Booking (BKNG) Stock Forecast, Price Target & Predictions

OverviewRevenue Ownership Financials Chart Transcripts

BKNG Stock Forecast

Booking stock forecast is as follows: an average price target of $3.83K (represents a -23.15% downside from BKNG’s last price of $4.99K) and a rating consensus of 'Buy', based on 29 wall street analysts offering a 1-year stock forecast.

BKNG Price Target

The average price target for Booking (BKNG) is $3.83K based on 1-year price targets from 29 Wall Street analysts in the past 3 months, with a price target range of $5.50K to $2.17K. This represents a potential -23.15% downside from BKNG's last price of $4.99K.

BKNG Analyst Ratings

Buy

According to 29 Wall Street analysts, Booking's rating consensus is 'Buy'. The analyst rating breakdown for BKNG stock is 1 'Strong Buy' (3.45%), 20 'Buy' (68.97%), 8 'Hold' (27.59%), 0 'Sell' (0.00%), and 0 'Strong Sell' (0.00%).

Booking Price Target by Analyst

Date	Analyst	Company	Price Target	Price when Published	Price Target/Price when Published	Price Target/Last Closing Price
Nov 06, 2024	Greg Miller	Truist Financial	$4.70K	$4.87K	-3.55%	-5.76%
Nov 01, 2024	Brad Erickson	RBC Capital	$5.25K	$4.75K	10.55%	5.26%
Nov 01, 2024	Shyam Patil	Susquehanna	$5.50K	$4.75K	15.81%	10.28%
Oct 31, 2024	Thomas Champion	Piper Sandler	$4.90K	$4.46K	9.77%	-1.75%
Oct 31, 2024	Mark Mahaney	Evercore ISI	$5.30K	$4.46K	18.73%	6.27%
Oct 31, 2024	Trevor Young	Barclays	$5.10K	$4.46K	14.25%	2.26%
Oct 31, 2024	Ross Sandler	Piper Sandler	$5.10K	$4.46K	14.25%	2.26%
Oct 15, 2024	Nicholas Jones	JMP Securities	$5.00K	$4.30K	16.34%	0.25%
Oct 08, 2024	Ken Gawrelski	Wells Fargo	$4.17K	$4.17K	0.08%	-16.33%
Oct 08, 2024	Trevor Young	Barclays	$4.50K	$4.17K	7.92%	-9.77%

Row per page

Go to

The latest Booking stock forecast, released on Nov 06, 2024 by Greg Miller from Truist Financial, set a price target of $4.70K, which represents a -3.55% decrease from the stock price at the time of the forecast ($4.87K), and a -5.76% decrease from BKNG last price ($4.99K).

Booking Price Target by Period

	1M	3M	12M
# Anlaysts	8	12	29
Avg Price Target	$5.11K	$4.83K	$4.32K
Last Closing Price	$4.99K	$4.99K	$4.99K
Upside/Downside	2.38%	-3.22%	-13.35%

In the current month, the average price target of Booking stock is $5.11K, according to 8 Wall Street analysts offering twelve months forecast. The average price target represents a 2.38% increase as opposed to Booking's last price of $4.99K. This month's average price target is up 5.79% compared to last quarter, and up 18.15% compared to last year.

Analyst Ratings Upgrades/Downgrades

Date	Company	Previous Rating	New Rating	Rating Change
Nov 04, 2024	Citigroup	Buy	Buy	Hold
Nov 01, 2024	RBC Capital	Outperform	Outperform	Hold
Oct 31, 2024	Cowen & Co.	Buy	Buy	Hold
Oct 31, 2024	B. Riley	Buy	Buy	Hold
Oct 31, 2024	UBS	Buy	Buy	Hold
Oct 31, 2024	BMO Capital	Outperform	Outperform	Hold
Oct 31, 2024	Oppenheimer	Outperform	Outperform	Hold
Oct 31, 2024	Cantor Fitzgerald	Neutral	Neutral	Hold
Oct 31, 2024	Piper Sandler	Neutral	Neutral	Hold
Oct 31, 2024	Evercore ISI	Outperform	Outperform	Hold

Row per page

Go to

Booking's last stock rating was published by Citigroup on Nov 04, 2024. The company gave BKNG a "Buy" rating, the same as its previous rate.

Booking Financial Forecast

Booking Revenue Forecast

	Dec 26	Sep 26	Jun 26	Mar 26	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19
Revenue	-	-	-	-	-	-	-	-	-	-	-	-	-	$7.34B	$5.46B	$3.78B	$4.05B	$6.05B	$4.29B	$2.69B	$2.98B	$4.68B	$2.16B	$1.14B	$1.24B	$2.64B	$630.00M	$2.29B	$3.34B	$5.04B
Avg Forecast	$6.16B	$9.54B	$7.17B	$5.28B	$5.62B	$8.70B	$6.41B	$4.75B	$5.19B	$7.64B	$5.77B	$4.25B	$4.71B	$7.26B	$5.17B	$3.74B	$3.90B	$5.92B	$4.33B	$2.53B	$2.85B	$4.30B	$1.88B	$1.16B	$1.20B	$2.55B	$561.65M	$2.22B	$3.28B	$5.07B
High Forecast	$6.34B	$9.82B	$7.37B	$5.44B	$5.79B	$8.95B	$6.59B	$4.94B	$5.28B	$7.65B	$5.77B	$4.25B	$4.87B	$7.43B	$5.32B	$3.85B	$4.01B	$5.92B	$4.33B	$2.53B	$2.85B	$4.30B	$1.88B	$1.16B	$1.20B	$2.55B	$561.65M	$2.22B	$3.28B	$5.07B
Low Forecast	$5.93B	$9.18B	$6.90B	$5.08B	$5.41B	$8.37B	$6.17B	$4.60B	$5.05B	$7.62B	$5.77B	$4.25B	$4.33B	$7.13B	$4.97B	$3.60B	$3.75B	$5.92B	$4.33B	$2.53B	$2.85B	$4.30B	$1.88B	$1.16B	$1.20B	$2.55B	$561.65M	$2.22B	$3.28B	$5.07B
# Analysts	6	6	12	11	10	9	8	13	19	9	7	4	9	25	12	12	11	11	11	11	12	12	12	12	12	9	9	9	5	5
Surprise %	-	-	-	-	-	-	-	-	-	-	-	-	-	1.01%	1.06%	1.01%	1.04%	1.02%	0.99%	1.06%	1.04%	1.09%	1.15%	0.98%	1.03%	1.03%	1.12%	1.03%	1.02%	0.99%

Booking's average Quarter revenue forecast for Dec 23 based on 9 analysts is $4.71B, with a low forecast of $4.33B, and a high forecast of $4.87B. BKNG's average Quarter revenue forecast represents a -35.89% decrease compared to the company's last Quarter revenue of $7.34B (Sep 23).

Booking EBITDA Forecast

	Dec 26	Sep 26	Jun 26	Mar 26	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19
# Analysts	6	6	12	11	10	9	8	13	19	9	7	4	9	25	12	12	11	11	11	11	12	12	12	12	12	9	9	9	5	5
EBITDA	-	-	-	-	-	-	-	-	-	-	-	-	-	$3.02B	$1.50B	$659.00M	$1.48B	$2.79B	$1.18B	$362.00M	$1.03B	$1.19B	$194.00M	$-22.00M	$504.00M	$1.09B	$462.00M	$-495.00M	$1.64B	$2.59B
Avg Forecast	$1.99B	$3.08B	$2.32B	$1.71B	$1.82B	$2.81B	$2.07B	$1.53B	$1.68B	$2.47B	$1.87B	$-1.36B	$1.52B	$2.35B	$1.67B	$-1.24B	$1.10B	$1.91B	$1.40B	$-1.33B	$922.84M	$1.39B	$607.72M	$-24.29M	$387.60M	$825.83M	$181.60M	$-659.12M	$1.06B	$1.64B
High Forecast	$2.05B	$3.17B	$2.38B	$1.76B	$1.87B	$2.89B	$2.13B	$1.60B	$1.71B	$2.47B	$1.87B	$-1.09B	$1.57B	$2.40B	$1.72B	$-991.17M	$1.32B	$1.91B	$1.40B	$-1.06B	$922.84M	$1.39B	$607.72M	$-19.43M	$387.60M	$825.83M	$181.60M	$-527.30M	$1.06B	$1.64B
Low Forecast	$1.92B	$2.97B	$2.23B	$1.64B	$1.75B	$2.71B	$1.99B	$1.49B	$1.63B	$2.46B	$1.87B	$-1.64B	$1.40B	$2.30B	$1.61B	$-1.49B	$880.24M	$1.91B	$1.40B	$-1.59B	$922.84M	$1.39B	$607.72M	$-29.14M	$387.60M	$825.83M	$181.60M	$-790.95M	$1.06B	$1.64B
Surprise %	-	-	-	-	-	-	-	-	-	-	-	-	-	1.29%	0.90%	-0.53%	1.35%	1.46%	0.84%	-0.27%	1.12%	0.86%	0.32%	0.91%	1.30%	1.32%	2.54%	0.75%	1.55%	1.58%

9 analysts predict BKNG's average Quarter EBITDA for Dec 23 to be $1.52B, with a high of $1.57B and a low of $1.40B. This is -49.68% lower than Booking's previous annual EBITDA (Sep 23) of $3.02B.

Booking Net Income Forecast

	Dec 26	Sep 26	Jun 26	Mar 26	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19
# Analysts	6	6	12	11	10	9	8	13	19	9	7	4	9	25	12	12	11	11	11	11	12	12	12	12	12	9	9	9	5	5
Net Income	-	-	-	-	-	-	-	-	-	-	-	-	-	$2.51B	$1.29B	$266.00M	$1.24B	$1.67B	$857.00M	$-700.00M	$618.00M	$769.00M	$-167.00M	$-55.00M	$-165.00M	$801.00M	$122.00M	$-699.00M	$1.17B	$1.95B
Avg Forecast	$1.66B	$3.78B	$1.91B	$863.12M	$1.42B	$3.26B	$1.67B	$717.56M	$1.22B	$2.61B	$1.31B	$-1.51B	$1.01B	$2.29B	$984.19M	$-1.37B	$658.90M	$1.70B	$595.59M	$-1.47B	$455.91M	$1.13B	$-73.01M	$-60.72M	$-146.52M	$492.01M	$-395.54M	$-930.76M	$755.13M	$1.52B
High Forecast	$1.72B	$3.92B	$1.98B	$895.58M	$1.48B	$3.38B	$1.73B	$791.52M	$1.32B	$2.62B	$1.31B	$-1.21B	$1.10B	$2.44B	$1.02B	$-1.10B	$790.68M	$1.70B	$595.59M	$-1.18B	$455.91M	$1.13B	$-73.01M	$-48.57M	$-146.52M	$492.01M	$-395.54M	$-744.61M	$755.13M	$1.52B
Low Forecast	$1.58B	$3.59B	$1.81B	$820.63M	$1.35B	$3.10B	$1.59B	$605.42M	$1.09B	$2.61B	$1.31B	$-1.81B	$907.19M	$2.13B	$935.73M	$-1.65B	$527.12M	$1.70B	$595.59M	$-1.76B	$455.91M	$1.13B	$-73.01M	$-72.86M	$-146.52M	$492.01M	$-395.54M	$-1.12B	$755.13M	$1.52B
Surprise %	-	-	-	-	-	-	-	-	-	-	-	-	-	1.09%	1.31%	-0.19%	1.87%	0.98%	1.44%	0.48%	1.36%	0.68%	2.29%	0.91%	1.13%	1.63%	-0.31%	0.75%	1.55%	1.28%

Booking's average Quarter net income forecast for Dec 23 is $1.01B, with a range of $907.19M to $1.10B. BKNG's average Quarter net income forecast represents a -59.91% decrease compared to the company's last Quarter net income of $2.51B (Sep 23).

Booking SG&A Forecast

	Dec 26	Sep 26	Jun 26	Mar 26	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19
# Analysts	6	6	12	11	10	9	8	13	19	9	7	4	9	25	12	12	11	11	11	11	12	12	12	12	12	9	9	9	5	5
SG&A	-	-	-	-	-	-	-	-	-	-	-	-	-	$2.41B	$2.10B	$3.21B	$2.82B	$3.36B	$3.18B	$2.37B	$2.03B	$2.56B	$2.11B	$1.33B	$1.20B	$1.60B	$968.00M	$1.99B	$2.05B	$2.55B
Avg Forecast	$4.41B	$6.82B	$5.13B	$3.78B	$4.02B	$6.22B	$4.58B	$3.39B	$3.71B	$5.46B	$4.13B	$3.04B	$3.37B	$5.19B	$3.70B	$2.68B	$2.17B	$4.23B	$3.10B	$1.81B	$2.04B	$3.07B	$1.34B	$832.72M	$857.40M	$1.83B	$401.72M	$1.59B	$2.34B	$3.63B
High Forecast	$4.53B	$7.02B	$5.27B	$3.89B	$4.14B	$6.40B	$4.72B	$3.53B	$3.77B	$5.47B	$4.13B	$3.04B	$3.48B	$5.31B	$3.80B	$2.75B	$2.60B	$4.23B	$3.10B	$1.81B	$2.04B	$3.07B	$1.34B	$832.72M	$857.40M	$1.83B	$401.72M	$1.59B	$2.34B	$3.63B
Low Forecast	$4.24B	$6.56B	$4.93B	$3.64B	$3.87B	$5.99B	$4.41B	$3.29B	$3.61B	$5.45B	$4.13B	$3.04B	$3.10B	$5.10B	$3.56B	$2.58B	$1.73B	$4.23B	$3.10B	$1.81B	$2.04B	$3.07B	$1.34B	$832.72M	$857.40M	$1.83B	$401.72M	$1.59B	$2.34B	$3.63B
Surprise %	-	-	-	-	-	-	-	-	-	-	-	-	-	0.46%	0.57%	1.20%	1.30%	0.79%	1.03%	1.31%	0.99%	0.83%	1.57%	1.60%	1.40%	0.87%	2.41%	1.25%	0.87%	0.70%

Booking's average Quarter SG&A projection for Dec 23 is $3.37B, based on 9 Wall Street analysts, with a range of $3.10B to $3.48B. The forecast indicates a 39.72% rise compared to BKNG last annual SG&A of $2.41B (Sep 23).

Booking EPS Forecast

	Dec 26	Sep 26	Jun 26	Mar 26	Dec 25	Sep 25	Jun 25	Mar 25	Dec 24	Sep 24	Jun 24	Mar 24	Dec 23	Sep 23	Jun 23	Mar 23	Dec 22	Sep 22	Jun 22	Mar 22	Dec 21	Sep 21	Jun 21	Mar 21	Dec 20	Sep 20	Jun 20	Mar 20	Dec 19	Sep 19
# Analysts	6	6	12	11	10	9	8	13	19	9	7	4	9	25	12	12	11	11	11	11	12	12	12	12	12	9	9	9	5	5
EPS	-	-	-	-	-	-	-	-	-	-	-	-	-	$70.59	$35.17	$7.07	$32.07	$42.10	$21.15	$-17.11	$15.05	$18.73	$-4.07	$-1.34	$-4.03	$19.57	$2.98	$-17.01	$28.07	$46.00
Avg Forecast	$49.02	$111.49	$56.36	$25.49	$42.00	$96.30	$49.31	$21.19	$36.06	$77.20	$38.64	$13.98	$29.73	$67.74	$29.06	$10.57	$22.14	$49.53	$17.38	$0.61	$13.30	$33.01	$-2.13	$-5.97	$-4.28	$14.36	$-11.54	$5.61	$22.04	$44.50
High Forecast	$50.86	$115.69	$58.48	$26.45	$43.58	$99.92	$51.16	$23.37	$39.02	$77.26	$38.65	$13.98	$32.36	$71.94	$30.16	$10.97	$22.97	$49.53	$17.38	$0.61	$13.30	$33.01	$-2.13	$-5.97	$-4.28	$14.36	$-11.54	$5.61	$22.04	$44.50
Low Forecast	$46.61	$106.00	$53.59	$24.23	$39.93	$91.56	$46.88	$17.88	$32.14	$77.13	$38.63	$13.98	$26.79	$62.96	$27.63	$10.05	$21.05	$49.53	$17.38	$0.61	$13.30	$33.01	$-2.13	$-5.97	$-4.28	$14.36	$-11.54	$5.61	$22.04	$44.50
Surprise %	-	-	-	-	-	-	-	-	-	-	-	-	-	1.04%	1.21%	0.67%	1.45%	0.85%	1.22%	-27.97%	1.13%	0.57%	1.91%	0.22%	0.94%	1.36%	-0.26%	-3.03%	1.27%	1.03%

According to 9 Wall Street analysts, Booking's projected average Quarter EPS for Dec 23 is $29.73, with a low estimate of $26.79 and a high estimate of $32.36. This represents a -57.88% decrease compared to BKNG previous annual EPS of $70.59 (Sep 23).

Booking Peer Comparison by Price Target

Ticker	Company	Last Closing Price	Avg Price Target	Upside/Downside	Avg Rating
TRIP	Tripadvisor	$14.40	$26.82	86.25%	Buy
ABNB	Airbnb	$132.76	$142.03	6.98%	Hold
TNL	Travel + Leisure	$53.72	$54.83	2.07%	Buy
CCL	Carnival	$24.55	$23.09	-5.95%	Buy
EXPE	Expedia Group	$180.33	$169.35	-6.09%	Hold
DESP	Despegar	$14.60	$13.63	-6.64%	Buy
TCOM	Trip.com Group	$62.08	$57.58	-7.25%	Buy
NCLH	Norwegian Cruise Line	$27.30	$24.00	-12.09%	Buy
BKNG	Booking	$4.99K	$3.83K	-23.15%	Buy
RCL	Royal Caribbean Cruises	$234.25	$162.73	-30.53%	Buy

BKNG Forecast FAQ

Is Booking a good buy?

Yes, according to 29 Wall Street analysts, Booking (BKNG) is considered a 'Buy'. The rating consensus is based on 1 'Strong Buy' and 20 'Buy' recommendations, accounting for 72.41% of BKNG's total ratings.

What is BKNG's price target?

Booking (BKNG) average price target is $3.83K with a range of $2.17K to $5.5K, implying a -23.15% from its last price of $4.99K. The data is based on 29 Wall Street analysts who provided a twelve-month price target estimate in the last three months.

Will Booking stock go up soon?

According to Wall Street analysts' prediction for BKNG stock, the company can go down by -23.15% (from the last price of $4.99K to the average price target of $3.83K), up by 10.28% based on the highest stock price target, and down by -56.47% based on the lowest stock price target.

Can Booking stock reach $7K?

BKNG's average twelve months analyst stock price target of $3.83K does not support the claim that Booking can reach $7K in the near future.

What is Booking's current price target trend?

8 Wall Street analysts forecast a $5.11K price target for Booking (BKNG) this month, up 2.38% from its last price of $4.99K. Compared to the last 3 and 12 months, the average price target decreased by -3.22% and decreased by -13.35%, respectively.

What are Booking's analysts' financial forecasts?

Booking's analysts financial forecasts for the fiscal year (Dec 2025) are as follows: average revenue is $25.48B (high $26.27B, low $24.54B), average EBITDA is $8.24B (high $8.49B, low $7.94B), average net income is $7.07B (high $7.38B, low $6.65B), average SG&A $18.22B (high $18.79B, low $17.56B), and average EPS is $208.8 (high $218.03, low $196.25). BKNG's analysts financial forecasts for the fiscal year (Dec 2026) are as follows: average revenue is $28.15B (high $28.97B, low $27.09B), average EBITDA is $9.1B (high $9.37B, low $8.76B), average net income is $8.21B (high $8.52B, low $7.8B), average SG&A $20.14B (high $20.72B, low $19.37B), and average EPS is $242.36 (high $251.48, low $230.43).

Did the BKNG's actual financial results beat the analysts' financial forecasts?

Based on Booking's last annual report (Dec 2022), the company's revenue was $17.09B, beating the average analysts forecast of $16.68B by 2.49%. Apple's EBITDA was $4.72B, beating the average prediction of $3.09B by 52.88%. The company's net income was $3.06B, beating the average estimation of $1.48B by 106.38%. Apple's SG&A was $11.74B, beating the average forecast of $11.31B by 3.80%. Lastly, the company's EPS was $76.7, missing the average prediction of $89.66 by -14.46%. In terms of the last quarterly report (Sep 2023), Booking's revenue was $7.34B, beating the average analysts' forecast of $7.26B by 1.09%. The company's EBITDA was $3.02B, beating the average prediction of $2.35B by 28.79%. Booking's net income was $2.51B, beating the average estimation of $2.29B by 9.46%. The company's SG&A was $2.41B, missing the average forecast of $5.19B by -53.62%. Lastly, the company's EPS was $70.59, beating the average prediction of $67.74 by 4.20%