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Jumia (JMIA) Revenue & Revenue Breakdown

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Jumia Revenue Highlights

Latest Revenue (Y)

$186.40M

Latest Revenue (Q)

$45.31M

Main Segment (Y)

Sales of goods

Main Geography (Y)

West Africa

Jumia Revenue by Period

Jumia Revenue by Year

DateRevenueChange
2023-12-31$186.40M-15.99%
2022-12-31$221.88M24.70%
2021-12-31$177.93M3.61%
2020-12-31$171.73M-4.43%
2019-12-31$179.68M20.30%
2018-12-31$149.36M33.79%
2017-12-31$111.64M-

Jumia generated $186.40M in revenue during NA 2023, up -15.99% compared to the previous quarter, and up 124.80% compared to the same period a year ago.

Jumia Revenue by Quarter

DateRevenueChange
2024-03-31$45.31M-23.73%
2023-12-31$59.41M32.33%
2023-09-30$44.89M-7.47%
2023-06-30$48.52M4.85%
2023-03-31$46.27M-30.40%
2022-12-31$66.48M31.67%
2022-09-30$50.49M-11.93%
2022-06-30$57.32M20.44%
2022-03-31$47.59M-23.29%
2021-12-31$62.05M45.46%
2021-09-30$42.66M6.00%
2021-06-30$40.24M25.42%
2021-03-31$32.08M-37.54%
2020-12-31$51.36M29.93%
2020-09-30$39.53M0.61%
2020-06-30$39.29M21.79%
2020-03-31$32.26M-41.55%
2019-12-31$55.20M25.95%
2019-09-30$43.83M-1.75%
2019-06-30$44.61M24.91%
2019-03-31$35.71M-26.41%
2018-12-31$48.53M24.15%
2018-09-30$39.09M36.40%
2018-06-30$28.66M-17.86%
2018-03-31$34.89M-

Jumia generated $45.31M in revenue during Q1 2024, up -23.73% compared to the previous quarter, and up 68.16% compared to the same period a year ago.

Jumia Revenue Breakdown

Jumia Revenue Breakdown by Product

Annual Revenue by Product

Product/ServiceDec 23Dec 22Dec 21Dec 20Dec 19
Commissions$46.67M$47.83M$35.34M$34.64M$25.01M
Fulfillment$18.51M$31.77M$36.39M$32.41M$26.86M
Marketing And Advertising$12.39M----
Other revenue$2.18M$6.41M$4.63M--
Sales of goods$86.38M$84.98M$65.13M--
Value added services$20.28M$32.84M$25.66M--
Marketing and Advertising-$18.04M$10.78M--
Other Revenue---$1.63M$797.00K
Sales Of Goods---$44.18M$81.16M
Value Added Services---$19.06M$20.49M
Marketing---$7.71M$6.09M

Jumia's latest annual revenue breakdown by segment (product or service), as of Dec 23: Sales of goods (46.34%), Commissions (25.04%), Value added services (10.88%), Fulfillment (9.93%), Marketing And Advertising (6.65%), and Other revenue (1.17%).

Quarterly Revenue by Product

Product/ServiceDec 20Sep 20
Sales Of Goods$13.50M$9.79M
Value Added Services$4.69M$4.90M
Other Revenue$545.00K$485.00K
Fulfillment$10.06M$8.27M
Marketing$3.01M$1.52M
Commissions$9.96M$8.71M

Jumia's latest quarterly revenue breakdown by segment (product or service), as of Dec 20: Sales Of Goods (32.32%), Fulfillment (24.09%), Commissions (23.84%), Value Added Services (11.24%), Marketing (7.21%), and Other Revenue (1.31%).

Jumia Revenue Breakdown by Country

Annual Revenue by Country

CountryDec 23Dec 22Dec 21Dec 20Dec 19
West Africa$83.61M$110.53M$83.36M$63.10M$68.92M
UNITED ARAB EMIRATES$629.00K$8.58M---
Other countries$8.00K$26.00K$1.00K--
North Africa$76.64M$63.15M$60.49M$48.48M$57.24M
Europe$1.15M$295.00K$329.00K$728.00K-
East Africa And South Africa$24.36M$39.31M$32.08M$27.11M$32.84M
Value added services--$25.66M--
United Arab Emirates--$1.67M--
Commissions--$35.34M--
Fulfillment--$36.39M--
Marketing and Advertising--$10.78M--
Other revenue--$4.63M--
Sales of goods--$65.13M--
P----$43.00K
D----$1.32M

Jumia's latest annual revenue breakdown by geography, as of Dec 23: West Africa (44.85%), North Africa (41.12%), East Africa And South Africa (13.07%), Europe (0.62%), UNITED ARAB EMIRATES (0.34%), and Other countries (0.00%).

Quarterly Revenue by Country

CountryDec 20Sep 20
Other Revenue$545.00K-
Value Added Services$4.69M-
West Africa$18.52M$15.14M
North Africa$14.38M$11.40M
Sales Of Goods$13.50M-
Marketing$3.01M-
East Africa And South Africa$8.62M$6.85M
Europe$149.00K$177.00K
Fulfillment$10.06M-
Commissions$9.96M-

Jumia's latest quarterly revenue breakdown by geography, as of Dec 20: West Africa (22.19%), North Africa (17.24%), Sales Of Goods (16.18%), Fulfillment (12.06%), Commissions (11.93%), East Africa And South Africa (10.33%), Value Added Services (5.62%), Marketing (3.61%), Other Revenue (0.65%), and Europe (0.18%).

Jumia Peer Comparison by Revenue

TickerCompanyLast Year RevenueLast Quarter Revenue
JDJD$1.08T$260.05B
BABAAlibaba Group$941.17B$221.87B
PDDPDD$247.64B$86.81B
VIPSVipshop$112.86B$27.65B
MELIMercadoLibre$14.47B$4.76B
SESea$13.08B$3.73B
BZUNBaozun$8.81B$1.98B
FTCHFarfetch$2.32B$572.09M
GLBEGlobal-e Online$569.95M$145.87M
JMIAJumia$186.40M$45.31M

JMIA Revenue FAQ

What is Jumia’s yearly revenue?

Jumia's yearly revenue for 2023 was $186.4M, representing a decrease of -15.99% compared to 2022. The company's yearly revenue for 2022 was $221.88M, representing an increase of 24.70% compared to 2021. JMIA's yearly revenue for 2021 was $177.93M, representing an increase of 3.61% compared to 2020.

What is Jumia’s quarterly revenue?

Jumia's quarterly revenue for Q1 2024 was $45.31M, a -23.73% decrease from the previous quarter (Q4 2023), and a -2.08% decrease year-over-year (Q1 2023). The company's quarterly revenue for Q4 2023 was $59.41M, a 32.33% increase from the previous quarter (Q3 2023), and a -10.64% decrease year-over-year (Q4 2022). JMIA's quarterly revenue for Q3 2023 was $44.89M, a -7.47% decrease from the previous quarter (Q2 2023), and a -11.08% decrease year-over-year (Q3 2022).

What is Jumia’s revenue growth rate?

Jumia's revenue growth rate for the last 3 years (2021-2023) was 4.76%, and for the last 5 years (2019-2023) was 3.74%.

What are Jumia’s revenue streams?

Jumia's revenue streams in c 23 are Commissions, Fulfillment, Marketing And Advertising, Other revenue, Sales of goods, and Value added services. Commissions generated $46.67M in revenue, accounting 25.04% of the company's total revenue, down -2.43% year-over-year. Fulfillment generated $18.51M in revenue, accounting 9.93% of the company's total revenue, down -41.76% year-over-year. Marketing And Advertising generated $12.39M in revenue, accounting 6.65% of the company's total revenue Other revenue generated $2.18M in revenue, accounting 1.17% of the company's total revenue, down -66.06% year-over-year. Sales of goods generated $86.38M in revenue, accounting 46.34% of the company's total revenue, up 1.65% year-over-year. Value added services generated $20.28M in revenue, accounting 10.88% of the company's total revenue, down -38.26% year-over-year.

What is Jumia’s main source of revenue?

For the fiscal year ending Dec 23, the largest source of revenue of Jumia was Sales of goods. This segment made a revenue of $86.38M, representing 46.34% of the company's total revenue.