Pinterest Ownership | Who Owns Pinterest?

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Pinterest Ownership Summary

Pinterest is owned by 73.76% institutional investors, 0.57% insiders, and 25.67% retail investors. Vanguard group is the largest institutional shareholder, holding 8.71% of PINS shares. Vanguard Total Stock Mkt Idx Inv is the top mutual fund, with 2.62% of its assets in Pinterest shares.

PINS Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Pinterest	73.76%	0.57%	25.67%
Sector	Communication Services Stocks	41.41%	13.19%	45.40%
Industry	Internet Content & Information Stocks	41.01%	11.78%	47.20%
Idea	Social Media Stocks List	46.35%	7.08%	46.57%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	59.14M	8.71%	$2.61B
Blackrock	48.45M	7.14%	$2.14B
Elliott investment management	28.00M	4.12%	$1.23B
Fmr	20.91M	3.08%	$921.65M
Norges bank	19.79M	2.92%	$872.20M
Wellington management group llp	19.18M	2.83%	$845.11M
Price t rowe associates inc /md/	14.92M	2.20%	$657.58M
Macquarie group	12.78M	1.88%	$563.03M
State street	12.62M	1.86%	$556.03M
Baillie gifford	10.12M	1.49%	$445.82M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Swan & legend advisors	24.61K	95.36%	$1.08M
Inflection point investments llp	290.06K	15.78%	$12.78M
Empirical capital management	268.02K	8.42%	$11.81M
Elliott investment management	28.00M	7.12%	$1.23B
14b captial management lp	280.00K	5.77%	$12.34M
Bronte capital management pty	1.35M	4.66%	$59.52M
Rip road capital partners lp	119.20K	4.61%	$5.25M
Paragon capital management	604.60K	3.52%	$17.53M
Once capital management	206.70K	3.41%	$9.11M
Kelly lawrence w & associates inc/ca	333.68K	3.35%	$14.71M

Top Buyers

Holder	Shares	% Assets	Change
Norges bank	19.79M	0.13%	19.79M
Fmr	20.91M	0.06%	18.06M
Wellington management group llp	19.18M	0.15%	5.83M
Ontario teachers pension plan board	5.82M	2.36%	5.78M
Qube research	3.99M	0.28%	2.45M

Top Sellers

Holder	Shares	% Assets	Change
Price t rowe associates inc /md/	14.92M	0.08%	-4.74M
Macquarie group	12.78M	0.65%	-4.19M
Ameriprise financial	9.33M	0.11%	-4.06M
Whale rock capital management	-	-	-3.44M
Two sigma advisers, lp	7.41M	0.73%	-3.23M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	19.79M	0.13%	19.79M	$872.20M
1832 asset management	2.24M	0.08%	2.24M	$98.66M
Marshall wace, llp	556.90K	0.03%	556.90K	$24.54M
Mirae asset global etfs	323.78K	0.03%	323.78K	$14.27M
14b captial management lp	280.00K	5.77%	280.00K	$12.34M

Sold Out

Holder	Change
Mendota financial group	-3.00
Harbor investment advisory	-4.00
Johnson financial group	-7.00
Abound wealth management	-7.00
Financial gravity asset management	-8.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Sep 30, 2024	793	-8.22%	500,470,929	-9.38%	73	1.11%	359	-16.32%	271	2.26%
Jun 30, 2024	857	4.26%	552,154,572	6.21%	81	1.37%	422	7.38%	265	4.33%
Mar 31, 2024	822	-0.24%	519,876,203	-1.26%	77	1.27%	393	-7.09%	254	5.83%
Dec 31, 2023	824	12.72%	526,526,886	6.43%	78	1.45%	423	23.32%	240	18.81%
Sep 30, 2023	731	2.52%	494,719,088	0.41%	73	1.40%	343	17.06%	202	-18.55%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard Total Stock Mkt Idx Inv	17.69M	2.62%	-1.29M
Vanguard Mid Cap Index Institutional	12.12M	1.79%	-755.18K
Vanguard Institutional Extnd Mkt Idx Tr	8.99M	1.33%	-45.62K
T. Rowe Price Growth Stock	7.13M	1.06%	-93.67K
T. Rowe Price US Growth Stock Composite	7.13M	1.06%	2.32M
Vanguard Growth Index Investor	6.43M	0.95%	-1.13M
Vanguard US Growth Investor	5.32M	0.78%	-
Baillie Gifford US Equity Growth	4.98M	0.74%	-229.13K
T. Rowe Price Growth Stock Tr-B	4.97M	0.74%	1.70M
Delaware Ivy Mid Cap Growth A	4.55M	0.66%	-

Recent Insider Transactions

Date	Name	Role	Activity	Value
Jan 15, 2025	Rajaram Gokul	-	Sell	$34.99K
Dec 18, 2024	Rajaram Gokul	-	Sell	$35.63K
Nov 27, 2024	Acosta Andrea	Chief Accounting Officer	Sell	$118.73K
Nov 27, 2024	Walcott Wanjiku Juanita	Chief Legal & Bus Affairs Ofc.	Sell	$365.59K
Nov 20, 2024	Rajaram Gokul	-	Sell	$34.19K

Insider Transactions Trends

Date	Buy	Sell
2024 Q4	-	5
2024 Q3	-	5
2024 Q2	-	14
2024 Q1	-	12
2023 Q4	-	24

PINS Ownership FAQ

Who Owns Pinterest?

Pinterest shareholders are primarily institutional investors at 73.76%, followed by 0.57% insiders and 25.67% retail investors. The average institutional ownership in Pinterest's industry, Internet Content & Information Stocks , is 41.01%, which Pinterest exceeds.

Who owns the most shares of Pinterest?

Pinterest’s largest shareholders are Vanguard group (59.14M shares, 8.71%), Blackrock (48.45M shares, 7.14%), and Elliott investment management (28M shares, 4.12%). Together, they hold 19.97% of Pinterest’s total shares outstanding.

Does Blackrock own Pinterest?

Yes, BlackRock owns 7.14% of Pinterest, totaling 48.45M shares as of Jun 2024. This represents 0.05% of BlackRock's total assets, with a market value of 2.14B$. In the last quarter, BlackRock decreased its holdings by -787K shares, a -1.60% change.

Who is Pinterest’s biggest shareholder by percentage of total assets invested?

Swan & legend advisors is Pinterest’s biggest shareholder by percentage of total assets invested, with 95.36% of its assets in 24.61K Pinterest shares, valued at 1.08M$.

Who is the top mutual fund holder of Pinterest shares?

Vanguard Total Stock Mkt Idx Inv is the top mutual fund holder of Pinterest shares, with 2.62% of its total shares outstanding invested in 17.69M Pinterest shares.

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