Prudential Financial (PRU) Stock Forecast, Price Target & Predictions

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PRU Stock Forecast

Prudential Financial stock forecast is as follows: an average price target of $116.00 (represents a -6.53% downside from PRU’s last price of $124.11) and a rating consensus of 'Buy', based on 21 wall street analysts offering a 1-year stock forecast.

PRU Price Target

The average price target for Prudential Financial (PRU) is $116.00 based on 1-year price targets from 21 Wall Street analysts in the past 3 months, with a price target range of $143.00 to $96.00. This represents a potential -6.53% downside from PRU's last price of $124.11.

PRU Analyst Ratings

Buy

According to 21 Wall Street analysts, Prudential Financial's rating consensus is 'Buy'. The analyst rating breakdown for PRU stock is 0 'Strong Buy' (0.00%), 10 'Buy' (47.62%), 10 'Hold' (47.62%), 1 'Sell' (4.76%), and 0 'Strong Sell' (0.00%).

Prudential Financial Price Target by Analyst

Date	Analyst	Company	Price Target	Price when Published	Price Target/Price when Published	Price Target/Last Closing Price
Oct 31, 2024	Alex Scott	Barclays	$119.00	$126.64	-6.03%	-4.12%
Oct 02, 2024	John Barnidge	Piper Sandler	$127.00	$119.36	6.40%	2.33%
Sep 04, 2024	Alex Scott	Barclays	$118.00	$119.55	-1.30%	-4.92%
Aug 12, 2024	Elyse Greenspan	Wells Fargo	$113.00	$108.40	4.24%	-8.95%
May 22, 2024	Suneet Kamath	Jefferies	$143.00	$117.84	21.35%	15.22%
May 08, 2024	Catherine Seifert	CFRA	$112.00	$116.69	-4.02%	-9.76%
May 06, 2024	John Barnidge	Piper Sandler	$121.00	$112.26	7.79%	-2.51%
Apr 24, 2024	Thomas Gallagher	Evercore ISI	$116.00	$112.76	2.87%	-6.53%
Apr 05, 2024	John Barnidge	Piper Sandler	$125.00	$115.89	7.86%	0.72%
Sep 14, 2023	Suneet Kamath	Jefferies	$93.00	$96.58	-3.71%	-25.07%

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The latest Prudential Financial stock forecast, released on Oct 31, 2024 by Alex Scott from Barclays, set a price target of $119.00, which represents a -6.03% decrease from the stock price at the time of the forecast ($126.64), and a -4.12% decrease from PRU last price ($124.11).

Prudential Financial Price Target by Period

	1M	3M	12M
# Anlaysts	1	3	9
Avg Price Target	$119.00	$121.33	$121.56
Last Closing Price	$124.11	$124.11	$124.11
Upside/Downside	-4.12%	-2.24%	-2.05%

In the current month, the average price target of Prudential Financial stock is $119.00, according to 1 Wall Street analyst offering twelve months forecast. The average price target represents a -4.12% decrease as opposed to Prudential Financial's last price of $124.11. This month's average price target is down -1.92% compared to last quarter, and down -2.11% compared to last year.

Analyst Ratings Upgrades/Downgrades

Date	Company	Previous Rating	New Rating	Rating Change
Oct 08, 2024	Cowen & Co.	Outperform	Hold	Initialise
Oct 02, 2024	Wells Fargo	Market Perform	Market Perform	Hold
Oct 02, 2024	Piper Sandler	Neutral	Neutral	Hold
Aug 12, 2024	Wells Fargo	Underweight	Equal-Weight	Upgrade
Jul 23, 2024	Citigroup	Neutral	Neutral	Hold
Jul 10, 2024	Morgan Stanley	Equal-Weight	Equal-Weight	Hold
Jul 10, 2024	Jefferies	Buy	Buy	Hold
May 24, 2024	Raymond James	Market Perform	Market Perform	Hold
May 22, 2024	Jefferies	Hold	Buy	Upgrade
May 08, 2024	CFRA	Hold	Hold	Hold

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Prudential Financial's last stock rating was published by Cowen & Co. on Oct 08, 2024. The company Initialise its PRU rating from "Outperform" to "Hold".

Prudential Financial Financial Forecast

Prudential Financial Revenue Forecast

	Dec 27	Sep 27	Jun 27	Mar 27	Dec 26	Sep 26	Jun 26	Mar 26	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20
Revenue	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$8.35B	$11.89B	$17.05B	$13.33B	$20.48B	$14.38B	$13.21B	$16.42B	$21.64B	$15.92B	$16.95B	$16.03B	$15.43B
Avg Forecast	$18.23B	$17.20B	$16.34B	$21.90B	$15.05B	$14.69B	$14.42B	$16.25B	$14.87B	$14.47B	$13.89B	$14.97B	$14.50B	$14.89B	$13.53B	$14.50B	$12.99B	$12.76B	$12.64B	$12.89B	$13.57B	$14.67B	$12.27B	$13.92B	$14.02B	$13.32B	$13.71B	$14.47B	$15.00B	$13.50B
High Forecast	$22.39B	$21.13B	$20.06B	$26.89B	$18.48B	$18.04B	$17.71B	$19.95B	$18.26B	$17.77B	$17.06B	$20.44B	$19.48B	$15.47B	$13.53B	$14.50B	$15.05B	$13.99B	$15.53B	$15.82B	$16.66B	$14.67B	$12.27B	$13.92B	$14.02B	$13.32B	$13.71B	$14.47B	$15.00B	$13.50B
Low Forecast	$16.37B	$15.45B	$14.67B	$19.66B	$13.52B	$13.19B	$12.95B	$14.59B	$13.35B	$12.99B	$12.47B	$13.17B	$12.48B	$14.31B	$13.53B	$14.50B	$12.25B	$11.72B	$11.35B	$11.57B	$12.18B	$14.67B	$12.27B	$13.92B	$14.02B	$13.32B	$13.71B	$14.47B	$15.00B	$13.50B
# Analysts	4	4	4	4	4	4	4	4	3	3	3	5	6	3	3	3	6	7	6	3	2	2	2	2	3	4	5	6	6	15
Surprise %	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	0.65%	0.94%	1.32%	0.98%	1.40%	1.17%	0.95%	1.17%	1.62%	1.16%	1.17%	1.07%	1.14%

Prudential Financial's average Quarter revenue forecast for Dec 23 based on 6 analysts is $12.99B, with a low forecast of $12.25B, and a high forecast of $15.05B. PRU's average Quarter revenue forecast represents a 55.58% increase compared to the company's last Quarter revenue of $8.35B (Sep 23).

Prudential Financial EBITDA Forecast

	Dec 27	Sep 27	Jun 27	Mar 27	Dec 26	Sep 26	Jun 26	Mar 26	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20
# Analysts	4	4	4	4	4	4	4	4	3	3	3	5	6	3	3	3	6	7	6	3	2	2	2	2	3	4	5	6	6	15
EBITDA	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$-1.06B	$634.00M	$2.29B	$85.00M	$-563.00M	$17.00M	$282.00M	$1.86B	$2.20B	$3.15B	$3.87B	$1.13B	$1.90B
Avg Forecast	$-1.72M	$-1.63M	$-1.54M	$-2.07M	$-1.42M	$-1.39M	$-1.36M	$-1.53M	$-1.40M	$-1.37M	$-1.31M	$-1.41M	$-1.37M	$-1.41M	$-1.28M	$-94.24M	$-1.23M	$-1.20M	$-1.19M	$-85.67M	$1.33B	$270.10M	$226.05M	$-67.73M	$258.14M	$245.34M	$252.48M	$2.17B	$276.26M	$248.54M
High Forecast	$-1.55M	$-1.46M	$-1.39M	$-1.86M	$-1.28M	$-1.25M	$-1.22M	$-1.38M	$-1.26M	$-1.23M	$-1.18M	$-1.24M	$-1.18M	$-1.35M	$-1.28M	$-75.39M	$-1.16M	$-1.11M	$-1.07M	$-68.54M	$1.60B	$270.10M	$226.05M	$-54.18M	$258.14M	$245.34M	$252.48M	$2.61B	$276.26M	$248.54M
Low Forecast	$-2.11M	$-2.00M	$-1.89M	$-2.54M	$-1.75M	$-1.70M	$-1.67M	$-1.88M	$-1.72M	$-1.68M	$-1.61M	$-1.93M	$-1.84M	$-1.46M	$-1.28M	$-113.09M	$-1.42M	$-1.32M	$-1.47M	$-102.81M	$1.07B	$270.10M	$226.05M	$-81.27M	$258.14M	$245.34M	$252.48M	$1.74B	$276.26M	$248.54M
Surprise %	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	878.19%	-530.85%	-26.67%	0.06%	-2.08%	0.08%	-4.16%	7.19%	8.96%	12.49%	1.78%	4.08%	7.65%

7 analysts predict PRU's average Quarter EBITDA for Sep 23 to be $-1.20M, with a high of $-1.11M and a low of $-1.32M. This is -100.19% lower than Prudential Financial's previous annual EBITDA (Jun 23) of $634.00M.

Prudential Financial Net Income Forecast

	Dec 27	Sep 27	Jun 27	Mar 27	Dec 26	Sep 26	Jun 26	Mar 26	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20
# Analysts	4	4	4	4	4	4	4	4	3	3	3	5	6	3	3	3	6	7	6	3	2	2	2	2	3	4	5	6	6	15
Net Income	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$-807.00M	$511.00M	$1.46B	$-549.00M	$-289.00M	$21.00M	$-46.00M	$1.22B	$1.53B	$2.16B	$2.83B	$819.00M	$1.49B
Avg Forecast	$1.49B	$1.60B	$1.52B	$1.48B	$1.36B	$1.47B	$1.42B	$1.37B	$1.28B	$1.39B	$1.34B	$1.28B	$1.21B	$1.25B	$1.24B	$-35.63M	$937.29M	$1.13B	$1.09B	$-32.39M	$867.10M	$721.93M	$821.20M	$-25.60M	$845.31M	$984.23M	$1.12B	$1.59B	$928.17M	$979.67M
High Forecast	$1.93B	$2.08B	$1.98B	$1.92B	$1.76B	$1.91B	$1.84B	$1.77B	$1.66B	$1.80B	$1.73B	$1.33B	$1.26B	$1.25B	$1.24B	$-28.50M	$968.89M	$1.17B	$1.41B	$-25.91M	$1.04B	$721.93M	$821.20M	$-20.48M	$845.31M	$984.23M	$1.12B	$1.91B	$928.17M	$979.67M
Low Forecast	$1.29B	$1.39B	$1.32B	$1.28B	$1.18B	$1.28B	$1.23B	$1.19B	$1.11B	$1.21B	$1.16B	$1.21B	$1.19B	$1.24B	$1.24B	$-42.75M	$881.13M	$1.08B	$946.33M	$-38.87M	$693.68M	$721.93M	$821.20M	$-30.72M	$845.31M	$984.23M	$1.12B	$1.27B	$928.17M	$979.67M
Surprise %	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-0.72%	0.47%	-45.14%	-0.63%	-0.40%	0.03%	1.80%	1.44%	1.55%	1.92%	1.78%	0.88%	1.52%

Prudential Financial's average Quarter net income forecast for Sep 23 is $1.13B, with a range of $1.08B to $1.17B. PRU's average Quarter net income forecast represents a 120.44% increase compared to the company's last Quarter net income of $511.00M (Jun 23).

Prudential Financial SG&A Forecast

	Dec 27	Sep 27	Jun 27	Mar 27	Dec 26	Sep 26	Jun 26	Mar 26	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20
# Analysts	4	4	4	4	4	4	4	4	3	3	3	5	6	3	3	3	6	7	6	3	2	2	2	2	3	4	5	6	6	15
SG&A	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$3.07B	$3.11B	$4.50B	$4.20B	$3.85B	$3.44B	$3.62B	$3.65B	$3.58B	$3.00B	$3.01B	$3.34B	$3.46B
Avg Forecast	$-11.18B	$-10.55B	$-10.02B	$-13.43B	$-9.23B	$-9.01B	$-8.84B	$-9.96B	$-9.12B	$-8.87B	$-8.52B	$-9.18B	$-8.89B	$-9.13B	$-8.30B	$3.69B	$-7.97B	$-7.82B	$-7.75B	$3.35B	$2.62B	$3.69B	$3.09B	$2.65B	$3.53B	$3.36B	$3.45B	$1.69B	$3.78B	$3.40B
High Forecast	$-10.04B	$-9.47B	$-8.99B	$-12.05B	$-8.29B	$-8.09B	$-7.94B	$-8.95B	$-8.19B	$-7.97B	$-7.65B	$-8.07B	$-7.65B	$-8.78B	$-8.30B	$4.43B	$-7.51B	$-7.19B	$-6.96B	$4.03B	$3.14B	$3.69B	$3.09B	$3.18B	$3.53B	$3.36B	$3.45B	$2.03B	$3.78B	$3.40B
Low Forecast	$-13.73B	$-12.95B	$-12.30B	$-16.49B	$-11.33B	$-11.06B	$-10.86B	$-12.24B	$-11.20B	$-10.89B	$-10.46B	$-12.54B	$-11.95B	$-9.49B	$-8.30B	$2.95B	$-9.23B	$-8.58B	$-9.52B	$2.68B	$2.10B	$3.69B	$3.09B	$2.12B	$3.53B	$3.36B	$3.45B	$1.35B	$3.78B	$3.40B
Surprise %	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-0.39%	-0.40%	1.34%	1.60%	1.04%	1.11%	1.36%	1.03%	1.07%	0.87%	1.78%	0.88%	1.02%

Prudential Financial's average Quarter SG&A projection for Dec 23 is $-7.97B, based on 6 Wall Street analysts, with a range of $-9.23B to $-7.51B. The forecast indicates a -359.86% fall compared to PRU last annual SG&A of $3.07B (Sep 23).

Prudential Financial EPS Forecast

	Dec 27	Sep 27	Jun 27	Mar 27	Dec 26	Sep 26	Jun 26	Mar 26	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20
# Analysts	4	4	4	4	4	4	4	4	3	3	3	5	6	3	3	3	6	7	6	3	2	2	2	2	3	4	5	6	6	15
EPS	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	$1.38	$3.94	$-1.49	$-0.78	$0.06	$-0.12	$3.22	$3.93	$5.52	$7.14	$2.07	$3.76
Avg Forecast	$4.15	$4.47	$4.25	$4.13	$3.79	$4.10	$3.96	$3.81	$3.57	$3.88	$3.73	$3.56	$3.36	$3.47	$3.45	$3.14	$2.61	$3.14	$3.04	$2.96	$2.54	$2.00	$2.28	$2.70	$2.34	$2.73	$3.11	$2.76	$2.57	$2.72
High Forecast	$5.38	$5.79	$5.51	$5.35	$4.91	$5.32	$5.14	$4.94	$4.62	$5.03	$4.84	$3.70	$3.52	$3.49	$3.45	$3.14	$2.70	$3.25	$3.94	$3.84	$3.29	$2.00	$2.28	$2.70	$2.34	$2.73	$3.11	$2.76	$2.57	$2.72
Low Forecast	$3.60	$3.87	$3.69	$3.58	$3.28	$3.56	$3.44	$3.31	$3.09	$3.36	$3.23	$3.38	$3.32	$3.45	$3.45	$3.14	$2.46	$3.01	$2.64	$2.57	$2.20	$2.00	$2.28	$2.70	$2.34	$2.73	$3.11	$2.76	$2.57	$2.72
Surprise %	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	-	0.45%	1.33%	-0.59%	-0.39%	0.02%	-0.04%	1.37%	1.44%	1.77%	2.58%	0.80%	1.38%

According to 7 Wall Street analysts, Prudential Financial's projected average Quarter EPS for Sep 23 is $3.14, with a low estimate of $3.01 and a high estimate of $3.25. This represents a 127.57% increase compared to PRU previous annual EPS of $1.38 (Jun 23).

Prudential Financial Peer Comparison by Price Target

Ticker	Company	Last Closing Price	Avg Price Target	Upside/Downside	Avg Rating
LNC	Lincoln National	$34.27	$52.36	52.79%	Hold
MET	MetLife	$82.60	$87.46	5.88%	Buy
GL	Globe Life	$108.76	$108.25	-0.47%	Hold
JXN	Jackson Financial	$98.54	$92.67	-5.96%	Hold
PRU	Prudential Financial	$124.11	$116.00	-6.53%	Buy
BHF	Brighthouse Financial	$50.00	$46.60	-6.80%	Hold
UNM	Unum Group	$72.62	$67.40	-7.19%	Buy
AFL	Aflac	$110.24	$93.11	-15.54%	Hold
MFC	Manulife Financial	$32.17	$25.86	-19.61%	Buy

PRU Forecast FAQ

Is Prudential Financial a good buy?

Yes, according to 21 Wall Street analysts, Prudential Financial (PRU) is considered a 'Buy'. The rating consensus is based on 0 'Strong Buy' and 10 'Buy' recommendations, accounting for 47.62% of PRU's total ratings.

What is PRU's price target?

Prudential Financial (PRU) average price target is $116 with a range of $96 to $143, implying a -6.53% from its last price of $124.11. The data is based on 21 Wall Street analysts who provided a twelve-month price target estimate in the last three months.

Will Prudential Financial stock go up soon?

According to Wall Street analysts' prediction for PRU stock, the company can go down by -6.53% (from the last price of $124.11 to the average price target of $116), up by 15.22% based on the highest stock price target, and down by -22.65% based on the lowest stock price target.

Can Prudential Financial stock reach $200?

PRU's average twelve months analyst stock price target of $116 does not support the claim that Prudential Financial can reach $200 in the near future.

What is Prudential Financial's current price target trend?

1 Wall Street analyst forecast a $119 price target for Prudential Financial (PRU) this month, down -4.12% from its last price of $124.11. Compared to the last 3 and 12 months, the average price target decreased by -2.24% and decreased by -2.05%, respectively.

What are Prudential Financial's analysts' financial forecasts?

Prudential Financial's analysts financial forecasts for the fiscal year (Dec 2026) are as follows: average revenue is $60.42B (high $74.19B, low $54.24B), average EBITDA is $-5.706M (high $-5.123M, low $-7.007M), average net income is $5.62B (high $7.28B, low $4.87B), average SG&A $-37.045B (high $-33.259B, low $-45.489B), and average EPS is $15.66 (high $20.3, low $13.58). PRU's analysts financial forecasts for the fiscal year (Dec 2027) are as follows: average revenue is $73.68B (high $90.47B, low $66.15B), average EBITDA is $-6.959M (high $-6.248M, low $-8.545M), average net income is $6.09B (high $7.9B, low $5.28B), average SG&A $-45.175B (high $-40.558B, low $-55.472B), and average EPS is $16.99 (high $22.02, low $14.73).

Did the PRU's actual financial results beat the analysts' financial forecasts?

Based on Prudential Financial's last annual report (Dec 2023), the company's revenue was $-3.169B, which missed the average analysts forecast of $51.28B by -106.18%. Apple's EBITDA was $-116M, beating the average prediction of $-89.3M by 29.90%. The company's net income was $-207M, missing the average estimation of $3.12B by -106.63%. Apple's SG&A was $83M, missing the average forecast of $-20.187B by -100.41%. Lastly, the company's EPS was $0, missing the average prediction of $11.76 by -100.00%. In terms of the last quarterly report (Sep 2023), Prudential Financial's revenue was $8.35B, missing the average analysts' forecast of $12.76B by -34.52%. The company's EBITDA was $-1.058B, beating the average prediction of $-1.205M by 87719.20%. Prudential Financial's net income was $-807M, missing the average estimation of $1.13B by -171.64%. The company's SG&A was $3.07B, missing the average forecast of $-7.821B by -139.20%. Lastly, the company's EPS was $0, missing the average prediction of $3.14 by -100.00%