MediaAlpha (MAX) Stock Forecast, Price Target & Predictions
MAX Stock Forecast
MediaAlpha stock forecast is as follows: an average price target of $17.25 (represents a 2.74% upside from MAX’s last price of $16.79) and a rating consensus of 'Buy', based on 6 wall street analysts offering a 1-year stock forecast.
MAX Price Target
The average price target for MediaAlpha (MAX) is $17.25 based on 1-year price targets from 6 Wall Street analysts in the past 3 months, with a price target range of $23.00 to $12.00. This represents a potential 2.74% upside from MAX's last price of $16.79.
MAX Analyst Ratings
According to 6 Wall Street analysts, MediaAlpha's rating consensus is 'Buy'. The analyst rating breakdown for MAX stock is 0 'Strong Buy' (0.00%), 4 'Buy' (66.67%), 2 'Hold' (33.33%), 0 'Sell' (0.00%), and 0 'Strong Sell' (0.00%).
MediaAlpha Price Target by Analyst
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Aug 20, 2024 | Eric Sheridan | Goldman Sachs | $20.00 | $17.06 | 17.23% | 19.12% |
| May 28, 2024 | Frank Morgan | RBC Capital | $23.00 | $18.26 | 25.96% | 36.99% |
| Dec 20, 2022 | - | J.P. Morgan | $14.00 | $10.60 | 32.07% | -16.62% |
| Aug 09, 2022 | - | Citigroup | $12.00 | $9.34 | 28.48% | -28.53% |
The latest MediaAlpha stock forecast, released on Aug 20, 2024 by Eric Sheridan from Goldman Sachs, set a price target of $20.00, which represents a 17.23% increase from the stock price at the time of the forecast ($17.06), and a 19.12% increase from MAX last price ($16.79).
MediaAlpha Price Target by Period
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | 1 | 1 | 2 |
| Avg Price Target | $20.00 | $20.00 | $21.50 |
| Last Closing Price | $16.79 | $16.79 | $16.79 |
| Upside/Downside | 19.12% | 19.12% | 28.05% |
In the current month, the average price target of MediaAlpha stock is $20.00, according to 1 Wall Street analyst offering twelve months forecast. The average price target represents a 19.12% increase as opposed to MediaAlpha's last price of $16.79. This month's average price target is down 0.00% compared to last quarter, and down -6.98% compared to last year.
Analyst Ratings Upgrades/Downgrades
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Aug 19, 2024 | Goldman Sachs | - | Buy | Initialise |
| Jun 26, 2024 | Cowen & Co. | - | Hold | Downgrade |
| May 28, 2024 | RBC Capital | Outperform | Outperform | Hold |
| May 15, 2024 | Keefe, Bruyette & Woods | Outperform | Outperform | Hold |
| Feb 26, 2024 | BMO Capital | - | Outperform | Upgrade |
| Aug 09, 2022 | Citigroup | Neutral | Neutral | Hold |
| Feb 23, 2022 | Citigroup | - | Neutral | Downgrade |
MediaAlpha's last stock rating was published by Goldman Sachs on Aug 19, 2024. The company Initialise its MAX rating from "null" to "Buy".
MediaAlpha Financial Forecast
MediaAlpha Revenue Forecast
| Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jul 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | - | - | - | - | - | - | - | - | - | - | - | - | - | $74.57M | $84.77M | $111.63M | $124.01M | $89.02M | - | $142.60M | $161.58M | $152.75M | $157.35M | $173.59M | $190.21M | $151.55M |
| Avg Forecast | $188.90M | $187.81M | $186.72M | $185.64M | $267.57M | $279.12M | $240.15M | $256.91M | $263.63M | $247.11M | $151.40M | $111.17M | $113.16M | $70.05M | $78.85M | $111.38M | $115.50M | $80.03M | $114.05M | $140.73M | $151.94M | $161.71M | $158.68M | $173.39M | $164.06M | $150.80M |
| High Forecast | $192.50M | $191.39M | $190.29M | $189.19M | $272.68M | $284.45M | $244.74M | $261.82M | $268.67M | $249.27M | $154.29M | $113.29M | $113.31M | $71.39M | $80.36M | $113.51M | $117.71M | $81.55M | $114.05M | $153.79M | $166.04M | $176.72M | $173.41M | $189.49M | $179.29M | $164.80M |
| Low Forecast | $186.26M | $185.18M | $184.12M | $183.05M | $263.84M | $275.22M | $236.80M | $253.33M | $259.95M | $244.97M | $149.29M | $109.61M | $113.01M | $69.07M | $77.75M | $109.83M | $113.89M | $78.91M | $114.05M | $133.37M | $144.00M | $153.26M | $150.39M | $164.33M | $155.49M | $142.92M |
| # Analysts | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 2 | 4 | 2 | 1 | 2 | 1 | 1 | 1 | - | - | - | - | 1 | 1 | 1 | 1 | 1 | 1 |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.06% | 1.08% | 1.00% | 1.07% | 1.11% | - | 1.01% | 1.06% | 0.94% | 0.99% | 1.00% | 1.16% | 1.00% |
MediaAlpha's average Quarter revenue forecast for Dec 23 based on 2 analysts is $113.16M, with a low forecast of $113.01M, and a high forecast of $113.31M. MAX's average Quarter revenue forecast represents a 51.75% increase compared to the company's last Quarter revenue of $74.57M (Sep 23).
MediaAlpha EBITDA Forecast
| Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jul 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 2 | 4 | 2 | 1 | 2 | 1 | 1 | 1 | - | - | - | - | 1 | 1 | 1 | 1 | 1 | 1 |
| EBITDA | - | - | - | - | - | - | - | - | - | - | - | - | - | $-14.75M | $-16.07M | $-9.11M | $78.47M | $-17.38M | - | $-6.57M | $-2.16M | $1.21M | $2.75M | $3.06M | $-25.49M | $7.32M |
| Avg Forecast | $4.92M | $4.89M | $4.86M | $4.83M | $6.96M | $7.27M | $6.25M | $6.69M | $6.86M | $6.43M | $3.94M | $2.89M | $2.95M | $1.82M | $2.05M | $2.90M | $3.01M | $4.07M | $2.97M | $-2.38M | $3.95M | $4.35M | $6.19M | $4.59M | $4.27M | $3.93M |
| High Forecast | $5.01M | $4.98M | $4.95M | $4.92M | $7.10M | $7.40M | $6.37M | $6.82M | $6.99M | $6.49M | $4.02M | $2.95M | $2.95M | $1.86M | $2.09M | $2.95M | $3.06M | $4.88M | $2.97M | $-1.91M | $4.32M | $5.22M | $7.43M | $5.51M | $4.67M | $4.29M |
| Low Forecast | $4.85M | $4.82M | $4.79M | $4.76M | $6.87M | $7.16M | $6.16M | $6.59M | $6.77M | $6.38M | $3.89M | $2.85M | $2.94M | $1.80M | $2.02M | $2.86M | $2.96M | $3.25M | $2.97M | $-2.86M | $3.75M | $3.48M | $4.95M | $3.67M | $4.05M | $3.72M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | -8.09% | -7.83% | -3.14% | 26.10% | -4.27% | - | 2.75% | -0.55% | 0.28% | 0.44% | 0.67% | -5.97% | 1.86% |
1 analysts predict MAX's average Quarter EBITDA for Mar 23 to be $2.90M, with a high of $2.95M and a low of $2.86M. This is -96.31% lower than MediaAlpha's previous annual EBITDA (Dec 22) of $78.47M.
MediaAlpha Net Income Forecast
| Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jul 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 2 | 4 | 2 | 1 | 2 | 1 | 1 | 1 | - | - | - | - | 1 | 1 | 1 | 1 | 1 | 1 |
| Net Income | - | - | - | - | - | - | - | - | - | - | - | - | - | $-13.50M | $-14.29M | $-14.58M | $-28.35M | $-21.23M | - | $-9.85M | $-4.02M | $-3.53M | $-197.00K | $294.00K | $-28.18M | $4.83M |
| Avg Forecast | $13.90M | $10.59M | $8.88M | $13.16M | $8.51M | $7.54M | $5.32M | $7.87M | $8.79M | $6.50M | $385.00K | $-5.10M | $-9.68M | $-15.48M | $-15.56M | $-10.37M | $-9.31M | $-11.87M | $-9.64M | $-4.45M | $-554.36K | $-12.70M | $-443.25K | $441.00K | $2.58M | $5.54M |
| High Forecast | $14.25M | $10.86M | $9.10M | $13.48M | $8.72M | $7.73M | $5.45M | $8.06M | $9.01M | $7.50M | $394.56K | $-5.01M | $-8.30M | $-15.20M | $-15.27M | $-10.19M | $-9.14M | $-9.50M | $-9.64M | $-3.56M | $-516.70K | $-10.16M | $-354.60K | $529.20K | $2.90M | $6.21M |
| Low Forecast | $13.65M | $10.40M | $8.71M | $12.92M | $8.35M | $7.40M | $5.22M | $7.72M | $8.63M | $5.00M | $378.01K | $-5.23M | $-11.07M | $-15.86M | $-15.94M | $-10.63M | $-9.54M | $-14.25M | $-9.64M | $-5.34M | $-621.26K | $-15.24M | $-531.90K | $352.80K | $2.41M | $5.17M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | 0.87% | 0.92% | 1.41% | 3.04% | 1.79% | - | 2.21% | 7.26% | 0.28% | 0.44% | 0.67% | -10.90% | 0.87% |
MediaAlpha's average Quarter net income forecast for Jun 21 is $-443.25K, with a range of $-531.90K to $-354.60K. MAX's average Quarter net income forecast represents a -250.77% decrease compared to the company's last Quarter net income of $294.00K (Mar 21).
MediaAlpha SG&A Forecast
| Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jul 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 2 | 4 | 2 | 1 | 2 | 1 | 1 | 1 | - | - | - | - | 1 | 1 | 1 | 1 | 1 | 1 |
| SG&A | - | - | - | - | - | - | - | - | - | - | - | - | - | $22.75M | $24.78M | $22.75M | $21.77M | $17.96M | - | $24.37M | $22.78M | $20.97M | $19.30M | $21.13M | $37.60M | $12.28M |
| Avg Forecast | $26.24M | $26.09M | $25.94M | $25.79M | $37.17M | $38.78M | $33.36M | $35.69M | $36.63M | $34.33M | $21.03M | $15.44M | $15.72M | $9.73M | $10.95M | $15.47M | $16.05M | $70.58M | $15.85M | $15.32M | $21.11M | $75.49M | $43.42M | $31.70M | $22.79M | $20.95M |
| High Forecast | $26.74M | $26.59M | $26.44M | $26.28M | $37.88M | $39.52M | $34.00M | $36.38M | $37.33M | $34.63M | $21.44M | $15.74M | $15.74M | $9.92M | $11.16M | $15.77M | $16.35M | $84.70M | $15.85M | $18.38M | $23.07M | $90.59M | $52.11M | $38.03M | $24.91M | $22.90M |
| Low Forecast | $25.88M | $25.73M | $25.58M | $25.43M | $36.66M | $38.24M | $32.90M | $35.20M | $36.12M | $34.03M | $20.74M | $15.23M | $15.70M | $9.60M | $10.80M | $15.26M | $15.82M | $56.47M | $15.85M | $12.26M | $20.01M | $60.39M | $34.74M | $25.36M | $21.60M | $19.86M |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | 2.34% | 2.26% | 1.47% | 1.36% | 0.25% | - | 1.59% | 1.08% | 0.28% | 0.44% | 0.67% | 1.65% | 0.59% |
MediaAlpha's average Quarter SG&A projection for Dec 23 is $15.72M, based on 2 Wall Street analysts, with a range of $15.70M to $15.74M. The forecast indicates a -30.89% fall compared to MAX last annual SG&A of $22.75M (Sep 23).
MediaAlpha EPS Forecast
| Dec 26 | Sep 26 | Jun 26 | Mar 26 | Dec 25 | Sep 25 | Jun 25 | Mar 25 | Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jul 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 2 | 4 | 2 | 1 | 2 | 1 | 1 | 1 | - | - | - | - | 1 | 1 | 1 | 1 | 1 | 1 |
| EPS | - | - | - | - | - | - | - | - | - | - | - | - | - | $-0.29 | $-0.32 | $-0.33 | $-0.66 | $-0.50 | - | $-0.24 | $-0.10 | $-0.09 | $-0.01 | $0.01 | $-0.48 | $0.15 |
| Avg Forecast | $0.26 | $0.20 | $0.17 | $0.25 | $0.16 | $0.14 | $0.10 | $0.15 | $0.16 | $0.12 | $0.01 | $-0.10 | $-0.18 | $-0.29 | $-0.29 | $-0.19 | $-0.17 | $-0.26 | $-0.20 | $-0.09 | $-0.01 | $0.01 | $0.01 | $0.03 | $0.06 | $0.12 |
| High Forecast | $0.27 | $0.20 | $0.17 | $0.25 | $0.16 | $0.14 | $0.10 | $0.15 | $0.17 | $0.14 | $0.01 | $-0.09 | $-0.16 | $-0.28 | $-0.29 | $-0.19 | $-0.17 | $-0.26 | $-0.20 | $-0.08 | $-0.01 | $0.01 | $0.01 | $0.03 | $0.06 | $0.13 |
| Low Forecast | $0.26 | $0.19 | $0.16 | $0.24 | $0.16 | $0.14 | $0.10 | $0.14 | $0.16 | $0.09 | $0.01 | $-0.10 | $-0.21 | $-0.30 | $-0.30 | $-0.20 | $-0.18 | $-0.27 | $-0.20 | $-0.10 | $-0.01 | $0.01 | $0.01 | $0.03 | $0.05 | $0.11 |
| Surprise % | - | - | - | - | - | - | - | - | - | - | - | - | - | 1.00% | 1.10% | 1.70% | 3.78% | 1.91% | - | 2.80% | 8.48% | -15.97% | -0.42% | 0.32% | -8.72% | 1.26% |
According to 1 Wall Street analysts, MediaAlpha's projected average Quarter EPS for Jun 21 is $0.01, with a low estimate of $0.01 and a high estimate of $0.01. This represents a 25.45% increase compared to MAX previous annual EPS of $0.01 (Mar 21).
MediaAlpha Peer Comparison by Price Target
| Ticker | Company | Last Closing Price | Avg Price Target | Upside/Downside | Avg Rating |
|---|---|---|---|---|---|
| LTRPA | Liberty TripAdvisor | $0.39 | $33.00 | 8361.54% | Hold |
| GROM | Grom Social Enterprises | $0.06 | $2.00 | 3233.33% | Buy |
| ATHM | Autohome | $27.57 | $70.00 | 153.90% | Hold |
| EGLX | Enthusiast Gaming | $0.25 | $0.50 | 100.00% | Buy |
| SCOR | comScore | $6.74 | $12.50 | 85.46% | Buy |
| SEAT | Vivid Seats | $4.62 | $6.70 | 45.02% | Buy |
| GENI | Genius Sports | $7.15 | $7.83 | 9.51% | Buy |
| YELP | Yelp | $33.87 | $36.29 | 7.14% | Buy |
| MAX | MediaAlpha | $16.79 | $17.25 | 2.74% | Buy |
MAX Forecast FAQ
Is MediaAlpha a good buy?
Yes, according to 6 Wall Street analysts, MediaAlpha (MAX) is considered a 'Buy'. The rating consensus is based on 0 'Strong Buy' and 4 'Buy' recommendations, accounting for 66.67% of MAX's total ratings.
What is MAX's price target?
MediaAlpha (MAX) average price target is $17.25 with a range of $12 to $23, implying a 2.74% from its last price of $16.79. The data is based on 6 Wall Street analysts who provided a twelve-month price target estimate in the last three months.
Will MediaAlpha stock go up soon?
According to Wall Street analysts' prediction for MAX stock, the company can go up by 2.74% (from the last price of $16.79 to the average price target of $17.25), up by 36.99% based on the highest stock price target, and down by -28.53% based on the lowest stock price target.
Can MediaAlpha stock reach $30?
MAX's average twelve months analyst stock price target of $17.25 does not support the claim that MediaAlpha can reach $30 in the near future.
What is MediaAlpha's current price target trend?
1 Wall Street analyst forecast a $20 price target for MediaAlpha (MAX) this month, up 19.12% from its last price of $16.79. Compared to the last 3 and 12 months, the average price target increased by 19.12% and increased by 28.05%, respectively.
What are MediaAlpha's analysts' financial forecasts?
MediaAlpha's analysts financial forecasts for the fiscal year (Dec 2025) are as follows: average revenue is $1.04B (high $1.06B, low $1.03B), average EBITDA is $27.17M (high $27.69M, low $26.79M), average net income is $29.23M (high $29.96M, low $28.7M), average SG&A $145.01M (high $147.78M, low $142.99M), and average EPS is $0.548 (high $0.561, low $0.538). MAX's analysts financial forecasts for the fiscal year (Dec 2026) are as follows: average revenue is $749.07M (high $763.38M, low $738.61M), average EBITDA is $19.5M (high $19.87M, low $19.23M), average net income is $46.53M (high $47.68M, low $45.68M), average SG&A $104.07M (high $106.06M, low $102.62M), and average EPS is $0.872 (high $0.893, low $0.856).
Did the MAX's actual financial results beat the analysts' financial forecasts?
Based on MediaAlpha's last annual report (Dec 2022), the company's revenue was $459.07M, beating the average analysts forecast of $450.31M by 1.95%. Apple's EBITDA was $45.85M, beating the average prediction of $7.66M by 498.78%. The company's net income was $-72.446M, beating the average estimation of $-35.268M by 105.41%. Apple's SG&A was $84.37M, missing the average forecast of $117.79M by -28.37%. Lastly, the company's EPS was $-1.73, beating the average prediction of $-0.72 by 140.39%. In terms of the last quarterly report (Sep 2023), MediaAlpha's revenue was $74.57M, beating the average analysts' forecast of $70.05M by 6.45%. The company's EBITDA was $-14.749M, missing the average prediction of $1.82M by -908.85%. MediaAlpha's net income was $-13.502M, missing the average estimation of $-15.477M by -12.76%. The company's SG&A was $22.75M, beating the average forecast of $9.73M by 133.74%. Lastly, the company's EPS was $-0.29, beating the average prediction of $-0.29 by 0%