Pinterest Ownership | Who Owns Pinterest?

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Pinterest Ownership Summary

Pinterest is owned by 38.93% institutional investors, 0.99% insiders, and 60.07% retail investors. Vanguard group is the largest institutional shareholder, holding 8.36% of PINS shares. Vanguard US Total Market Shares ETF is the top mutual fund, with 2.83% of its assets in Pinterest shares.

PINS Ownership Benchmark

Type	Name	% Inst	% Insiders	% Retail
Stock	Pinterest	38.93%	0.99%	60.07%
Sector	Communication Services Stocks	31.68%	14.81%	53.51%
Industry	Internet Content & Information Stocks	27.98%	14.13%	57.89%
Idea	Social Media Stocks List	38.07%	9.24%	52.68%

Institutional Shareholders

Top Institutional Shareholders by Total Shares

Holder	Shares	% Holding	Value
Vanguard group	56.74M	8.36%	$1.65B
Blackrock	48.45M	7.14%	$2.14B
Blackrock funding, inc. /de	37.99M	5.60%	$1.10B
Elliott investment management	28.00M	4.13%	$812.00M
Price t rowe associates inc /md/	25.43M	3.75%	$737.53M
Ameriprise financial	13.64M	2.01%	$395.44M
State street	12.62M	1.86%	$556.03M
Fmr	12.60M	1.86%	$365.38M
Norges bank	12.35M	1.82%	$358.20M
Wellington management group llp	11.55M	1.70%	$334.98M

Top Institutional Shareholders by % of Total Assets

Holder	Shares	% Assets	Value
Swan & legend advisors	24.61K	95.36%	$1.08M
Inflection point investments llp	291.66K	11.52%	$8.46M
14b captial management lp	729.00K	9.20%	$21.14M
Empirical capital management	268.02K	8.42%	$11.81M
Northern right capital management	571.09K	6.12%	$16.56M
Incline global management	273.69K	6.02%	$7.94M
Rip road capital partners lp	202.43K	4.97%	$5.87M
Elliott investment management	28.00M	4.87%	$812.00M
Nan fung trinity (hk)	761.49K	4.51%	$22.08M
Freshford capital management	502.37K	4.15%	$14.57M

Top Buyers

Holder	Shares	% Assets	Change
Price t rowe associates inc /md/	25.43M	0.09%	12.99M
Norges bank	12.35M	0.05%	12.35M
Marshall wace, llp	10.70M	0.37%	6.13M
Ameriprise financial	13.64M	0.10%	4.53M
Jpmorgan chase	8.43M	0.02%	4.04M

Top Sellers

Holder	Shares	% Assets	Change
Blackrock funding, inc. /de	37.99M	0.02%	-8.98M
Wellington management group llp	11.55M	0.06%	-7.48M
Point72 asset management	-	-	-4.75M
Harding loevner lp	1.65M	0.13%	-4.28M
Ontario teachers pension plan board	4.77M	1.66%	-4.04M

New Positions

Holder	Shares	% Assets	Change	Value
Norges bank	12.35M	0.05%	12.35M	$358.20M
Shapiro capital management	2.90M	2.86%	2.90M	$84.19M
1832 asset management	2.24M	0.08%	2.24M	$98.66M
Raymond james financial	2.11M	0.02%	2.11M	$61.26M
Senvest management	1.56M	1.39%	1.56M	$45.18M

Sold Out

Holder	Change
Beacon capital management	-3.00
Mendota financial group	-3.00
Harbor investment advisory	-4.00
Johnson financial group	-7.00
Abound wealth management	-7.00

Institutional Ownership Trends

Date	Holdings	Change %	Shares	Change %	Ownership	Change %	Increased Position	Change %	Decreased Position	Change %
Dec 31, 2024	435	-45.63%	264,152,254	-47.24%	38	0.72%	224	-37.95%	146	-46.72%
Sep 30, 2024	793	-8.22%	500,470,929	-9.38%	73	1.11%	359	-16.32%	271	2.26%
Jun 30, 2024	857	4.26%	552,154,572	6.21%	81	1.37%	422	7.38%	265	4.33%
Mar 31, 2024	822	-0.24%	519,876,203	-1.26%	77	1.27%	393	-7.09%	254	5.83%
Dec 31, 2023	824	12.72%	526,526,886	6.43%	78	1.45%	423	23.32%	240	18.81%

Top Mutual Funds Shareholders

Holder	Shares	% Holding	Change
Vanguard US Total Market Shares ETF	19.13M	2.83%	187.31K
Vanguard Total Stock Mkt Idx Inv	17.77M	2.62%	37.84K
Vanguard Mid Cap Index Institutional	12.17M	1.79%	52.41K
Vanguard Institutional Extnd Mkt Idx Tr	9.01M	1.33%	24.10K
T. Rowe Price US Growth Stock Composite	7.13M	1.06%	2.32M
Vanguard Growth Index Investor	6.46M	0.95%	5.80K
T. Rowe Price Growth Stock Tr-B	4.97M	0.74%	1.70M
Baillie Gifford US Equity Growth	4.84M	0.72%	-143.40K
Vanguard US Growth Investor	4.84M	0.72%	-483.98K
T. Rowe Price Growth Stock	4.73M	0.70%	-1.55M

Recent Insider Transactions

Date	Name	Activity	Value
Apr 02, 2025	Silbermann Benjamin	Sell	$268.13K
Apr 02, 2025	Silbermann Benjamin	Sell	$1.38M
Apr 02, 2025	Silbermann Benjamin	Sell	$1.22M
Apr 02, 2025	Silbermann Benjamin	Sell	$318.20K
Mar 26, 2025	Silbermann Benjamin	Sell	$331.48K

Insider Transactions Trends

Date	Buy	Sell
2025 Q2	-	4
2025 Q1	-	17
2024 Q4	-	5
2024 Q3	-	5
2024 Q2	-	14

PINS Ownership FAQ

Who Owns Pinterest?

Pinterest shareholders are primarily institutional investors at 38.93%, followed by 0.99% insiders and 60.08% retail investors. The average institutional ownership in Pinterest's industry, Internet Content & Information Stocks , is 27.98%, which Pinterest exceeds.

Who owns the most shares of Pinterest?

Pinterest’s largest shareholders are Vanguard group (56.74M shares, 8.36%), Blackrock (48.45M shares, 7.14%), and Blackrock funding, inc. /de (37.99M shares, 5.60%). Together, they hold 21.10% of Pinterest’s total shares outstanding.

Does Blackrock own Pinterest?

Yes, BlackRock owns 7.14% of Pinterest, totaling 48.45M shares as of Jun 2024. This represents 0.05% of BlackRock's total assets, with a market value of 2.14B$. In the last quarter, BlackRock decreased its holdings by -787K shares, a -1.60% change.

Who is Pinterest’s biggest shareholder by percentage of total assets invested?

Swan & legend advisors is Pinterest’s biggest shareholder by percentage of total assets invested, with 95.36% of its assets in 24.61K Pinterest shares, valued at 1.08M$.

Who is the top mutual fund holder of Pinterest shares?

Vanguard US Total Market Shares ETF is the top mutual fund holder of Pinterest shares, with 2.83% of its total shares outstanding invested in 19.13M Pinterest shares.

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