Baozun (BZUN) Stock Forecast, Price Target & Predictions
BZUN Stock Forecast
Baozun stock forecast is as follows: an average price target of $2.20 (represents a -30.05% downside from BZUN’s last price of $3.15) and a rating consensus of 'Buy', based on 5 wall street analysts offering a 1-year stock forecast.
BZUN Price Target
The average price target for Baozun (BZUN) is $2.20 based on 1-year price targets from 5 Wall Street analysts in the past 3 months, with a price target range of $2.20 to $2.20. This represents a potential -30.05% downside from BZUN's last price of $3.15.
BZUN Analyst Ratings
According to 5 Wall Street analysts, Baozun's rating consensus is 'Buy'. The analyst rating breakdown for BZUN stock is 0 'Strong Buy' (0.00%), 2 'Buy' (40.00%), 2 'Hold' (40.00%), 1 'Sell' (20.00%), and 0 'Strong Sell' (0.00%).
Baozun Price Target by Analyst
| Date | Analyst | Company | Price Target | Price when Published | Price Target/Price when Published | Price Target/Last Closing Price |
|---|---|---|---|---|---|---|
| Aug 30, 2024 | Leo You | CLSA | $2.20 | $2.35 | -6.41% | -30.05% |
| Mar 22, 2024 | Charlene Liu | HSBC | $2.60 | $2.30 | 13.04% | -17.33% |
| Jan 11, 2023 | J.P. Morgan | $10.00 | $6.35 | 57.48% | 217.97% | |
| Nov 30, 2022 | Citigroup | $6.60 | $4.02 | 64.18% | 109.86% |
The latest Baozun stock forecast, released on Aug 30, 2024 by Leo You from CLSA, set a price target of $2.20, which represents a -6.41% decrease from the stock price at the time of the forecast ($2.35), and a -30.05% decrease from BZUN last price ($3.15).
Baozun Price Target by Period
| 1M | 3M | 12M | |
|---|---|---|---|
| # Anlaysts | - | - | 2 |
| Avg Price Target | - | - | $2.40 |
| Last Closing Price | $3.15 | $3.15 | $3.15 |
| Upside/Downside | -100.00% | -100.00% | -23.69% |
In the current month, the average price target of Baozun stock is -, according to 0 Wall Street analyst offering twelve months forecast. The average price target represents a -100.00% decrease as opposed to Baozun's last price of $3.15. This month's average price target is down NaN% compared to last quarter, and down -100.00% compared to last year.
Analyst Ratings Upgrades/Downgrades
| Date | Company | Previous Rating | New Rating | Rating Change |
|---|---|---|---|---|
| Aug 30, 2024 | CLSA | Outperform | Hold | Downgrade |
| May 28, 2024 | Citigroup | Buy | Buy | Hold |
| Feb 08, 2024 | Daiwa | Buy | Upgrade | |
| Mar 23, 2023 | HSBC | Hold | Hold | Hold |
| Feb 27, 2023 | CLSA | Outperform | Upgrade | |
| Nov 30, 2022 | Citigroup | Buy | Buy | Hold |
| Apr 25, 2022 | Zacks Investment Research | Sell | Downgrade |
Baozun's last stock rating was published by CLSA on Aug 30, 2024. The company Downgrade its BZUN rating from "Outperform" to "Hold".
Baozun Financial Forecast
Baozun Revenue Forecast
| Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Mar 18 | Mar 17 | Mar 16 | Jun 15 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | - | - | - | - | - | - | - | $1.89B | $2.55B | $1.74B | $2.12B | $1.98B | $3.17B | $1.90B | $2.30B | $2.30B | $3.35B | $1.83B | $2.15B | $1.52B | $2.78B | $1.50B | $1.70B | $1.29B | $921.20M | $804.87M | $668.19M | $517.58M |
| Avg Forecast | $2.92B | $1.90B | $2.36B | $1.89B | $2.79B | $1.81B | $2.41B | $1.92B | $2.67B | $1.75B | $2.08B | $1.87B | $3.19B | $1.92B | $2.53B | $2.03B | $3.35B | $1.78B | $2.07B | $1.44B | $2.74B | $1.52B | $1.58B | $1.28B | $5.57B | $5.54B | $4.13B | $2.27B |
| High Forecast | $2.92B | $1.90B | $2.36B | $1.89B | $2.87B | $1.81B | $2.41B | $1.92B | $2.67B | $1.75B | $2.08B | $1.87B | $3.19B | $1.92B | $2.53B | $2.03B | $3.35B | $1.78B | $2.07B | $1.44B | $2.74B | $1.52B | $1.58B | $1.28B | $6.68B | $6.65B | $4.96B | $2.72B |
| Low Forecast | $2.92B | $1.90B | $2.36B | $1.89B | $2.68B | $1.81B | $2.41B | $1.92B | $2.67B | $1.75B | $2.08B | $1.87B | $3.19B | $1.92B | $2.53B | $2.03B | $3.35B | $1.78B | $2.07B | $1.44B | $2.74B | $1.52B | $1.58B | $1.28B | $4.45B | $4.43B | $3.30B | $1.82B |
| # Analysts | 1 | 1 | 1 | 2 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 10 | 10 | 15 | 11 |
| Surprise % | - | - | - | - | - | - | - | 0.98% | 0.96% | 0.99% | 1.02% | 1.06% | 1.00% | 0.99% | 0.91% | 1.14% | 1.00% | 1.03% | 1.04% | 1.06% | 1.02% | 0.99% | 1.08% | 1.00% | 0.17% | 0.15% | 0.16% | 0.23% |
Baozun's average Quarter revenue forecast for Jun 23 based on 1 analysts is $2.41B, with a low forecast of $2.41B, and a high forecast of $2.41B. BZUN's average Quarter revenue forecast represents a 27.78% increase compared to the company's last Quarter revenue of $1.89B (Mar 23).
Baozun EBITDA Forecast
| Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Mar 18 | Mar 17 | Mar 16 | Jun 15 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 1 | 1 | 1 | 2 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 10 | 10 | 15 | 11 |
| EBITDA | - | - | - | - | - | - | - | $-22.78M | $158.30M | $-17.77M | $-16.02M | $-24.34M | $9.57M | $-271.92M | $128.52M | $128.52M | $329.39M | $99.96M | $166.99M | $23.56M | $198.81M | $69.80M | $95.79M | $49.36M | $27.60M | $17.79M | $6.88M | $-400.00K |
| Avg Forecast | $71.24M | $46.41M | $57.47M | $-1.03B | $67.99M | $44.12M | $58.84M | $-1.05B | $398.72M | $57.23M | $68.06M | $-1.04B | $104.04M | $62.72M | $82.57M | $553.17M | $109.25M | $58.16M | $636.13M | $46.91M | $89.48M | $49.72M | $51.71M | $299.06M | $166.79M | $122.51M | $28.37M | $-1.45M |
| High Forecast | $71.24M | $46.41M | $57.47M | $-824.96M | $69.94M | $44.12M | $58.84M | $-838.89M | $478.46M | $57.23M | $68.06M | $-829.09M | $104.04M | $62.72M | $82.57M | $663.80M | $109.25M | $58.16M | $763.36M | $46.91M | $89.48M | $49.72M | $51.71M | $358.87M | $200.15M | $147.01M | $34.04M | $-1.16M |
| Low Forecast | $71.24M | $46.41M | $57.47M | $-1.24B | $65.38M | $44.12M | $58.84M | $-1.26B | $318.98M | $57.23M | $68.06M | $-1.24B | $104.04M | $62.72M | $82.57M | $442.54M | $109.25M | $58.16M | $508.91M | $46.91M | $89.48M | $49.72M | $51.71M | $239.24M | $133.43M | $98.01M | $22.70M | $-1.74M |
| Surprise % | - | - | - | - | - | - | - | 0.02% | 0.40% | -0.31% | -0.24% | 0.02% | 0.09% | -4.34% | 1.56% | 0.23% | 3.02% | 1.72% | 0.26% | 0.50% | 2.22% | 1.40% | 1.85% | 0.17% | 0.17% | 0.15% | 0.24% | 0.28% |
1 analysts predict BZUN's average Quarter EBITDA for Mar 23 to be $-1.05B, with a high of $-838.89M and a low of $-1.26B. This is -762.44% lower than Baozun's previous annual EBITDA (Dec 22) of $158.30M.
Baozun Net Income Forecast
| Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Mar 18 | Mar 17 | Mar 16 | Jun 15 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 1 | 1 | 1 | 2 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 10 | 10 | 15 | 11 |
| Net Income | - | - | - | - | - | - | - | $-79.40M | $-249.88M | $-156.71M | $-75.18M | $-125.02M | $1.01M | $-292.51M | $79.77M | $79.77M | $239.35M | $64.64M | $119.77M | $2.24M | $140.87M | $39.35M | $67.06M | $34.01M | $14.93M | $10.61M | $4.12M | $51.00K |
| Avg Forecast | $66.98M | $27.85M | $10.91M | $-1.27B | $50.21M | $-343.82M | $-38.34M | $-1.29B | $359.00M | $8.72M | $28.49M | $-1.27B | $36.04M | $-22.28M | $131.67M | $343.32M | $213.26M | $66.84M | $456.26M | $757.00K | $185.99M | $45.42M | $70.55M | $206.07M | $90.22M | $73.02M | $16.98M | $185.29K |
| High Forecast | $66.98M | $27.85M | $18.18M | $-1.01B | $53.35M | $-343.82M | $-38.34M | $-1.03B | $430.80M | $8.72M | $28.49M | $-1.02B | $36.04M | $-22.28M | $131.67M | $411.99M | $213.26M | $66.84M | $547.51M | $757.00K | $185.99M | $45.42M | $70.55M | $247.28M | $108.27M | $87.62M | $20.37M | $222.35K |
| Low Forecast | $66.98M | $27.85M | $3.64M | $-1.52B | $43.94M | $-343.82M | $-38.34M | $-1.54B | $287.20M | $8.72M | $28.49M | $-1.53B | $36.04M | $-22.28M | $131.67M | $274.66M | $213.26M | $66.84M | $365.01M | $757.00K | $185.99M | $45.42M | $70.55M | $164.85M | $72.18M | $58.41M | $13.58M | $148.23K |
| Surprise % | - | - | - | - | - | - | - | 0.06% | -0.70% | -17.97% | -2.64% | 0.10% | 0.03% | 13.13% | 0.61% | 0.23% | 1.12% | 0.97% | 0.26% | 2.96% | 0.76% | 0.87% | 0.95% | 0.17% | 0.17% | 0.15% | 0.24% | 0.28% |
Baozun's average Quarter net income forecast for Mar 22 is $-1.27B, with a range of $-1.53B to $-1.02B. BZUN's average Quarter net income forecast represents a -126450.17% decrease compared to the company's last Quarter net income of $1.01M (Dec 21).
Baozun SG&A Forecast
| Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Mar 18 | Mar 17 | Mar 16 | Jun 15 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 1 | 1 | 1 | 2 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 10 | 10 | 15 | 11 |
| SG&A | - | - | - | - | - | - | - | $755.91M | $879.19M | $798.42M | $872.26M | $811.76M | $1.05B | $726.64M | $746.19M | $746.19M | $810.55M | $552.20M | $575.86M | $416.10M | $714.77M | $494.83M | $464.81M | $356.89M | $253.45M | $189.71M | $139.77M | $90.35M |
| Avg Forecast | $965.69M | $629.04M | $779.01M | $625.70M | $921.65M | $598.06M | $797.59M | $636.44M | $1.60B | $579.56M | $689.26M | $617.51M | $1.05B | $635.22M | $836.24M | $671.00M | $1.11B | $589.02M | $685.81M | $475.07M | $906.25M | $503.55M | $523.70M | $424.32M | $1.53B | $1.31B | $575.92M | $328.26M |
| High Forecast | $965.69M | $629.04M | $779.01M | $625.70M | $948.04M | $598.06M | $797.59M | $636.44M | $1.92B | $579.56M | $689.26M | $617.51M | $1.05B | $635.22M | $836.24M | $671.00M | $1.11B | $589.02M | $685.81M | $475.07M | $906.25M | $503.55M | $523.70M | $424.32M | $1.84B | $1.57B | $691.10M | $393.91M |
| Low Forecast | $965.69M | $629.04M | $779.01M | $625.70M | $886.29M | $598.06M | $797.59M | $636.44M | $1.28B | $579.56M | $689.26M | $617.51M | $1.05B | $635.22M | $836.24M | $671.00M | $1.11B | $589.02M | $685.81M | $475.07M | $906.25M | $503.55M | $523.70M | $424.32M | $1.23B | $1.04B | $460.73M | $262.61M |
| Surprise % | - | - | - | - | - | - | - | 1.19% | 0.55% | 1.38% | 1.27% | 1.31% | 1.00% | 1.14% | 0.89% | 1.11% | 0.73% | 0.94% | 0.84% | 0.88% | 0.79% | 0.98% | 0.89% | 0.84% | 0.17% | 0.15% | 0.24% | 0.28% |
Baozun's average Quarter SG&A projection for Jun 23 is $797.59M, based on 1 Wall Street analysts, with a range of $797.59M to $797.59M. The forecast indicates a 5.51% rise compared to BZUN last annual SG&A of $755.91M (Mar 23).
Baozun EPS Forecast
| Dec 24 | Sep 24 | Jun 24 | Mar 24 | Dec 23 | Sep 23 | Jun 23 | Mar 23 | Dec 22 | Sep 22 | Jun 22 | Mar 22 | Dec 21 | Sep 21 | Jun 21 | Mar 21 | Dec 20 | Sep 20 | Jun 20 | Mar 20 | Dec 19 | Sep 19 | Jun 19 | Mar 19 | Mar 18 | Mar 17 | Mar 16 | Jun 15 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # Analysts | 1 | 1 | 1 | 2 | 3 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 2 | 2 | 2 | 5 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 10 | 10 | 15 | 11 |
| EPS | - | - | - | - | - | - | - | $-1.35 | $-4.25 | $-2.67 | $-1.22 | $-1.91 | $0.01 | $-3.99 | $1.08 | $1.08 | $3.27 | $1.08 | $2.04 | $0.03 | $2.43 | $0.69 | $1.17 | $0.60 | $0.27 | $0.21 | $0.09 | - |
| Avg Forecast | $1.10 | $0.46 | $0.18 | $-0.07 | $0.83 | $-5.67 | $-0.63 | $-0.73 | $4.57 | $0.14 | $0.47 | $-0.09 | $0.59 | $-0.37 | $2.17 | $0.43 | $3.52 | $1.10 | $1.53 | $0.01 | $3.07 | $0.75 | $1.16 | $0.65 | $3.14 | $3.44 | $0.78 | $0.50 |
| High Forecast | $1.10 | $0.46 | $0.30 | $-0.07 | $0.88 | $-5.67 | $-0.63 | $-0.73 | $4.57 | $0.14 | $0.47 | $-0.09 | $0.59 | $-0.37 | $2.17 | $0.43 | $3.52 | $1.10 | $1.53 | $0.01 | $3.07 | $0.75 | $1.16 | $0.65 | $3.77 | $4.13 | $0.97 | $0.62 |
| Low Forecast | $1.10 | $0.46 | $0.06 | $-0.07 | $0.72 | $-5.67 | $-0.63 | $-0.73 | $4.57 | $0.14 | $0.47 | $-0.09 | $0.59 | $-0.37 | $2.17 | $0.43 | $3.52 | $1.10 | $1.53 | $0.01 | $3.07 | $0.75 | $1.16 | $0.65 | $2.51 | $2.75 | $0.65 | $0.43 |
| Surprise % | - | - | - | - | - | - | - | 1.86% | -0.93% | -18.56% | -2.60% | 20.42% | 0.03% | 10.86% | 0.50% | 2.49% | 0.93% | 0.98% | 1.34% | 2.40% | 0.79% | 0.92% | 1.01% | 0.93% | 0.09% | 0.06% | 0.12% | 0.00% |
According to 1 Wall Street analysts, Baozun's projected average Quarter EPS for Mar 22 is $-0.09, with a low estimate of $-0.09 and a high estimate of $-0.09. This represents a -727.79% decrease compared to BZUN previous annual EPS of $0.01 (Dec 21).
Baozun Peer Comparison by Price Target
| Ticker | Company | Last Closing Price | Avg Price Target | Upside/Downside | Avg Rating |
|---|---|---|---|---|---|
| JMIA | Jumia | $4.57 | $9.00 | 96.94% | Buy |
| DTC | Solo Brands | $1.12 | $1.96 | 75.00% | Buy |
| PDD | PDD | $102.42 | $168.00 | 64.03% | Buy |
| BABA | Alibaba Group | $87.15 | $121.71 | 39.66% | Buy |
| MELI | MercadoLibre | $1.81K | $2.34K | 29.31% | Buy |
| VIPS | Vipshop | $13.41 | $16.37 | 22.07% | Hold |
| LQDT | Liquidity Services | $31.16 | $37.00 | 18.74% | Buy |
| JD | JD | $37.27 | $43.40 | 16.45% | Buy |
| SE | Sea | $115.79 | $99.38 | -14.17% | Buy |
| GLBE | Global-e Online | $56.82 | $47.33 | -16.70% | Buy |
| BZUN | Baozun | $3.15 | $2.20 | -30.16% | Buy |