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MediaAlpha (MAX) Stock Forecast, Price Target & Predictions

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MAX Stock Forecast

MediaAlpha stock forecast is as follows: an average price target of $20.00 (represents a 78.41% upside from MAX’s last price of $11.21) and a rating consensus of 'Buy', based on 6 wall street analysts offering a 1-year stock forecast.

MAX Price Target

The average price target for MediaAlpha (MAX) is $20.00 based on 1-year price targets from 6 Wall Street analysts in the past 3 months, with a price target range of $20.00 to $20.00. This represents a potential 78.41% upside from MAX's last price of $11.21.

MAX Analyst Ratings

Buy

According to 6 Wall Street analysts, MediaAlpha's rating consensus is 'Buy'. The analyst rating breakdown for MAX stock is 0 'Strong Buy' (0.00%), 4 'Buy' (66.67%), 2 'Hold' (33.33%), 0 'Sell' (0.00%), and 0 'Strong Sell' (0.00%).

MediaAlpha Price Target by Analyst

DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Dec 04, 2024Ben HendrixRBC Capital$20.00$11.7170.72%78.41%
Aug 20, 2024Eric SheridanGoldman Sachs$20.00$17.0617.23%78.41%
May 28, 2024Frank MorganRBC Capital$23.00$18.2625.96%105.17%
Dec 20, 2022J.P. Morgan$14.00$10.6032.07%24.89%
Aug 09, 2022Citigroup$12.00$9.3428.48%7.05%

The latest MediaAlpha stock forecast, released on Dec 04, 2024 by Ben Hendrix from RBC Capital, set a price target of $20.00, which represents a 70.72% increase from the stock price at the time of the forecast ($11.71), and a 78.41% increase from MAX last price ($11.21).

MediaAlpha Price Target by Period

1M3M12M
# Anlaysts113
Avg Price Target$20.00$20.00$21.00
Last Closing Price$11.21$11.21$11.21
Upside/Downside78.41%78.41%87.33%

In the current month, the average price target of MediaAlpha stock is $20.00, according to 1 Wall Street analyst offering twelve months forecast. The average price target represents a 78.41% increase as opposed to MediaAlpha's last price of $11.21. This month's average price target is down 0.00% compared to last quarter, and down -4.76% compared to last year.

Analyst Ratings Upgrades/Downgrades

DateCompanyPrevious RatingNew RatingRating Change
Dec 04, 2024RBC CapitalOutperformOutperformHold
Aug 19, 2024Goldman SachsBuyInitialise
Jun 26, 2024Cowen & Co.HoldDowngrade
May 28, 2024RBC CapitalOutperformOutperformHold
May 15, 2024Keefe, Bruyette & WoodsOutperformOutperformHold
Feb 26, 2024BMO CapitalOutperformUpgrade
Aug 09, 2022CitigroupNeutralNeutralHold
Feb 23, 2022CitigroupNeutralDowngrade

MediaAlpha's last stock rating was published by RBC Capital on Dec 04, 2024. The company gave MAX a "Outperform" rating, the same as its previous rate.

MediaAlpha Financial Forecast

MediaAlpha Revenue Forecast

Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20
Revenue-------------$74.57M$84.77M$111.63M$124.01M$89.02M$103.45M$142.60M$161.58M$152.75M$157.35M$173.59M$190.21M$151.55M
Avg Forecast$459.55M$400.37M$317.98M$367.30M$320.60M$285.14M$253.65M$276.05M$298.30M$247.13M$151.40M$111.17M$113.16M$70.05M$78.85M$111.38M$115.50M$80.03M$114.05M$140.73M$151.94M$161.71M$158.68M$173.39M$164.06M$150.80M
High Forecast$465.68M$405.71M$322.22M$372.20M$324.87M$288.95M$257.03M$279.73M$301.01M$254.93M$151.40M$111.17M$113.31M$70.05M$79.90M$112.87M$117.05M$80.03M$114.05M$140.73M$151.94M$161.71M$158.68M$173.39M$164.06M$150.80M
Low Forecast$451.72M$393.55M$312.56M$361.05M$315.13M$280.28M$249.33M$271.34M$295.58M$239.33M$151.40M$111.17M$113.01M$70.05M$77.51M$109.48M$113.54M$80.03M$114.05M$140.73M$151.94M$161.71M$158.68M$173.39M$164.06M$150.80M
# Analysts11111112421121111111111111
Surprise %-------------1.06%1.08%1.00%1.07%1.11%0.91%1.01%1.06%0.94%0.99%1.00%1.16%1.00%

MediaAlpha's average Quarter revenue forecast for Dec 23 based on 2 analysts is $113.16M, with a low forecast of $113.01M, and a high forecast of $113.31M. MAX's average Quarter revenue forecast represents a 51.75% increase compared to the company's last Quarter revenue of $74.57M (Sep 23).

MediaAlpha EBITDA Forecast

Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20
# Analysts11111112421121111111111111
EBITDA-------------$-14.75M$-16.07M$-9.11M$78.47M$-17.38M$-10.46M$-6.57M$-2.16M$1.21M$2.75M$3.06M$-25.49M$7.32M
Avg Forecast$11.61M$10.11M$8.03M$9.28M$8.10M$7.20M$6.41M$6.97M$7.54M$6.24M$3.82M$2.81M$2.86M$1.77M$1.99M$2.81M$2.92M$2.08M$2.97M$-2.38M$3.95M$4.21M$4.13M$4.59M$4.27M$3.93M
High Forecast$11.76M$10.25M$8.14M$9.40M$8.21M$7.30M$6.49M$7.07M$7.60M$6.44M$3.82M$2.81M$2.86M$1.77M$2.02M$2.85M$2.96M$2.08M$2.97M$-1.91M$3.95M$4.21M$4.13M$5.51M$4.27M$3.93M
Low Forecast$11.41M$9.94M$7.90M$9.12M$7.96M$7.08M$6.30M$6.85M$7.47M$6.05M$3.82M$2.81M$2.85M$1.77M$1.96M$2.77M$2.87M$2.08M$2.97M$-2.86M$3.95M$4.21M$4.13M$3.67M$4.27M$3.93M
Surprise %--------------8.33%-8.07%-3.24%26.89%-8.34%-3.52%2.75%-0.55%0.29%0.67%0.67%-5.97%1.86%

1 analysts predict MAX's average Quarter EBITDA for Mar 23 to be $2.81M, with a high of $2.85M and a low of $2.77M. This is -96.41% lower than MediaAlpha's previous annual EBITDA (Dec 22) of $78.47M.

MediaAlpha Net Income Forecast

Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20
# Analysts11111112421121111111111111
Net Income-------------$-13.50M$-14.29M$-14.58M$-28.35M$-21.23M$-13.02M$-9.85M$-4.02M$-3.53M$-197.00K$294.00K$-28.18M$4.83M
Avg Forecast$16.02M$14.01M$8.34M$13.38M$13.24M$10.40M$6.97M$9.19M$12.17M$6.99M$396.12K$-5.25M$-9.96M$-15.92M$-16.01M$-10.67M$-9.58M$-13.94M$-10.59M$-4.45M$-629.58K$300.83K$669.50K$441.00K$2.94M$6.30M
High Forecast$16.30M$14.26M$8.49M$13.61M$13.47M$10.58M$7.09M$9.35M$15.22M$7.11M$401.99K$-5.13M$-8.54M$-15.57M$-15.65M$-10.44M$-9.37M$-13.94M$-10.59M$-3.56M$-629.58K$300.83K$669.50K$529.20K$2.94M$6.30M
Low Forecast$15.67M$13.70M$8.16M$13.08M$12.95M$10.17M$6.82M$8.98M$9.13M$6.83M$390.24K$-5.34M$-11.39M$-16.20M$-16.28M$-10.86M$-9.75M$-13.94M$-10.59M$-5.34M$-629.58K$300.83K$669.50K$352.80K$2.94M$6.30M
Surprise %-------------0.85%0.89%1.37%2.96%1.52%1.23%2.21%6.39%-11.72%-0.29%0.67%-9.60%0.77%

MediaAlpha's average Quarter net income forecast for Jun 21 is $669.50K, with a range of $669.50K to $669.50K. MAX's average Quarter net income forecast represents a 127.72% increase compared to the company's last Quarter net income of $294.00K (Mar 21).

MediaAlpha SG&A Forecast

Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20
# Analysts11111112421121111111111111
SG&A-------------$22.75M$24.78M$22.75M$21.77M$17.96M$20.27M$24.37M$22.78M$20.97M$19.30M$21.13M$37.60M$12.28M
Avg Forecast$65.64M$57.18M$45.42M$52.46M$45.79M$40.73M$36.23M$39.43M$42.60M$35.30M$21.62M$15.88M$16.16M$10.01M$11.26M$15.91M$16.50M$11.12M$15.85M$15.32M$21.11M$22.47M$22.05M$31.70M$22.79M$20.95M
High Forecast$66.51M$57.95M$46.02M$53.16M$46.40M$41.27M$36.71M$39.95M$42.99M$36.41M$21.62M$15.88M$16.18M$10.01M$11.41M$16.12M$16.72M$11.12M$15.85M$18.38M$21.11M$22.47M$22.05M$38.03M$22.79M$20.95M
Low Forecast$64.52M$56.21M$44.64M$51.57M$45.01M$40.03M$35.61M$38.75M$42.22M$34.18M$21.62M$15.88M$16.14M$10.01M$11.07M$15.64M$16.22M$11.12M$15.85M$12.26M$21.11M$22.47M$22.05M$25.36M$22.79M$20.95M
Surprise %-------------2.27%2.20%1.43%1.32%1.62%1.28%1.59%1.08%0.93%0.88%0.67%1.65%0.59%

MediaAlpha's average Quarter SG&A projection for Dec 23 is $16.16M, based on 2 Wall Street analysts, with a range of $16.14M to $16.18M. The forecast indicates a -28.95% fall compared to MAX last annual SG&A of $22.75M (Sep 23).

MediaAlpha EPS Forecast

Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20
# Analysts11111112421121111111111111
EPS-------------$-0.29$-0.32$-0.33$-0.66$-0.50$-0.31$-0.24$-0.10$-0.09$-0.01$0.01$-0.48$0.15
Avg Forecast$0.29$0.26$0.15$0.24$0.24$0.19$0.13$0.17$0.22$0.13$0.01$-0.10$-0.18$-0.29$-0.29$-0.19$-0.17$-0.26$-0.20$-0.09$-0.01$0.01$0.01$0.03$0.06$0.12
High Forecast$0.30$0.26$0.15$0.25$0.25$0.19$0.13$0.17$0.28$0.13$0.01$-0.09$-0.16$-0.28$-0.29$-0.19$-0.17$-0.26$-0.20$-0.09$-0.01$0.01$0.01$0.03$0.06$0.12
Low Forecast$0.29$0.25$0.15$0.24$0.24$0.19$0.12$0.16$0.17$0.12$0.01$-0.10$-0.21$-0.30$-0.30$-0.20$-0.18$-0.26$-0.20$-0.09$-0.01$0.01$0.01$0.03$0.06$0.12
Surprise %-------------1.00%1.10%1.70%3.78%1.91%1.56%2.80%8.48%-15.97%-0.42%0.32%-8.72%1.26%

According to 1 Wall Street analysts, MediaAlpha's projected average Quarter EPS for Jun 21 is $0.01, with a low estimate of $0.01 and a high estimate of $0.01. This represents a 25.45% increase compared to MAX previous annual EPS of $0.01 (Mar 21).

MediaAlpha Peer Comparison by Price Target

TickerCompanyLast Closing PriceAvg Price TargetUpside/DownsideAvg Rating
MAXMediaAlpha$11.55$20.0073.16%Buy
SEATVivid Seats$3.58$6.0067.60%Buy
SCORcomScore$6.94$8.0015.27%Buy
ATHMAutohome$26.96$30.5013.13%Hold
YELPYelp$39.68$34.00-14.31%Buy
GENIGenius Sports$9.27$7.83-15.53%Buy

MAX Forecast FAQ

Is MediaAlpha a good buy?

Yes, according to 6 Wall Street analysts, MediaAlpha (MAX) is considered a 'Buy'. The rating consensus is based on 0 'Strong Buy' and 4 'Buy' recommendations, accounting for 66.67% of MAX's total ratings.

What is MAX's price target?

MediaAlpha (MAX) average price target is $20 with a range of $20 to $20, implying a 78.41% from its last price of $11.21. The data is based on 6 Wall Street analysts who provided a twelve-month price target estimate in the last three months.

Will MediaAlpha stock go up soon?

According to Wall Street analysts' prediction for MAX stock, the company can go up by 78.41% (from the last price of $11.21 to the average price target of $20), up by 78.41% based on the highest stock price target, and up by 78.41% based on the lowest stock price target.

Can MediaAlpha stock reach $20?

MAX's average twelve months analyst stock price target of $20 does not support the claim that MediaAlpha can reach $20 in the near future.

What is MediaAlpha's current price target trend?

1 Wall Street analyst forecast a $20 price target for MediaAlpha (MAX) this month, up 78.41% from its last price of $11.21. Compared to the last 3 and 12 months, the average price target increased by 78.41% and increased by 87.33%, respectively.

What are MediaAlpha's analysts' financial forecasts?

MediaAlpha's analysts financial forecasts for the fiscal year (Dec 2025) are as follows: average revenue is $1.14B (high $1.15B, low $1.12B), average EBITDA is $28.68M (high $29.07M, low $28.2M), average net income is $39.8M (high $40.49M, low $38.92M), average SG&A $162.17M (high $164.33M, low $159.41M), and average EPS is $0.725 (high $0.737, low $0.709). MAX's analysts financial forecasts for the fiscal year (Dec 2026) are as follows: average revenue is $1.55B (high $1.57B, low $1.52B), average EBITDA is $39.04M (high $39.56M, low $38.37M), average net income is $51.76M (high $52.66M, low $50.61M), average SG&A $220.7M (high $223.64M, low $216.94M), and average EPS is $0.943 (high $0.959, low $0.922).

Did the MAX's actual financial results beat the analysts' financial forecasts?

Based on MediaAlpha's last annual report (Dec 2022), the company's revenue was $459.07M, beating the average analysts forecast of $450.31M by 1.95%. Apple's EBITDA was $45.85M, beating the average prediction of $5.59M by 720.87%. The company's net income was $-72.446M, beating the average estimation of $-38.553M by 87.91%. Apple's SG&A was $84.37M, beating the average forecast of $58.78M by 43.54%. Lastly, the company's EPS was $-1.73, beating the average prediction of $-0.72 by 140.39%. In terms of the last quarterly report (Sep 2023), MediaAlpha's revenue was $74.57M, beating the average analysts' forecast of $70.05M by 6.45%. The company's EBITDA was $-14.749M, missing the average prediction of $1.77M by -933.42%. MediaAlpha's net income was $-13.502M, missing the average estimation of $-15.924M by -15.21%. The company's SG&A was $22.75M, beating the average forecast of $10.01M by 127.37%. Lastly, the company's EPS was $-0.29, beating the average prediction of $-0.29 by 0%