| 1993-09-30 | $7.98B | - |
Apple generated $383.29B in revenue during NA 2023, up -2.80% compared to the previous quarter, and up 144.31% compared to the same period a year ago.
Apple Revenue by Quarter
| Date | Revenue | Change |
|---|---|---|
| 2024-06-29 | $85.78B | -5.48% |
| 2024-03-30 | $90.75B | -24.10% |
| 2023-12-30 | $119.58B | 33.61% |
| 2023-09-30 | $89.50B | 9.41% |
| 2023-07-01 | $81.80B | -13.75% |
| 2023-04-01 | $94.84B | -19.05% |
| 2022-12-31 | $117.15B | 29.96% |
| 2022-09-24 | $90.15B | 8.66% |
| 2022-06-25 | $82.96B | -14.72% |
| 2022-03-31 | $97.28B | -21.52% |
| 2021-12-31 | $123.94B | 48.69% |
| 2021-09-30 | $83.36B | 2.37% |
| 2021-06-30 | $81.43B | -9.10% |
| 2021-03-31 | $89.58B | -19.61% |
| 2020-12-31 | $111.44B | 72.24% |
| 2020-09-30 | $64.70B | 8.40% |
| 2020-06-30 | $59.69B | 2.35% |
| 2020-03-31 | $58.31B | -36.49% |
| 2019-12-31 | $91.82B | 43.38% |
| 2019-09-30 | $64.04B | 19.01% |
| 2019-06-30 | $53.81B | -7.25% |
| 2019-03-31 | $58.02B | -31.19% |
| 2018-12-31 | $84.31B | 34.04% |
| 2018-09-30 | $62.90B | 18.09% |
| 2018-06-30 | $53.27B | -12.88% |
| 2018-03-31 | $61.14B | -30.76% |
| 2017-12-31 | $88.29B | 67.92% |
| 2017-09-30 | $52.58B | 15.79% |
| 2017-06-30 | $45.41B | -14.16% |
| 2017-03-31 | $52.90B | -32.49% |
| 2016-12-31 | $78.35B | 67.23% |
| 2016-09-30 | $46.85B | 10.61% |
| 2016-06-25 | $42.36B | -16.22% |
| 2016-03-26 | $50.56B | -33.37% |
| 2015-12-26 | $75.87B | 47.32% |
| 2015-09-26 | $51.50B | 3.82% |
| 2015-06-27 | $49.60B | -14.49% |
| 2015-03-28 | $58.01B | -22.24% |
| 2014-12-27 | $74.60B | 77.10% |
| 2014-09-27 | $42.12B | 12.53% |
| 2014-06-28 | $37.43B | -18.00% |
| 2014-03-29 | $45.65B | -20.75% |
| 2013-12-28 | $57.59B | 53.70% |
| 2013-09-28 | $37.47B | 6.08% |
| 2013-06-29 | $35.32B | -18.99% |
| 2013-03-30 | $43.60B | -20.01% |
| 2012-12-29 | $54.51B | 51.57% |
| 2012-09-29 | $35.97B | 2.69% |
| 2012-06-30 | $35.02B | -10.62% |
| 2012-03-31 | $39.19B | -15.43% |
| 2011-12-31 | $46.33B | 63.89% |
| 2011-09-24 | $28.27B | -1.05% |
| 2011-06-25 | $28.57B | 15.83% |
| 2011-03-26 | $24.67B | -7.76% |
| 2010-12-25 | $26.74B | 31.45% |
| 2010-09-25 | $20.34B | 29.57% |
| 2010-06-26 | $15.70B | 16.30% |
| 2010-03-27 | $13.50B | -13.93% |
| 2009-12-26 | $15.68B | 58.90% |
| 2009-09-26 | $9.87B | 18.39% |
| 2009-06-27 | $8.34B | 2.13% |
| 2009-03-28 | $8.16B | -19.71% |
| 2008-12-27 | $10.17B | 28.78% |
| 2008-09-27 | $7.89B | 5.77% |
| 2008-06-28 | $7.46B | -0.64% |
| 2008-03-29 | $7.51B | - |
Apple generated $85.78B in revenue during Q3 2024, up -5.48% compared to the previous quarter, and up 90.45% compared to the same period a year ago.
Apple Revenue Breakdown
Apple Revenue Breakdown by Product
Annual Revenue by Product
| Product/Service | Sep 23 | Sep 22 | Sep 21 | Sep 20 | Sep 19 |
|---|---|---|---|---|---|
| Mac | $29.36B | $40.18B | $35.19B | $28.62B | $25.74B |
| Service | $85.20B | $78.13B | $68.42B | $53.77B | $46.29B |
| Wearables, Home and Accessories | $39.84B | $41.24B | $38.37B | $30.62B | $24.48B |
| iPad | $28.30B | $29.29B | $31.86B | $23.72B | $21.28B |
| iPhone | $200.58B | $205.49B | $191.97B | $137.78B | $142.38B |
Apple's latest annual revenue breakdown by segment (product or service), as of Sep 23: iPhone (52.33%), Service (22.23%), Wearables, Home and Accessories (10.40%), Mac (7.66%), and iPad (7.38%).
Quarterly Revenue by Product
| Product/Service | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jul 23 | Apr 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Wearables, Home and Accessories | $8.10B | $7.91B | $11.95B | $9.32B | $8.28B | $8.76B | $13.48B | $9.65B | $8.08B | $8.81B | $14.70B | $8.79B | $8.78B | $7.84B | $12.97B | $7.88B | $6.45B | $6.28B | $10.01B | $6.52B |
| Service | $24.21B | $23.87B | $23.12B | $22.31B | $21.21B | $20.91B | $20.77B | $19.19B | $19.60B | $19.82B | $19.52B | $18.28B | $17.49B | $16.90B | $15.76B | $14.55B | $13.16B | $13.35B | $12.71B | $12.51B |
| Mac | $7.01B | $7.45B | $7.78B | $7.61B | $6.84B | $7.17B | $7.74B | $11.51B | $7.38B | $10.44B | $10.85B | $9.18B | $8.23B | $9.10B | $8.68B | $9.03B | $7.08B | $5.35B | $7.16B | $6.99B |
| iPhone | $39.30B | $45.96B | $69.70B | $43.80B | $39.67B | $51.33B | $65.78B | $42.63B | $40.66B | $50.57B | $71.63B | $38.87B | $39.57B | $47.94B | $65.60B | $26.44B | $26.42B | $28.96B | $55.96B | $33.36B |
| iPad | $7.16B | $5.56B | $7.02B | $6.44B | $5.79B | $6.67B | $9.40B | $7.17B | $7.22B | $7.65B | $7.25B | $8.25B | $7.37B | $7.81B | $8.44B | $6.80B | $6.58B | $4.37B | $5.98B | $4.66B |
Apple's latest quarterly revenue breakdown by segment (product or service), as of Jun 24: iPhone (45.81%), Service (28.23%), Wearables, Home and Accessories (9.44%), iPad (8.35%), and Mac (8.17%).
Apple Revenue Breakdown by Country
Annual Revenue by Country
| Country | Sep 23 | Sep 22 | Sep 21 | Sep 20 | Sep 19 |
|---|---|---|---|---|---|
| Japan Segment | $24.26B | $25.98B | - | - | - |
| Rest of Asia Pacific Segment | $29.61B | $29.38B | - | - | - |
| Americas Segment | $162.56B | $169.66B | - | - | - |
| Europe Segment | $94.29B | $95.12B | - | - | - |
| Greater China Segment | $72.56B | $74.20B | - | - | - |
| Other Countries | - | $172.27B | $163.65B | $125.01B | $114.23B |
| UNITED STATES | - | $147.86B | $133.80B | $109.20B | $102.27B |
| CHINA | - | $74.20B | $68.37B | $40.31B | $43.68B |
Apple's latest annual revenue breakdown by geography, as of Sep 23: Americas Segment (42.41%), Europe Segment (24.60%), Greater China Segment (18.93%), Rest of Asia Pacific Segment (7.73%), and Japan Segment (6.33%).
Quarterly Revenue by Country
| Country | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jul 23 | Apr 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Greater China Segment | $14.73B | $16.37B | $20.82B | $15.08B | $15.76B | $17.81B | $23.91B | $15.47B | $14.60B | $18.34B | $25.78B | $14.56B | $14.76B | $17.73B | $21.31B | $7.95B | $9.33B | $9.46B | $13.58B | $11.13B |
| Japan Segment | $5.10B | $6.26B | $7.77B | $5.50B | $4.82B | $7.18B | $6.75B | $5.70B | $5.45B | $7.72B | $7.11B | $5.99B | $6.46B | $7.74B | $8.29B | $5.02B | $4.97B | $5.21B | $6.22B | $4.98B |
| Europe Segment | $21.88B | $24.12B | $30.40B | $22.46B | $20.20B | $23.95B | $27.68B | $22.80B | $19.29B | $23.29B | $29.75B | $20.79B | $18.94B | $22.26B | $27.31B | $16.90B | $14.17B | $14.29B | $23.27B | $14.95B |
| Americas Segment | $37.68B | $37.27B | $50.43B | $40.12B | $35.38B | $37.78B | $49.28B | $39.81B | $37.47B | $40.88B | $51.50B | $36.82B | $35.87B | $34.31B | $46.31B | $30.70B | $27.02B | $25.47B | $41.37B | $29.32B |
| Rest of Asia Pacific Segment | - | $6.72B | $10.16B | $6.33B | $5.63B | $8.12B | $9.54B | $6.37B | $6.15B | $7.04B | $9.81B | $5.19B | $5.39B | $7.54B | $8.22B | $4.13B | $4.20B | $3.88B | $7.38B | $3.66B |
Apple's latest quarterly revenue breakdown by geography, as of Jun 24: Americas Segment (47.46%), Europe Segment (27.57%), Greater China Segment (18.55%), and Japan Segment (6.42%).
Apple Peer Comparison by Revenue
| Ticker | Company | Last Year Revenue | Last Quarter Revenue |
|---|---|---|---|
| LPL | LG Display | $21.33T | $5.25T |
| SONY | Sony Group | $13.02T | $3.48T |
| AAPL | Apple | $383.29B | $85.78B |
| VZIO | VIZIO | $1.68B | $353.90M |
| SONO | Sonos | $1.66B | $397.15M |
| GPRO | GoPro | $1.01B | $186.22M |
| UEIC | Universal Electronics | $420.46M | $90.45M |
| HEAR | Turtle Beach | $258.12M | $76.48M |
| MICS | Singing Machine Company | $38.93M | $100.00 |
| VUZI | Vuzix | $12.13M | $1.09M |
| WLDS | Wearable Devices | $82.00K | $70.00K |
| KOSS | Koss | - | $2.64M |
AAPL Revenue FAQ
What is Apple’s yearly revenue?
Apple's yearly revenue for 2023 was $383.28B, representing a decrease of -2.80% compared to 2022. The company's yearly revenue for 2022 was $394.33B, representing an increase of 7.79% compared to 2021. AAPL's yearly revenue for 2021 was $365.82B, representing an increase of 33.26% compared to 2020.
What is Apple’s quarterly revenue?
Apple's quarterly revenue for Q3 2024 was $85.78B, a -5.48% decrease from the previous quarter (Q2 2024), and a 4.87% increase year-over-year (Q3 2023). The company's quarterly revenue for Q2 2024 was $90.75B, a -24.10% decrease from the previous quarter (Q1 2024), and a -4.31% decrease year-over-year (Q2 2023). AAPL's quarterly revenue for Q1 2024 was $119.58B, a 33.61% increase from the previous quarter (Q4 2023), and a 2.07% increase year-over-year (Q1 2023).
What is Apple’s revenue growth rate?
Apple's revenue growth rate for the last 3 years (2021-2023) was 4.78%, and for the last 5 years (2019-2023) was 47.32%.
What are Apple’s revenue streams?
Apple's revenue streams in p 23 are Mac, Service, Wearables, Home and Accessories, iPad, and iPhone. Mac generated $29.36B in revenue, accounting 7.66% of the company's total revenue, down -26.93% year-over-year. Service generated $85.2B in revenue, accounting 22.23% of the company's total revenue, up 9.05% year-over-year. Wearables, Home and Accessories generated $39.84B in revenue, accounting 10.40% of the company's total revenue, down -3.38% year-over-year. iPad generated $28.3B in revenue, accounting 7.38% of the company's total revenue, down -3.39% year-over-year. iPhone generated $200.58B in revenue, accounting 52.33% of the company's total revenue, down -2.39% year-over-year.
What is Apple’s main source of revenue?
For the fiscal year ending Sep 23, the largest source of revenue of Apple was iPhone. This segment made a revenue of $200.58B, representing 52.33% of the company's total revenue.