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Discover Financial Services (DFS) Stock Forecast, Price Target & Predictions

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DFS Stock Forecast

Discover Financial Services stock forecast is as follows: an average price target of $187.50 (represents a -6.73% downside from DFS’s last price of $201.03) and a rating consensus of 'Hold', based on 15 wall street analysts offering a 1-year stock forecast.

DFS Price Target

The average price target for Discover Financial Services (DFS) is $187.50 based on 1-year price targets from 15 Wall Street analysts in the past 3 months, with a price target range of $214.00 to $161.00. This represents a potential -6.73% downside from DFS's last price of $201.03.

DFS Analyst Ratings

Hold

According to 15 Wall Street analysts, Discover Financial Services's rating consensus is 'Hold'. The analyst rating breakdown for DFS stock is 0 'Strong Buy' (0.00%), 7 'Buy' (46.67%), 8 'Hold' (53.33%), 0 'Sell' (0.00%), and 0 'Strong Sell' (0.00%).

Discover Financial Services Price Target by Analyst

DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Jan 24, 2025Donald FandettiWells Fargo$214.00$200.966.49%6.45%
Oct 18, 2024Jon ArfstromRBC Capital$161.00$150.467.01%-19.91%
Jul 19, 2024James FotheringhamCapital One Financial$119.00$141.77-16.06%-40.80%
Jun 25, 2024Mark DeVriesDeutsche Bank$136.00$126.427.58%-32.35%
Apr 19, 2024James FotheringhamCapital One Financial$115.00$125.88-8.64%-42.79%
Apr 19, 2024John HechtJefferies$145.00$124.2716.68%-27.87%
Apr 17, 2024Kevin BarkerPiper Sandler$145.00$120.6920.15%-27.87%
Apr 09, 2024Terry MaBarclays$120.00$125.71-4.54%-40.31%
Mar 21, 2024Saul MartinezHSBC$144.00$127.1813.23%-28.37%
Feb 08, 2024Betsy GraseckMorgan Stanley$133.00$108.8422.20%-33.84%
Jan 17, 2024Meng JiaoDeutsche Bank$410.00$97.00322.68%103.95%
Jan 17, 2024Kevin BarkerPiper Sandler$129.00$97.0032.99%-35.83%
Aug 24, 2023Bill CarcacheWolfe Research$104.00$89.2716.50%-48.27%
Jan 06, 2023Barclays$120.00$99.5520.54%-40.31%
Dec 15, 2022Wells Fargo$115.00$96.4419.24%-42.79%
Dec 01, 2022Morgan Stanley$115.00$106.118.38%-42.79%
Nov 17, 2022Credit Suisse$127.00$106.7818.94%-36.83%
Aug 01, 2022Mark DeVriesBarclays$133.00$101.0031.68%-33.84%
Jul 22, 2022Deutsche Bank$140.00$99.4240.82%-30.36%
Jul 22, 2022Morgan Stanley$104.00$100.004.00%-48.27%
Jul 13, 2022Wells Fargo$103.00$99.833.18%-48.76%
Jul 12, 2022Morgan Stanley$111.00$100.2210.76%-44.78%
Apr 29, 2022BMO Capital$131.00$115.2613.66%-34.84%
Apr 29, 2022Citigroup$157.00$115.0836.43%-21.90%
Apr 29, 2022Morgan Stanley$131.00$114.8814.03%-34.84%
Apr 29, 2022Meng JiaoDeutsche Bank$150.00$115.9829.33%-25.38%
Apr 02, 2022Betsy GraseckMorgan Stanley$127.00$110.1215.33%-36.83%
Mar 26, 2022Bill CarcacheWolfe Research$144.00$113.2527.15%-28.37%
Feb 21, 2022Meng JiaoDeutsche Bank$145.00$123.8117.11%-27.87%
Jan 19, 2022Richard ShaneJ.P. Morgan$142.00$118.0420.30%-29.36%
Jan 10, 2022Mark DevriesBarclays$158.00$127.0224.39%-21.40%
Nov 02, 2021Bill RyanSeaport Global$138.00$113.7521.32%-31.35%
Oct 26, 2021Eric WasserstromUBS$142.00$122.0116.38%-29.36%
Oct 22, 2021Vincent CainticStephens$137.00$124.1510.35%-31.85%
Jul 23, 2021Arren CyganovichCitigroup$154.00$121.5426.71%-23.39%
Jun 15, 2021Mihir BhatiaBank of America Securities$133.00$121.549.43%-33.84%
Jun 01, 2021Ryan NashGoldman Sachs$142.00$119.4318.90%-29.36%

The latest Discover Financial Services stock forecast, released on Jan 24, 2025 by Donald Fandetti from Wells Fargo, set a price target of $214.00, which represents a 6.49% increase from the stock price at the time of the forecast ($200.96), and a 6.45% increase from DFS last price ($201.03).

Discover Financial Services Price Target by Period

1M3M12M
# Anlaysts1110
Avg Price Target$214.00$214.00$143.20
Last Closing Price$201.03$201.03$201.03
Upside/Downside6.45%6.45%-28.77%

In the current month, the average price target of Discover Financial Services stock is $214.00, according to 1 Wall Street analyst offering twelve months forecast. The average price target represents a 6.45% increase as opposed to Discover Financial Services's last price of $201.03. This month's average price target is down 0.00% compared to last quarter, and up 49.44% compared to last year.

Analyst Ratings Upgrades/Downgrades

DateCompanyPrevious RatingNew RatingRating Change
Jan 03, 2025Deutsche BankHoldHoldHold
Oct 18, 2024RBC CapitalSector PerformSector PerformHold
Oct 18, 2024Wells FargoEqual-WeightEqual-WeightHold
Oct 17, 2024BTIGNeutralNeutralHold
Jul 19, 2024BMO CapitalMarket PerformMarket PerformHold
Jul 09, 2024JefferiesBuyBuyHold
Jul 09, 2024BarclaysEqual-WeightEqual-WeightHold
Jun 25, 2024Deutsche BankHoldHoldHold
Jun 06, 2024BTIGNeutralInitialise
Apr 19, 2024JefferiesBuyBuyHold
Apr 19, 2024BarclaysEqual-WeightEqual-WeightHold
Apr 18, 2024Keefe, Bruyette & WoodsOutperformOutperformHold
Apr 17, 2024Piper SandlerOverweightOverweightHold
Apr 17, 2024CitigroupBuyBuyHold
Apr 17, 2024Wolfe ResearchOutperformPeer PerformDowngrade
Apr 17, 2024Wells FargoEqual-WeightEqual-WeightHold
Apr 17, 2024BMO CapitalMarket PerformMarket PerformHold
Apr 04, 2024UBSNeutralNeutralHold
Feb 08, 2024StephensMarket PerformMarket PerformHold
Feb 08, 2024Morgan StanleyEqual-WeightOverweightUpgrade
Jan 19, 2024StephensBuyBuyHold
Jan 19, 2024RBC CapitalUnderperformUnderperformHold
Jan 19, 2024BarclaysEqual-WeightEqual-WeightHold
Jan 17, 2024Deutsche BankBuyHoldInitialise
Jan 17, 2024BMO CapitalMarket PerformMarket PerformHold
Jan 17, 2024RBC CapitalOutperformOutperformHold
Jan 17, 2024Piper SandlerNeutralOverweightUpgrade
Dec 06, 2023Bank of America SecuritiesNeutralBuyUpgrade
Aug 18, 2023Morgan StanleyEqual-WeightEqual-WeightHold
Jul 21, 2023Piper SandlerNeutralDowngrade
Jul 13, 2023Morgan StanleyEqual-WeightEqual-WeightHold
Mar 15, 2023Bank of America SecuritiesNeutralUpgrade
Feb 08, 2023Morgan StanleyOverweightEqual-WeightDowngrade
Jan 06, 2023BarclaysOverweightEqual-WeightDowngrade
Dec 15, 2022Wells FargoEqual-WeightEqual-WeightHold
Dec 01, 2022Morgan StanleyOverweightOverweightHold
Nov 17, 2022Credit SuisseOutperformOutperformHold
Oct 26, 2022Morgan StanleyEqual-WeightOverweightUpgrade
Sep 06, 2022J.P. MorganCautiousDowngrade
Aug 01, 2022BarclaysOverweightOverweightHold
Jul 22, 2022Deutsche BankBuyBuyHold
Jul 22, 2022CitigroupBuyBuyDowngrade
Jul 13, 2022Wells FargoEqual-WeightEqual-WeightHold
Jul 12, 2022Morgan StanleyEqual-WeightEqual-WeightHold
Apr 29, 2022BMO CapitalMarket PerformMarket PerformHold
Apr 29, 2022CitigroupBuyBuyHold
Apr 29, 2022Morgan StanleyEqual-WeightEqual-WeightHold
Apr 02, 2022Morgan StanleyIn-LineDowngrade
Mar 26, 2022Wolfe ResearchOutperformOutperformHold
Feb 21, 2022Deutsche BankBuyUpgrade
Jan 22, 2021RBC CapitalOutperformOutperformHold

Discover Financial Services's last stock rating was published by Deutsche Bank on Jan 03, 2025. The company gave DFS a "Hold" rating, the same as its previous rate.

Discover Financial Services Financial Forecast

Discover Financial Services Revenue Forecast

Dec 27Sep 27Jun 27Mar 27Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20
Revenue------------------$3.88B$3.75B$3.73B$3.48B$3.22B$2.90B$2.94B$2.78B$3.58B$2.79B$2.82B$2.71B
Avg Forecast$5.41B$5.28B$5.11B$4.98B$4.70B$4.61B$4.55B$4.45B$4.48B$4.37B$4.32B$4.23B$4.39B$4.35B$4.18B$4.07B$4.11B$3.95B$3.88B$3.70B$3.67B$3.37B$3.18B$2.98B$3.00B$2.89B$2.90B$2.77B$2.79B$2.66B
High Forecast$5.59B$5.45B$5.27B$5.14B$4.85B$4.76B$4.70B$4.59B$4.62B$4.51B$4.46B$4.40B$4.91B$4.38B$4.18B$4.07B$4.19B$4.08B$4.01B$3.82B$3.92B$3.63B$3.42B$3.21B$3.22B$3.11B$3.12B$2.98B$3.00B$2.86B
Low Forecast$5.15B$5.02B$4.86B$4.74B$4.47B$4.39B$4.33B$4.23B$4.26B$4.16B$4.11B$3.97B$4.19B$4.32B$4.18B$4.07B$3.97B$3.76B$3.70B$3.52B$3.54B$3.22B$3.03B$2.84B$2.86B$2.75B$2.76B$2.64B$2.66B$2.53B
# Analysts585510755854111268916889127781388999
Surprise %------------------1.00%1.01%1.02%1.03%1.01%0.97%0.98%0.96%1.24%1.01%1.01%1.02%

Discover Financial Services's average Quarter revenue forecast for Sep 23 based on 8 analysts is $3.95B, with a low forecast of $3.76B, and a high forecast of $4.08B. DFS's average Quarter revenue forecast represents a 1.98% increase compared to the company's last Quarter revenue of $3.88B (Jun 23).

Discover Financial Services EBITDA Forecast

Dec 27Sep 27Jun 27Mar 27Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20
# Analysts585510755854111268916889127781388999
EBITDA------------------$1.17B$2.21B$2.28B$1.98B$1.90B$2.01B$1.76B$1.81B$2.64B$2.51B$1.52B$1.49B
Avg Forecast$1.59B$1.55B$1.50B$1.47B$1.38B$1.36B$1.34B$1.31B$1.32B$1.29B$1.27B$1.24B$1.29B$1.28B$1.23B$2.34B$1.21B$1.16B$1.14B$2.13B$1.96B$1.21B$1.14B$1.68B$1.08B$1.04B$1.04B$1.85B$1.00B$954.02M
High Forecast$1.64B$1.60B$1.55B$1.51B$1.43B$1.40B$1.38B$1.35B$1.36B$1.33B$1.31B$1.30B$1.44B$1.29B$1.23B$2.81B$1.23B$1.20B$1.18B$2.55B$2.35B$1.30B$1.23B$2.02B$1.16B$1.11B$1.12B$2.21B$1.08B$1.03B
Low Forecast$1.52B$1.48B$1.43B$1.40B$1.32B$1.29B$1.27B$1.25B$1.25B$1.22B$1.21B$1.17B$1.23B$1.27B$1.23B$1.87B$1.17B$1.11B$1.09B$1.70B$1.57B$1.16B$1.09B$1.34B$1.03B$988.09M$991.37M$1.48B$955.84M$909.85M
Surprise %------------------1.02%1.04%1.16%1.63%1.66%1.20%1.64%1.75%2.54%1.36%1.52%1.56%

8 analysts predict DFS's average Quarter EBITDA for Sep 23 to be $1.16B, with a high of $1.20B and a low of $1.11B. This is -0.41% lower than Discover Financial Services's previous annual EBITDA (Jun 23) of $1.17B.

Discover Financial Services Net Income Forecast

Dec 27Sep 27Jun 27Mar 27Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20
# Analysts585510755854111268916889127781388999
Net Income------------------$901.00M$976.00M$1.03B$1.01B$1.11B$1.24B$1.07B$1.09B$1.70B$1.59B$799.00M$771.00M
Avg Forecast$1.15B$1.22B$1.15B$1.13B$979.00M$1.03B$1.03B$1.02B$871.74M$889.27M$883.15M$842.91M$905.52M$874.35M$778.96M$1.44B$625.70M$796.20M$922.33M$1.31B$1.19B$932.52M$945.63M$1.04B$934.90M$879.86M$1.03B$1.17B$608.17M$389.76M
High Forecast$1.20B$1.27B$1.20B$1.18B$1.02B$1.07B$1.07B$1.06B$908.07M$926.33M$919.95M$1.02B$1.15B$875.92M$779.01M$1.73B$840.94M$829.38M$960.77M$1.57B$1.42B$1.02B$1.04B$1.24B$1.03B$966.81M$1.13B$1.40B$668.27M$428.28M
Low Forecast$1.08B$1.14B$1.08B$1.06B$916.90M$961.66M$964.89M$953.28M$816.45M$832.87M$827.13M$736.24M$685.56M$872.78M$778.91M$1.15B$500.56M$745.70M$863.83M$1.05B$949.17M$876.39M$888.72M$828.91M$878.63M$826.90M$969.47M$935.42M$571.56M$366.30M
Surprise %------------------0.98%0.74%0.87%1.08%1.17%1.20%1.14%1.24%1.65%1.36%1.31%1.98%

Discover Financial Services's average Quarter net income forecast for Sep 23 is $796.20M, with a range of $745.70M to $829.38M. DFS's average Quarter net income forecast represents a -11.63% decrease compared to the company's last Quarter net income of $901.00M (Jun 23).

Discover Financial Services SG&A Forecast

Dec 27Sep 27Jun 27Mar 27Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20
# Analysts585510755854111268916889127781388999
SG&A------------------$856.00M$866.00M$886.00M$827.00M$769.00M$692.00M$770.00M$693.00M$673.00M$660.00M$663.00M$611.00M
Avg Forecast$1.40B$1.37B$1.32B$1.29B$1.22B$1.19B$1.18B$1.15B$1.16B$1.13B$1.12B$1.09B$1.14B$1.13B$1.08B$803.32M$1.06B$1.02B$1.01B$730.29M$856.21M$744.37M$701.03M$577.30M$660.91M$636.64M$638.76M$484.44M$615.86M$586.23M
High Forecast$1.45B$1.41B$1.36B$1.33B$1.26B$1.23B$1.22B$1.19B$1.20B$1.17B$1.15B$1.14B$1.27B$1.13B$1.08B$963.98M$1.08B$1.06B$1.04B$876.35M$1.03B$800.95M$754.33M$692.76M$711.15M$685.04M$687.32M$581.33M$662.68M$630.80M
Low Forecast$1.33B$1.30B$1.26B$1.23B$1.16B$1.13B$1.12B$1.10B$1.10B$1.08B$1.06B$1.03B$1.08B$1.12B$1.08B$642.65M$1.03B$973.49M$956.24M$584.23M$684.97M$709.90M$668.58M$461.84M$630.31M$607.17M$609.18M$387.56M$587.35M$559.09M
Surprise %------------------0.85%1.19%1.03%1.11%1.10%1.20%1.17%1.09%1.05%1.36%1.08%1.04%

Discover Financial Services's average Quarter SG&A projection for Sep 23 is $1.02B, based on 8 Wall Street analysts, with a range of $973.49M to $1.06B. The forecast indicates a 19.56% rise compared to DFS last annual SG&A of $856.00M (Jun 23).

Discover Financial Services EPS Forecast

Dec 27Sep 27Jun 27Mar 27Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jun 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20
# Analysts585510755854111268916889127781388999
EPS------------------$3.54$3.58$3.77$3.54$3.96$4.23$3.67$3.54$5.56$5.04$2.59$2.45
Avg Forecast$4.58$4.87$4.58$4.51$3.90$4.09$4.10$4.06$3.47$3.54$3.52$3.36$3.61$3.48$3.10$2.96$2.49$3.17$3.67$3.92$3.65$3.72$3.77$3.60$3.72$3.51$4.11$2.83$2.42$1.55
High Forecast$4.77$5.07$4.77$4.70$4.06$4.26$4.28$4.22$3.62$3.69$3.67$4.07$4.59$3.49$3.10$2.97$3.35$3.30$3.83$4.08$3.97$4.08$4.14$3.96$4.09$3.85$4.52$3.11$2.66$1.71
Low Forecast$4.29$4.56$4.29$4.22$3.65$3.83$3.84$3.80$3.25$3.32$3.30$2.93$2.73$3.48$3.10$2.96$1.99$2.97$3.44$3.67$3.48$3.49$3.54$3.38$3.50$3.29$3.86$2.66$2.28$1.46
Surprise %------------------0.96%0.91%1.03%0.95%1.05%1.17%0.99%1.01%1.35%1.78%1.07%1.58%

According to 8 Wall Street analysts, Discover Financial Services's projected average Quarter EPS for Sep 23 is $3.17, with a low estimate of $2.97 and a high estimate of $3.30. This represents a -10.39% decrease compared to DFS previous annual EPS of $3.54 (Jun 23).

Discover Financial Services Peer Comparison by Price Target

TickerCompanyLast Closing PriceAvg Price TargetUpside/DownsideAvg Rating
WUWestern Union$10.34$18.0974.95%Hold
COFCapital One Financial$203.91$216.676.26%Hold
ALLYAlly Financial$38.91$40.293.55%Buy
MAMastercard$548.80$553.000.77%Buy
VVisa$335.88$336.830.28%Buy
PYPLPayPal$88.76$83.06-6.42%Buy
DFSDiscover Financial Services$201.03$187.50-6.73%Hold
AXPAmerican Express$315.25$276.17-12.40%Hold
BFHBread Financial$63.65$54.80-13.90%Buy
SYFSynchrony Financial$68.77$58.83-14.45%Buy
UPSTUpstart$66.07$49.20-25.53%Hold

DFS Forecast FAQ

Is Discover Financial Services a good buy?

No, according to 15 Wall Street analysts, Discover Financial Services (DFS) is considered a 'Hold'. The rating consensus is based on 0 'Strong Buy' and 7 'Buy' recommendations, accounting for 46.67% of DFS's total ratings.

What is DFS's price target?

Discover Financial Services (DFS) average price target is $187.5 with a range of $161 to $214, implying a -6.73% from its last price of $201.03. The data is based on 15 Wall Street analysts who provided a twelve-month price target estimate in the last three months.

Will Discover Financial Services stock go up soon?

According to Wall Street analysts' prediction for DFS stock, the company can go down by -6.73% (from the last price of $201.03 to the average price target of $187.5), up by 6.45% based on the highest stock price target, and down by -19.91% based on the lowest stock price target.

Can Discover Financial Services stock reach $300?

DFS's average twelve months analyst stock price target of $187.5 does not support the claim that Discover Financial Services can reach $300 in the near future.

What is Discover Financial Services's current price target trend?

1 Wall Street analyst forecast a $214 price target for Discover Financial Services (DFS) this month, up 6.45% from its last price of $201.03. Compared to the last 3 and 12 months, the average price target increased by 6.45% and decreased by -28.77%, respectively.

What are Discover Financial Services's analysts' financial forecasts?

Discover Financial Services's analysts financial forecasts for the fiscal year (Dec 2026) are as follows: average revenue is $18.31B (high $18.9B, low $17.42B), average EBITDA is $5.39B (high $5.56B, low $5.13B), average net income is $4.05B (high $4.22B, low $3.8B), average SG&A $4.74B (high $4.89B, low $4.51B), and average EPS is $16.15 (high $16.82, low $15.13). DFS's analysts financial forecasts for the fiscal year (Dec 2027) are as follows: average revenue is $20.78B (high $21.45B, low $19.77B), average EBITDA is $6.12B (high $6.31B, low $5.82B), average net income is $4.65B (high $4.85B, low $4.36B), average SG&A $5.38B (high $5.55B, low $5.12B), and average EPS is $18.54 (high $19.31, low $17.36).

Did the DFS's actual financial results beat the analysts' financial forecasts?

Based on Discover Financial Services's last annual report (Dec 2022), the company's revenue was $13.34B, beating the average analysts forecast of $13.2B by 1.01%. Apple's EBITDA was $8.17B, beating the average prediction of $5.99B by 36.27%. The company's net income was $4.39B, beating the average estimation of $4.1B by 7.10%. Apple's SG&A was $3.17B, beating the average forecast of $2.88B by 10.25%. Lastly, the company's EPS was $14.31, missing the average prediction of $14.73 by -2.85%. In terms of the last quarterly report (Jun 2023), Discover Financial Services's revenue was $3.88B, missing the average analysts' forecast of $3.88B by -0.18%. The company's EBITDA was $1.17B, beating the average prediction of $1.14B by 2.22%. Discover Financial Services's net income was $901M, missing the average estimation of $922.33M by -2.31%. The company's SG&A was $856M, missing the average forecast of $1.01B by -14.85%. Lastly, the company's EPS was $3.54, missing the average prediction of $3.67 by -3.66%