Baozun (BZUN) Stock Forecast, Price Target & Predictions

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BZUN Stock Forecast

Baozun stock forecast is as follows: an average price target of $5.35 (represents a 106.56% upside from BZUN’s last price of $2.59) and a rating consensus of 'Buy', based on 5 wall street analysts offering a 1-year stock forecast.

BZUN Price Target

The average price target for Baozun (BZUN) is $5.35 based on 1-year price targets from 5 Wall Street analysts in the past 3 months, with a price target range of $10.00 to $2.20. This represents a potential 106.56% upside from BZUN's last price of $2.59.

BZUN Analyst Ratings

Buy

According to 5 Wall Street analysts, Baozun's rating consensus is 'Buy'. The analyst rating breakdown for BZUN stock is 0 'Strong Buy' (0.00%), 2 'Buy' (40.00%), 2 'Hold' (40.00%), 1 'Sell' (20.00%), and 0 'Strong Sell' (0.00%).

Baozun Price Target by Analyst

Date	Analyst	Company	Price Target	Price when Published	Price Target/Price when Published	Price Target/Last Closing Price
Aug 30, 2024	Leo You	CLSA	$2.20	$2.35	-6.41%	-15.06%
Mar 22, 2024	Charlene Liu	HSBC	$2.60	$2.30	13.04%	0.39%
Jan 11, 2023	-	J.P. Morgan	$10.00	$6.35	57.48%	286.10%
Nov 30, 2022	-	Citigroup	$6.60	$4.02	64.18%	154.83%

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The latest Baozun stock forecast, released on Aug 30, 2024 by Leo You from CLSA, set a price target of $2.20, which represents a -6.41% decrease from the stock price at the time of the forecast ($2.35), and a -15.06% decrease from BZUN last price ($2.59).

Baozun Price Target by Period

	1M	3M	12M
# Anlaysts	-	1	2
Avg Price Target	-	$2.20	$2.40
Last Closing Price	$2.59	$2.59	$2.59
Upside/Downside	-100.00%	-15.06%	-7.34%

In the current month, the average price target of Baozun stock is -, according to 0 Wall Street analyst offering twelve months forecast. The average price target represents a -100.00% decrease as opposed to Baozun's last price of $2.59. This month's average price target is down -100.00% compared to last quarter, and down -100.00% compared to last year.

Analyst Ratings Upgrades/Downgrades

Date	Company	Previous Rating	New Rating	Rating Change
Aug 30, 2024	CLSA	Outperform	Hold	Downgrade
May 28, 2024	Citigroup	Buy	Buy	Hold
Feb 08, 2024	Daiwa	-	Buy	Upgrade
Mar 23, 2023	HSBC	Hold	Hold	Hold
Feb 27, 2023	CLSA	-	Outperform	Upgrade
Nov 30, 2022	Citigroup	Buy	Buy	Hold
Apr 25, 2022	Zacks Investment Research	-	Sell	Downgrade

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Baozun's last stock rating was published by CLSA on Aug 30, 2024. The company Downgrade its BZUN rating from "Outperform" to "Hold".

Baozun Financial Forecast

Baozun Revenue Forecast

	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Mar 18	Mar 17	Mar 16	Jun 15
Revenue	-	-	-	-	-	-	-	$1.89B	$2.55B	$1.74B	$2.12B	$1.98B	$3.17B	$1.90B	$2.30B	$2.30B	$3.35B	$1.83B	$2.15B	$1.52B	$2.78B	$1.50B	$1.70B	$1.29B	$921.20M	$804.87M	$668.19M	$517.58M
Avg Forecast	$2.92B	$1.90B	$2.36B	$1.89B	$2.79B	$1.81B	$2.41B	$1.92B	$2.67B	$1.75B	$2.08B	$1.87B	$3.19B	$1.92B	$2.53B	$2.03B	$3.35B	$1.78B	$2.07B	$1.44B	$2.74B	$1.52B	$1.58B	$1.28B	$5.57B	$5.54B	$4.13B	$2.27B
High Forecast	$2.92B	$1.90B	$2.36B	$1.89B	$2.87B	$1.81B	$2.41B	$1.92B	$2.67B	$1.75B	$2.08B	$1.87B	$3.19B	$1.92B	$2.53B	$2.03B	$3.35B	$1.78B	$2.07B	$1.44B	$2.74B	$1.52B	$1.58B	$1.28B	$6.68B	$6.65B	$4.96B	$2.72B
Low Forecast	$2.92B	$1.90B	$2.36B	$1.89B	$2.68B	$1.81B	$2.41B	$1.92B	$2.67B	$1.75B	$2.08B	$1.87B	$3.19B	$1.92B	$2.53B	$2.03B	$3.35B	$1.78B	$2.07B	$1.44B	$2.74B	$1.52B	$1.58B	$1.28B	$4.45B	$4.43B	$3.30B	$1.82B
# Analysts	1	1	1	2	3	1	1	1	1	1	1	1	2	2	2	2	5	5	5	5	4	4	4	4	10	10	15	11
Surprise %	-	-	-	-	-	-	-	0.98%	0.96%	0.99%	1.02%	1.06%	1.00%	0.99%	0.91%	1.14%	1.00%	1.03%	1.04%	1.06%	1.02%	0.99%	1.08%	1.00%	0.17%	0.15%	0.16%	0.23%

Baozun's average Quarter revenue forecast for Jun 23 based on 1 analysts is $2.41B, with a low forecast of $2.41B, and a high forecast of $2.41B. BZUN's average Quarter revenue forecast represents a 27.78% increase compared to the company's last Quarter revenue of $1.89B (Mar 23).

Baozun EBITDA Forecast

	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Mar 18	Mar 17	Mar 16	Jun 15
# Analysts	1	1	1	2	3	1	1	1	1	1	1	1	2	2	2	2	5	5	5	5	4	4	4	4	10	10	15	11
EBITDA	-	-	-	-	-	-	-	$-22.78M	$158.30M	$-17.77M	$-16.02M	$-24.34M	$9.57M	$-271.92M	$128.52M	$128.52M	$329.39M	$99.96M	$166.99M	$23.56M	$198.81M	$69.80M	$95.79M	$49.36M	$27.60M	$17.79M	$6.88M	$-400.00K
Avg Forecast	$71.24M	$46.41M	$57.47M	$-1.03B	$67.99M	$44.12M	$58.84M	$-1.05B	$398.72M	$57.23M	$68.06M	$-1.04B	$104.04M	$62.72M	$82.57M	$553.17M	$109.25M	$58.16M	$636.13M	$46.91M	$89.48M	$49.72M	$51.71M	$299.06M	$166.79M	$122.51M	$28.37M	$-1.45M
High Forecast	$71.24M	$46.41M	$57.47M	$-824.96M	$69.94M	$44.12M	$58.84M	$-838.89M	$478.46M	$57.23M	$68.06M	$-829.09M	$104.04M	$62.72M	$82.57M	$663.80M	$109.25M	$58.16M	$763.36M	$46.91M	$89.48M	$49.72M	$51.71M	$358.87M	$200.15M	$147.01M	$34.04M	$-1.16M
Low Forecast	$71.24M	$46.41M	$57.47M	$-1.24B	$65.38M	$44.12M	$58.84M	$-1.26B	$318.98M	$57.23M	$68.06M	$-1.24B	$104.04M	$62.72M	$82.57M	$442.54M	$109.25M	$58.16M	$508.91M	$46.91M	$89.48M	$49.72M	$51.71M	$239.24M	$133.43M	$98.01M	$22.70M	$-1.74M
Surprise %	-	-	-	-	-	-	-	0.02%	0.40%	-0.31%	-0.24%	0.02%	0.09%	-4.34%	1.56%	0.23%	3.02%	1.72%	0.26%	0.50%	2.22%	1.40%	1.85%	0.17%	0.17%	0.15%	0.24%	0.28%

1 analysts predict BZUN's average Quarter EBITDA for Mar 23 to be $-1.05B, with a high of $-838.89M and a low of $-1.26B. This is -762.44% lower than Baozun's previous annual EBITDA (Dec 22) of $158.30M.

Baozun Net Income Forecast

	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Mar 18	Mar 17	Mar 16	Jun 15
# Analysts	1	1	1	2	3	1	1	1	1	1	1	1	2	2	2	2	5	5	5	5	4	4	4	4	10	10	15	11
Net Income	-	-	-	-	-	-	-	$-79.40M	$-249.88M	$-156.71M	$-75.18M	$-125.02M	$1.01M	$-292.51M	$79.77M	$79.77M	$239.35M	$64.64M	$119.77M	$2.24M	$140.87M	$39.35M	$67.06M	$34.01M	$14.93M	$10.61M	$4.12M	$51.00K
Avg Forecast	$66.98M	$27.85M	$10.91M	$-1.27B	$50.21M	$-343.82M	$-38.34M	$-1.29B	$359.00M	$8.72M	$28.49M	$-1.27B	$36.04M	$-22.28M	$131.67M	$343.32M	$213.26M	$66.84M	$456.26M	$757.00K	$185.99M	$45.42M	$70.55M	$206.07M	$90.22M	$73.02M	$16.98M	$185.29K
High Forecast	$66.98M	$27.85M	$18.18M	$-1.01B	$53.35M	$-343.82M	$-38.34M	$-1.03B	$430.80M	$8.72M	$28.49M	$-1.02B	$36.04M	$-22.28M	$131.67M	$411.99M	$213.26M	$66.84M	$547.51M	$757.00K	$185.99M	$45.42M	$70.55M	$247.28M	$108.27M	$87.62M	$20.37M	$222.35K
Low Forecast	$66.98M	$27.85M	$3.64M	$-1.52B	$43.94M	$-343.82M	$-38.34M	$-1.54B	$287.20M	$8.72M	$28.49M	$-1.53B	$36.04M	$-22.28M	$131.67M	$274.66M	$213.26M	$66.84M	$365.01M	$757.00K	$185.99M	$45.42M	$70.55M	$164.85M	$72.18M	$58.41M	$13.58M	$148.23K
Surprise %	-	-	-	-	-	-	-	0.06%	-0.70%	-17.97%	-2.64%	0.10%	0.03%	13.13%	0.61%	0.23%	1.12%	0.97%	0.26%	2.96%	0.76%	0.87%	0.95%	0.17%	0.17%	0.15%	0.24%	0.28%

Baozun's average Quarter net income forecast for Mar 22 is $-1.27B, with a range of $-1.53B to $-1.02B. BZUN's average Quarter net income forecast represents a -126450.17% decrease compared to the company's last Quarter net income of $1.01M (Dec 21).

Baozun SG&A Forecast

	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Mar 18	Mar 17	Mar 16	Jun 15
# Analysts	1	1	1	2	3	1	1	1	1	1	1	1	2	2	2	2	5	5	5	5	4	4	4	4	10	10	15	11
SG&A	-	-	-	-	-	-	-	$755.91M	$879.19M	$798.42M	$872.26M	$811.76M	$1.05B	$726.64M	$746.19M	$746.19M	$810.55M	$552.20M	$575.86M	$416.10M	$714.77M	$494.83M	$464.81M	$356.89M	$253.45M	$189.71M	$139.77M	$90.35M
Avg Forecast	$965.69M	$629.04M	$779.01M	$625.70M	$921.65M	$598.06M	$797.59M	$636.44M	$1.60B	$579.56M	$689.26M	$617.51M	$1.05B	$635.22M	$836.24M	$671.00M	$1.11B	$589.02M	$685.81M	$475.07M	$906.25M	$503.55M	$523.70M	$424.32M	$1.53B	$1.31B	$575.92M	$328.26M
High Forecast	$965.69M	$629.04M	$779.01M	$625.70M	$948.04M	$598.06M	$797.59M	$636.44M	$1.92B	$579.56M	$689.26M	$617.51M	$1.05B	$635.22M	$836.24M	$671.00M	$1.11B	$589.02M	$685.81M	$475.07M	$906.25M	$503.55M	$523.70M	$424.32M	$1.84B	$1.57B	$691.10M	$393.91M
Low Forecast	$965.69M	$629.04M	$779.01M	$625.70M	$886.29M	$598.06M	$797.59M	$636.44M	$1.28B	$579.56M	$689.26M	$617.51M	$1.05B	$635.22M	$836.24M	$671.00M	$1.11B	$589.02M	$685.81M	$475.07M	$906.25M	$503.55M	$523.70M	$424.32M	$1.23B	$1.04B	$460.73M	$262.61M
Surprise %	-	-	-	-	-	-	-	1.19%	0.55%	1.38%	1.27%	1.31%	1.00%	1.14%	0.89%	1.11%	0.73%	0.94%	0.84%	0.88%	0.79%	0.98%	0.89%	0.84%	0.17%	0.15%	0.24%	0.28%

Baozun's average Quarter SG&A projection for Jun 23 is $797.59M, based on 1 Wall Street analysts, with a range of $797.59M to $797.59M. The forecast indicates a 5.51% rise compared to BZUN last annual SG&A of $755.91M (Mar 23).

Baozun EPS Forecast

	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19	Jun 19	Mar 19	Mar 18	Mar 17	Mar 16	Jun 15
# Analysts	1	1	1	2	3	1	1	1	1	1	1	1	2	2	2	2	5	5	5	5	4	4	4	4	10	10	15	11
EPS	-	-	-	-	-	-	-	$-1.35	$-4.25	$-2.67	$-1.22	$-1.91	$0.01	$-3.99	$1.08	$1.08	$3.27	$1.08	$2.04	$0.03	$2.43	$0.69	$1.17	$0.60	$0.27	$0.21	$0.09	-
Avg Forecast	$1.10	$0.46	$0.18	$-0.07	$0.83	$-5.67	$-0.63	$-0.73	$4.57	$0.14	$0.47	$-0.09	$0.59	$-0.37	$2.17	$0.43	$3.52	$1.10	$1.53	$0.01	$3.07	$0.75	$1.16	$0.65	$3.14	$3.44	$0.78	$0.50
High Forecast	$1.10	$0.46	$0.30	$-0.07	$0.88	$-5.67	$-0.63	$-0.73	$4.57	$0.14	$0.47	$-0.09	$0.59	$-0.37	$2.17	$0.43	$3.52	$1.10	$1.53	$0.01	$3.07	$0.75	$1.16	$0.65	$3.77	$4.13	$0.97	$0.62
Low Forecast	$1.10	$0.46	$0.06	$-0.07	$0.72	$-5.67	$-0.63	$-0.73	$4.57	$0.14	$0.47	$-0.09	$0.59	$-0.37	$2.17	$0.43	$3.52	$1.10	$1.53	$0.01	$3.07	$0.75	$1.16	$0.65	$2.51	$2.75	$0.65	$0.43
Surprise %	-	-	-	-	-	-	-	1.86%	-0.93%	-18.56%	-2.60%	20.42%	0.03%	10.86%	0.50%	2.49%	0.93%	0.98%	1.34%	2.40%	0.79%	0.92%	1.01%	0.93%	0.09%	0.06%	0.12%	0.00%

According to 1 Wall Street analysts, Baozun's projected average Quarter EPS for Mar 22 is $-0.09, with a low estimate of $-0.09 and a high estimate of $-0.09. This represents a -727.79% decrease compared to BZUN previous annual EPS of $0.01 (Dec 21).

Baozun Peer Comparison by Price Target

Ticker	Company	Last Closing Price	Avg Price Target	Upside/Downside	Avg Rating
FTCH	Farfetch	$0.64	$32.73	5014.06%	Buy
DTC	Solo Brands	$1.08	$3.98	268.52%	Buy
JMIA	Jumia	$3.83	$9.00	134.99%	Buy
BZUN	Baozun	$2.59	$5.35	106.56%	Buy
JD	JD	$35.18	$69.13	96.50%	Buy
BABA	Alibaba Group	$86.77	$153.02	76.35%	Buy
SE	Sea	$114.46	$159.73	39.55%	Buy
PDD	PDD	$116.49	$159.20	36.66%	Buy
VIPS	Vipshop	$13.54	$16.17	19.42%	Hold
GLBE	Global-e Online	$47.86	$51.88	8.40%	Buy
MELI	MercadoLibre	$1.93K	$1.99K	2.78%	Buy

BZUN Forecast FAQ

Is Baozun a good buy?

Yes, according to 5 Wall Street analysts, Baozun (BZUN) is considered a 'Buy'. The rating consensus is based on 0 'Strong Buy' and 2 'Buy' recommendations, accounting for 40.00% of BZUN's total ratings.

What is BZUN's price target?

Baozun (BZUN) average price target is $5.35 with a range of $2.2 to $10, implying a 106.56% from its last price of $2.59. The data is based on 5 Wall Street analysts who provided a twelve-month price target estimate in the last three months.

Will Baozun stock go up soon?

According to Wall Street analysts' prediction for BZUN stock, the company can go up by 106.56% (from the last price of $2.59 to the average price target of $5.35), up by 286.10% based on the highest stock price target, and down by -15.06% based on the lowest stock price target.

Can Baozun stock reach $4?

BZUN's average twelve months analyst stock price target of $5.35 supports the claim that Baozun can reach $4 in the near future.

What are Baozun's analysts' financial forecasts?

Baozun's analysts financial forecasts for the fiscal year (Dec 2023) are as follows: average revenue is $8.93B (high $9.01B, low $8.83B), average EBITDA is $-878M (high $-666M, low $-1.09B), average net income is $-1.619B (high $-1.359B, low $-1.883B), average SG&A $2.95B (high $2.98B, low $2.92B), and average EPS is $-6.2 (high $-6.148, low $-6.304). BZUN's analysts financial forecasts for the fiscal year (Dec 2024) are as follows: average revenue is $9.07B (high $9.07B, low $9.07B), average EBITDA is $-856M (high $-650M, low $-1.062B), average net income is $-1.16B (high $-900M, low $-1.421B), average SG&A $3B (high $3B, low $3B), and average EPS is $1.67 (high $1.79, low $1.55).

Did the BZUN's actual financial results beat the analysts' financial forecasts?

Based on Baozun's last annual report (Dec 2022), the company's revenue was $8.4B, beating the average analysts forecast of $8.38B by 0.27%. Apple's EBITDA was $92.26M, missing the average prediction of $-512M by -118.01%. The company's net income was $-607M, missing the average estimation of $-876M by -30.74%. Apple's SG&A was $3.05B, missing the average forecast of $3.48B by -12.59%. Lastly, the company's EPS was $-9.93, missing the average prediction of $5.09 by -295.18%. In terms of the last quarterly report (Mar 2023), Baozun's revenue was $1.89B, missing the average analysts' forecast of $1.92B by -1.93%. The company's EBITDA was $-22.776M, missing the average prediction of $-1.049B by -97.83%. Baozun's net income was $-79.4M, missing the average estimation of $-1.287B by -93.83%. The company's SG&A was $755.91M, beating the average forecast of $636.44M by 18.77%. Lastly, the company's EPS was $-1.35, beating the average prediction of $-0.725 by 86.08%