Booking (BKNG) Stock Forecast, Price Target & Predictions


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BKNG Stock Forecast


Booking stock forecast is as follows: an average price target of $3.38K (represents a -16.46% downside from BKNG’s last price of $4.04K) and a rating consensus of 'Buy', based on 26 wall street analysts offering a 1-year stock forecast.

BKNG Price Target


The average price target for Booking (BKNG) is $3.38K based on 1-year price targets from 26 Wall Street analysts in the past 3 months, with a price target range of $4.62K to $2.17K. This represents a potential -16.46% downside from BKNG's last price of $4.04K.

BKNG Analyst Ratings


Buy

According to 26 Wall Street analysts, Booking's rating consensus is 'Buy'. The analyst rating breakdown for BKNG stock is 1 'Strong Buy' (3.85%), 17 'Buy' (65.38%), 8 'Hold' (30.77%), 0 'Sell' (0.00%), and 0 'Strong Sell' (0.00%).

Booking Price Target by Analyst


DateAnalystCompanyPrice TargetPrice when PublishedPrice Target/Price when PublishedPrice Target/Last Closing Price
Sep 05, 2024Brian NowakMorgan Stanley$4.20K$3.79K10.91%3.90%
Sep 04, 2024John ColantuoniJefferies$4.20K$3.81K10.13%3.90%
Aug 05, 2024John ColantuoniJefferies$4.35K$3.38K28.57%7.61%
Aug 02, 2024Scott DevittWedbush$3.90K$3.44K13.23%-3.52%
Jul 22, 2024Jed KellyOppenheimer$4.60K$3.91K17.67%13.79%
Jul 11, 2024Trevor YoungBarclays$4.30K$3.99K7.77%6.37%
Jul 10, 2024John StaszakArgus Research$4.62K$3.99K15.66%14.16%
Jun 04, 2024John StaszakArgus Research$4.34K$3.81K13.98%7.41%
May 03, 2024Scott DevittWedbush$3.85K$3.58K7.49%-4.76%
May 03, 2024Tom WhiteD.A. Davidson$4.15K$3.58K15.86%2.66%
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The latest Booking stock forecast, released on Sep 05, 2024 by Brian Nowak from Morgan Stanley, set a price target of $4.20K, which represents a 10.91% increase from the stock price at the time of the forecast ($3.79K), and a 3.90% increase from BKNG last price ($4.04K).

Booking Price Target by Period


1M3M12M
# Anlaysts2719
Avg Price Target$4.20K$4.31K$3.99K
Last Closing Price$4.04K$4.04K$4.04K
Upside/Downside3.90%6.60%-1.30%

In the current month, the average price target of Booking stock is $4.20K, according to 2 Wall Street analysts offering twelve months forecast. The average price target represents a 3.90% increase as opposed to Booking's last price of $4.04K. This month's average price target is down -2.54% compared to last quarter, and up 5.26% compared to last year.

Analyst Ratings Upgrades/Downgrades


DateCompanyPrevious RatingNew RatingRating Change
Sep 05, 2024Morgan StanleyEqual-WeightEqual-WeightHold
Sep 04, 2024Cantor Fitzgerald-NeutralInitialise
Sep 04, 2024JefferiesReduceHoldDowngrade
Sep 04, 2024JefferiesBuyReduceDowngrade
Aug 05, 2024JefferiesBuyBuyHold
Aug 02, 2024WedbushOutperformOutperformHold
Aug 02, 2024B. RileyBuyBuyHold
Jul 23, 2024Morgan StanleyEqual-WeightEqual-WeightHold
Jul 22, 2024OppenheimerOutperformOutperformHold
Jul 12, 2024B. RileyBuyBuyHold
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Booking's last stock rating was published by Morgan Stanley on Sep 05, 2024. The company gave BKNG a "Equal-Weight" rating, the same as its previous rate.

Booking Financial Forecast


Booking Revenue Forecast

Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jul 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20Jun 20Mar 20Dec 19Sep 19
Revenue-------------$7.34B$5.46B$3.78B$4.05B$6.05B-$2.69B$2.98B$4.68B$2.16B$1.14B$1.24B$2.64B$630.00M$2.29B$3.34B$5.04B
Avg Forecast$5.96B$8.82B$6.70B$5.21B$5.49B$8.20B$6.30B$4.71B$5.07B$7.60B$5.77B$4.25B$4.71B$7.26B$5.17B$3.74B$3.90B$5.92B$4.33B$2.53B$2.85B$4.30B$1.88B$1.16B$1.20B$2.55B$561.65M$2.22B$3.28B$5.07B
High Forecast$6.19B$9.16B$6.96B$5.42B$5.70B$8.52B$6.55B$4.90B$5.27B$7.66B$6.00B$4.42B$4.87B$7.43B$5.37B$3.89B$4.05B$6.15B$4.33B$2.60B$2.93B$4.42B$1.93B$1.20B$1.23B$2.63B$577.47M$2.28B$3.37B$5.22B
Low Forecast$5.85B$8.66B$6.57B$5.12B$5.38B$8.05B$6.18B$4.62B$4.97B$7.46B$5.66B$4.18B$4.33B$7.13B$5.07B$3.67B$3.82B$5.81B$4.33B$2.33B$2.63B$3.96B$1.73B$1.07B$1.11B$2.35B$517.85M$2.05B$3.02B$4.68B
# Analysts9131798810141619949251212111111914881112169989
Surprise %-------------1.01%1.06%1.01%1.04%1.02%-1.06%1.04%1.09%1.15%0.98%1.03%1.03%1.12%1.03%1.02%0.99%

Booking's average Quarter revenue forecast for Dec 23 based on 9 analysts is $4.71B, with a low forecast of $4.33B, and a high forecast of $4.87B. BKNG's average Quarter revenue forecast represents a -35.89% decrease compared to the company's last Quarter revenue of $7.34B (Sep 23).

Booking EBITDA Forecast

Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jul 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20Jun 20Mar 20Dec 19Sep 19
# Analysts9131798810141619949251212111111914881112169989
EBITDA-------------$3.02B$1.50B$659.00M$1.48B$2.79B-$362.00M$1.03B$1.19B$194.00M$-22.00M$504.00M$1.09B$462.00M$-495.00M$1.64B$2.59B
Avg Forecast$1.93B$2.85B$2.16B$1.69B$1.77B$2.65B$2.04B$1.52B$1.64B$2.46B$1.87B$-1.36B$1.52B$2.35B$1.67B$-1.24B$1.26B$1.06B$1.40B$-1.33B$869.81M$961.71M$204.10M$-24.29M$846.79M$1.24B$438.65M$-659.12M$1.55B$2.55B
High Forecast$2.00B$2.96B$2.25B$1.75B$1.84B$2.75B$2.12B$1.58B$1.70B$2.48B$1.94B$-1.09B$1.57B$2.40B$1.74B$-991.17M$1.31B$1.27B$1.40B$-1.06B$1.04B$1.15B$244.92M$-19.43M$1.02B$1.49B$526.38M$-527.30M$1.86B$3.06B
Low Forecast$1.89B$2.80B$2.12B$1.65B$1.74B$2.60B$2.00B$1.50B$1.61B$2.41B$1.83B$-1.64B$1.40B$2.30B$1.64B$-1.49B$1.24B$846.30M$1.40B$-1.59B$695.85M$769.37M$163.28M$-29.14M$677.43M$990.41M$350.92M$-790.95M$1.24B$2.04B
Surprise %-------------1.29%0.90%-0.53%1.18%2.64%--0.27%1.19%1.24%0.95%0.91%0.60%0.88%1.05%0.75%1.06%1.02%

9 analysts predict BKNG's average Quarter EBITDA for Dec 23 to be $1.52B, with a high of $1.57B and a low of $1.40B. This is -49.68% lower than Booking's previous annual EBITDA (Sep 23) of $3.02B.

Booking Net Income Forecast

Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jul 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20Jun 20Mar 20Dec 19Sep 19
# Analysts9131798810141619949251212111111914881112169989
Net Income-------------$2.51B$1.29B$266.00M$1.24B$1.67B-$-700.00M$618.00M$769.00M$-167.00M$-55.00M$-165.00M$801.00M$122.00M$-699.00M$1.17B$1.95B
Avg Forecast$1.89B$3.59B$1.92B$1.02B$1.42B$3.00B$1.70B$753.46M$1.24B$2.63B$1.32B$-1.51B$1.01B$2.32B$994.47M$-1.37B$758.61M$681.33M$603.22M$-1.47B$520.87M$619.39M$-175.69M$-60.72M$-277.22M$906.44M$115.83M$-930.76M$1.10B$1.92B
High Forecast$1.99B$3.77B$2.02B$1.07B$1.49B$3.16B$1.79B$791.61M$1.30B$2.72B$1.39B$-1.21B$1.10B$2.47B$1.04B$-1.10B$797.03M$817.60M$603.22M$-1.18B$625.05M$743.27M$-140.55M$-48.57M$-221.78M$1.09B$139.00M$-744.61M$1.32B$2.30B
Low Forecast$1.85B$3.51B$1.87B$995.00M$1.38B$2.93B$1.66B$735.29M$1.21B$2.55B$1.29B$-1.81B$910.39M$2.16B$970.50M$-1.65B$740.33M$545.06M$603.22M$-1.76B$416.70M$495.51M$-210.83M$-72.86M$-332.67M$725.15M$92.67M$-1.12B$883.24M$1.53B
Surprise %-------------1.08%1.30%-0.19%1.63%2.45%-0.48%1.19%1.24%0.95%0.91%0.60%0.88%1.05%0.75%1.06%1.02%

Booking's average Quarter net income forecast for Dec 23 is $1.01B, with a range of $910.39M to $1.10B. BKNG's average Quarter net income forecast represents a -59.76% decrease compared to the company's last Quarter net income of $2.51B (Sep 23).

Booking SG&A Forecast

Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jul 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20Jun 20Mar 20Dec 19Sep 19
# Analysts9131798810141619949251212111111914881112169989
SG&A-------------$2.41B$2.10B$3.21B$2.82B$3.36B-$2.37B$2.03B$2.56B$2.11B$1.33B$1.20B$1.60B$968.00M$1.99B$2.05B$2.55B
Avg Forecast$4.26B$6.31B$4.79B$3.73B$3.92B$5.86B$4.51B$3.37B$3.63B$5.44B$4.13B$3.04B$3.37B$5.19B$3.70B$2.68B$2.79B$2.27B$3.10B$1.81B$1.71B$2.06B$1.34B$832.72M$857.40M$1.81B$401.72M$1.59B$1.93B$2.51B
High Forecast$4.43B$6.55B$4.98B$3.87B$4.08B$6.09B$4.68B$3.50B$3.77B$5.48B$4.29B$3.16B$3.48B$5.31B$3.84B$2.78B$2.89B$2.72B$3.10B$1.86B$2.05B$2.47B$1.38B$856.18M$881.55M$2.17B$413.03M$1.63B$2.32B$3.01B
Low Forecast$4.18B$6.19B$4.70B$3.66B$3.85B$5.76B$4.42B$3.31B$3.56B$5.34B$4.05B$2.99B$3.10B$5.10B$3.63B$2.63B$2.73B$1.81B$3.10B$1.67B$1.37B$1.65B$1.24B$767.78M$790.53M$1.44B$370.39M$1.47B$1.55B$2.01B
Surprise %-------------0.46%0.57%1.20%1.01%1.48%-1.31%1.19%1.24%1.57%1.60%1.40%0.88%2.41%1.25%1.06%1.02%

Booking's average Quarter SG&A projection for Dec 23 is $3.37B, based on 9 Wall Street analysts, with a range of $3.10B to $3.48B. The forecast indicates a 39.72% rise compared to BKNG last annual SG&A of $2.41B (Sep 23).

Booking EPS Forecast

Dec 26Sep 26Jun 26Mar 26Dec 25Sep 25Jun 25Mar 25Dec 24Sep 24Jun 24Mar 24Dec 23Sep 23Jun 23Mar 23Dec 22Sep 22Jul 22Mar 22Dec 21Sep 21Jun 21Mar 21Dec 20Sep 20Jun 20Mar 20Dec 19Sep 19
# Analysts9131798810141619949251212111111914881112169989
EPS-------------$70.59$35.17$7.07$32.07$42.10-$-17.11$15.05$18.73$-4.07$-1.34$-4.03$19.57$2.98$-17.01$28.07$46.00
Avg Forecast$55.17$104.82$56.05$29.75$41.35$87.66$49.58$21.99$36.24$76.89$38.64$13.98$29.48$67.74$29.02$10.57$22.14$49.53$17.38$0.61$13.30$33.01$-2.13$-5.97$-4.28$14.36$-11.54$5.61$22.04$44.50
High Forecast$57.97$110.13$58.89$31.26$43.44$92.10$52.09$23.10$38.08$79.34$40.60$14.69$32.09$71.94$30.49$11.11$23.26$52.04$17.38$0.63$13.79$34.22$-1.91$-5.37$-3.84$14.88$-10.37$5.81$22.84$46.13
Low Forecast$53.84$102.29$54.70$29.04$40.35$85.55$48.39$21.46$35.37$74.52$37.71$13.64$26.57$62.96$28.32$10.32$21.60$48.34$17.38$0.55$11.96$29.67$-2.21$-6.19$-4.43$12.90$-11.97$5.04$19.80$39.99
Surprise %-------------1.04%1.21%0.67%1.45%0.85%--27.97%1.13%0.57%1.91%0.22%0.94%1.36%-0.26%-3.03%1.27%1.03%

According to 9 Wall Street analysts, Booking's projected average Quarter EPS for Dec 23 is $29.48, with a low estimate of $26.57 and a high estimate of $32.09. This represents a -58.23% decrease compared to BKNG previous annual EPS of $70.59 (Sep 23).

Booking Peer Comparison by Price Target


TickerCompanyLast Closing PriceAvg Price TargetUpside/DownsideAvg Rating
TRIPTripadvisor$13.92$27.6498.56%Buy
TNLTravel + Leisure$42.63$60.4041.68%Buy
CCLCarnival$18.03$22.6925.85%Buy
EXPEExpedia Group$138.41$166.1920.07%Buy
ABNBAirbnb$122.12$142.9317.04%Buy
NCLHNorwegian Cruise Line$19.76$21.9110.88%Buy
TCOMTrip.com Group$46.65$51.259.86%Buy
DESPDespegar$12.54$13.638.69%Buy
BKNGBooking$4.04K$3.38K-16.46%Buy
RCLRoyal Caribbean Cruises$168.40$110.50-34.38%Buy

BKNG Forecast FAQ


Yes, according to 26 Wall Street analysts, Booking (BKNG) is considered a 'Buy'. The rating consensus is based on 1 'Strong Buy' and 17 'Buy' recommendations, accounting for 69.23% of BKNG's total ratings.

Booking (BKNG) average price target is $3.38K with a range of $2.17K to $4.62K, implying a -16.46% from its last price of $4.04K. The data is based on 26 Wall Street analysts who provided a twelve-month price target estimate in the last three months.

According to Wall Street analysts' prediction for BKNG stock, the company can go down by -16.46% (from the last price of $4.04K to the average price target of $3.38K), up by 14.16% based on the highest stock price target, and down by -46.29% based on the lowest stock price target.

BKNG's average twelve months analyst stock price target of $3.38K does not support the claim that Booking can reach $6K in the near future.

2 Wall Street analysts forecast a $4.2K price target for Booking (BKNG) this month, up 3.90% from its last price of $4.04K. Compared to the last 3 and 12 months, the average price target increased by 6.60% and decreased by -1.30%, respectively.

Booking's analysts financial forecasts for the fiscal year (Dec 2025) are as follows: average revenue is $24.7B (high $25.66B, low $24.24B), average EBITDA is $7.99B (high $8.3B, low $7.84B), average net income is $6.87B (high $7.22B, low $6.71B), average SG&A $17.66B (high $18.35B, low $17.34B), and average EPS is $200.57 (high $210.73, low $195.74). BKNG's analysts financial forecasts for the fiscal year (Dec 2026) are as follows: average revenue is $26.69B (high $27.73B, low $26.19B), average EBITDA is $8.63B (high $8.96B, low $8.47B), average net income is $8.42B (high $8.85B, low $8.22B), average SG&A $19.09B (high $19.83B, low $18.73B), and average EPS is $245.8 (high $258.24, low $239.87).

Based on Booking's last annual report (Dec 2022), the company's revenue was $17.09B, beating the average analysts forecast of $16.68B by 2.49%. Apple's EBITDA was $4.72B, beating the average prediction of $2.39B by 97.31%. The company's net income was $3.06B, beating the average estimation of $573.16M by 433.53%. Apple's SG&A was $11.74B, beating the average forecast of $9.96B by 17.80%. Lastly, the company's EPS was $76.7, missing the average prediction of $89.66 by -14.46%. In terms of the last quarterly report (Sep 2023), Booking's revenue was $7.34B, beating the average analysts' forecast of $7.26B by 1.09%. The company's EBITDA was $3.02B, beating the average prediction of $2.35B by 28.79%. Booking's net income was $2.51B, beating the average estimation of $2.32B by 8.17%. The company's SG&A was $2.41B, missing the average forecast of $5.19B by -53.62%. Lastly, the company's EPS was $70.59, beating the average prediction of $67.74 by 4.20%